The document is a questionnaire asking for audience feedback on a fragrance advertisement. It contains 7 multiple choice questions about whether the product is presented attractively, its unisex nature is clear, the color scheme works well, Sarah Jessica Parker is a suitable model, the product name is clear, and the desert background suits the product name. Respondents are asked to choose answers and provide comments to help evaluate the effectiveness of the advertisement.

1. Audience feedback Questionnaire
In this questionnaire please answer the questions given by ticking the circles
next to your chosen answer.
1. Do you think the product is presented in an eye catching, suitable
manner?
o Yes
o No
Other………………………………………………………………………
2. The product is a unisex fragrance; do you think this is shown
clearly?
o Yes
o No
3. Does the colour scheme work well along with the product colours? If
not, what other colours would you prefer?
o Yes
o No, I would prefer……………………………………………………
4. Do you believe Sarah Jessica Parker is the correct model to portray this
product? If not why?
o Yes
o No, because………………………………………………………….
5. Is the product name clearly?
o Yes
o No
6. Do you think the car and the desert background resemble ‘Cryptic’? If
so why?
o Yes, because…………………………………………………………
o No, because …………………………………………………………
7. Overall do you think the advertisement I have created is successful at
promoting the fragrance? Why?
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