Branding for Business: 3 Steps to Building an Effective Message

1. Building an Effective Message
a creative communications company
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2. WHO WE ARE
BRANDING BASICS
WHAT WE’VE DONE
BRAND STRATEGY ::: exercise
MAKING YOUR CREATIVE MATTER ::: exercise
MARKETING MATERIALS ::: tips and techniques

3. SAL
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Every touch point of your business is your brand.

4. BRANDING.
People draw conclusions
based on what they read,
what they hear, and
what they see.
What people perceive
– and experience,
they believe.

5. WHERE TO START?
What makes your business or product
different from your competitors’?
How can you stand out in the marketplace?

6. 3 STEPS – and, in this order
1. Develop a Brand Platform
2. Create a Story
3. Produce Marketing Materials

7. BRAND STRATEGY
What do you want your business to be?

8. STEP 2:
CREATE YOUR STORY
Pull attributes from your
brand vision
and craft your story.

9. STEP 3:
CREATE MARKETING MATERIALS
Informative
Consistent
Organized

10. BUSINESS CARDS

11. STRONG BRANDS ARE
CONSISTENT
Foundation + Trust + Recognition =
Credibility
Consistency in all touchpoints.
Tone. Font. Message. Color. Paper. Spacing.
Photo Style. Logo Treatment. Style.

12. WHAT MESSAGE
ARE YOU SENDING?
Consider this:
Your competition is after the same customers you are.
How are you managing perceptions?
Build your brand to work for you.
Stand out. Be recognized. Be remembered.

13. @clarkcreative
912.233.1160
clarkcreativedesign.com
a creative communications company
PRINT | WEB | DESIGN
We make creative matter. SM