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For updated information, please visit www.ibef.org February 2018
AUTO COMPONENTS
Table of Content
Executive Summary……………….….…….3
Advantage India…………………..….……..4
Market Overview…………………………....6
Porters Five Forces Framework…...….….12
Recent Trends and Strategies……....……13
Growth Drivers...………………………......16
Opportunities…………….……….......……19
Investments and Developments........….…23
Policies and Initiatives………….........……27
Key Players…………..………….........……29
Case Studies……….……….......………....32
ACMA Award Winners……….……….......37
Useful Information……….……….......…...40
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EXECUTIVE SUMMARY
Source: ACMA, Make in India, News Articles
 Over the last decade, the automotive components industry has registered a CAGR of 14 per cent and has
scaled three times to US$ 43.5 billion in 2016-17 while exports have grown at a CAGR of 14 per cent to US$
10.9 billion.
Robust growth
 The growth of global OEM sourcing from India & the increased indigenisation of global OEMs is turning the
country into a preferable designing and manufacturing base.
Rising indigenisation
 The Indian auto-components industry is expected to register a turnover of US$ 100 billion by 2020 backed by
strong exports ranging between US$ 80-100 billion by 2026.
Increasing turnover
 The auto-components industry accounts for almost seven per cent of India’s Gross Domestic Product (GDP)
and employs as many as 19 million people.
Contribution to GDP and
employment
 India is expected to become the 4th largest automobiles producer globally by 2020 after China, US & Japan.
The auto components industry is also expected to become the 3rd largest in the world by 2025.
Growing automobile
industry
 The auto-components industry is expected to follow OEMs in adoption of electric vehicle technologies. The
global move towards electric vehicles will generate new opportunities for automotive suppliers. The mass
conversion to electric vehicles may generate a US$ 300 billion domestic market for EV batteries in India by
2030.*
Electric vehicles push
Note: OEM: Original Equipment Manufacturer, EV – Electric Vehicles, *As per NITI Aayog
Auto components
ADVANTAGE INDIA
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ADVANTAGE INDIA
 Growing working population & expanding
middle class are expected to remain key
demand drivers
 India is set to break into the league of top
5 vehicle producing nations
 Reduction in excise duties in motor
vehicles sector to spur the demand for
auto components
 India is emerging as global hub for auto
component sourcing
 Relative to competitors, India is
geographically closer to key automotive
markets like the Middle East & Europe
 A cost-effective manufacturing base keeps
costs lower by 10-25 per cent relative to
operations in Europe & Latin America
 Presence of a large pool of skilled &
semi-skilled workforce amidst a strong
educational system
 3rd largest steel producer globally hence a
cost advantage
 In September 2015, Automotive Mission
Plan 2016-26 was unveiled which targets
a fourfold growth for the sector
 Strong support for R&D & product
development by establishing NATRiP
centres
 100 per cent FDI allowed under automatic
route for auto component sector
ADVANTAGE
INDIA
Notes: NATRiP - National Automotive Testing and R&D Infrastructure Project, FY - Indian Financial Year (April to March), R&D – Research and Development
Auto components
MARKET
OVERVIEW
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Auto components
Pistons &
piston rings
Gears
Brake &
brake
assemblies
Headlights
Starter
motors
Sheet metal
parts
Power train
components
Clutches
Other panel
instruments
Other
equipment
Engine
valves &
parts
Wheels Brake linings
Halogen
bulbs
Spark plugs
Hydraulic
pneumatic
instruments
Fuel-injection
systems &
carburetors
Steering
systems
Shock
absorbers
Wiper
motors
Electric
Ignition
Systems
Fan belts
Cooling
systems &
parts
Axles Leaf springs
Dashboard
instruments
Flywheel
magnetos
Pressure die
castings
PRODUCT SEGMENTS
Source: ACMA
Engine Parts
Drive
transmission &
steering parts
Body and
chassis
Suspension &
braking parts
Equipment Electrical parts Others
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ORGANISED AND UNORGANISED SECTOR
700
10000
0
2000
4000
6000
8000
10000
12000
Organized Unorganized
Source: ACMA
85%
15%
Organised
Unorganised
Number of Players: Organised vs. Unorganised (FY17)* Turnover Breakup: Organised vs. Unorganised (FY17)*
 The number of manufacturing units in the unorganised sector are far higher than those in the organised one
 Although lesser in number, the organised sector accounts for 85 per cent of total industry turnover (FY17)
 India auto component aftermarket is expected to grow at 10.5 per cent to touch US$ 13 billion by 2019-20, as compared to US$ 8.4 billion in
2016-17.
Note: *As per latest figures available
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PRODUCTION
Source: ACMA
Auto component supply to OEMs (FY17)
78.73%
14.98%
3.20%
3.09%
Two Wheelers
Passenger Vehicle
Commercial Vehicle
Three Wheelers
Domestic market share by segment (FY17) (No. of units)
 ‘Engine parts’ accounts for 31 per cent of the entire product range of the auto components sector followed by ‘drive transmission & steering
parts’ (19 per cent)
 ‘2 wheelers’ is the largest domestic customer segment for the auto components industry
 Original Equipment Manufacturers (OEMs) dominate production volumes by market range; encouragingly, exports account for around 28 per
cent.
49.00%
22.00%
11.00%
8.00%
6% 2%
Passenger Vehicle
Two wheelers
Medium and heavy
commercial vehicles
Light commercial vehicles
Tractors
Three wheelers
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ROBUST GROWTH
 Revenues have risen from US$ 26.5 billion in FY08 to US$ 43.5
billion in FY17 at a CAGR of 5.66 per cent during
FY08-17.
 The market size for auto component sector increased by 11.5 per
cent reaching to US$ 43.5 billion in FY17 from US$ 39 billion in
FY16.
 As per Automobile Component Manufacturers Association
(ACMA) forecasts, automobile component exports from India are
expected to reach US$ 70-billion by 2026 from US$ 10.9 billion in
FY17. The Indian auto component industry aims to achieve US$
200 billion in revenues by 2026.
 Growth of the domestic auto components industry is expected to
reach 9-11 per cent in FY18 on the back of high growth expectation
in domestic passenger vehicles (PV) and two-wheelers (2W)
segments.^
Source: ACMA
Aggregate turnover* (US$ billion)
26.5
24.1
30.8
41.3
42.2
39.7
35.1
38.5
39
43.5
0
5
10
15
20
25
30
35
40
45
50
FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17
CAGR: 5.66%
Note: CAGR – Compound Annual Growth Rate, *Turnover data covers supplies to OEMs , aftermarket sales and exports, ^ As per ratings agency ICRA
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EXPORT GROWTH
5.1
4.2
6.6
8.8
9.7
10.2
11.2
10.8 10.9
0
2
4
6
8
10
12
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17
Source: ACMA
35%
27%
26%
6%
4%
1% Europe
Asia
North America
Africa
Latin America
CIS and Baltics
Value of auto component exports (US$ billion) Shares in export volumes by geography (FY17)
 India’s exports of auto components increased at a CAGR of 9.96 per cent, during FY09-FY17, with the value of auto component exports
increasing from US$ 5.1 billion in FY09 to US$ 10.9 billion in FY17.
 Europe accounted for a volume share of 35 per cent during FY17 in Indian auto component exports followed by Asia and North America with 27
and 26 per cent respectively in the same year.
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Porter’s Five Force Framework Analysis
 Moderate – As there are a large
number of steel and aluminium
manufacturers (key raw material)
 Some of them have their own units
which give them linkage power
Bargaining Power of Suppliers
 Low – As public transportation is
underdeveloped even in most cities
 Rapid growth in Indian economy has
changed travel patterns
Threat of Substitutes
 High – As government has already
deregulated the sector
 Increasing number of foreign firms
(Ford, Volkswagen, etc.) are
increasing their presence
 Cheaper imports of components from
China is increasing
Competitive Rivalry
 Moderate – Given the concentration
of industry clusters in specific
strategic centres
 Foreign firms are increasing their
footprints in India
Threat of New Entrants
 Low – High demand from car
manufacturers give them lesser
bargaining power
 Product differentiation is low
Bargaining Power of Buyers
Positive Impact
Neutral Impact
Negative Impact
Source: Aranca Research, Media Sources
Auto components
RECENT TRENDS
AND STRATEGIES
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 Major global OEMs have
made India a component
sourcing hub for their global
operations
 Several global Tier-I suppliers
have also announced plans to
increase procurement from
their Indian subsidiaries
 India is also emerging as a
sourcing hub for engine
components, with OEMs
increasingly setting up engine
manufacturing units in the
country
 For companies like Ford, Fiat,
Suzuki & General Motors,
India has established itself as
a global hub for small engines
 Varroc Lighting Systems
(VLS) is supplying the
complete exterior lighting
solutions for Tesla Model S
sedan and the Tesla Model X
crossover.
NOTABLE TRENDS
 Increased investments in R&D
operations & laboratories, which are
being set up to conduct activities such
as analysis, simulation & engineering
animations
 The growth of global OEM sourcing
from India & the increased
indigenisation of global OEMs is
turning the country into a preferred
designing & manufacturing base
 ACT established to offer technical
services to ACMA members for
enhancing process & quality abilities
through various cluster programmes
 Faurecia, a global automotive
equipment leader, has partnered with
Indian Institute of Science (IISc) to
develop new technologies and
solutions in three areas viz. online air
quality monitoring, data analysis and
algorithms for driver behaviour and
artificial intelligence for industrial
design.
Improving product-development
capabilities
 In September 2017, Auto component maker Spark
Minda acquired EI Labs India at a cost of US$ 1.01
million to help integrate technology into its existing
range of products.
 Ansysco Anand collaborated with Japan’s Seiken
Chemical to sell coolant & brake fluids in Japan
 At a cost of US$14 million, Bharat Forge acquired
US based - WFT & PMT Holding Inc., for expanding
their product portfolio in automotive and other
industrial segments
 In May 2017, Pricol announced its plans to acquire
PMP Auto Components as the brand is focusing on
expanding in North American & European markets.
Pricol has inked an exclusive agreement to acquire
the entire ownership in wiping systems business,
including PMP’s manufacturing facilities.
 In October 2017, Precision Camshafts acquired
precision component maker MEMCOEngineering to
scale up its business and diversify into a new
product range.
 In January 2018, Samvardhana Motherson (SAMIL)
acquired MS Global India, from MS Group of Korea.
The acquisition will help SAMIL enter a new
vertical and will create other synergies.
Inorganic route to expansion
Source: Aranca Research
Global components sourcing hub
Note: OEM means Original Equipment Manufacturer ACT - ACMA Centre for Technology
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STRATEGIES ADOPTED
 Many Indian firms
specialising in only
one product
market or segment
& are looking
forward to diversify
horizontally in
other segments
like 2-wheelers,
passenger cars or
commercial
vehicles.
 They are stepping
up their product
development
capabilities in
order to have the
best chance of
capturing growth
opportunity.
Diversification
 India’s projected
production is
around 8.7mn
passenger
vehicles per
year by 2020
(with most of
them being
compact cars)
 Many MNC’s
like Ford,
Hyundai, Toyota
& GM are
launching new
vehicle models
due to their
earlier success
in the Indian
market.
Capacity
 Looking at the opportunity many global
suppliers for example Bosch Chassis
Systems, Tenneco & Faurecia have
established R&D facilities in India to adapt
global designs & develop new products
 Increasing investments in R&D also assists
companies in setting up laboratories, new
facilities to conduct analysis, simulation &
engineering animations.
 Global automotive seating leader Adient is
planning to open India’s largest-ever auto
seating prototyping and testing facility in
Pune by 2018.
 Automotive component manufacturer
Schaeffler AG has announced setting up of
a manufacturing plant along with an R&D
unit in Talegaon at an investment of US$
31.1 million.
 In January 2018, auto components
manufacturer Spark Minda inaugurated a
technical centre which will nurture
innovation and help the company move
towards electrified mobility solutions.
R&D facilities
Source: Make in India, Media Sources
New strategies
 Auto component suppliers are
focused on entering new
vehicle segments &
manufacturing new products
with higher margin
 Both Indian & global
manufacturers are investing in
new capacities & newer
programmes, in order to get
long term advantage
 As markets in North, West &
South are getting saturated,
components makers are now
focusing on untapped market
like the Northeast region of the
country.
 Mergers and acquisition activity
and private equity investments
in the automotive sector in the
first quarter of FY18 stood at
US$ 91.65 million.
Auto components
GROWTH DRIVERS
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GROWTH DRIVERS
GROWTH
DRIVERS
 Competitive advantages facilitating
emergence of outsourcing hub
 Technological shift; focus on R&D
Supply-side drivers
 Establishing special auto parks & virtual
SEZs for auto components
 Lower excise duty on specific parts of
hybrid vehicles
 Policies such as Automotive Mission
Plan 2016-26, Faster Adoption &
Manufacturing of Electric Hybrid
Vehicles (FAME, April, 2015), NMEM
2020, likely to infuse growth in the auto
component sector of the country.
Policy support
 Robust growth in domestic automotive
industry
 Increasing investment in road
infrastructure
 Growth in the working population &
middle class income to drive the market
Demand-side drivers
Source: Aranca Research
Note: NMEM – National Mission For Electric Mobility
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GROWTH IN THE AUTOMOBILES SECTOR
Vehicle production in India (thousand units)
3,791
810
20,712
10,000
2,350
30,231
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Passenger
Vehicles
Commercial
Vehicles
2 & 3 Wheelers
FY17 FY21E
Car Sales 2017 (in number of units)
13,77,137
4,87,848
2,25,193
1,58,990
1,43,140
1,34,150
93,052
16,02,612
5,27,320
2,22,168
1,78,351
1,69,035
1,39,566
87,588
-
5,00,000
10,00,000
15,00,000
20,00,000
Maruti
Suzuki
Hyundai M & M^ Honda Tata Toyota Ford
2016 2017E
India vehicle loan outstanding^ (US$ billion)
12.9 13.3
19.9 20.2 20.5 21.6
24.6 23.4
25.3
29.5
0
5
10
15
20
25
30
35
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18*
Source: ACMA, Reserve Bank of India, Team BHP, Aranca Research
Note: (E) – Estimate; ^Loan outstanding at the end of financial year, FY18* - up to September 2017, M & M^ - Mahindra and Mahindra
Auto components
OPPORTUNITIES
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DOMESTIC AND EXOPORTS MARKETS HOLD HUGE
POTENTIAL
39
43.5
115
0
20
40
60
80
100
120
140
FY16 FY17 FY21E
10.8 10.9
30
0
5
10
15
20
25
30
35
FY16 FY17 FY21E
Source: ACMA
Note: E - Estimate
Domestic Market Potential (US$ billion) Export Market Potential (US$ billion)
 The domestic market is expected to account for 71 per cent of
total sales by 2021 with a total market size of US$115 billion.
 Exports will account for as much as 26 per cent of the market by
2021.
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MARKET POTENTIAL BALANCED ACROSS PRODUCT
TYPES
Source: ACMA
Note: 2020E – Estimated value for 2020 by ACMA
16%
11%
8%
18%
16%
32%
Transmission and Steering
Parts
Suspension and Braking
Parts
Interior
Engine & Exhaust
Electronics and Electrical
Body & Structure
Domestic market potential by components (2020E) Export market potential by components (2020E)
 Both domestic & export markets are almost similar in terms of potential share by different product types. For example, Engine & Exhaust
components, along with Body & Structural parts, are expected to make up 50 per cent potential domestic sales as well as exports in 2020
 Transmission, Steering components, Electronics & Electrical parts are likely to be the other key products.
17.10%
10.70%
6.40%
25.60%
17.10%
23.10%
Transmission and Steering
Parts
Suspension and Braking
Parts
Interior
Engine & Exhaust
Electronics and Electrical
Body & Structure
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OPPORTUNITIES IN ENGINEERING PRODUCTS
 New technological changes in this segment include introduction of turbochargers & common rail systems
 The trend of outsourcing may gain traction in this segment in the short to medium term
Engine & engine parts
 Share of the replacement market in sub-segments such as clutches is likely to grow due to rising traffic
density
 The entry of global players is expected to intensify competition in sub-segments such as gears & clutches
Transmission & steering
parts
 The segment is estimated to witness high replacement demand, with players maintaining a diversified
customer base in the replacement & OEM segments besides the export market
 The entry of global players is likely to intensify competition in sub-segments such as shock absorbers
Suspension & braking
parts
 Companies operating in the replacement market are likely to focus on establishing a distribution network,
brand image, product portfolio & pricing policy
Equipment
 Manufacturers are expected to benefit from the growing demand for electric start mechanisms in the 2
wheeler segment
Electrical
 Metal part manufacturers are likely to benefit from rising demand for body & chassis, pressure die castings,
sheet metal parts, fan belts, hydraulic pneumatic instruments, mainly in 2 wheelers industry
 The prominent companies in this business are constantly working towards expanding their customer base
Others
(Metal Parts)
Source: Make in India
Note: OEM means Original Equipment Manufacturer
Auto components
INVESTMENTS AND
DEVELOPMENTS
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INVESTMENTS HAVE BEEN RISING AT A FAST PACE
0.70
1.00
1.80
0.10
1.70
2.30
1.80
1.50
0.70
0.40
0.50
0.37
0.00
0.50
1.00
1.50
2.00
2.50
FY06
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
Source: ACMA
 Investments in the auto components sector reached US$ 372.44
million in 2016-17.
 With the launch of “Make in India” initiative, the government is
expected to vitalise a substantial investment in the auto component
sector.
 Auto component sector is expected to invest around US$ 4.5 billion
for upgradation of products & keeping up with the new industry
regulations.
 Schaeffler India, the Indian arm of Germany’s automotive and
industrial parts maker, is planning to invest Rs 300 crore (US$ 46.66
million) per annum over FY18-19.
 Major auto component firms such as Krishna Group, Minda
Industries, Lumax Industries, Subros Ltd, etc are planning to invest
over US$ 233.31 million over the next 2-3 years.
 Exhaust system and ride control major, Tenneco Automotive India is
going to set up a greenfield facility in Gujarat by investing US$ 6-8
million in different phases.*
 American company Cummins is planning to manufacture automotive
battery packs in India. The company has already made investments
of over US$ 1 billion in India in the past five years.
Visakhapatnam port traffic (million tonnes)Investments in the auto component sector (US$ billion)
Note: *As of December 2017
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KEY INVESTMENTS AND DEVELOPMENTS
Source: News articles, Government Websites, Aranca Research, Ministry of External Affairs, Govt. of India (ITP) Division
 CEAT Ltd. is planning to invest around US$ 413.50 million to expand its tire production during 2017-22. The
company plans to reach at a production level of 17 million 2 wheeler tires, annually, 1 million Truck & Bus Radial
(TBR) tires & 6 million passenger car radial tires, annually.
 As of March 2017, Bosch plans to invest around US$ 119 million annually in the next few years, to develop its
headquarters in Bengaluru into a modern technology park & move the manufacturing facility to a new location.
 Piramal Finance Ltd, through its Corporate Finance Group (CFG), has invested in two auto components firms; Rs
275 crore (US$ 42.55 million) in RSB Group and Rs 290 crore (US$ 44.87 million) in Indoshell Mould Ltd.
 Friction materials maker ASK Automotive has signed an agreement with Fras-le of Brazil to set up a joint venture
of a brake pads and linings facility for commercial vehicles in Haryana at an investment of over US$ 15.6 million.
 In March 2017, Tata Motors & Volkswagen Group signed a MoU to develop vehicle concepts & product
components, jointly. Skoda Auto AS will be joining the project as a part of the German based auto group.
 Mercedes Benz India Private Limited has set up India’s largest spare parts warehouse in Pune, with an area of
16,500 square meters which can stock up to 44,000 parts. It will also include a vehicle preparation centre that can
stock up to 5,700 cars to customise them before delivery.
 In December 2017, Amara Raja Batteries commissioned its two wheeler battery plant in Andhra Pradesh. The plant
will have a capacity of 5 million units in the first phase, which will eventually be scaled up to 17 million units.
 Sundaram Clayton, part of the TVS group, plans to invest US$ 50 million in US and Rs 400 crore (US$ 59.76
million) in India over the next three years.
CEAT Ltd
Bosch
Piramal Finance Ltd
ASK Automotive
Tata Motors
Mercedes Benz
Amara Raja
Batteries
Sundaram Clayton
 UNO Minda Group is expanding its manufacturing capacity in Gujarat with a total investment of US$ 91.87 million.UNO Minda
For updated information, please visit www.ibef.orgAuto components26
INDIA IS POISED TO EMERGE AS AN OUTSOURCING
HUB
 Hyundai plans to source gasoline and diesel engines from its Indian manufacturing operations for its domestic &
global operations.
 The company is also planning to invest US$ 300 million for a new engine plant & metal pressing shop in India & is also in
plans to open its 2nd manufacturing plant in Rajasthan.
 With the encouragement of Indian government, Hyundai, is planning to set up its 3rd new plant in the country & expand its
production capacity to 7.2 lakh units annually.
 Ford expanded its retail distribution network of genuine parts in Gujarat, Daman & Diu & Silvassa.
 Ford is currently working on a small – capacity petrol engine called Dragon which is estimated to be ready by 2016 – 17. The
Detroit – based company is planning to produce 1.5 million units a year globally, 4 lakh of which will be produced in India.
 In 2015, the company opened a new production facility in Sanand, Gujarat which is likely to increase its capacity by adding
240,000 cars & 270,000 engines to its existing production level. US$ 1 billion has been invested for this manufacturing plant.
 Honda is likely to setup a 3rd manufacturing plant in Gujarat for which US$ 384.9 million (approx.) has been initially invested
which is expected to reach US$ 655.1 million by the end of the project
 The company has an export base for certain key engine components in India.
 The company planned to invest US$ 59.23 million (approx.) in Tapukara plant to expand production capacity from 120,000
units per annum to 180,000 units per annum.
 Toyota Kirloskar Motor disclosed its fully integrated cloud based telematics service for Indian market, by the name Toyota
Connect.
 Toyota India under a new joint venture initiated production of diesel engines at Jigani Industrial Area.
Source: Respective Company Websites, News Articles
Note: (* Figure converted from EUR to US$ at EUR/USD = 1.4)
Auto components
POLICIES AND
INITIATIVES
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FAVOURABLE POLICY MEASURES AIDING GROWTH
 Automatic approval for 100 per cent foreign equity investment in auto component manufacturing facilities.
 Manufacturing & imports are exempt from licensing & approvals.
Auto Policy 2002
 Set up at a total cost of US$ 388.5 million to enable the industry to adopt & implement global performance
standards.
 Focus on providing low-cost manufacturing & product development solutions.
NATRiP
 Created a US$ 200 million fund to modernise the auto components industry by providing an interest subsidy
on loans & investment in new plants & equipment.
 Provided export benefits to intermediate suppliers of auto components against the Duty Free Replenishment
Certificate (DFRC).
Dept. of Heavy
Industries & Public
Enterprises
 AMP 2026 targets a 4-fold growth in the automobiles sector in India which includes the manufacturers of
automobiles, auto components & tractor industry over the next 10 years.
 It is expected to generate an additional employment of 65 million.
Automotive Mission Plan
2016-26
(AMP 2026)
 The scheme is aimed at incentivising all vehicle segments i.e. 2 Wheeler, 3 Wheeler Auto, Passenger 4
Wheeler Vehicle, Light Commercial Vehicles and Buses. It covers hybrid & electric technologies like Mild
Hybrid, Strong Hybrid, Plug in Hybrid & Battery Electric Vehicles. The scheme has been extended to March
2018 from March 2017.
FAME Scheme
 Budget 2018-19 imposed a surcharge of 10 per cent on aggregate duties of customs on imports, replacing
education and secondary and higher Education Cess, which is expected to boost domestic manufacturing.
 Reduction of tax to 25 per cent for companies with turnover up to Rs 250 crore (US$ 38.62 million) was also
announced in Union Budget.
Union Budget
2018–19
Source: SIAM, Make in India
Note: NATRiP - National Automotive Testing and R&D Infrastructure Project
Auto components
KEY PLAYERS
For updated information, please visit www.ibef.orgAuto components30
 Pistons – Goetze, Shriram Pistons & Rings, India Pistons, Anand I-Power Ltd.
 Engine Valves – Rane Engine Valves, Shriram Pistons & Rings, SSV Valves
 Carburetors – Ucal Fuel Systems & Spaco Carburetors & Escorts Auto Components
 Diesel-based fuel-injection systems – Mico, Delphi-TVS Diesel System & Tata Cummins
 Steering Systems – Sona Koyo Steering Systems, Rane NSK Steering Systems & Rane TRW Systems
 Gears – Bharat Gears, Gajra Bevel Gears, ZF Steering Gear (India) Ltd, Eicher, Graziano Trasmissioni & SlAP
Gears India
 Clutch – Clutch Auto, Ceekay Daikin, Amalgamations Repco, Luk Clutches
 Driveshafts – GKN Driveshafts, Spicer India Private Ltd., Delphi & Sona Koyo Steering Systems
 Brake Systems – Brakes India, Kalyani Brakes, Mando India Ltd. & Automotive Axles
 Brake Lining – Rane Brake Lining, Sundaram Brake Lining, Hindustan Composites & Allied Nippon
 Leaf Springs – Jamna Auto & Jai Parabolic
 Shock Absorbers – Gabriel India, Delphi, Mando India Ltd. & Munjal Showa
 Headlights – Lumax, Autolite & Phoenix Lamps
 Dashboard – Premiere Instruments & Controls
 Sheet metal parts – Jay Bharat Maruti, Omax Auto and JBM Tools
 Lucas TVS, Denso, Delco Remy Electricals & Nippon Electricals are key players in this segment
MAJOR PLAYERS BY SEGMENT
Equipment
Suspension &
braking parts
Transmission &
steering parts
Engine & engine
parts
Electrical
Source: Media sources, Aranca research
Note: OEM means Original Equipment Manufacturer
For updated information, please visit www.ibef.orgAuto components31
 Bosch inaugurated its 15th plant in November 2015, specialising in manufacturing power tools.
 On August 2015, the company had completed the construction of new manufacturing facility (Phase-1) in Karnataka for which
it had acquired 97 acres of land in Bidadi & invested an amount of US$ 55.68 million. Completion of 2nd phase of Bidadi plant
is slated for 2018.
 The company, which had planned to invest US$ 245.66 million for the expansion of its radial tyre capacity at its Chennai plant,
would invest an additional amount of US$ 196.53 million for this plant as on August 2015.
 In September 2016, company announced that it will invest US$ 401.60 million, to double its Chennai plant capacity by the end
of 2020
 The brand has opened its 6th plant globally in Hungary in April 2017, the investment is worth US$ 53.40 million.
 Tata Auto Component Systems is setting up 5 auto component manufacturing plants in Sanand, Gujarat, at an investment of
US$ 62 million. It is also investing US$ 114 million for capacity addition in its Chakan plant in Maharashtra.
 HELLA is building its second manufacturing plant in Gujarat with an estimated investment of US$ 5.36 million in the first phase.
 NGK Technologies India Pvt. Ltd., subsidiary of NGK Insulators, Ltd. was established to market automotive related & metal
components across India.
 India’s TVS Group has acquired a 90 per cent stake in Universal Components UK Ltd for US$ 19.2 million, as part of its
expansion plans. Universal Components is a wholesale distributor of commercial vehicle parts. It has also signed a co-
operation agreement with BMW Motorrad to develop motorcycles below 500cc segment. Looking for new overseas markets.
 In May 2015, the company made investments of US$ 24.56 million towards the capacity expansion of 2-wheelers across 2
plants in Tamil Nadu & Uttarakhand.
CAPACITY ADDITION PLANS OF KEY PLAYERS
Source: Respective Company websites, News articles, TechSci Research
Auto components
CASE STUDIES
For updated information, please visit www.ibef.orgAuto components33
BHARAT FORGE: INDIA’S LARGEST AUTO
COMPONENTS EXPORTER
 Bharat Forge is the world’s largest forging company with global
manufacturing footprint spread across India, Germany, Sweden and
France.
 It is India's largest manufacturer and exporter of automotive
components and leading chassis component manufacturer in the
world.
 With 50 years of experience, Bharat Forge has transformed itself
from just being a supplier of components to a preferred development
partner through a concentrated focus on innovation, technology and
value addition.
 The company was awarded “TIME Indian Global Manufacturer for the
year 2017” award in 2017.
983
898
1,056
1,198
1,201
1,011
382
65
31
74
117
100
110
59
-
200
400
600
800
1,000
1,200
1,400
FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 FY18
Revenue PAT (in US$ million)
Source: Aranca Research, Annual Report, Company website
1
Note: 1From April to September 2017
For updated information, please visit www.ibef.orgAuto components34
BHARAT FORGE: MILESTONES
Source: Aranca Research, Annual Report, Company website
Bharat Forge Ltd incorporation,
started commercial production,
Forge Shop Hammer Technology,
exports in Europe.
Established footprint across
Europe, North America, China, tie-
up with BITs Pilani to enhance
internal technology talent, Centre
for Advanced Manufacturing takes
shape in Baramati.
Opens its first industrial gearbox
service and assembly centre in
Hosur, India, supply of crankshaft
for Indian rails, becoming the 1st
indegenous supplier of crankshaft
Technology upgradation, commissioned two
16,000 MT pressline, breakthrough in Japan,
USA, UK for supply of power-train and
chassis components.
Commissioned India’s largest commercial open
forging press, Inauguration of forging and high
horse power, industrial crankshaft machining
facility at Baramati, Inauguration of the Ring Rolling
facility at Baramati. Establishment of the Kalyani
Center for Technology and Innovation
Safran and Bharat Forge form partnership to for
opportunities in Indian civil and military
aerospace, Inauguration of ‘High Tech Rail
Component Manufacturing Facility at Baramati,
Production starts at Alstom-Bharat Forge’s new
turbine and generator manufacturing facility in
India, Acquisition of Oil & Gas Machining
Company, Mécanique Générale Langroise
(MGL) in France
1961-1985 1990-2001 2008 - 20102002 - 2007 2014 - 20152012 - 2013
For updated information, please visit www.ibef.orgAuto components35
MOTHERSON SUMI SYSTEMS LIMITED (MSSL)
2,333
4,009
4,807
5,481
6,054
6,668
4,126
41 70 120 135 199 243
134
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 FY 18
Revenue PAT (in US$ million)
Source: Aranca Research, Annual Report, Company website
 Motherson Sumi Systems Limited (MSSL) the flagship company of
the Samvardhana Motherson Group, was established in 1986 in a
joint venture between Samvardhana Motherson Group and
Sumitomo Wiring Systems (Japan).
 The company has evolved into a full system solutions provider and
caters to a diverse range of customers in the automotive and other
industries across Asia, Europe, the Americas, Australia and Africa.
 Their product portfolio majorly involves wiring harnesses, rear view
mirrors, polymers and modules, elastomers, metal working, IT
engineering and design, and manufacturing support.
1
Note: 1From April to September 2017
For updated information, please visit www.ibef.orgAuto components36
MOTHERSON SUMI SYSTEMS LIMITED (MSSL)
Source: Aranca Research, Annual Report, Company website
Establishment of
Motherson Sumi
Systems Limited as
a JV with Sumitomo
Wiring Systems.
International and domestic
expansion with more than 30
JVs and acquisitions.
Consolidated revenue for
FY17 is US$ 6.4 billion
Listed on stock
exchanges in India.
Started as Motherson and
started its first cable factory in
1977.
1975 20171999
onwards
19931986
Auto components
ACMA AWARD
WINNERS
For updated information, please visit www.ibef.orgAuto components38
ACMA AWARD WINNERS (2016-17) … (1/2)
Excellence in Export
 Delux Bearings (Medium Category)
 Orbit Bearings India (Large Category)
 TVS Sundaram Fasteners (Very Large Category)
Gold Trophy
 Sellowrap Industries (Medium Category)
 The Hi-Tech Gears (Large Category)
 Hella India Automotive (Large Category)
Silver Trophy
Excellence in Technology
 Natesan Synchrocones (Large Category)
 Subros (Very Large Category) (Product Innovation)
 Subros (Very Large Category) (Process Innovation)
Gold Trophy
Excellence in Quality & Productivity
 Sellowrap Industries (Medium Category)
 Anand CY Myutec Automotive (Large Category)
 Shriniwas Engineering Auto Components (Very Large Category)
Gold Trophy
 Delux Bearings (Medium Category)
 Shiroki Technico India (Large Category)
 Mindarika (Very Large Category)
Silver Trophy
 Nipman Fastener Industries (Large Category) Bronze Trophy
Source: ACMA
For updated information, please visit www.ibef.orgAuto components39
ACMA AWARD WINNERS (2016-17) … (2/2)
Excellence in Manufacturing
 Helvoet Rubber & Plastic Technologies (Medium Category)
 Shiroki Technico India (Large Category)
 Mindarika (Very Large Category)
Gold Trophy
 Global Autotech (Large Category)
 Lumax Industries (Very Large Category)
Silver Trophy
 Sterling Tools (Large Category)
 Endurance Technologies (Very Large Category)
Bronze Trophy
Source: ACMA
Auto components
USEFUL
INFORMATION
For updated information, please visit www.ibef.orgAuto components41
INDUSTRY ASSOCIATIONS
6th Floor, The Capital Court,
Olof Palme Marg, Munirka,
New Delhi – 110 067, India
Phone: 91 11 2616 0315, 2617 5873, 2618 4479
Fax: 91 11 2616 0317
E-mail: acma@acma.in; acma@vsnl.com
Automotive Component Manufacturers Association of India
(ACMA)
For updated information, please visit www.ibef.orgAuto components42
GLOSSARY
 ACMA: Automotive Component Manufacturers Association of India
 CAGR: Compound Annual Growth Rate
 FDI: Foreign Direct Investment
 FY: Indian Financial Year (April to March)
 (So FY12 implies April 2011 to March 2012)
 GOI: Government of India
 INR: Indian Rupee
 OEM: Original Equipment Manufacturers
 NATRiP: National Automotive Testing and R&D Infrastructure Project
 SEZ: Special Economic Zone
 US$: US Dollar
 Wherever applicable, numbers have been rounded off to the nearest whole number
For updated information, please visit www.ibef.orgAuto components43
EXCHANGE RATES
Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year)
Year INR INR Equivalent of one US$
2004–05 44.81
2005–06 44.14
2006–07 45.14
2007–08 40.27
2008–09 46.14
2009–10 47.42
2010–11 45.62
2011–12 46.88
2012–13 54.31
2013–14 60.28
2014-15 61.06
2015-16 65.46
2016-17 67.09
Q1 2017-18 64.46
Q2 2017-18 64.29
Q3 2017-18 64.74
Year INR Equivalent of one US$
2005 43.98
2006 45.18
2007 41.34
2008 43.62
2009 48.42
2010 45.72
2011 46.85
2012 53.46
2013 58.44
2014 61.03
2015 64.15
2016 67.21
2017 65.12
Source: Reserve bank of India, Average for the year
For updated information, please visit www.ibef.orgAuto components44
DISCLAIMER
India Brand Equity Foundation (IBEF) engaged Aranca to prepare this presentation and the same has been prepared by Aranca in consultation
with IBEF.
All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by IBEF. The same may not be reproduced,
wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or
incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval
of IBEF.
This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the
information is accurate to the best of Aranca and IBEF’s knowledge and belief, the content is not to be construed in any manner whatsoever as a
substitute for professional advice.
Aranca and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in this presentation and nor do
they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed on this presentation.
Neither Aranca nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any
reliance placed or guidance taken from any portion of this presentation.

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Auto Components Sector Report - February 2018

  • 1. For updated information, please visit www.ibef.org February 2018 AUTO COMPONENTS
  • 2. Table of Content Executive Summary……………….….…….3 Advantage India…………………..….……..4 Market Overview…………………………....6 Porters Five Forces Framework…...….….12 Recent Trends and Strategies……....……13 Growth Drivers...………………………......16 Opportunities…………….……….......……19 Investments and Developments........….…23 Policies and Initiatives………….........……27 Key Players…………..………….........……29 Case Studies……….……….......………....32 ACMA Award Winners……….……….......37 Useful Information……….……….......…...40
  • 3. For updated information, please visit www.ibef.orgAuto components3 EXECUTIVE SUMMARY Source: ACMA, Make in India, News Articles  Over the last decade, the automotive components industry has registered a CAGR of 14 per cent and has scaled three times to US$ 43.5 billion in 2016-17 while exports have grown at a CAGR of 14 per cent to US$ 10.9 billion. Robust growth  The growth of global OEM sourcing from India & the increased indigenisation of global OEMs is turning the country into a preferable designing and manufacturing base. Rising indigenisation  The Indian auto-components industry is expected to register a turnover of US$ 100 billion by 2020 backed by strong exports ranging between US$ 80-100 billion by 2026. Increasing turnover  The auto-components industry accounts for almost seven per cent of India’s Gross Domestic Product (GDP) and employs as many as 19 million people. Contribution to GDP and employment  India is expected to become the 4th largest automobiles producer globally by 2020 after China, US & Japan. The auto components industry is also expected to become the 3rd largest in the world by 2025. Growing automobile industry  The auto-components industry is expected to follow OEMs in adoption of electric vehicle technologies. The global move towards electric vehicles will generate new opportunities for automotive suppliers. The mass conversion to electric vehicles may generate a US$ 300 billion domestic market for EV batteries in India by 2030.* Electric vehicles push Note: OEM: Original Equipment Manufacturer, EV – Electric Vehicles, *As per NITI Aayog
  • 5. For updated information, please visit www.ibef.orgAuto components5 ADVANTAGE INDIA  Growing working population & expanding middle class are expected to remain key demand drivers  India is set to break into the league of top 5 vehicle producing nations  Reduction in excise duties in motor vehicles sector to spur the demand for auto components  India is emerging as global hub for auto component sourcing  Relative to competitors, India is geographically closer to key automotive markets like the Middle East & Europe  A cost-effective manufacturing base keeps costs lower by 10-25 per cent relative to operations in Europe & Latin America  Presence of a large pool of skilled & semi-skilled workforce amidst a strong educational system  3rd largest steel producer globally hence a cost advantage  In September 2015, Automotive Mission Plan 2016-26 was unveiled which targets a fourfold growth for the sector  Strong support for R&D & product development by establishing NATRiP centres  100 per cent FDI allowed under automatic route for auto component sector ADVANTAGE INDIA Notes: NATRiP - National Automotive Testing and R&D Infrastructure Project, FY - Indian Financial Year (April to March), R&D – Research and Development
  • 7. For updated information, please visit www.ibef.orgAuto components7 Auto components Pistons & piston rings Gears Brake & brake assemblies Headlights Starter motors Sheet metal parts Power train components Clutches Other panel instruments Other equipment Engine valves & parts Wheels Brake linings Halogen bulbs Spark plugs Hydraulic pneumatic instruments Fuel-injection systems & carburetors Steering systems Shock absorbers Wiper motors Electric Ignition Systems Fan belts Cooling systems & parts Axles Leaf springs Dashboard instruments Flywheel magnetos Pressure die castings PRODUCT SEGMENTS Source: ACMA Engine Parts Drive transmission & steering parts Body and chassis Suspension & braking parts Equipment Electrical parts Others
  • 8. For updated information, please visit www.ibef.orgAuto components8 ORGANISED AND UNORGANISED SECTOR 700 10000 0 2000 4000 6000 8000 10000 12000 Organized Unorganized Source: ACMA 85% 15% Organised Unorganised Number of Players: Organised vs. Unorganised (FY17)* Turnover Breakup: Organised vs. Unorganised (FY17)*  The number of manufacturing units in the unorganised sector are far higher than those in the organised one  Although lesser in number, the organised sector accounts for 85 per cent of total industry turnover (FY17)  India auto component aftermarket is expected to grow at 10.5 per cent to touch US$ 13 billion by 2019-20, as compared to US$ 8.4 billion in 2016-17. Note: *As per latest figures available
  • 9. For updated information, please visit www.ibef.orgAuto components9 PRODUCTION Source: ACMA Auto component supply to OEMs (FY17) 78.73% 14.98% 3.20% 3.09% Two Wheelers Passenger Vehicle Commercial Vehicle Three Wheelers Domestic market share by segment (FY17) (No. of units)  ‘Engine parts’ accounts for 31 per cent of the entire product range of the auto components sector followed by ‘drive transmission & steering parts’ (19 per cent)  ‘2 wheelers’ is the largest domestic customer segment for the auto components industry  Original Equipment Manufacturers (OEMs) dominate production volumes by market range; encouragingly, exports account for around 28 per cent. 49.00% 22.00% 11.00% 8.00% 6% 2% Passenger Vehicle Two wheelers Medium and heavy commercial vehicles Light commercial vehicles Tractors Three wheelers
  • 10. For updated information, please visit www.ibef.orgAuto components10 ROBUST GROWTH  Revenues have risen from US$ 26.5 billion in FY08 to US$ 43.5 billion in FY17 at a CAGR of 5.66 per cent during FY08-17.  The market size for auto component sector increased by 11.5 per cent reaching to US$ 43.5 billion in FY17 from US$ 39 billion in FY16.  As per Automobile Component Manufacturers Association (ACMA) forecasts, automobile component exports from India are expected to reach US$ 70-billion by 2026 from US$ 10.9 billion in FY17. The Indian auto component industry aims to achieve US$ 200 billion in revenues by 2026.  Growth of the domestic auto components industry is expected to reach 9-11 per cent in FY18 on the back of high growth expectation in domestic passenger vehicles (PV) and two-wheelers (2W) segments.^ Source: ACMA Aggregate turnover* (US$ billion) 26.5 24.1 30.8 41.3 42.2 39.7 35.1 38.5 39 43.5 0 5 10 15 20 25 30 35 40 45 50 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 CAGR: 5.66% Note: CAGR – Compound Annual Growth Rate, *Turnover data covers supplies to OEMs , aftermarket sales and exports, ^ As per ratings agency ICRA
  • 11. For updated information, please visit www.ibef.orgAuto components11 EXPORT GROWTH 5.1 4.2 6.6 8.8 9.7 10.2 11.2 10.8 10.9 0 2 4 6 8 10 12 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 Source: ACMA 35% 27% 26% 6% 4% 1% Europe Asia North America Africa Latin America CIS and Baltics Value of auto component exports (US$ billion) Shares in export volumes by geography (FY17)  India’s exports of auto components increased at a CAGR of 9.96 per cent, during FY09-FY17, with the value of auto component exports increasing from US$ 5.1 billion in FY09 to US$ 10.9 billion in FY17.  Europe accounted for a volume share of 35 per cent during FY17 in Indian auto component exports followed by Asia and North America with 27 and 26 per cent respectively in the same year.
  • 12. For updated information, please visit www.ibef.orgAuto components12 Porter’s Five Force Framework Analysis  Moderate – As there are a large number of steel and aluminium manufacturers (key raw material)  Some of them have their own units which give them linkage power Bargaining Power of Suppliers  Low – As public transportation is underdeveloped even in most cities  Rapid growth in Indian economy has changed travel patterns Threat of Substitutes  High – As government has already deregulated the sector  Increasing number of foreign firms (Ford, Volkswagen, etc.) are increasing their presence  Cheaper imports of components from China is increasing Competitive Rivalry  Moderate – Given the concentration of industry clusters in specific strategic centres  Foreign firms are increasing their footprints in India Threat of New Entrants  Low – High demand from car manufacturers give them lesser bargaining power  Product differentiation is low Bargaining Power of Buyers Positive Impact Neutral Impact Negative Impact Source: Aranca Research, Media Sources
  • 14. For updated information, please visit www.ibef.orgAuto components14  Major global OEMs have made India a component sourcing hub for their global operations  Several global Tier-I suppliers have also announced plans to increase procurement from their Indian subsidiaries  India is also emerging as a sourcing hub for engine components, with OEMs increasingly setting up engine manufacturing units in the country  For companies like Ford, Fiat, Suzuki & General Motors, India has established itself as a global hub for small engines  Varroc Lighting Systems (VLS) is supplying the complete exterior lighting solutions for Tesla Model S sedan and the Tesla Model X crossover. NOTABLE TRENDS  Increased investments in R&D operations & laboratories, which are being set up to conduct activities such as analysis, simulation & engineering animations  The growth of global OEM sourcing from India & the increased indigenisation of global OEMs is turning the country into a preferred designing & manufacturing base  ACT established to offer technical services to ACMA members for enhancing process & quality abilities through various cluster programmes  Faurecia, a global automotive equipment leader, has partnered with Indian Institute of Science (IISc) to develop new technologies and solutions in three areas viz. online air quality monitoring, data analysis and algorithms for driver behaviour and artificial intelligence for industrial design. Improving product-development capabilities  In September 2017, Auto component maker Spark Minda acquired EI Labs India at a cost of US$ 1.01 million to help integrate technology into its existing range of products.  Ansysco Anand collaborated with Japan’s Seiken Chemical to sell coolant & brake fluids in Japan  At a cost of US$14 million, Bharat Forge acquired US based - WFT & PMT Holding Inc., for expanding their product portfolio in automotive and other industrial segments  In May 2017, Pricol announced its plans to acquire PMP Auto Components as the brand is focusing on expanding in North American & European markets. Pricol has inked an exclusive agreement to acquire the entire ownership in wiping systems business, including PMP’s manufacturing facilities.  In October 2017, Precision Camshafts acquired precision component maker MEMCOEngineering to scale up its business and diversify into a new product range.  In January 2018, Samvardhana Motherson (SAMIL) acquired MS Global India, from MS Group of Korea. The acquisition will help SAMIL enter a new vertical and will create other synergies. Inorganic route to expansion Source: Aranca Research Global components sourcing hub Note: OEM means Original Equipment Manufacturer ACT - ACMA Centre for Technology
  • 15. For updated information, please visit www.ibef.orgAuto components15 STRATEGIES ADOPTED  Many Indian firms specialising in only one product market or segment & are looking forward to diversify horizontally in other segments like 2-wheelers, passenger cars or commercial vehicles.  They are stepping up their product development capabilities in order to have the best chance of capturing growth opportunity. Diversification  India’s projected production is around 8.7mn passenger vehicles per year by 2020 (with most of them being compact cars)  Many MNC’s like Ford, Hyundai, Toyota & GM are launching new vehicle models due to their earlier success in the Indian market. Capacity  Looking at the opportunity many global suppliers for example Bosch Chassis Systems, Tenneco & Faurecia have established R&D facilities in India to adapt global designs & develop new products  Increasing investments in R&D also assists companies in setting up laboratories, new facilities to conduct analysis, simulation & engineering animations.  Global automotive seating leader Adient is planning to open India’s largest-ever auto seating prototyping and testing facility in Pune by 2018.  Automotive component manufacturer Schaeffler AG has announced setting up of a manufacturing plant along with an R&D unit in Talegaon at an investment of US$ 31.1 million.  In January 2018, auto components manufacturer Spark Minda inaugurated a technical centre which will nurture innovation and help the company move towards electrified mobility solutions. R&D facilities Source: Make in India, Media Sources New strategies  Auto component suppliers are focused on entering new vehicle segments & manufacturing new products with higher margin  Both Indian & global manufacturers are investing in new capacities & newer programmes, in order to get long term advantage  As markets in North, West & South are getting saturated, components makers are now focusing on untapped market like the Northeast region of the country.  Mergers and acquisition activity and private equity investments in the automotive sector in the first quarter of FY18 stood at US$ 91.65 million.
  • 17. For updated information, please visit www.ibef.orgAuto components17 GROWTH DRIVERS GROWTH DRIVERS  Competitive advantages facilitating emergence of outsourcing hub  Technological shift; focus on R&D Supply-side drivers  Establishing special auto parks & virtual SEZs for auto components  Lower excise duty on specific parts of hybrid vehicles  Policies such as Automotive Mission Plan 2016-26, Faster Adoption & Manufacturing of Electric Hybrid Vehicles (FAME, April, 2015), NMEM 2020, likely to infuse growth in the auto component sector of the country. Policy support  Robust growth in domestic automotive industry  Increasing investment in road infrastructure  Growth in the working population & middle class income to drive the market Demand-side drivers Source: Aranca Research Note: NMEM – National Mission For Electric Mobility
  • 18. For updated information, please visit www.ibef.orgAuto components18 GROWTH IN THE AUTOMOBILES SECTOR Vehicle production in India (thousand units) 3,791 810 20,712 10,000 2,350 30,231 - 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Passenger Vehicles Commercial Vehicles 2 & 3 Wheelers FY17 FY21E Car Sales 2017 (in number of units) 13,77,137 4,87,848 2,25,193 1,58,990 1,43,140 1,34,150 93,052 16,02,612 5,27,320 2,22,168 1,78,351 1,69,035 1,39,566 87,588 - 5,00,000 10,00,000 15,00,000 20,00,000 Maruti Suzuki Hyundai M & M^ Honda Tata Toyota Ford 2016 2017E India vehicle loan outstanding^ (US$ billion) 12.9 13.3 19.9 20.2 20.5 21.6 24.6 23.4 25.3 29.5 0 5 10 15 20 25 30 35 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18* Source: ACMA, Reserve Bank of India, Team BHP, Aranca Research Note: (E) – Estimate; ^Loan outstanding at the end of financial year, FY18* - up to September 2017, M & M^ - Mahindra and Mahindra
  • 20. For updated information, please visit www.ibef.orgAuto components20 DOMESTIC AND EXOPORTS MARKETS HOLD HUGE POTENTIAL 39 43.5 115 0 20 40 60 80 100 120 140 FY16 FY17 FY21E 10.8 10.9 30 0 5 10 15 20 25 30 35 FY16 FY17 FY21E Source: ACMA Note: E - Estimate Domestic Market Potential (US$ billion) Export Market Potential (US$ billion)  The domestic market is expected to account for 71 per cent of total sales by 2021 with a total market size of US$115 billion.  Exports will account for as much as 26 per cent of the market by 2021.
  • 21. For updated information, please visit www.ibef.orgAuto components21 MARKET POTENTIAL BALANCED ACROSS PRODUCT TYPES Source: ACMA Note: 2020E – Estimated value for 2020 by ACMA 16% 11% 8% 18% 16% 32% Transmission and Steering Parts Suspension and Braking Parts Interior Engine & Exhaust Electronics and Electrical Body & Structure Domestic market potential by components (2020E) Export market potential by components (2020E)  Both domestic & export markets are almost similar in terms of potential share by different product types. For example, Engine & Exhaust components, along with Body & Structural parts, are expected to make up 50 per cent potential domestic sales as well as exports in 2020  Transmission, Steering components, Electronics & Electrical parts are likely to be the other key products. 17.10% 10.70% 6.40% 25.60% 17.10% 23.10% Transmission and Steering Parts Suspension and Braking Parts Interior Engine & Exhaust Electronics and Electrical Body & Structure
  • 22. For updated information, please visit www.ibef.orgAuto components22 OPPORTUNITIES IN ENGINEERING PRODUCTS  New technological changes in this segment include introduction of turbochargers & common rail systems  The trend of outsourcing may gain traction in this segment in the short to medium term Engine & engine parts  Share of the replacement market in sub-segments such as clutches is likely to grow due to rising traffic density  The entry of global players is expected to intensify competition in sub-segments such as gears & clutches Transmission & steering parts  The segment is estimated to witness high replacement demand, with players maintaining a diversified customer base in the replacement & OEM segments besides the export market  The entry of global players is likely to intensify competition in sub-segments such as shock absorbers Suspension & braking parts  Companies operating in the replacement market are likely to focus on establishing a distribution network, brand image, product portfolio & pricing policy Equipment  Manufacturers are expected to benefit from the growing demand for electric start mechanisms in the 2 wheeler segment Electrical  Metal part manufacturers are likely to benefit from rising demand for body & chassis, pressure die castings, sheet metal parts, fan belts, hydraulic pneumatic instruments, mainly in 2 wheelers industry  The prominent companies in this business are constantly working towards expanding their customer base Others (Metal Parts) Source: Make in India Note: OEM means Original Equipment Manufacturer
  • 24. For updated information, please visit www.ibef.orgAuto components24 INVESTMENTS HAVE BEEN RISING AT A FAST PACE 0.70 1.00 1.80 0.10 1.70 2.30 1.80 1.50 0.70 0.40 0.50 0.37 0.00 0.50 1.00 1.50 2.00 2.50 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 Source: ACMA  Investments in the auto components sector reached US$ 372.44 million in 2016-17.  With the launch of “Make in India” initiative, the government is expected to vitalise a substantial investment in the auto component sector.  Auto component sector is expected to invest around US$ 4.5 billion for upgradation of products & keeping up with the new industry regulations.  Schaeffler India, the Indian arm of Germany’s automotive and industrial parts maker, is planning to invest Rs 300 crore (US$ 46.66 million) per annum over FY18-19.  Major auto component firms such as Krishna Group, Minda Industries, Lumax Industries, Subros Ltd, etc are planning to invest over US$ 233.31 million over the next 2-3 years.  Exhaust system and ride control major, Tenneco Automotive India is going to set up a greenfield facility in Gujarat by investing US$ 6-8 million in different phases.*  American company Cummins is planning to manufacture automotive battery packs in India. The company has already made investments of over US$ 1 billion in India in the past five years. Visakhapatnam port traffic (million tonnes)Investments in the auto component sector (US$ billion) Note: *As of December 2017
  • 25. For updated information, please visit www.ibef.orgAuto components25 KEY INVESTMENTS AND DEVELOPMENTS Source: News articles, Government Websites, Aranca Research, Ministry of External Affairs, Govt. of India (ITP) Division  CEAT Ltd. is planning to invest around US$ 413.50 million to expand its tire production during 2017-22. The company plans to reach at a production level of 17 million 2 wheeler tires, annually, 1 million Truck & Bus Radial (TBR) tires & 6 million passenger car radial tires, annually.  As of March 2017, Bosch plans to invest around US$ 119 million annually in the next few years, to develop its headquarters in Bengaluru into a modern technology park & move the manufacturing facility to a new location.  Piramal Finance Ltd, through its Corporate Finance Group (CFG), has invested in two auto components firms; Rs 275 crore (US$ 42.55 million) in RSB Group and Rs 290 crore (US$ 44.87 million) in Indoshell Mould Ltd.  Friction materials maker ASK Automotive has signed an agreement with Fras-le of Brazil to set up a joint venture of a brake pads and linings facility for commercial vehicles in Haryana at an investment of over US$ 15.6 million.  In March 2017, Tata Motors & Volkswagen Group signed a MoU to develop vehicle concepts & product components, jointly. Skoda Auto AS will be joining the project as a part of the German based auto group.  Mercedes Benz India Private Limited has set up India’s largest spare parts warehouse in Pune, with an area of 16,500 square meters which can stock up to 44,000 parts. It will also include a vehicle preparation centre that can stock up to 5,700 cars to customise them before delivery.  In December 2017, Amara Raja Batteries commissioned its two wheeler battery plant in Andhra Pradesh. The plant will have a capacity of 5 million units in the first phase, which will eventually be scaled up to 17 million units.  Sundaram Clayton, part of the TVS group, plans to invest US$ 50 million in US and Rs 400 crore (US$ 59.76 million) in India over the next three years. CEAT Ltd Bosch Piramal Finance Ltd ASK Automotive Tata Motors Mercedes Benz Amara Raja Batteries Sundaram Clayton  UNO Minda Group is expanding its manufacturing capacity in Gujarat with a total investment of US$ 91.87 million.UNO Minda
  • 26. For updated information, please visit www.ibef.orgAuto components26 INDIA IS POISED TO EMERGE AS AN OUTSOURCING HUB  Hyundai plans to source gasoline and diesel engines from its Indian manufacturing operations for its domestic & global operations.  The company is also planning to invest US$ 300 million for a new engine plant & metal pressing shop in India & is also in plans to open its 2nd manufacturing plant in Rajasthan.  With the encouragement of Indian government, Hyundai, is planning to set up its 3rd new plant in the country & expand its production capacity to 7.2 lakh units annually.  Ford expanded its retail distribution network of genuine parts in Gujarat, Daman & Diu & Silvassa.  Ford is currently working on a small – capacity petrol engine called Dragon which is estimated to be ready by 2016 – 17. The Detroit – based company is planning to produce 1.5 million units a year globally, 4 lakh of which will be produced in India.  In 2015, the company opened a new production facility in Sanand, Gujarat which is likely to increase its capacity by adding 240,000 cars & 270,000 engines to its existing production level. US$ 1 billion has been invested for this manufacturing plant.  Honda is likely to setup a 3rd manufacturing plant in Gujarat for which US$ 384.9 million (approx.) has been initially invested which is expected to reach US$ 655.1 million by the end of the project  The company has an export base for certain key engine components in India.  The company planned to invest US$ 59.23 million (approx.) in Tapukara plant to expand production capacity from 120,000 units per annum to 180,000 units per annum.  Toyota Kirloskar Motor disclosed its fully integrated cloud based telematics service for Indian market, by the name Toyota Connect.  Toyota India under a new joint venture initiated production of diesel engines at Jigani Industrial Area. Source: Respective Company Websites, News Articles Note: (* Figure converted from EUR to US$ at EUR/USD = 1.4)
  • 28. For updated information, please visit www.ibef.orgAuto components28 FAVOURABLE POLICY MEASURES AIDING GROWTH  Automatic approval for 100 per cent foreign equity investment in auto component manufacturing facilities.  Manufacturing & imports are exempt from licensing & approvals. Auto Policy 2002  Set up at a total cost of US$ 388.5 million to enable the industry to adopt & implement global performance standards.  Focus on providing low-cost manufacturing & product development solutions. NATRiP  Created a US$ 200 million fund to modernise the auto components industry by providing an interest subsidy on loans & investment in new plants & equipment.  Provided export benefits to intermediate suppliers of auto components against the Duty Free Replenishment Certificate (DFRC). Dept. of Heavy Industries & Public Enterprises  AMP 2026 targets a 4-fold growth in the automobiles sector in India which includes the manufacturers of automobiles, auto components & tractor industry over the next 10 years.  It is expected to generate an additional employment of 65 million. Automotive Mission Plan 2016-26 (AMP 2026)  The scheme is aimed at incentivising all vehicle segments i.e. 2 Wheeler, 3 Wheeler Auto, Passenger 4 Wheeler Vehicle, Light Commercial Vehicles and Buses. It covers hybrid & electric technologies like Mild Hybrid, Strong Hybrid, Plug in Hybrid & Battery Electric Vehicles. The scheme has been extended to March 2018 from March 2017. FAME Scheme  Budget 2018-19 imposed a surcharge of 10 per cent on aggregate duties of customs on imports, replacing education and secondary and higher Education Cess, which is expected to boost domestic manufacturing.  Reduction of tax to 25 per cent for companies with turnover up to Rs 250 crore (US$ 38.62 million) was also announced in Union Budget. Union Budget 2018–19 Source: SIAM, Make in India Note: NATRiP - National Automotive Testing and R&D Infrastructure Project
  • 30. For updated information, please visit www.ibef.orgAuto components30  Pistons – Goetze, Shriram Pistons & Rings, India Pistons, Anand I-Power Ltd.  Engine Valves – Rane Engine Valves, Shriram Pistons & Rings, SSV Valves  Carburetors – Ucal Fuel Systems & Spaco Carburetors & Escorts Auto Components  Diesel-based fuel-injection systems – Mico, Delphi-TVS Diesel System & Tata Cummins  Steering Systems – Sona Koyo Steering Systems, Rane NSK Steering Systems & Rane TRW Systems  Gears – Bharat Gears, Gajra Bevel Gears, ZF Steering Gear (India) Ltd, Eicher, Graziano Trasmissioni & SlAP Gears India  Clutch – Clutch Auto, Ceekay Daikin, Amalgamations Repco, Luk Clutches  Driveshafts – GKN Driveshafts, Spicer India Private Ltd., Delphi & Sona Koyo Steering Systems  Brake Systems – Brakes India, Kalyani Brakes, Mando India Ltd. & Automotive Axles  Brake Lining – Rane Brake Lining, Sundaram Brake Lining, Hindustan Composites & Allied Nippon  Leaf Springs – Jamna Auto & Jai Parabolic  Shock Absorbers – Gabriel India, Delphi, Mando India Ltd. & Munjal Showa  Headlights – Lumax, Autolite & Phoenix Lamps  Dashboard – Premiere Instruments & Controls  Sheet metal parts – Jay Bharat Maruti, Omax Auto and JBM Tools  Lucas TVS, Denso, Delco Remy Electricals & Nippon Electricals are key players in this segment MAJOR PLAYERS BY SEGMENT Equipment Suspension & braking parts Transmission & steering parts Engine & engine parts Electrical Source: Media sources, Aranca research Note: OEM means Original Equipment Manufacturer
  • 31. For updated information, please visit www.ibef.orgAuto components31  Bosch inaugurated its 15th plant in November 2015, specialising in manufacturing power tools.  On August 2015, the company had completed the construction of new manufacturing facility (Phase-1) in Karnataka for which it had acquired 97 acres of land in Bidadi & invested an amount of US$ 55.68 million. Completion of 2nd phase of Bidadi plant is slated for 2018.  The company, which had planned to invest US$ 245.66 million for the expansion of its radial tyre capacity at its Chennai plant, would invest an additional amount of US$ 196.53 million for this plant as on August 2015.  In September 2016, company announced that it will invest US$ 401.60 million, to double its Chennai plant capacity by the end of 2020  The brand has opened its 6th plant globally in Hungary in April 2017, the investment is worth US$ 53.40 million.  Tata Auto Component Systems is setting up 5 auto component manufacturing plants in Sanand, Gujarat, at an investment of US$ 62 million. It is also investing US$ 114 million for capacity addition in its Chakan plant in Maharashtra.  HELLA is building its second manufacturing plant in Gujarat with an estimated investment of US$ 5.36 million in the first phase.  NGK Technologies India Pvt. Ltd., subsidiary of NGK Insulators, Ltd. was established to market automotive related & metal components across India.  India’s TVS Group has acquired a 90 per cent stake in Universal Components UK Ltd for US$ 19.2 million, as part of its expansion plans. Universal Components is a wholesale distributor of commercial vehicle parts. It has also signed a co- operation agreement with BMW Motorrad to develop motorcycles below 500cc segment. Looking for new overseas markets.  In May 2015, the company made investments of US$ 24.56 million towards the capacity expansion of 2-wheelers across 2 plants in Tamil Nadu & Uttarakhand. CAPACITY ADDITION PLANS OF KEY PLAYERS Source: Respective Company websites, News articles, TechSci Research
  • 33. For updated information, please visit www.ibef.orgAuto components33 BHARAT FORGE: INDIA’S LARGEST AUTO COMPONENTS EXPORTER  Bharat Forge is the world’s largest forging company with global manufacturing footprint spread across India, Germany, Sweden and France.  It is India's largest manufacturer and exporter of automotive components and leading chassis component manufacturer in the world.  With 50 years of experience, Bharat Forge has transformed itself from just being a supplier of components to a preferred development partner through a concentrated focus on innovation, technology and value addition.  The company was awarded “TIME Indian Global Manufacturer for the year 2017” award in 2017. 983 898 1,056 1,198 1,201 1,011 382 65 31 74 117 100 110 59 - 200 400 600 800 1,000 1,200 1,400 FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 FY18 Revenue PAT (in US$ million) Source: Aranca Research, Annual Report, Company website 1 Note: 1From April to September 2017
  • 34. For updated information, please visit www.ibef.orgAuto components34 BHARAT FORGE: MILESTONES Source: Aranca Research, Annual Report, Company website Bharat Forge Ltd incorporation, started commercial production, Forge Shop Hammer Technology, exports in Europe. Established footprint across Europe, North America, China, tie- up with BITs Pilani to enhance internal technology talent, Centre for Advanced Manufacturing takes shape in Baramati. Opens its first industrial gearbox service and assembly centre in Hosur, India, supply of crankshaft for Indian rails, becoming the 1st indegenous supplier of crankshaft Technology upgradation, commissioned two 16,000 MT pressline, breakthrough in Japan, USA, UK for supply of power-train and chassis components. Commissioned India’s largest commercial open forging press, Inauguration of forging and high horse power, industrial crankshaft machining facility at Baramati, Inauguration of the Ring Rolling facility at Baramati. Establishment of the Kalyani Center for Technology and Innovation Safran and Bharat Forge form partnership to for opportunities in Indian civil and military aerospace, Inauguration of ‘High Tech Rail Component Manufacturing Facility at Baramati, Production starts at Alstom-Bharat Forge’s new turbine and generator manufacturing facility in India, Acquisition of Oil & Gas Machining Company, Mécanique Générale Langroise (MGL) in France 1961-1985 1990-2001 2008 - 20102002 - 2007 2014 - 20152012 - 2013
  • 35. For updated information, please visit www.ibef.orgAuto components35 MOTHERSON SUMI SYSTEMS LIMITED (MSSL) 2,333 4,009 4,807 5,481 6,054 6,668 4,126 41 70 120 135 199 243 134 - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 FY 18 Revenue PAT (in US$ million) Source: Aranca Research, Annual Report, Company website  Motherson Sumi Systems Limited (MSSL) the flagship company of the Samvardhana Motherson Group, was established in 1986 in a joint venture between Samvardhana Motherson Group and Sumitomo Wiring Systems (Japan).  The company has evolved into a full system solutions provider and caters to a diverse range of customers in the automotive and other industries across Asia, Europe, the Americas, Australia and Africa.  Their product portfolio majorly involves wiring harnesses, rear view mirrors, polymers and modules, elastomers, metal working, IT engineering and design, and manufacturing support. 1 Note: 1From April to September 2017
  • 36. For updated information, please visit www.ibef.orgAuto components36 MOTHERSON SUMI SYSTEMS LIMITED (MSSL) Source: Aranca Research, Annual Report, Company website Establishment of Motherson Sumi Systems Limited as a JV with Sumitomo Wiring Systems. International and domestic expansion with more than 30 JVs and acquisitions. Consolidated revenue for FY17 is US$ 6.4 billion Listed on stock exchanges in India. Started as Motherson and started its first cable factory in 1977. 1975 20171999 onwards 19931986
  • 38. For updated information, please visit www.ibef.orgAuto components38 ACMA AWARD WINNERS (2016-17) … (1/2) Excellence in Export  Delux Bearings (Medium Category)  Orbit Bearings India (Large Category)  TVS Sundaram Fasteners (Very Large Category) Gold Trophy  Sellowrap Industries (Medium Category)  The Hi-Tech Gears (Large Category)  Hella India Automotive (Large Category) Silver Trophy Excellence in Technology  Natesan Synchrocones (Large Category)  Subros (Very Large Category) (Product Innovation)  Subros (Very Large Category) (Process Innovation) Gold Trophy Excellence in Quality & Productivity  Sellowrap Industries (Medium Category)  Anand CY Myutec Automotive (Large Category)  Shriniwas Engineering Auto Components (Very Large Category) Gold Trophy  Delux Bearings (Medium Category)  Shiroki Technico India (Large Category)  Mindarika (Very Large Category) Silver Trophy  Nipman Fastener Industries (Large Category) Bronze Trophy Source: ACMA
  • 39. For updated information, please visit www.ibef.orgAuto components39 ACMA AWARD WINNERS (2016-17) … (2/2) Excellence in Manufacturing  Helvoet Rubber & Plastic Technologies (Medium Category)  Shiroki Technico India (Large Category)  Mindarika (Very Large Category) Gold Trophy  Global Autotech (Large Category)  Lumax Industries (Very Large Category) Silver Trophy  Sterling Tools (Large Category)  Endurance Technologies (Very Large Category) Bronze Trophy Source: ACMA
  • 41. For updated information, please visit www.ibef.orgAuto components41 INDUSTRY ASSOCIATIONS 6th Floor, The Capital Court, Olof Palme Marg, Munirka, New Delhi – 110 067, India Phone: 91 11 2616 0315, 2617 5873, 2618 4479 Fax: 91 11 2616 0317 E-mail: acma@acma.in; acma@vsnl.com Automotive Component Manufacturers Association of India (ACMA)
  • 42. For updated information, please visit www.ibef.orgAuto components42 GLOSSARY  ACMA: Automotive Component Manufacturers Association of India  CAGR: Compound Annual Growth Rate  FDI: Foreign Direct Investment  FY: Indian Financial Year (April to March)  (So FY12 implies April 2011 to March 2012)  GOI: Government of India  INR: Indian Rupee  OEM: Original Equipment Manufacturers  NATRiP: National Automotive Testing and R&D Infrastructure Project  SEZ: Special Economic Zone  US$: US Dollar  Wherever applicable, numbers have been rounded off to the nearest whole number
  • 43. For updated information, please visit www.ibef.orgAuto components43 EXCHANGE RATES Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year) Year INR INR Equivalent of one US$ 2004–05 44.81 2005–06 44.14 2006–07 45.14 2007–08 40.27 2008–09 46.14 2009–10 47.42 2010–11 45.62 2011–12 46.88 2012–13 54.31 2013–14 60.28 2014-15 61.06 2015-16 65.46 2016-17 67.09 Q1 2017-18 64.46 Q2 2017-18 64.29 Q3 2017-18 64.74 Year INR Equivalent of one US$ 2005 43.98 2006 45.18 2007 41.34 2008 43.62 2009 48.42 2010 45.72 2011 46.85 2012 53.46 2013 58.44 2014 61.03 2015 64.15 2016 67.21 2017 65.12 Source: Reserve bank of India, Average for the year
  • 44. For updated information, please visit www.ibef.orgAuto components44 DISCLAIMER India Brand Equity Foundation (IBEF) engaged Aranca to prepare this presentation and the same has been prepared by Aranca in consultation with IBEF. All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by IBEF. The same may not be reproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval of IBEF. This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the information is accurate to the best of Aranca and IBEF’s knowledge and belief, the content is not to be construed in any manner whatsoever as a substitute for professional advice. Aranca and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in this presentation and nor do they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed on this presentation. Neither Aranca nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any reliance placed or guidance taken from any portion of this presentation.