The document describes a proposed social marketplace called AudioPlayce that would allow travelers to find, purchase, and share geolocated audio guides. The platform would centralize audio guides from around the world and let users build itineraries, discover new guides and places, and interact with other travelers. It would be available as both a web platform and mobile apps for listening to guides on the go. The business model would generate revenue from audio guide sales and advertising on the site and apps.

1. AudioTravel AudioDiscoverAudioPublish

2. The opportunity
Travellers spend a lot of time
looking for and finding audioguides
beeing this market very fragmented
and being the audioguides provided
and distributed in several different
formats with different applications
for every single audioguide
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3. The idea
AudioPlayce is a social marketplace
for geolocalized audioguides which
allows the user to take advantage of
all the potential of the devices we
have in our pockets
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4. The idea
The only place where all the
audioguides of the entire world are
available and downloadable, a place
where to meet other travellers and
confront each other
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5. The business model
The business model is based on a %
on the audioguides sale and on the
ads and banner sale
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6. The target
The target is represented by the
travellers who already buy printed
guides. Audioplayce adresses to
them proposing a new way to visit
touristic places and attractions.
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7. The project
A web platform which allows to:
- look for, collect and buy audioguides
- build one’s itinerary and travel
- browse to discover audioguides, people or
interesting places
- interact with other travellers and share travel
experience
- create new geolocaalized guides
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8. Web: a personal profile
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9. Web: the dashboard
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10. Web: an audioguide
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11. Web: a city
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12. The project
Iphone and Android App which allows to:
- use geolocalized audioguides
- free download or buy audioguides
- record geolocalized tracks and turn them
easily into audioguides with a click
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13. Iphone: login
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14. Iphone: a guide
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15. The team
Francesco Uberto
President
Marco Gafforini
Project Manager
Ilaria Doninelli
Marketing Manager
Ottavio Gamalero
Responsible for audioguides production
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16. Roadmap
Founded: November 2011
At the moment: platform
development
GoLive: May 2012
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17. Contacts
Ilaria Doninelli
Marketing Manager
ilaria.doninelli@audioplayce.com
marketing.audioplayce
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