The document discusses Jane Jacobs' theory about what makes cities vibrant and her view that diversity and density promote innovation. It then discusses Richard Florida's ideas about factors that make an area attractive, including diversity, amenities, talent, and a coolness score. The rest of the document focuses on defining the "Austin Equation" as Experience + Community = Scene and examines the music, entrepreneurship, social innovation, and other scenes that contribute to Austin's unique identity.

2. Richard Florida

3. Jane Jacobs (1916 – 2006) The Death and Life of Great American Cities (1961) “ The great urbanist Jane Jacobs was among the first to identify cities’ diverse economic and social structures as the true engines of growth. . . . Jacobs argued that the jostling of many different professions and different types of people, all in a dense environment, is an essential spur to innovation – to the creation of things that are truly new. And innovation, in the long run, is what keeps cities vital and relevant.” Richard Florida

4. Combination of unexpected things are key determinants for an attractive area Coolness score (lifestyle, night life and cultural amenities, bustling street scene, talent-attractiveness, authenticity and uniqueness, (imaginative hedonism), bohemia, enlightened areas (beyond fun, part of a lifestyle), tolerance, population or visitors aged 22-29) – POV magazine – “Anticipation is more important than the actual consumption of experiences” – (Pines and Gilmore) Median house and rental value Diversity including Gay Index Technological advancement – hub for transformation Level of connectivity – point-to-point Talent Climate and environmental quality Recreational amenities (active and participatory) Business attractiveness and economic growth potential Commercial and cultural amenities Attractiveness index Population or visitor spread – 18 - 35 Per capita income change Futures Lab

9. Austin Equation Keep Austin Weird, Live Music Cap, Open City, etc. The surface Experience + Community = Scene The work

10. I. What is an Experience? The Progression Of Economic Value Commodities © 1999 Strategic Horizons LLP * Pine and Gilmore Make Goods Stage Experiences Services Deliver Commoditization Commoditization Customization Customization Commoditization Customization Guide Transformations

13. Elements of Experience: Pledge, Turn, Prestige Tim League, Alamo Drafthouse

17. Austin Music Scene Artists Education Support Media Festivals Organizations Austin Music Foundation Austin Music Commission Live Music Task Force ACC Save Austin Music.net Austin City Limits Venues ME Television Booking Agents Red River East Side SoCo 6 th St Long Center Artist Managers Fans UT The Chronicle Blogs Sound Check Girl Guitar SXSW The Year of Austin Music Promoters Auditorium Shores Texas Music Office Recording Studios Sound Engineers Rehearsal Studios Texas Commission On the Arts Publishers DO512 Radio Music Buyers Old Settlers Music Festival Promoters Bat Fest Reggae Fest SIMS Street Teams By Lisa Wood

18. Capital Idea Social Innovators Social Venture Ptnr Network Community Entrepreneur Foundation Austin Social Innovation Scene Social Velocity Net Impact Prof A Glimmer of Hope Lifeworks Ben & Jerry’s Do Good Deli Greenling Organic Dominican Joe Discover Hope Rockroom Wines mPower Labs Bootstrap Cause Social Business Group mPower Ventures People Fund Convio Blue Avocado Austin CarShare NetSquared Green Lights Silverton Foundation Net Impact Undergrad Net Impact UT MBA RGK Center IC2 UT Bridging Disciplines SI Course Leadership Austin Austin Community Foundation ACC Center for Non-profits Austin EcoNetwork RISE Austin SXSW Dell SI Competition AMD 50x15 Mobile loaves & Fishes MEP By Martin Montero

21. City of Scenes Where next for Austin?