SlideShare a Scribd company logo
A platform simplifying interaction
between car owners and service
centers, shops, insurance companies




Fedor Tyurin                          Berlin   May 15th, 2012
Problem




          Car owners                   Car services, shops,
                                       insurance companies


No easy way to find best offers
                                  •   No easy access to new
•maintenance & repair
                                      customers
•accessories
                                  •   Hard to keep customers loyal
•insurance
Value proposition

For car owners
• All services available at one place
• Easy-to-use applications (web and mobile)
• Discounts and bonuses
• Protection
For service providers
• Better tools for interaction with clients
• Cheaper and better targeted advertising
• Loyalty system for their customers
• Co-branding
Product

• Web site with a rich set of features
• Easy-to-use mobile applications
• Web interface for the partners
• Integration with larger partners
Market




Russian market
                          Spendings / year
Number of cars
                                                  Our commission
                     ×   Maintenance ~ 400€   ×
Total amount ~ 34M
                         Accessories ~ 200€           5 - 7%
Accessable ~ 10M
                          Insurance ~ 100€
Way to market
• SMM (application for VK.com)
• Leaflets
• Referral system (10 invitations = 1 t-shirt)


               ~ 2 months in private beta

~ 500 users registered
~ 40 repair shops in Saint-Petersburg
Integrated with insurance broker (25 insurers)


 Plans
 •SEO
 •Build community
 •Publications in local communites and news
@Seedcamp

Looking for
•customer acquisition expertise
•opportunities to do business in Europe




Thank you!

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Autosprite presentation @ Seedcamp Berlin 2012

  • 1. A platform simplifying interaction between car owners and service centers, shops, insurance companies Fedor Tyurin Berlin May 15th, 2012
  • 2. Problem Car owners Car services, shops, insurance companies No easy way to find best offers • No easy access to new •maintenance & repair customers •accessories • Hard to keep customers loyal •insurance
  • 3. Value proposition For car owners • All services available at one place • Easy-to-use applications (web and mobile) • Discounts and bonuses • Protection For service providers • Better tools for interaction with clients • Cheaper and better targeted advertising • Loyalty system for their customers • Co-branding
  • 4. Product • Web site with a rich set of features • Easy-to-use mobile applications • Web interface for the partners • Integration with larger partners
  • 5.
  • 6.
  • 7.
  • 8. Market Russian market Spendings / year Number of cars Our commission × Maintenance ~ 400€ × Total amount ~ 34M Accessories ~ 200€ 5 - 7% Accessable ~ 10M Insurance ~ 100€
  • 9. Way to market • SMM (application for VK.com) • Leaflets • Referral system (10 invitations = 1 t-shirt) ~ 2 months in private beta ~ 500 users registered ~ 40 repair shops in Saint-Petersburg Integrated with insurance broker (25 insurers) Plans •SEO •Build community •Publications in local communites and news
  • 10. @Seedcamp Looking for •customer acquisition expertise •opportunities to do business in Europe Thank you!