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Innovative Rail Safety Outreach for
   a New Rail Transit Service in
           Austin, Texas


              Alissa Schram
       Community Involvement Specialist
            Rail Safety Liaison
               Capital Metro
Capital MetroRail
Capital MetroRail

  –   Late 2008 startup
  –   32 miles on existing
      freight tracks from
      Leander to
      downtown
  –   One of the area’s
      busiest traffic
      corridors
  –   9 stations planned
  –   Sleek and quieter
      than typical
      commuter trains
Physical Safety

•   Testing
•   Fencing
•   Enforcement
•   Quad Gates
•   Additional Signage at each intersection
Operation
      Lifesaver
•   Commuter Rail Presentation
•   30,000 Students
•   41 Schools within one mile
•   Senior Centers
•   Libraries
•   Child Care Facilities
OPERATION LIFESAVER &
INNOVATIVE OUTREACH
        Education


                      Community
       Engineering


       Enforcement


         Innovative
         Outreach
Innovative Approach: Who’s Involved
       GROW (Grassroots Rail Outreach Working) Group
A grassroots support team of existing organizations and campaigns:
                                                           •   Federal Railroad Administration
•   AAA
                                                           •   Girl Scouts of America
•   Alliance for Public Transportation
                                                           •   Housing Authority of the City of Austin
•   Amtrak
                                                           •   KLRU (PBS)
•   Austin American Statesman
                                                           •   Light Rail Now! .org
•   Austin Asian Chamber of Commerce
                                                           •   Media outlets
•   Austin Children’s Museum
                                                           •   Milkshake Media
•   Austin Independent School District
                                                           •   Mobiliti
•   Austin Fire Department
                                                           •   Operation Lifesaver
•   Austin Police Department
                                                           •   Partners in Education
•   Austin Public Library
                                                           •   Safe Kids Austin
•   Austin School of Film
                                                           •   Tate Austin Hahn
•   Babies’ R’ Us
                                                           •   Texas Bicycle Coalition
•   Border Media Partners
                                                           •   Travis County Attorney’s Office
•   Boy Scouts of America
                                                           •   Travis County EMS
•   Boys and Girls Clubs of the Capital Area
                                                           •   Travis County Sheriff’s Office
•   Dell Children’s Hospital
                                                           •   TxDOT
•   City of Austin Child Safety Program
                                                           •   Veolia
•   City of Leander Community Action Network
                                                           •   Univision
•   ECHO (End Chronic Homelessness Organizing Committee)
                                                           •   Youth InterACTIVE
Endorsements
•   Will Wynn, Mayor of Austin
•   Austin Police Chief Art Acevedo
•   Austin EMS Director Ernie Rodriguez
•   Former Austin Fire Chief JJ Adame
•   Sally Tingle, Texas Operation Lifesaver,
    Director
Completed Concepts
•   Girl Scouts Rail Safety Patch Program
•   Boy Scouts Rail Safety Patch Program
•   PSA Competition hosted by Austin School of Film
•   Flyers in English/Spanish, English/Vietnamese, and English/Mandarin
•   Bok covers for all Elementary and Middle/High school students within one mile
    of the tracks
•   Rail Safety PSA featuring Police and Fire Chiefs (English and Spanish)
•   Blockwalking to homes within a ¼ mile of the tracks
•   Posting yard signs at every rail-grade intersection
•   Rail Safety website: www.stayoffthetracks.com
•   Bus Radio Rail Safety PSAs on every Yellow Bus (AISD bus) in Austin
•   Visual representation at the Travis County Sherriff’s Shattered Dreams event
•   Endorsements from the Mayor, Police Chief, Fire Chief, and EMS Director
•   Facebook Site
•   MySpace Site
•   Magnets
Concepts in Development
•   Webinars
•   Bus Wrap
•   Additional PSAs
•   Spanish Audience PSA
•   Billboards
•   Homeless community outreach
•   Driver education via AAA
•   Cyclist education via newsletters, Bicycle rodeos, listservs
•   Rail Safety component of Children’s museum transit exhibit
•   Employee message for major employers
•   Girl Scouts Event at train station
•   Boy Scouts Test Passengers
www.stayoffthetracks.com
Thanks!


       Alissa Schram
Alissa.schram@capmetro.org
        512-369-7759

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Austin Innovative Rail Safety Outreach

  • 1. Innovative Rail Safety Outreach for a New Rail Transit Service in Austin, Texas Alissa Schram Community Involvement Specialist Rail Safety Liaison Capital Metro
  • 2. Capital MetroRail Capital MetroRail – Late 2008 startup – 32 miles on existing freight tracks from Leander to downtown – One of the area’s busiest traffic corridors – 9 stations planned – Sleek and quieter than typical commuter trains
  • 3. Physical Safety • Testing • Fencing • Enforcement • Quad Gates • Additional Signage at each intersection
  • 4. Operation Lifesaver • Commuter Rail Presentation • 30,000 Students • 41 Schools within one mile • Senior Centers • Libraries • Child Care Facilities
  • 5.
  • 6. OPERATION LIFESAVER & INNOVATIVE OUTREACH Education Community Engineering Enforcement Innovative Outreach
  • 7. Innovative Approach: Who’s Involved GROW (Grassroots Rail Outreach Working) Group A grassroots support team of existing organizations and campaigns: • Federal Railroad Administration • AAA • Girl Scouts of America • Alliance for Public Transportation • Housing Authority of the City of Austin • Amtrak • KLRU (PBS) • Austin American Statesman • Light Rail Now! .org • Austin Asian Chamber of Commerce • Media outlets • Austin Children’s Museum • Milkshake Media • Austin Independent School District • Mobiliti • Austin Fire Department • Operation Lifesaver • Austin Police Department • Partners in Education • Austin Public Library • Safe Kids Austin • Austin School of Film • Tate Austin Hahn • Babies’ R’ Us • Texas Bicycle Coalition • Border Media Partners • Travis County Attorney’s Office • Boy Scouts of America • Travis County EMS • Boys and Girls Clubs of the Capital Area • Travis County Sheriff’s Office • Dell Children’s Hospital • TxDOT • City of Austin Child Safety Program • Veolia • City of Leander Community Action Network • Univision • ECHO (End Chronic Homelessness Organizing Committee) • Youth InterACTIVE
  • 8. Endorsements • Will Wynn, Mayor of Austin • Austin Police Chief Art Acevedo • Austin EMS Director Ernie Rodriguez • Former Austin Fire Chief JJ Adame • Sally Tingle, Texas Operation Lifesaver, Director
  • 9. Completed Concepts • Girl Scouts Rail Safety Patch Program • Boy Scouts Rail Safety Patch Program • PSA Competition hosted by Austin School of Film • Flyers in English/Spanish, English/Vietnamese, and English/Mandarin • Bok covers for all Elementary and Middle/High school students within one mile of the tracks • Rail Safety PSA featuring Police and Fire Chiefs (English and Spanish) • Blockwalking to homes within a ¼ mile of the tracks • Posting yard signs at every rail-grade intersection • Rail Safety website: www.stayoffthetracks.com • Bus Radio Rail Safety PSAs on every Yellow Bus (AISD bus) in Austin • Visual representation at the Travis County Sherriff’s Shattered Dreams event • Endorsements from the Mayor, Police Chief, Fire Chief, and EMS Director • Facebook Site • MySpace Site • Magnets
  • 10. Concepts in Development • Webinars • Bus Wrap • Additional PSAs • Spanish Audience PSA • Billboards • Homeless community outreach • Driver education via AAA • Cyclist education via newsletters, Bicycle rodeos, listservs • Rail Safety component of Children’s museum transit exhibit • Employee message for major employers • Girl Scouts Event at train station • Boy Scouts Test Passengers
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Thanks! Alissa Schram Alissa.schram@capmetro.org 512-369-7759