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Attomborg
Value proposition- Atom Borg
•How to make customers daily life easier by creating a blend of mindful design , energy efficiency and next generation smart
technology.
Unique selling proposition (USP)
•Energy efficient fan with BDLC motor consuming 28 W ( 20% more energy efficient than super fans ) with same level of
performance as regular fans with 70-80W power consumption.
•First to introduce ceiling fan with remote control
•synchronize the working of fans with air conditioners.
•Fan with LED light showing its current speed
•Booster speed option
•Fan with programmable features like when to switch of
•Online service and installation
•Other features - voice controlled operation using its own IOT or any other software's like Alexa , All aluminum fan ( rust proof ) ,
metallic painted dust proof fan
Value proposition
Functional
Energy saving fan Noise less with advanced features Ease and comfort
Economic
Bill saving Affordability for Indian house hold
Experiential IOT and latest technology
social New Gen feel for common man Countries Electrical energy constraint
Perception
Brand Identity
•Mission statement - #WhyNot campaign. The campaign
highlights customer benefits of Atomberg fans,
electricity-saving benefits, and customer convenience. 
•Brand voice - unlocking new possibilities with its
product innovations. The visual of the letter "A" in
Atomberg, which is also an open lock, symbolizes the
brand's ability to unlock solutions to real problems faced
by the consumers, and secondly the brand tagline "why
not", challenges the status quo.
Target audience - Atom Borg
Atomberg focused mainly on B2B players like educational institutions, hospitals and
industries who were aiming to savings with reference to electricity bills by being energy
efficient. Fans help in saving up to Rs 1500 per fan every year.
Positioning segmenting
satisfaction
How aim at Customer delight ?
Sensing – observing - ignoring
competition
Ansoff matrix
In Product/Market Expansion Grid, Atom Borg followed
a Product development approach slowly moving
towards diferentiation
Investing in R&D to develop new technology oriented ,
energy efficient products. Merged resources to create
a new product that better meets the need of the
existing market
Diversifying their future scopes to BLDC mixers,
grinders, washing machine , pump motors , irrigation
motors etc
VRIO framework – Atom Borg
Atom borg fan creates a value and there by a market advantage
Atom Borg products can be duplicated and they have only temporary market
advantage.
Atom Borg need to expand for sustenance
Need to have an organized management system , process, structure using better
use of technology and brand value
Pricing
Type of marketing
Sell To
Content marketing?
Architecture sharing – influential marketing
Word of mouth
Marketing expense , Financial
report
Calculation ?
Benefit of marketing technique / strategy – number ?

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Attomborg.pptx.pdf

  • 2. Value proposition- Atom Borg •How to make customers daily life easier by creating a blend of mindful design , energy efficiency and next generation smart technology. Unique selling proposition (USP) •Energy efficient fan with BDLC motor consuming 28 W ( 20% more energy efficient than super fans ) with same level of performance as regular fans with 70-80W power consumption. •First to introduce ceiling fan with remote control •synchronize the working of fans with air conditioners. •Fan with LED light showing its current speed •Booster speed option •Fan with programmable features like when to switch of •Online service and installation •Other features - voice controlled operation using its own IOT or any other software's like Alexa , All aluminum fan ( rust proof ) , metallic painted dust proof fan
  • 3. Value proposition Functional Energy saving fan Noise less with advanced features Ease and comfort Economic Bill saving Affordability for Indian house hold Experiential IOT and latest technology social New Gen feel for common man Countries Electrical energy constraint
  • 5. Brand Identity •Mission statement - #WhyNot campaign. The campaign highlights customer benefits of Atomberg fans, electricity-saving benefits, and customer convenience.  •Brand voice - unlocking new possibilities with its product innovations. The visual of the letter "A" in Atomberg, which is also an open lock, symbolizes the brand's ability to unlock solutions to real problems faced by the consumers, and secondly the brand tagline "why not", challenges the status quo.
  • 6. Target audience - Atom Borg Atomberg focused mainly on B2B players like educational institutions, hospitals and industries who were aiming to savings with reference to electricity bills by being energy efficient. Fans help in saving up to Rs 1500 per fan every year. Positioning segmenting
  • 7. satisfaction How aim at Customer delight ? Sensing – observing - ignoring
  • 9. Ansoff matrix In Product/Market Expansion Grid, Atom Borg followed a Product development approach slowly moving towards diferentiation Investing in R&D to develop new technology oriented , energy efficient products. Merged resources to create a new product that better meets the need of the existing market Diversifying their future scopes to BLDC mixers, grinders, washing machine , pump motors , irrigation motors etc
  • 10. VRIO framework – Atom Borg Atom borg fan creates a value and there by a market advantage Atom Borg products can be duplicated and they have only temporary market advantage. Atom Borg need to expand for sustenance Need to have an organized management system , process, structure using better use of technology and brand value
  • 12. Type of marketing Sell To Content marketing? Architecture sharing – influential marketing Word of mouth
  • 13. Marketing expense , Financial report Calculation ? Benefit of marketing technique / strategy – number ?