Auto Radio 103.2 is the UAE's only Russian language radio station, part of a major radio franchise in Russia and Eastern Europe. It aims to serve the sizable Russian expatriate community in the UAE, estimated at 250,000 people. The station offers Russian-language programming like the "Good Morning Emirates" morning show and "Evening Drive Time Show" to entertain and inform Russian speakers. Advertisers can reach both the UAE and Russian markets by advertising on Auto Radio 103.2 and its sister station in Moscow.

1. THE UAE’S ONLY
RUSSIAN LANGUAGE
RADIO STATION
103.2 AUTO RADIO

2. REACHING OUTTO
OVER *3 MILLION
RUSSIAN SPEAKERS
*Totalpotentialaudience

3. Auto Radio
Channel 4 Radio Network has added a brand
new radio station to it’s portfolio – Auto Radio
103.2.
Our stations already include prominent brands
such as 104.8 Channel 4FM (English CHR Top
40), 89.1 Radio 4FM (Hindi CHR Top 40), 107.8 Al
Rabia (Top 40 Arabic)
Auto Radio, the UAE’s only Russian language
station as is part of a major radio franchise in
Moscow and 1457 cities in Russia plus Ukraine,
Armenia, Kyrgyzstan, Moldova, Latvia, Spain.
Auto Radio is the market leader in Moscow and
is set to mirror this success in the Emirates.

4. Why Russian?
There is a sizable community of Russians in the UAE. They are expatriates who have
moved into the country in attraction of business opportunities and its contrasted all-
year-round sunny weather conditions
According to various estimates, as many as 250,000 Russian speakers expatriates
from CIS (former Soviet Republics) countries live throughout the country, with the
majority having made Dubai and Northern Emirates their home.
The UAE is also a popular visiting destination, with around 3,000,000 tourists from
Russia & CIS visiting the country each year, about 400 Russian-UAE joint venture
companies.
Auto Radio UAE will offer a unique opportunity for clients to advertise in two regions
simultaneously ; UAE and in MOSCOW on Auto Radio 90.3 FM – The Market Leader.

5. The Morning Show
Good Morning Emirates
Auto Radio UAE – Weekdays
from 7am to 11am
 Presenter: Eric Solo & Yana Gessle
 Show Timing: 7am to 11am, Sun to Thu
 Sponsorship Status: Multiple
 Sponsorship fee: AED12,500 / week
Good Morning Emirates Show is a compelling blend of information and
entertainment, delivering all of the day's top stories with wit and personality. The
show features sound-rich storytelling, thought provoking discussion, newsmaker
interviews, and listener interaction via phone, SMS and social media networks.
These lifestyle features are great for local sponsors and draw from a cast of
trusted experts on relatable topics such as home improvement, autos, pets,
health and wellness, cooking, travel, money and more.

6. Evening Drive Time Show
Evening Drive Time Show with Elena Fetisova and Sergey
Krasnov, Whether you are journeying home after a long
day at work or school or juggling dinner time and
homework, let the Drive Time Live be your companion. An
entertaining and amusing end to the day, with all the best
chart music and your favourite oldies, frequent news,
weather and traffic updates, local current event talk and
amusing happenings from around the region.
Evening Drive Time
Auto Radio UAE – Weekdays
from 4pm to 8pm
 Presenter: Elena Fetisova & Sergey Krasnov
 Timing 4pm-8pm, Sun to Thu
 Sponsorship Status: Multiple
 Sponsorship fee: AED12,500 / week

7. Time Rate (AED)
Prime Time 07:00 – 11:00 700
Off Peak 11:00 – 13:00 500
Run of Day 13:00 – 16:00 550
Prime Time 16:00 – 20:00 700
Run of Day 20:00 – 22:00 550
Off Peak 22:00 – 01:00 400
Overnight 01:00 – 07:00 150
Rate Percentage commercial length (in seconds)
In seconds 10 15 20 30 35 40 45 50 55 60
Rate
Percentage
50% 70% 80% 100% 120% 130% 145% 165% 170% 175%
Time Premium (loading rate percentage)
Time Bands 07:00 – 11:00 16:00 – 20:00
Percentage +30% +30%
DJ ADS / Live Reads
Peak Off Peak
1000 500
Production Rate
1 Voice Over with music & SFX 2000 Additional Voice Over 500
Specific time rate for 30 sec / spot
* The percentage above apply on Normal 30 sec rate