The document discusses concepts related to effective campaigning and mobilization including momentum, leadership, storytelling, and empowerment. It provides examples and references from political campaigns and organizations that demonstrate how to build momentum through strong leadership, tell compelling stories to engage supporters, and ultimately empower people to join a movement. Visual graphics and links to videos are included to illustrate these campaigning strategies.

1. AUF DER SUCHE NACH DEM
MOBILISIERUNGS-GEN
PHILIPP MADERTHANER

2. CAMPAIGNING HIP
DNA. RS ÜHRU
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(c) PHILIPP MADERTHANER 2012 D
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3. „LA CAMPAGNE“
DIE EINNAHME VON NEUNBURG, 1645

5. FACEBOOK
WELTWEITE VERBINDUNGEN

7. JOIN US ON
FACEBOOK

8. 50.640
„GLOBAL WARMING“

9. 116.138
„REGGAE“

10. 767.011
„PASTA“

11. 4.810
„BADEENTE“

12. 67
„PINK SOCKS!“

13. CAMPAIGNING HIP
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CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

14. MOMENTUM
CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

15. SSEL
www.oevp.at
CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
Im pre ss u m : M e die nin h a b er: Ö sterreic his c h e Vo lk s p artei, Lic hte nfe ls g a ss e 7, 1010 Wie n , Te l. 01/401 26-0

16. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

17. CAMPAIGNING HIP
DNA. RS EF
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CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

18. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

19. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

20. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

21. LEAD AND
THEY WILL
FOLLOW.
CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

22. CAMPAIGNING HIP
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CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

23. STORIES SELL.
CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

24. ?
HY
W
?
W
HO
CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

25. ?
HY
W
HA ?
W
HO
T?
CAMPAIGNING MOMENTUM LEADERSHIP
W STORY EMPOWERMENT

26. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

27. ?
HY
W
HA ?
W
HO
T?
CAMPAIGNING MOMENTUM LEADERSHIP
W STORY EMPOWERMENT

28. http://www.youtube.com/watch?v=0f3yKDAP8VA

29. CAMPAIGNING HIP
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CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

30. WE
WANT
CAMPAIGNING MOMENTUM LEADERSHIP
YOU
STORY EMPOWERMENT

31. THEORY OF
CHANGE
CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

32. http://www.youtube.com/watch?v=Pol5YJmC8zA

33. EMPOWERMENT.
CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

34. MESSBAR.
CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT

35. http://www.youtube.com/watch?v=8bQVo7NoHPA

36. CAMPAIGNING HIP
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37. http://www.youtube.com/watch?v=GA8z7f7a2Pk

38. CAMPAIGNING HIP
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39. AUF DER SUCHE NACH DEM
MOBILISIERUNGS-GEN
FOLLOW ME @MADERTHANER

40. QUELLEN.
(15) + (16) ÖVP
(19) OBAMA FOR AMERICA
(20) + (26) APPLE
(28) GREENPEACE
http://www.youtube.com/watch?v=0f3yKDAP8VA
(24) + (25) + (27) WHY-HOW-WHAT
Based on Simon Sinek, startwithwhy.com & Prof. Marshall Ganz (Harvard 2010) „Leading Change“
(32) INNOCENT SMOOTHIES
http://www.youtube.com/watch?v=Pol5YJmC8zA
(35) INNOCENT SMOOTHIES
http://www.youtube.com/watch?v=8bQVo7NoHPA
(33) + (34) INNOCENT SMOOTHIES
(37) SASQUATCH MUSIC FESTIVAL
http://www.youtube.com/watch?v=GA8z7f7a2Pk
Text based on Derek Sivers; sivers.org