This document discusses the target demographic for Kendrick Lamar fans based on initial research. The target audience is identified as males aged 18-24 from a lower social economic class. While basic demographic information is useful, it is limited. To gain further insights, a list of questions will be asked of a focus group fitting this demographic regarding what they value in music videos and which celebrities they identify with.

1. FANS OF KENDRICK
LAMAR
Demographics and Psychographics

2. Basic Demographics

3. ◦ From the demographic research I have found that my target audience is Males aged 18-24 from
C2DE social grade.
◦ While this information is useful it is limited.
◦ I have made a list of question to ask a focus group who fit this demographic.
◦ What do you value/appreciate the most in a music video?
◦ What celebrities to you identify with/aspire toward?
◦ What would you like to see in a music video the most?
◦ I will post the answers to these questions seperatley.