The document outlines a planning and preparation strategy for a sales funnel, including branding, membership duration, and delivery plans. It specifies a structure for product delivery through an autoresponder, with various options for frequency of content release. Additionally, it discusses the timing of special deals and suggests that weekly actionable content is a good approach.

1. Lets do some quick planning and
prep work

2.  Your Sales Funnel
 Branding
How long will your membership last?
Delivery Plan

3. Sales page -> Click PayPal subscription
monthly button -> Thank You Page
autoresponder signup -> Products get
delivered through the autoresponder

4. Sales page -> Click PayPal subscription
monthly button -> OTO page -> OTO
Thank You Page autoresponder signup or
regular thank you page -> Products get
delivered through the autoresponder

5. Umbrella
Each month

6. • 6 weeks of content
• 6-12 months worth of products
• But you can do anything

7. Daily, X Days, Weekly, Every 2 weeks,
Every X weeks, Monthly
Daily is probably overkill unless small bite
sized quality
Weekly is good if it is actionable content
When will you broadcast special deals in
between the schedule?