1) Experts were divided on whether dealers should provide specific online pricing, with most dealers providing pricing but leaving room for negotiation.
2) Dealers discussed providing pricing for the requested vehicle plus alternatives to avoid appearing too focused on one vehicle. They aimed to provide accurate, honest pricing to draw customers to the dealership.
3) True "internet-only" pricing that cannot be matched in-store was discouraged, as it risks undermining the dealership's integrity. Online promotions were seen as effective for drawing interest but not all customers prioritized promotions over negotiated discounts.
1) Courtesy Chevrolet, the largest Chevrolet dealership in America, increased leads 350% over 19 months through an integrated marketing strategy combining traditional media and Google AdWords.
2) The dealership used AdWords during all phases of the sales process to acquire new customers, maintain awareness with previous customers, and advance customers through the sales funnel at the lowest possible cost per lead.
3) By creating targeted ads, landing pages, and campaigns addressing specific models, demographics, and areas, the dealership drove almost 30,000 visitors to their websites through AdWords, generating over 2,000 leads and 174 vehicle sales.
3 dmsc 2013 objective data performance plansRalph Paglia
The document discusses how to use objective data to create effective performance plans and compensation models. It emphasizes the importance of aligning team objectives with business strategy and reflecting them in evaluations and pay plans. The session will explore strategies for attracting, hiring, and training top internet sales professionals, and sharing tools that the most successful dealers use, like defining roles and responsibilities, pay plans, and lead response processes to increase hiring success and sales. It provides examples of how defining response processes, staffing levels, and regularly measuring performance can optimize lead conversion.
Ralph Paglia Recommended Digital Marketing StrategyRalph Paglia
The best dealers in 2012 and 2013 will get competitive advantages from targeting technology like search engine advertising, online display advertising, social media advertising, and online video advertising. They will also leverage customer relationship management systems, retargeting strategies, and customer engagement on social networks. Dealers need to establish an online presence through profiles, groups, pages, and posts to engage customers and build their reputation through positive reviews. An integrated digital marketing strategy across websites, apps, display ads, video, search, and social media can help dealers increase traffic, sales, and return on investment.
The document discusses 10 myths and realities about e-business in the automotive industry. It summarizes that auto dealers who embrace the internet can strengthen their position; build-to-order may not be demanded by consumers yet but build-to-demand will be important; consumers will become more comfortable buying vehicles online; customer satisfaction and relationships will be key to success; and there are no truly "new" or "old" economy companies but those that think with a new economy mindset will win.
The document discusses ten emerging technologies in 2005 that auto marketers could use to connect with customers, such as social media platforms that were just beginning to gain popularity like blogs, forums, and podcasts. It encourages auto companies to experiment with these new online tools to learn more about customers and promote their brand in innovative ways. Legal disclaimers are included noting that the content is copyrighted and cannot be reproduced without permission.
17 seo myths you should leave behind in 2013Ralph Paglia
Myth 1: Keywords are still the most important ranking factor, but Google has evolved to prioritize other signals like content quality, usability, and mobile-friendliness. Myth 2: Stuffing keywords is an effective tactic, but it usually backfires since Google can easily detect spammy, low-quality content. Myth 3: One page is enough to rank for a keyword, but having a deep, multi-page site structure helps search engines understand your site's authority and trustworthiness on a topic.
This document discusses reputation management strategies for car dealerships. It explains that a dealership's reputation is formed through search engines, review websites, social media, blogs, and forums. It recommends that dealerships develop a reputation management plan to control positive content on search engine results pages, major review websites, and social networks. Specific tactics include claiming and updating business profiles, asking satisfied customers to post reviews, responding to reviews, publishing helpful articles and videos online, and engaging customers on social media. The goal is to populate search results and distribute positive content across the internet to attract more customers.
1) Experts were divided on whether dealers should provide specific online pricing, with most dealers providing pricing but leaving room for negotiation.
2) Dealers discussed providing pricing for the requested vehicle plus alternatives to avoid appearing too focused on one vehicle. They aimed to provide accurate, honest pricing to draw customers to the dealership.
3) True "internet-only" pricing that cannot be matched in-store was discouraged, as it risks undermining the dealership's integrity. Online promotions were seen as effective for drawing interest but not all customers prioritized promotions over negotiated discounts.
1) Courtesy Chevrolet, the largest Chevrolet dealership in America, increased leads 350% over 19 months through an integrated marketing strategy combining traditional media and Google AdWords.
2) The dealership used AdWords during all phases of the sales process to acquire new customers, maintain awareness with previous customers, and advance customers through the sales funnel at the lowest possible cost per lead.
3) By creating targeted ads, landing pages, and campaigns addressing specific models, demographics, and areas, the dealership drove almost 30,000 visitors to their websites through AdWords, generating over 2,000 leads and 174 vehicle sales.
3 dmsc 2013 objective data performance plansRalph Paglia
The document discusses how to use objective data to create effective performance plans and compensation models. It emphasizes the importance of aligning team objectives with business strategy and reflecting them in evaluations and pay plans. The session will explore strategies for attracting, hiring, and training top internet sales professionals, and sharing tools that the most successful dealers use, like defining roles and responsibilities, pay plans, and lead response processes to increase hiring success and sales. It provides examples of how defining response processes, staffing levels, and regularly measuring performance can optimize lead conversion.
Ralph Paglia Recommended Digital Marketing StrategyRalph Paglia
The best dealers in 2012 and 2013 will get competitive advantages from targeting technology like search engine advertising, online display advertising, social media advertising, and online video advertising. They will also leverage customer relationship management systems, retargeting strategies, and customer engagement on social networks. Dealers need to establish an online presence through profiles, groups, pages, and posts to engage customers and build their reputation through positive reviews. An integrated digital marketing strategy across websites, apps, display ads, video, search, and social media can help dealers increase traffic, sales, and return on investment.
The document discusses 10 myths and realities about e-business in the automotive industry. It summarizes that auto dealers who embrace the internet can strengthen their position; build-to-order may not be demanded by consumers yet but build-to-demand will be important; consumers will become more comfortable buying vehicles online; customer satisfaction and relationships will be key to success; and there are no truly "new" or "old" economy companies but those that think with a new economy mindset will win.
The document discusses ten emerging technologies in 2005 that auto marketers could use to connect with customers, such as social media platforms that were just beginning to gain popularity like blogs, forums, and podcasts. It encourages auto companies to experiment with these new online tools to learn more about customers and promote their brand in innovative ways. Legal disclaimers are included noting that the content is copyrighted and cannot be reproduced without permission.
17 seo myths you should leave behind in 2013Ralph Paglia
Myth 1: Keywords are still the most important ranking factor, but Google has evolved to prioritize other signals like content quality, usability, and mobile-friendliness. Myth 2: Stuffing keywords is an effective tactic, but it usually backfires since Google can easily detect spammy, low-quality content. Myth 3: One page is enough to rank for a keyword, but having a deep, multi-page site structure helps search engines understand your site's authority and trustworthiness on a topic.
This document discusses reputation management strategies for car dealerships. It explains that a dealership's reputation is formed through search engines, review websites, social media, blogs, and forums. It recommends that dealerships develop a reputation management plan to control positive content on search engine results pages, major review websites, and social networks. Specific tactics include claiming and updating business profiles, asking satisfied customers to post reviews, responding to reviews, publishing helpful articles and videos online, and engaging customers on social media. The goal is to populate search results and distribute positive content across the internet to attract more customers.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
The document provides tips for effectively summarizing a client's current situation and desired situation in order to make recommendations. It advises asking open-ended questions about the client's business model, marketing efforts, and personal goals to understand where they are today and where they want to be. Understanding both the current and desired situations allows one to define a roadmap to help clients achieve their objectives. Sample questions are provided to evaluate the client's current situation in their business, marketing, and individual priorities as well as questions to understand their desired situation and priorities for the future.
Google Digital Marketing Crossword PuzzleRalph Paglia
This document is a crossword puzzle containing common terms from digital marketing. Across and down clues are provided to fill in the boxes with terms like: search engine marketing, traffic acquisition, mobile device, pay-per-click, organic listings, URL, social media, unique visitor, session, ranking, landing page, search engine optimization, link, paid listings, and query. Completing the crossword requires knowledge of these fundamental digital marketing concepts and terms.
Google: Building Mobile Sites | Best PracticesRalph Paglia
This document provides information on optimizing websites for mobile experiences. It discusses principles of mobile site design like making site search visible and ensuring relevant results. It notes that over 50% of searches are now on mobile phones. Case studies are presented on how companies like Zazzle and Autoglass improved their mobile experiences and increased conversions and sales through mobile optimization.
The document is a guide to the new Google AdWords experience. It provides an overview of the new interface and features, including improved reporting, new campaign types, and streamlined access to tools and settings. The guide walks through how to navigate the new interface, find key areas and make changes. It also covers troubleshooting issues like fixing disapproved ads or suspended sites.
This document discusses how using ad extensions in Google Ads can increase visibility, clickthrough rates, and return on investment. It identifies six types of ad extensions - sitelinks, callout extensions, review extensions, call extensions, location extensions, and app extensions - and explains how each can help qualify customers and make ads more relevant. On average, each new ad extension results in a 10-15% increase in clickthrough rate. Ad extensions can appear on search network ads and some may also appear on display network ads, with AdWords choosing the most useful combination.
Genuine google seo checklist top secretRalph Paglia
The document provides an optimization checklist for various marketing objectives and tactics in Google AdWords. It lists best practices for optimizing search campaigns, display campaigns, TrueView video ads, bidding strategies, targeting, mobile sites, and more. The checklist notes that the recommendations are not guaranteed to improve performance and should be used at the advertiser's discretion. The most up-to-date version can be found on google.com/partners.
This document provides a checklist of digital growth strategies for e-commerce businesses, including branding, social media management, email marketing, content marketing, search engine optimization, online reputation management, and digital advertising strategies like pay per click advertising and search engine advertising. It also includes recommendations around ecommerce website development, mobile commerce, warehouse integration, analytics, and ensuring a complete digital presence and strategy.
Digital and physical touchpoints in the automotive industryRalph Paglia
1. The automotive industry is undergoing a digital transformation, with OEMs investing heavily in digital solutions to sell vehicles and services online as consumers expect seamless experiences across digital and physical channels.
2. However, most customers still want some physical interactions, like seeing vehicles in person before purchasing. OEMs must balance digital and physical touchpoints to meet evolving consumer expectations.
3. Providing a seamless omnichannel experience across all customer interactions will be key to success. OEMs must integrate their digital and physical systems to ensure smooth transitions between channels.
The document discusses an excerpt from the book "42 Rules of Social Media for Small Business" which provides rules and guidance for using social media effectively for small businesses. It describes the changing context of communication as new technologies have emerged and how social media is affecting personal and global communication. The excerpt emphasizes that understanding principles of online communication is more important than chasing the latest trends and that small businesses should focus on select social media platforms and stick with them to make an impact.
Google dealer guidebook best practices completeRalph Paglia
The document provides guidance for dealers and agency partners on optimizing their use of Google's products. It is organized into four pillars: Fundamentals, Basics, Differentiators, and Growth Levers. The Fundamentals section focuses on basic but important tactics like prioritizing website speed and simplicity. The Basics section outlines tested growth strategies for paid search, display, and audience targeting like maximizing brand search and location-based targeting. The Differentiators section presents advanced strategies in these areas. The Growth Levers section explores emerging tactics for measurement and automation. The goal is to help partners prioritize Google's products based on their marketing objectives and digital maturity.
This document provides recommendations for Triumph Motorcycles to harness digital media to drive sales and brand awareness. It discusses how media consumption has shifted online and the benefits of a modern digital advertising approach using paid search, retargeting, and attribution modeling. It also stresses the importance of continuing traditional media efforts while leveraging relationships, and monitoring social media to understand brand perceptions. A three-step plan is proposed focusing on optimizing digital advertising, partnering with publishers, and initiating social listening.
Toyota kc region dealer summit presentationRalph Paglia
Ralph Paglia presented at a Toyota dealer summit on digital marketing and internet sales challenges. He discussed how 5 Toyota dealers in the Kansas City region stood out for better website content marketing and higher website visitor to contact conversion rates. Paglia also covered how setting up social media sharing and online reviews can help dealers, and the importance of lead management practices like direct phone contact and follow up to increase sales closing ratios from internet leads. He emphasized that increasing closing ratios requires more than just timely response, but showing genuine interest in customers and their needs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Tips modular strategy for digital marketingRalph Paglia
Traffic to a website is generated through marketing, search engine optimization, and referrals. Interactive content like inventory and forms allows customers to interact. The process refers to how dealers respond to leads through email and phone techniques. Sales activities happen after leads become showroom visitors. Effectiveness is measured by unique visitors, form submissions, appointment shows, and closing ratios.
The mercedes benz x-class concept pickup truck is hereRalph Paglia
Mercedes-Benz unveiled the X-Class concept pickup truck. The X-Class will be the first "premium" pickup and is intended to fill a gap in Mercedes' product portfolio. It will compete in growing midsize pickup markets globally but not in the US, where Detroit automakers dominate. The X-Class concept emphasizes luxury and off-road capability and will enter production in late 2017 with diesel power and all-wheel drive.
Seo in a mobile first era markteters editionRalph Paglia
The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends developing a responsive mobile website or mobile-specific site, optimizing page speed, implementing AMP pages, ensuring accessible mobile content, adding relevant structured data, and tracking mobile search queries and performance. The overall message is that mobile-first practices are crucial as search becomes increasingly dominated by mobile users.
Seo strategies for car dealers by matt osuchRalph Paglia
This document summarizes an SEO presentation for car dealers given by Matthew O'Such of PCG Digital Marketing. It discusses basic SEO techniques like keyword research, meta tagging, and social media. It then covers three advanced techniques: utilizing an umbrella/group website to push more assets to page one; microformatting with rich snippets to help search engines understand the business; and citation and link building for local SEO. The presentation concludes with a discussion of Google Analytics filters and segments to better measure SEO performance.
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
The document provides tips for effectively summarizing a client's current situation and desired situation in order to make recommendations. It advises asking open-ended questions about the client's business model, marketing efforts, and personal goals to understand where they are today and where they want to be. Understanding both the current and desired situations allows one to define a roadmap to help clients achieve their objectives. Sample questions are provided to evaluate the client's current situation in their business, marketing, and individual priorities as well as questions to understand their desired situation and priorities for the future.
Google Digital Marketing Crossword PuzzleRalph Paglia
This document is a crossword puzzle containing common terms from digital marketing. Across and down clues are provided to fill in the boxes with terms like: search engine marketing, traffic acquisition, mobile device, pay-per-click, organic listings, URL, social media, unique visitor, session, ranking, landing page, search engine optimization, link, paid listings, and query. Completing the crossword requires knowledge of these fundamental digital marketing concepts and terms.
Google: Building Mobile Sites | Best PracticesRalph Paglia
This document provides information on optimizing websites for mobile experiences. It discusses principles of mobile site design like making site search visible and ensuring relevant results. It notes that over 50% of searches are now on mobile phones. Case studies are presented on how companies like Zazzle and Autoglass improved their mobile experiences and increased conversions and sales through mobile optimization.
The document is a guide to the new Google AdWords experience. It provides an overview of the new interface and features, including improved reporting, new campaign types, and streamlined access to tools and settings. The guide walks through how to navigate the new interface, find key areas and make changes. It also covers troubleshooting issues like fixing disapproved ads or suspended sites.
This document discusses how using ad extensions in Google Ads can increase visibility, clickthrough rates, and return on investment. It identifies six types of ad extensions - sitelinks, callout extensions, review extensions, call extensions, location extensions, and app extensions - and explains how each can help qualify customers and make ads more relevant. On average, each new ad extension results in a 10-15% increase in clickthrough rate. Ad extensions can appear on search network ads and some may also appear on display network ads, with AdWords choosing the most useful combination.
Genuine google seo checklist top secretRalph Paglia
The document provides an optimization checklist for various marketing objectives and tactics in Google AdWords. It lists best practices for optimizing search campaigns, display campaigns, TrueView video ads, bidding strategies, targeting, mobile sites, and more. The checklist notes that the recommendations are not guaranteed to improve performance and should be used at the advertiser's discretion. The most up-to-date version can be found on google.com/partners.
This document provides a checklist of digital growth strategies for e-commerce businesses, including branding, social media management, email marketing, content marketing, search engine optimization, online reputation management, and digital advertising strategies like pay per click advertising and search engine advertising. It also includes recommendations around ecommerce website development, mobile commerce, warehouse integration, analytics, and ensuring a complete digital presence and strategy.
Digital and physical touchpoints in the automotive industryRalph Paglia
1. The automotive industry is undergoing a digital transformation, with OEMs investing heavily in digital solutions to sell vehicles and services online as consumers expect seamless experiences across digital and physical channels.
2. However, most customers still want some physical interactions, like seeing vehicles in person before purchasing. OEMs must balance digital and physical touchpoints to meet evolving consumer expectations.
3. Providing a seamless omnichannel experience across all customer interactions will be key to success. OEMs must integrate their digital and physical systems to ensure smooth transitions between channels.
The document discusses an excerpt from the book "42 Rules of Social Media for Small Business" which provides rules and guidance for using social media effectively for small businesses. It describes the changing context of communication as new technologies have emerged and how social media is affecting personal and global communication. The excerpt emphasizes that understanding principles of online communication is more important than chasing the latest trends and that small businesses should focus on select social media platforms and stick with them to make an impact.
Google dealer guidebook best practices completeRalph Paglia
The document provides guidance for dealers and agency partners on optimizing their use of Google's products. It is organized into four pillars: Fundamentals, Basics, Differentiators, and Growth Levers. The Fundamentals section focuses on basic but important tactics like prioritizing website speed and simplicity. The Basics section outlines tested growth strategies for paid search, display, and audience targeting like maximizing brand search and location-based targeting. The Differentiators section presents advanced strategies in these areas. The Growth Levers section explores emerging tactics for measurement and automation. The goal is to help partners prioritize Google's products based on their marketing objectives and digital maturity.
This document provides recommendations for Triumph Motorcycles to harness digital media to drive sales and brand awareness. It discusses how media consumption has shifted online and the benefits of a modern digital advertising approach using paid search, retargeting, and attribution modeling. It also stresses the importance of continuing traditional media efforts while leveraging relationships, and monitoring social media to understand brand perceptions. A three-step plan is proposed focusing on optimizing digital advertising, partnering with publishers, and initiating social listening.
Toyota kc region dealer summit presentationRalph Paglia
Ralph Paglia presented at a Toyota dealer summit on digital marketing and internet sales challenges. He discussed how 5 Toyota dealers in the Kansas City region stood out for better website content marketing and higher website visitor to contact conversion rates. Paglia also covered how setting up social media sharing and online reviews can help dealers, and the importance of lead management practices like direct phone contact and follow up to increase sales closing ratios from internet leads. He emphasized that increasing closing ratios requires more than just timely response, but showing genuine interest in customers and their needs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Tips modular strategy for digital marketingRalph Paglia
Traffic to a website is generated through marketing, search engine optimization, and referrals. Interactive content like inventory and forms allows customers to interact. The process refers to how dealers respond to leads through email and phone techniques. Sales activities happen after leads become showroom visitors. Effectiveness is measured by unique visitors, form submissions, appointment shows, and closing ratios.
The mercedes benz x-class concept pickup truck is hereRalph Paglia
Mercedes-Benz unveiled the X-Class concept pickup truck. The X-Class will be the first "premium" pickup and is intended to fill a gap in Mercedes' product portfolio. It will compete in growing midsize pickup markets globally but not in the US, where Detroit automakers dominate. The X-Class concept emphasizes luxury and off-road capability and will enter production in late 2017 with diesel power and all-wheel drive.
Seo in a mobile first era markteters editionRalph Paglia
The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends developing a responsive mobile website or mobile-specific site, optimizing page speed, implementing AMP pages, ensuring accessible mobile content, adding relevant structured data, and tracking mobile search queries and performance. The overall message is that mobile-first practices are crucial as search becomes increasingly dominated by mobile users.
Seo strategies for car dealers by matt osuchRalph Paglia
This document summarizes an SEO presentation for car dealers given by Matthew O'Such of PCG Digital Marketing. It discusses basic SEO techniques like keyword research, meta tagging, and social media. It then covers three advanced techniques: utilizing an umbrella/group website to push more assets to page one; microformatting with rich snippets to help search engines understand the business; and citation and link building for local SEO. The presentation concludes with a discussion of Google Analytics filters and segments to better measure SEO performance.
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
What is an RPA CoE? Session 2 – CoE RolesDianaGray10
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
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This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
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Automotive Marketing Visitor Conversion Increase Using Blogs Social Media Ralph Paglia
1. Driving Traffic to Dealer Sites with Blogs, Social
Networking and User Generated Content (UGC) Sites
For many dealers trying to get a handle on driving traffic to their websites, paid search
engine advertising and advertising their domain names (URL) in their offline ads are the
primary methods for driving traffic to their dealership Websites. Search engine
advertising, often called Search Engine Marketing (SEM) is targeted at in-market car
shoppers and localized using Geotargeting. And, the return on investment in search
engine advertising is usually better than other forms of traditional advertising.
Establishing a stronger presence through User Generated Content (UGC) websites such
as blogs and social networking sites can drive traffic to a dealer’s websites and will
usually improve a dealer’s organic (free) search rankings on Google, Yahoo, MSN and
other search engines. The social revolution characterized by UGC sites such as
MySpace.com, Facebook.com, Friendster.com, LinkedIn.com and others has been taking
the Internet by storm for a few years now, but has only recently become a buzzword in
the automotive industry. UGC sites characterized as Blogs, professional and social
networks are all excellent forms of dealer website traffic-drivers if applied properly.
If mishandled, however, they can actually have the opposite effect.
Dealership Blogs
Blogging is something that many dealerships want to do, but often do not know how to
start. Those who are able get rolling are sometimes overwhelmed by the amount of time
required to maintain a good blog. A true, quality dealership blog must be built with an
appropriate theme, optimized in and of itself, and have fresh content added two to 10
times per month.
They can be used to highlight different aspects of the dealership from a perspective that
isn’t necessarily sales-driven. There can be articles about employees of the month,
charitable sponsorships, local events in which the dealership participates, manufacturer
news, exciting new models coming out, spotlights on special customers, etc.; the
possibilities are endless. There are three keys to remember with a blog:
1. Blogs should have personality. They should be interesting and not just a series of
articles about the latest sales or incentives.
2. They should be optimized, first for the dealership name, then for the city and
brand. When a blog takes up a spot on the front page of the search engines, other
search results like competitors’ sites and negative reviews are pushed down.
3. Use the blog for optimization of the primary site. It shouldn’t be loaded with
links, but a few strategically-placed links pointing to the parts department or used
car inventory every now and then will benefit the primary Web site.
Dealers can do it themselves. There are free resources out there such as
www.wordpress.com , www.TypePad.com , www.ning.com and www.blogger.com that
2. offer ways for people who are not tech-oriented to start a blog. For less than $20 a
month, dealers can purchase a domain, select from a variety of prebuilt themes and
design templates, and make a more professional-looking blog at www.1and1.com which
uses the Wordpress platform to provide dealers with some control and marketing
advantages over the free blog sites.
Unless a dealership has employees who will be assigned to the task and are required to
invest the time and energy to maintain a fresh and impressive blog, they should either
hire an expert or not create their own blogs at all. A bad blog with old stories can turn a
customer off just as quickly as a good blog can turn them on. Ask your website vendor
how they can help you put out something you want people to see.
Dealership Social Network Sites
There is a multitude of pros and cons to be considered when a dealership looks at social
networks like MySpace.com and Facebook.com. While pages on these networks can be
tremendous marketing tools for reaching people, they can also turn into eyesores and
embarrassments if not handled properly. As with blogs, tread carefully before jumping
into the big social networking sites. Having nothing at all is much better than having a
poorly-done page representing you.
Another option is to use the “Do-It-Yourself” social networking UGC site platforms
offered by www.Ning.com and www.GoingOn.com. These two UGC sites provide
dealers with flexible and easy to use low or no-cost platforms and have become the most
popular entrants into this new category of UGC site. Ning and GoingOn aggregate
together a variety of online applications and web services that allow dealers to create
sites that part blog like www.blogger.com), part social network like www.facebook.com
and www.MySpace.com, part forum like http://answers.yahoo.com), part photo sharing
site like www.Flickr.com, part video hosting and distribution site like
http://Video.Google.com, http://Video.Yahoo.com and www.YouTube.com, and part
professional networking community like www.LinkedIn.com all rolled into one. These
fairly new UGC social networks like Ning and GoingOn can have amazing results if
dealers set them up and manage them properly. An additional benefit of these types of
sites is that their ongoing maintenance can be automated to a great degree once they are
initially built and set up properly.
Go and do a search at www.Google.com for “automotive professional community”…
you’ll find a site listed as www.AutomotiveDigitalMarketing.com. This is a UGC site
that I created using the www.Ning.com UGC social network site platform in January
2008. Before the end of June 2008, less than 6 months after launching it, there were
over 1,000 active members. AutomotiveDigitalMarekting.com also happens to be a
great place to explore digital marketing best practices and see the potential of building
your dealership’s own social network site. More importantly, these DIY social network
sites can be used in a similar manner to blogs and bookmarking sites to drive traffic to
your dealership’s websites and improve their organic rankings in the search engines
through text, image and video content based link optimization.
3. Here are a few examples of dealer built UGC social network sites built using the
Ning.com social network site platform:
1. The Berglund Nice Guys
Berglundniceguys.ning.com
We are dedicated to letting people who we are and encourage customers to buy ...
2. Mercedes-Benz of El Dorado Hills
mbofedh.ning.com
I decided to bookmark this site not only because this dealer has my favorite ...
3. Frontier Honda
frontierh.ning.com
I tried buying a car online and found it easy and quick. I chose this dealer ...
4. SuperiorToyota
superiortoyota2.ning.com
Superior Toyota is the renowned new and pre-owned Toyota dealer . For more in...
5. Honda El Cerrito
hondaelcerrito1.ning.com
The new 2007 Honda Accord coupe is a perfect balance between luxury, performa...
6. Anderson Direct
andersondirect.ning.com
I came across the website www.andersondirect.com and I decided that this was ...
7. Crown Chrysler Jeep
crownchryslerjeepOH.ning.com
If you a busy person and have no time to visit the dealership to order parts ...
8. Bell BMW
bellbmw.ning.com
I had heard a lot about the latest offering from the makers of the Ultimate D...
9. Crown Euro Cars
crowneurocars.ning.com
I simply can’t resist the appealing look of all Mercedes. This Mercedes deale...
10. Germain BMW
germainbmw1.ning.com
Germain BMW, Naples, Florida is a leading dealership for New, Used, and Certi...
11. http://www.HendrickPontiac.com/
hendrickpontiac.ning.com
It may not be done with intentions, but sometimes, even a person with a good ...
12. Ford of Ocala
fordofocalaFL.ning.com
Recently I discovered this dealership close to my residing area. But I have n...
13. Bell Audi
bellaudi.ning.com
I don’t need to worry about having to wash my car with my own hands! As one o...
14. Pacifico Ford
pacificoford.ning.com
Pacifico Ford - the largest ford dealership located in Philadelphia near Dela...
4. 15. Nissan
nissandirect.ning.com
Folsom Lake Nissan have an elite display of world class Nissan vehicles. They...
16. http://www.pacificomazda.com/
pacificomazda.ning.com
Pacifico mazda - the largest mazda dealership located in Philadelphia near De...
17. Berkeley Honda
berkeleyhondaCA.ning.com
Berkeley Honda is the leading dealership for new and certified pre-owned Hond...
18. Automotive
toyotamarin.ning.com
Toyota Marin is the largest toyota dealership in California, located in San R...
19. http://www.PacificoHyundai.com/
pacificohyundai.ning.com
Pacifico hyundai - the largest hyundai dealership located in Philadelphia nea...
20. Brickell Honda
brickellhonda3.ning.com
Brickell Honda, Miami, Florida (FL), is a leading dealership for New, Used, a...
21. Hendrick Chevrolet
hendrickchevrolet.ning.com
I am in eager anticipation of the arrival of the 2007 Silverado! It is due to...
22. Huffines Customer Network
huffines.ning.com
A social network designed for Huffines Customers to share their experiences w...
23. www.1800toyotaland.com
1800toyotaland.ning.com
Toyotaland the foremost Toyota Dealers in Springfield, exhibits 2007, 2006, N...
24. Acura of Pleasanton
fPleasanton.ning.com
Acura of Pleasanton, California is a leading dealership for New, Used, and Ce...
25. Florida CFLM
cflmcar.ning.com
I saw Central Florida Lincoln Mercury, Inc., a premier Lincoln Mercury Isuzu ...
26. Volvo of Pleasanton
volvoofpleasanton1.ning.com
At Volvo of Pleasanton, you not only find an exhilarating and varied choice o...
27. Pacific Ford
pacificford1.ning.com
“I’ve had numerous encounters with a multitude of car dealers across the stat...
28. Hendrick Cadillac
hendrickcadillac.ning.com
I was amazed at the sheer size of the inventory of used vehicles at this show...
29. City Chevrolet
citychevrolet.ning.com
I was searching for a good dealer to buy my all-time favorite Chevrolet Monte...
30. Lexus of Pleasanton
5. lexusofpleasanton1.ning.com
Recently, I discovered the Lexus of Pleasanton dealership in Pleasanton, Cali...
31. SL Honda
slhondaCA.ning.com
This is an impressive dealer for all models and makes of new and pre owned Ho...
32. Columbia Chevrolet
columbiahevroletOH.ning.com
There are dealers for Chevrolet vehicles all over the country. I was thinking...
33. Crown Chrysler Jeep
crowncryslerjeep.ning.com
Crown Chrysler Jeep - Leading New, Used and Pre-Owned Chrysler and Jeep deale...
34. Vacaville Honda
vacavillehonda.ning.com
This is a great dealer to check out on for special offers. Currently there is...
35. Toyota Of Concord
toyotadealercharlotte.ning.com
Toyota Charlotte, the leading Auto Dealer near Concord, North Carolina (NC) h...
36. Miller Toyota of Anaheim
millertoyotaofanaheim.ning.com
Miller Toyota of Anaheim, the affable car dealer for Toyota offers you a whol...
37. Ford of Clermont
myfordofclermont.ning.com
A Ford car dealer that stays in the mind because it proclaims on the dealersh...
38. Smith Chevy
smithchevy1.ning.com
The pre-owned vehicles at Smith Chevrolet Cadillac not only undergo a stringe...
We have also noticed several regional dealer advertising associations setting up their own social networks
using the Ning.com build your own social network tools… Here’s a few examples:
39. Portland Car Dealers
portlandcardealers.ning.com
Specializing if connecting buyers with car dealers in Portland, Oregon. Hond...
40. Classic Toyota Dealers Cleveland
toyotadealers.ning.com
The Web Site, relevant and useful information about Toyota and Toyota Auto Pa...
41. Fort Wayne Car Deals
fortwaynecardeals.ning.com
Here we list all the best car deals from local dealers in Fort Wayne Indiana.
UGC Media Sharing Sites
User Generated Content (UGC) bookmarking sites like www.Digg.com and
www.Propeller.com have had extreme search engine optimization benefits for over a
year. Because they promote news stories, videos and pictures, dealerships and their
optimization companies have had a difficult time applying the SEO power of social
media into the dealerships’ Web sites.
6. The solution is to use social media as a secondary optimization push. While submitting a
dealership’s Web site to Digg.com would be pointless, writing an article on a blog that
discusses and links to the dealership and then “digging” that blog post can help. This
secondary layer of link-building is too advanced for most automotive SEO vendors. If
they aren’t using these tools (or worse, if they are using them improperly and spamming
your link across networks), then you should find a vendor who does use these tools and,
just as important, uses them correctly.
Video file hosting and photo sharing sites can be an ideal way for dealers to get the
benefit of “Viral Marketing” when videos or photos that reference the dealership catch
on in popularity and start getting sent to thousands of people by friends, family and
coworkers. Video hosting sites used effectively by dealers throughout the country
include www.YouTube.com, http://video.yahoo.com , http://video.google.com, and
several others. Photo sgaring sites include the ever popular www.Facebook.com ,
www.Flickr.com , www.SnapFish.com and many more.
Optimization for the User Generated Content (UGC) Web
Optimizing an automotive Web site in 2008 is very different than it was last year.
Throughout this year, it will continue to change, but UGC sites will still be an
enormously important aspect of optimization for a long time.
A properly-run UGC optimization campaign is difficult to find. It takes time to research
and more time to implement, but it is the gasoline that drives your Web site. You can
have the best keyword balanced text and relevant content in the world, but without the
high-octane links to drive your website’s ranking in search engines, you’d better plan on
spending a lot more money on advertising.