A 17-year old student enjoys playing games, going to the movies and parties frequently. They are active on social media like Facebook and Twitter and spend a lot of time online shopping and surfing the internet. They have a part-time job but are financially dependent on parents and have a happy, content outlook on life.

1. Age: 17
Hobbies: Loves to play games, goes
to the cinema often, goes partying a
lot, loves a bit of music, loves social
networking sites such as Facebook
and twitter, surfs the internet a lot,
likes to go shopping
Socio-economic status: student
dependent on parents, part time job
Psychographics: happy, content
with life, successful, pro-active