ABC Model 2

1. A U D I E N C EA U D I E N C E
The audience is a vital component
for any client or brand.
Knowing your target audience becomes the
bedrock of your communication. Addressing the
identified market and audience strengthens the
impact of the message that you’re trying to
deliver.
The ABC Model diligently takes you through the
process of finding your audience and then aptly
segmenting it.
The entire process of identifying your audience
and understanding its needs, wants and goals is
very critical to every brand, which is why it
requires immense attention and clear-cut
accuracy. The ABC Model gives particular
importance to this part of the process through
applying a number of systematic approaches.
Knowing your target audience
A U D I E N C EA U D I E N C E
The audience is a vital component
for any client or brand.
Knowing your target audience becomes the
bedrock of your communication. Addressing the
identified market and audience strengthens the
impact of the message that you’re trying to
deliver.
The ABC Model diligently takes you through the
process of finding your audience and then aptly
segmenting it.
The entire process of identifying your audience
and understanding its needs, wants and goals is
very critical to every brand, which is why it
requires immense attention and clear-cut
accuracy. The ABC Model gives particular
importance to this part of the process through
applying a number of systematic approaches.
Knowing your target audience
A U D I E N C EA U D I E N C E
The audience is a vital component
for any client or brand.
Knowing your target audience becomes the
bedrock of your communication. Addressing the
identified market and audience strengthens the
impact of the message that you’re trying to
deliver.
The ABC Model diligently takes you through the
process of finding your audience and then aptly
segmenting it.
The entire process of identifying your audience
and understanding its needs, wants and goals is
very critical to every brand, which is why it
requires immense attention and clear-cut
accuracy. The ABC Model gives particular
importance to this part of the process through
applying a number of systematic approaches.
A U D I E N C EA U D I E N C E
The audience is a vital co
for any client or brand.
Knowing your target audience b
bedrock of your communication. Ad
identified market and audience stre
impact of the message that you
deliver.
The ABC Model diligently takes you
process of finding your audience an
segmenting it.
The entire process of identifying yo
and understanding its needs, wants
very critical to every brand, whic
requires immense attention an
accuracy. The ABC Model give
importance to this part of the proc
applying a number of systematic ap
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of your communication.
diligently takes you through the process of finding your audience
and then aptly segmenting it.
The ABC MODEL
becomes the bedrock
of your communication.
Addressing the identified market and audience strengthens
the impact of the message that you’re trying to deliver.
diligently takes you through the process of finding your audience
and then aptly segmenting it.
The ABC MODEL
Knowing your target audience
becomes the bedrock
of your communication.
Addressing the identified market and audience strengthens
the impact of the message that you’re trying to deliver.
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the impact of the message that you’re trying to deliver.
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ny client or brand.
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ed market and audience strengthens the
of the message that you’re trying to
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BC Model diligently takes you through the
s of finding your audience and then aptly
nting it.
ntire process of identifying your audience
derstanding its needs, wants and goals is
ritical to every brand, which is why it
s immense attention and clear-cut
cy. The ABC Model gives particular
ance to this part of the process through
ng a number of systematic approaches.
Knowing your target audience
Addressing the identified market and audience str
the impact of the message that you’re trying to deliv
audience is a vital component
any client or brand.
ng your target audience becomes the
ck of your communication. Addressing the
fied market and audience strengthens the
t of the message that you’re trying to
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BC Model diligently takes you through the
ss of finding your audience and then aptly
enting it.
ntire process of identifying your audience
nderstanding its needs, wants and goals is
critical to every brand, which is why it
es immense attention and clear-cut
acy. The ABC Model gives particular
tance to this part of the process through
ng a number of systematic approaches.
Knowing your target audience
Addressing the identified market and audience st
the impact of the message that you’re trying to deliv

3. The entire process of identifying your audience and
understanding its needs, wants and goals is very critical to
every brand, which is why it requires immense attention
and clear-cut accuracy.
BC MODEL gives particular importance to this part
process through applying a number of systematic
ches.
The ABC Model begins with a segment
market through an intensive study that d
what triggers the need or want in an ind
group of people for the offered product
BREAK IT DOWN AND BUILD IT UP
The entire process of identifying your audience and
understanding its needs, wants and goals is very critical to
every brand, which is why it requires immense attention
and clear-cut accuracy.
The ABC MODEL gives particular importance to this part
of the process through applying a number of systematic
approaches.
The ABC Mo
market throu
what trigger
group of pe
BREAK IT DOWN AND BUILD IT UP
The entire process of identifying your audience and
understanding its needs, wants and goals is very critical to
every brand, which is why it requires immense attention
and clear-cut accuracy.
The ABC MODEL gives particular importance to this part
of the process through applying a number of systematic
approaches.
diligently takes you through the process of finding your audience
and then aptly segmenting it.
The ABC MODEL
The ABC MODEL gives particular importance to this part
of the process through applying a number of systematic
approaches.
edrock
unication.
diligently takes you through the process of finding your audience
and then aptly segmenting it.
The ABC MODEL
The ABC MODEL gives particular importa
of the process through applying a numbe
approaches.
becomes the bedrock
of your communication.
thens
diligently takes you through the process of finding your audience
and then aptly segmenting it.
The ABC MODEL
The ABC MODEL gives particular import
of the process through applying a numb
approaches.
becomes the bedrock
of your communication.
gthens
diligently takes you through the process of finding your audience
and then aptly segmenting it.
The ABC MODEL

4. n of the
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rvice.
A lot of brands end up limiting their audience dueto the lack of resources to research the market andtest it. The ABC Model’s methodologies allow it tonot only detect the right audience, but also uncovernew prospects that could potentially give your products
or services a new dimension, and a new audiencesegmentation altogether.
Since businesmultiple stakehand analyze theeffect of the me
Using market and perceptual mapping,
the Model streamlines the process in a
simplified yet comprehensive manner.
is allows for the different groups to be extracted as prospective
udiences and be categorized according to demographics,
sychographics, behavioral, and geographical characteristics
n order to create audience profiles.
begins with a segmentation of the
n intensive study that determines
need or want in an individual or a
for the offered product or service.
A lot of brands end up limiting their audience dueto the lack of resources to research the market andtest it. The ABC Model’s methodologies allow it tonot only detect the right audience, but also uncovernew prospects that could potentially give your products
or services a new dimension, and a new audiencesegmentation altogether.
Using market and perceptual mapping,
the Model streamlines the process in a
simplified yet comprehensive manner.
This allows for the different groups to be extracted as prospective
audiences and be categorized according to demographics,
psychographics, behavioral, and geographical characteristics
in order to create audience profiles.
The ABC Model begins with a segmentation of the
market through an intensive study that determines
what triggers the need or want in an individual or a
group of people for the offered product or service.
A lot of brands end up limitito the lack of resources to rtest it. The ABC Model’s mnot only detect the right audnew prospects that could poor services a new dimensionsegmentation altogether.
This allows for the different groups to be extracted as prospective
audiences and be categorized according to demographics,
psychographics, behavioral, and geographical characteristics
in order to create audience profiles.
BREAK IT DOWN AND BUILD IT UP
The ABC Model begins with a segmentation of the
market through an intensive study that determines
what triggers the need or want in an individual or a
group of people for the offered product or service.
This allows for the different groups to be extracted as prospective
audiences and be categorized according to demographics,
psychographics, behavioral, and geographical characteristics
in order to create audience profiles.
BREAK IT DOWN AND BUILD IT UP
to this part
systematic
The ABC Model begins with a segmentation of the
market through an intensive study that determines
what triggers the need or want in an individual or a
group of people for the offered product or service.
BREAK IT DOWN AND BUILD IT UP
e to this part
f systematic
The ABC Model begins with a segmentation of the
market through an intensive study that determines
what triggers the need or want in an individual or a
group of people for the offered product or service.
BREAK IT DOWN AND BUILD IT UP

5. This allows for the differen
prospective audiences and
characteristics in order to create
audience profiles.
D e m o g r a p h i c s
P s y c h o g r a p h i c s
G e o g r a p h i c a l
vity in general involves
rs, it is crucial to studyosely to maximize thee that is being delivered.
The ABC Model employs stakeholder mapping to identify,analyze and prioritize stakeholders because it understandsthe influence that stakeholders can have on the brand,and ultimately on the message of the brand.
This allo
prospec
characteristics in order to create
audience profiles.
P s y c h o g r a p h i c s
G e
Since business activity in general involves
multiple stakeholders, it is crucial to study
and analyze them closely to maximize the
effect of the message that is being delivered.
The ABC Model employs stakeholder mapping to identify,analyze and prioritize stakeholders because it understandsthe influence that stakeholders can have on the brand,and ultimately on the message of the brand.
eir audience due
rch the market and
dologies allow it to
e, but also uncover
ally give your products
d a new audience
Since business activity in general involves
multiple stakeholders, it is crucial to study
and analyze them closely to maximize the
effect of the message that is being delivered.
Using market and perceptual mapping,
the Model streamlines the process in a
simplified yet comprehensive manner.
The ABC Model employs stakeholder mapping tanalyze and prioritize stakeholders because it unthe influence that stakeholders can have on the band ultimately on the message of the brand.
A lot of brands end up limiting their audience dueo the lack of resources to research the market andtest it. The ABC Model’s methodologies allow it toot only detect the right audience, but also uncoverew prospects that could potentially give your productsr services a new dimension, and a new audienceegmentation altogether.
Since business activity in general involves
multiple stakeholders, it is crucial to study
and analyze them closely to maximize the
effect of the message that is being delivered.
Using market and perceptual mapping,
the Model streamlines the process in a
simplified yet comprehensive manner.
The ABC Model
analyze and prio
the influence that
and ultimately on
A lot of brands end up limiting their audience dueto the lack of resources to research the market andtest it. The ABC Model’s methodologies allow it tonot only detect the right audience, but also uncovernew prospects that could potentially give your products
or services a new dimension, and a new audiencesegmentation altogether.
Since business activity in general involves
multiple stakeholders, it is crucial to study
and analyze them closely to maximize the
effect of the message that is being delivered.
Using market and perceptual mapping,
the Model streamlines the process in a
simplified yet comprehensive manner.
A lot of brands end up limiting their audience dueto the lack of resources to research the market andtest it. The ABC Model’s methodologies allow it tonot only detect the right audience, but also uncovernew prospects that could potentially give your products
or services a new dimension, and a new audiencesegmentation altogether.
Since business activity in general involves
multiple stakeholders, it is crucial to study
and analyze them closely to maximize the
effect of the message that is being delivered.
Using market and perceptual mapping,
the Model streamlines the process in a
simplified yet comprehensive manner.

6. oups to be extracted as
categorized according to
B e h a v i o r a l
for the different groups to be extracted as
e audiences and be categorized according to
m o g r a p h i c s
r a p h i c a l
B e h a v i o r a l
This allows for the different groups to be extracted as
prospective audiences and be categorized according to
characteristics in order to create
audience profiles.
D e m o g r a p h i c s
P s y c h o g r a p h i c s
G e o g r a p h i c a l
B e h a v i o r a l
ntify,
tands
,
This allows for the different groups to be extracted as
prospective audiences and be categorized according to
characteristics in order to create
audience profiles.
D e m o g r a p h i c s
P s y c h o g r a p h i c s
G e o g r a p h i c a l
B e h a v i o r a l
loys stakeholder mapping to identify,
stakeholders because it understands
eholders can have on the brand,
message of the brand.
This allows for the different groups to be extracted as
prospective audiences and be categorized according to
characteristics in order to create
audience profiles.
D e m o g r a p h i c s
P s y c h o g r a p h i c s
G e o g r a p h i c a l
B e h a v i o r a l
The ABC Model employs stakeholder mapping to identify,analyze and prioritize stakeholders because it understandsthe influence that stakeholders can have on the brand,and ultimately on the message of the brand.
This allows for the different groups to be extracted as
prospective audiences and be categorized according to
characteristics in order to create
audience profiles.
D e m o g r a p h i c s
P s y c h o g r a p h i c s
G e o g r a p h i c a l
B e h a v i o r a l
The ABC Model employs stakeholder mapping to identify,analyze and prioritize stakeholders because it understandsthe influence that stakeholders can have on the brand,and ultimately on the message of the brand.