Dive in to the social media metrics behind Audi Middle East's incredible social media presence. See the strategies that drove audience engagement, the content that outperformed everything else and how Audi Middle East engages over 75,824 followers on Twitter.

1. Audi Middle East
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Audi Middle East FB

2. Audi Middle East: Social Media Report
This report looks at how
Audi Middle East
performed on social media between
October 1st – December 31st, 2015

3. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

4. Analysis of
Audi Middle East
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
3,404,525 231,434 7.29%
Middle
East
Mostly Young, Male and
Single
Audi Middle East

6. Engagement Score Total Fan Posts
979 105
Total Posts Brand Response Rate
45 3.81%
Total Likes Avg. Reply Time
2,138,367 15 hrs, 44 mins
Total Comments General Sentiment
24,102 Neutral
Total Shares
56,830
BRAND POSTS FAN POSTS
Brand Overview

7. 3,050K
3,100K
3,150K
3,200K
3,250K
3,300K
3,350K
3,400K
3,450K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
3,404,525
New Fans
231,434

8. Engagement
0
250
500
750
1,000
1,250
Audi Middle East had an average engagement score of 979 and a highest of 1000.

9. Community Analysis
Audi Middle East fans are mostly Young, Male and Single Audi Middle East fans are largely from Jordan followed by Iraq.
Fan Demographics Distribution of Fans
78%
22%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K 600K
Jordan
Iraq
Egypt
Algeria
Pakistan
Tunisia
Morocco
United Arab Emirates
Lebanon
Poland

10. 0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
‫أودي‬ 19
‫من‬ 16
‫في‬ 12
RS 12
‫أودي‬RS 7 11

11. 11%
89%
Brand Participation Brand Non Participation
98%
0%
2%
Posititve Negative Neutral
Brand Posts - Engagement
Audi Middle East responded to 5 conversations generated by
the 45 Posts they published.
Audi Middle East receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
27-DEC-15, SUN 6:00AM
‫:التسارع‬ 0-100 ‫/كم‬ ‫س‬‫في‬ 3.4 ‫ثواني‬
‫:القوة‬ 570 ‫حصان‬
‫:المحرك‬ 5.2 ‫ليتر‬V10
‫العدد‬‫المتوفر‬ : 99 ‫سيارة‬‫حول‬‫ال‬ ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 72,584 2,600 5,381 Uncategorized
22-DEC-15, TUE 6:00AM
‫أنتم‬‫تحديتمونا‬‫بأن‬‫نتسابق‬‫مع‬‫مصعد‬‫أطول‬‫برج‬‫في‬‫العالم‬
‫بسيارة‬‫أودي‬ RS 7 ،‫ونحن‬‫قبلنا‬‫التحدي‬ . ‫ومع‬‫خوضنا‬ ..
17-DEC-15, THU 6:00AM
‫برج‬‫خليفة‬‫أو‬‫أودي‬ RS 7‫؟‬
‫مصعد‬‫أطول‬‫برج‬‫في‬‫العالم‬‫أو‬‫قوة‬ 560 ‫حصان؟‬
‫شاهدوا‬‫التحدي‬‫بين‬‫مصعد‬‫أطول‬‫برج‬‫في‬ ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 164,205659 999 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 160,294 662 1,043 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 200 400 600 800 1,000 1,200
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Top Keywords Used Frequency
Audi Middle East 90
TT 25
review 25
Audi Sport 20
Audi USA 20
User Posts
0
5
10
15
20
25
30
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

15. Audi Middle East responded to 4 conversations generated by
the 105 Posts fans published.
Audi Middle East appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
4%
96%
Brand Participation Brand Non Participation
13% 1%
86%
Posititve Negative Neutral

16. Analysis of
Audi Middle East
Twitter Account
Oct 01, 2015 - Dec 31, 2015

17. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
75,824 2,428 3.31% Middle East
Audi Middle East
@AudiMiddleEast

18. Engagement Score
47
Total Proactive Tweets
606
Retweets Total
95
Replies Total
60
Favorites Total
4,530
Total Mention
542
Total Retweets
1,735
Total Replies
0
Response Rate (%)
10.52%
Average Reply Time (mins)
2998
BRAND TWEETS USER TWEETS
Brand Overview

19. 72K
73K
73K
74K
74K
75K
75K
76K
76K
77K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
75,824
New Followers
2,428

20. 2K
2K
2K
2K
2K
2K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
1,868
New Followees
9

21. Engagement
0
250
500
Audi Middle East had an average engagement score of 47 and a highest of 272.

22. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
606 95

23. Heavy machinery. Amazing capture of
the RS 6 by @henriesnyman1
������
https://t.co/o0LyDBqYCm
12-Dec-15, Sat 02:20AM
ENGMT. FAV. REPLIES RETWEETS
521 127 2 45
Top Engaging Tweets
Elegance at its most powerful - Audi RS 7
#AudiChallengesArabia Img:
Frederic Schlosser
https://t.c..
Some monsters are real. 0-100 km/h in
4.3s, the new Audi RS 3 Sportback
has arrived. Happy Hallowee..
28-Nov-15, Sat 06:00AM
ENGMT. FAV. REPLIES RETWEETS
486 98 8 39
31-Oct-15, Sat 07:01AM
ENGMT. FAV. REPLIES RETWEETS
461 5 0 48
NO IMAGE NO IMAGE NO IMAGE

24. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 100 200 300 400 500 600
0 10 20 30 40 50 60
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

25. 0 10 20 30 40 50 60 70 80 90
0 50 100 150 200 250 300 350 400 450
#audichallengesarabia
#audidms*
#‫تحدى‬_‫ٔودي‬‫ا‬_‫الشرق‬_‫ٔوسط‬‫ال‬‫ا‬
#audi*
#experiencegreatness*
#audiq7instameet
#6hbahrain*
#wec*
#dubaimotorshow*
#audisport*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

26. 0
20
40
60
80
100
120
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
audichallengesarabia audidms ‫تحدى‬_‫ٔودي‬‫ا‬_‫الشرق‬_‫ٔوسط‬‫ال‬‫ا‬ audi experiencegreatness
Spread of Hashtags by day

27. 0 20 40 60 80 100 120
#dubaimotorshow*
#audi*
#‫تحدى‬_‫ٔودي‬‫ا‬_‫الشرق‬_‫ٔوسط‬‫ال‬‫ا‬
#experiencegreatness*
#audisport*
#audiq7instameet
#6hbahrain*
#wec*
#audidms*
#audichallengesarabia
Engagement Score
Hashtags - Engagement

28. Average Response Rate : 10.52%
0
5
10
15
20
25
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

29. Average Reply Time : 2 days 1 hours 58 minutes
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

30. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
5
10
15
20
25
30
35
40
45
50
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

31. 0
10
20
30
40
50
60
70
80
90
100
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

32. 0
10
20
30
40
50
60
70
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

33. Total number of Retweets : 1,735
-20
0
20
40
60
80
100
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

34. Total number of Mentions: 542
-10
0
10
20
30
40
50
60
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

35. Influencers
Name Followers Tweets
‫محمد‬‫سعدون‬‫الكواري‬ 1,263,197 4
‫علي‬‫الكندري‬ 300,002 1
‫☪العـطفا‬ 285,171 1
Audi 152,356 2
ArabicSteve 119,879 2
TOP 5 INFLUENCERS

36. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

37. Thanks!
Please contact us at NotJustNumbers@unmetric.comfor more information.