August Resume
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Zoey Ralston is a recent graduate of the University of Texas at Austin with a degree in advertising. She has skills in areas such as Microsoft Office, event planning, brand strategy, research, social media, and basic HTML. Her experience includes internships in marketing and student calling. Academic projects include an award-winning campaign for KFC involving target market selection, research, and strategy development. She also created an advergame for Speed Stick explaining how it fits the product and target market. References are available.
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August Resume
- 1. • 4 5 0 5 D U V A L S T . # 1 6 3 A U S T I N , T X 7 8 7 5 1 • • ( 2 5 4 ) 2 1 7 - 2 6 9 3 • E M A I L Z O E Y R A L S T O N @ U T E X A S . E D U • Z O E Y R A L S T O N SKILLS • Microsoft Office including Word, Excel and PowerPoint • Event Planning and Coordination • Brand Strategy and Public Image Creation • Research and Insight Gathering to build a Creative Brief • Proficient with Social Media and Retargeting software • Launching an ADV Campaign • Basic HTML Experience • Experience with IMovie and AVID as well as the music production software Ableton Live • Film Photography • Outgoing, Determined, Hard Working, and Fast Learning EDUCATION Graduate from the University of Texas at Austin Moody School of Communication Major: Advertising Business Certified: McComb’s Business Foundations Program EXPERIENCE • Trulucks – Downtown Austin, TX June 2014 – present o Team Assistant, moved to Bar Back, promoted to Food Runner • Ihiji – Austin, TX Sept. 2014 – Dec. 2014 o Marketing Intern, started an online retargeting campaign with Adroll • Freshmansupport.com – Austin, TX January-June 2013 o Student Intern/Ambassador, Created “Day In The Life” project • UTalk/RuffaloCody, Austin, TX Sept. 2011 – August 2012 o Student Caller, Built Report with Alumni and generated donations ACADEMIC PROJECTS • Campaign: Client-KFC, Fall 2014 o My duties included choosing the target market, doing primary research, developing a strategy as well as insights for the campaign, and creating a story to attach emotion to our bring back the bucket campaign. This project won against the other agency. https://www.dropbox.com/sh/6sx3996dqyhfl2p/AACgjjBJ8Qy31Rz8obsL8xX1a?dl=00 • Advergame: Product-Speed Stick, Spring 2014 o Asked to choose a product that could benefit from an advergame and then design a fitting game along with a paper explaining our choices and how the game was a good fit to the product, the target market, and its expected ROI. o https://dl.dropboxusercontent.com/u/70668439/Assignment 2 Advergame.docx • Video Projects: o Identity. Expression. America. http://www.youtube.com/watch?v=qkiIOdMDkkM o A Quick Escape http://www.youtube.com/watch?v=XlRADXsSzDI REFERENCES Kristen Carson, (214) 733-3686, kristen@freshmansupport.com Pedro Lopez, (512) 482-9000, plopez@trulucks.com