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Attention, Power and
Attention, Power and Communication                         Communication
Stefana Broadbent (Ph.D.) UCL Department of Anthropology
Attention and Status




       Status relations, in general, are fundamentally about the
      distribution of attention-getting and attention-giving across the
      social hierarchy. Those of lower status are expected to give
      attention to others. Those of higher status are expected to demand
      and receive the attention of others.

                     Charles Derber 1979 “The pursuit of attention”
Reasons for choosing a channel are complex




     Not urgent coordination




 SMS for grooming




       Voice for immediacy
Some channels have less than 3 contacts
Asynchronous channels increase number of contacts



                                 Broadcast




         Synchronous      Asynchronous
Attention demand determines the number of contacts



                                    Low Attention




        Immediate Attention   Deferred attention
Inverse relation between attention and contacts




  Hierarchy of attention      Number of regular contacts
  Skype with video             3
  Voice calls land line        5
  Voice calls mobile           5
  IM                           5
  Texting                      > 10
  Email                        > 10
  Social networking            > 100
Preferred channels change according to social distance




                      Voice



                       Text

                    Broadcast
The Intimate Circle, the Close Circle, and Weak Ties

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Attention, power and communication

  • 1. Attention, Power and Attention, Power and Communication Communication Stefana Broadbent (Ph.D.) UCL Department of Anthropology
  • 2. Attention and Status Status relations, in general, are fundamentally about the distribution of attention-getting and attention-giving across the social hierarchy. Those of lower status are expected to give attention to others. Those of higher status are expected to demand and receive the attention of others. Charles Derber 1979 “The pursuit of attention”
  • 3. Reasons for choosing a channel are complex Not urgent coordination SMS for grooming Voice for immediacy
  • 4. Some channels have less than 3 contacts
  • 5. Asynchronous channels increase number of contacts Broadcast Synchronous Asynchronous
  • 6. Attention demand determines the number of contacts Low Attention Immediate Attention Deferred attention
  • 7. Inverse relation between attention and contacts Hierarchy of attention Number of regular contacts Skype with video 3 Voice calls land line 5 Voice calls mobile 5 IM 5 Texting > 10 Email > 10 Social networking > 100
  • 8. Preferred channels change according to social distance Voice Text Broadcast
  • 9. The Intimate Circle, the Close Circle, and Weak Ties