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- 3. The eightbay detail center.
What the ownership team of longtime dealership veteran Mike Saporito and exNFL players Jessie Armstead
and Antonio Pierce built was not just a step beyond their previous car wash capabilities but a quantum leap.
Instead of struggling to process 250 cars per day, the new facility is averaging 600 washes without breaking a
sweat.
The 145foot MacNeilequipped express exterior tunnel wash is coupled with an eightbay fullservice detail
center to provide cuttingedge service to longtime and new customers alike. While the vast majority of
Hamilton Car Wash’s customers are members of the free car wash club there is still plenty of opportunity for the
wash to turn a profit.
Free car wash members are entitled to a free basic wash, but are encouraged to purchase a $3 or $6 upgrade to
increase their level of clean. In addition to available upgrades to the car wash services, customers are
encouraged to purchase one of the wash’s extremely popular express detail packages.
The wash offers three distinct express detail services, each costing $49, including the ride through the tunnel.
The Exterior Wax package features the application of a spray wax and the quick buffing of all exterior surfaces.
The Interior Super Clean package features a vacuum, door jam cleaning, dashboard dusting, seat wipe down,
mat cleaning, and thorough vacuuming. The Carpet Express provides customers with carpet shampooing,
window cleaning, and wheel treatment.
In addition to the express detail services, fullservice details are available for around $145 and the exterior only
package is just $110. Currently the facility is processing around 20 fullserve details a day with over 40 details
not uncommon on busy days.
“Before we built the new facility our detailers were working out of the dealership’s service bays,” Thomas says.
“We had some good income coming in from that but since we opened up the dedicated facility revenue and
volume has greatly increased.
- 5. purpose cleaner, carpet shampoo, tire dressing, LED lighting, and more. Detailers no longer have to waste
valuable time searching for supplies, refilling chemical bottles, and lugging a shop vac from one side of the
vehicle to the other. All chemicals are precisely mixed in the back room straight from 55gallon drums cutting
down on chemical waste, and ensuring chemistry is available ondemand whenever it is needed.
“The valets are a new concept and I think this is really going to take off across the industry,” Thomas says.
“They provide true time savings. It normally takes anywhere between four and five hours to complete a full
serve detail. With this equipment jobs can be done in as little as two hours.”
The speed with which detailers can now process cars is a boon to Hamilton Car Wash and its detail employees
alike. Detailers are paid a flat rate per car and thanks to the time efficiencies introduced by the new equipment
have been able to greatly increase their earning potential. The ninefull time detailers are averaging yearly
salaries in the $60,000 to $70,000 range.
Since the business was offering fullservice detailing prior to the opening of the new facility it had a fully
trained and experienced detailing staff on board the day the new facility was open for business. In addition to its
veteran detailers, the site is also breaking in some new talent, slowing bringing them onboard with a methodical
training method designed to teach rookie detailers the basics first. New detailers are taught how to prep a new
car, properly shampoo a vehicle’s interior, use a buffer, and even wet sand a vehicle’s exterior.
In addition to its fullystaffed detail center, the wash also employs two car wash greeters/loaders and a cashier.
While their cars travel down the 145foot tunnel, express detailing customers are encouraged to come inside and
enjoy the wellappointed lobby as their car is processed.
The car wash tunnel has all of the nextgeneration bells and whistles, with two sets of wraps; two sets of high
boys; two sets of lower rockers; Gloss Boss; Wheel Boss; a slew of chemical applicators and arches; and 12, 15
hp blowers to ensure the cars are shiny at the tunnel exit.
The detail waiting room.