Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Design translations


Published on

Rachel Jones at lightningUX

  • Be the first to comment

  • Be the first to like this

Design translations

  1. 1. Dr Rachel Jones, Instrata Limited5th April 2011DesignTranslations
  2. 2. Henry Ford said of the first car he ever built:"If Id asked my customers what they wanted, theyd have said afaster horse."Don Norman:“Design research is great when it comes to improving existingproduct categories, but essentially useless when it comes tobreakthroughs”
  3. 3. The rationale model of design as a processdesigners attempt to optimize a design candidate for knownconstraints and objectives,the design process is plan-driven,the design process is understood in terms of a discrete sequence ofstagesThe action-centric model of designdesigners use creativity and emotion to generate design candidates,the design process is improvised,no universal sequence of stages is apparent – analysis, design andimplementation are contemporary and inextricably linked
  4. 4. Design Translationsthank you