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Online Performance - Challenges - Mind Map

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Gijsbert van der Sleen
Gijsbert van der Sleen

Key challenges for owners of the online channel in the business to increase online performance.

BusinessTechnology
1 of 1
Challenges Personalization Attract Search engine positioning Email marketing Proposition development Loyalty programma’s Integration on- offline campaigns ONLINE PERFORMANCE Online retention services Convert Partnering/affiliates Web analytics Viral marketing Choice: customer / propositions / channel Content management Site optimization Retain Design and build Usability eMarketing eCRM Manage channel preferences eCRM Metrics/performance Online platform © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com Measure Social communities Email marketing Site content Site functionalities (dynamic) pricing Benchmarking Define KPI’s Process integration Search engine marketing Webvertising Accessibility User interaction Online customer service Site performance E-marketing performance

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Online Performance - Challenges - Mind Map

  • 1. Challenges Personalization Attract Search engine positioning Email marketing Proposition development Loyalty programma’s Integration on- offline campaigns ONLINE PERFORMANCE Online retention services Convert Partnering/affiliates Web analytics Viral marketing Choice: customer / propositions / channel Content management Site optimization Retain Design and build Usability eMarketing eCRM Manage channel preferences eCRM Metrics/performance Online platform © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com Measure Social communities Email marketing Site content Site functionalities (dynamic) pricing Benchmarking Define KPI’s Process integration Search engine marketing Webvertising Accessibility User interaction Online customer service Site performance E-marketing performance

Editor's Notes

  1. Doelstelling : vaststellen uitdagingen voor de klant relevant voor Online Customer Management. Vaststellen hoofdthema’s en onderliggende trends in Online strategy & planning Online performance improvement Toelichting: Multi-channel strategie