The document provides details about various analytics courses offered by Analytics Training Institute. It lists courses in Statistical Analysis Software (SAS), Excel Programming, Advanced Analytics, Excel for Financial Modeling, and Strategic Marketing Analytics. Each course description includes duration, fees, and topics to be covered. Package courses combining multiple individual courses are also offered at discounted prices.

1. Analytics Training Institute
Course Details
Statistical Analysis Software (SAS+):
Duration: 24 Hours + Practice session
Fee Structure: Rs. 8850/‐ (inc. of service tax of 10.3%)
 Introduction to Analytics
 Introduction to SAS, GUI
 Types of Libraries, Creating
 Variable Attributes
o Name, Type, Format, Informat, Label
 Introduction to Data steps and Proc steps
 DATA Understanding
o Reading, Importing, Exporting and Copying Data
 Conditional Statements (Where, If, If then Else)
 Appending, Merging and Sorting Datasets
 Proc steps like ‐ Proc Means, Proc Freq, Proc Sort
 Output Delivery System (ODS)
 SAS Functions and Options
 List Input, Delimiters, Reading missing Values, and non standard values
 Do loops
 Generating Data
o Execution
o Output Statements
o Nesting Do loops
o Do While and Do Until Statement
 Arrays:
o Dimensions
o Array elements and Range
o Proc report
 Introduction to Data base, Relational Data base concepts
 Proc SQL, Data integrity Constraints, Creating table and Inserting Values
 Proc SQL codes to
o Retrieve & Summarize data
o Group, Sort & Filter
o Using Joins
o Indexes
 Macros:
o Defining and calling a macro
o Macro Parameters and Variables
o Global and Local Variables
Analytics Training Institute
#406, 31st Cross, 8th B Main,
4th Block, Jayanagar, Bangalore 560011
Phone: 80-4154 0941/99451 26555
Email- info@analyticstraining.in
www.analyticstraining.in

2. Analytics Training Institute
Excel Programming (Excel +):
Duration: 24 Hours + Practice session
Fee Structure: Rs. 5,530/‐ (inc. of service tax of 10.3%)
 Navigating Through Excel
o Formatting, sorting, filter, subtotals, grouping and data validation.
 Basic Functions
o Text, Stat & Math Formulae and Logical
 Advanced Functions
o Reference ‐ Lookups, Match and Index
o Using Reference, Logical and Formulae functions in combination
 Pivot Tables and Charts
 Introduction to VBA
o Recording and running macros
o Basic concepts of VB
 Data Types, Variables, Procedures & Operators
 Range Selection
 Control Statements
o If… Then
o For… Next
o Do Loops
 Working with Controls
 Command Button, Text Box and Label, Combo Box, User Forms, Scroll Bar and Check Box
 User‐Defined Functions
 Error Handling and Debugging
Analytics Training Institute
#406, 31st Cross, 8th B Main,
4th Block, Jayanagar, Bangalore 560011
Phone: 80-4154 0941/99451 26555
Email- info@analyticstraining.in
www.analyticstraining.in

3. Analytics Training Institute
Advanced Analytics (Analytics+):
Prerequisite: SAS Course
Duration: 48Hours + Practice session
Fee Structure: Rs. 13,500/‐ (inc. of service tax of 10.3%)
 Introduction to statistics/ analytics
o Need for analytics
o Analytics use in different industries
o Challenges in adoption of analytics
o Overview of Course Contents
 Data understanding
o Data types (Nominal, Ordinal, Interval and Ratio)
 Descriptive statistics
o Tabular & Graphical Method
o Summary statistics
 Introduction to some statistical terminologies and inferences
o Population, Sample and Random variables
o Point and Interval Estimations
o Probability
o Discrete/Continuous Probability Distributions
 Hypothesis Testing
o Importance of formulating and validating the hypothesis
o Formulation of hypothesis (Null and alternate)
o Testing association and differences
o Statistical significance and test statistic
o Level of significance
 Z‐Test, T‐Test, Chi‐Square test, ANOVA
 Parametric & Non‐Parametric test
 Correlation & Regression
 Linear Regression
o Case Study on Multiple Regression
 Logistic Regression
o Case Study on Logistic Regression
 Cluster Analysis
o Case Study on Cluster Analysis
 Factor Analysis
o Case Study on Factor Analysis
Analytics Training Institute
#406, 31st Cross, 8th B Main,
4th Block, Jayanagar, Bangalore 560011
Phone: 80-4154 0941/99451 26555
Email- info@analyticstraining.in
www.analyticstraining.in

4. Analytics Training Institute
Excel for Financial Modeling (EFM+):
Duration: 24 Hours + Practice Sessions
Fees Structure: Rs. 8000/- (Inclusive of Service Tax of 10.3%)
Module 1
 Excel Basics & Modeling Techniques
 Financial Modeling: Introduction & Concepts
 Simple Interest & Compound Interest model using combo box, Vlook up function & scatter
diagram
 Various Financial Functions in Excel: DB, DDB, VDB, ISPMT, NPER, SLN, SYD, RATE,
etc.
 Time Value of Money & Annuity calculation in Excel
 Loan Repayment Model for Fixed & Floating interest rate using Excel
 Cash Flow Techniques in Investment Project Appraisal: IRR, PBP, NPV
Module 2
 Introduction to Financial Markets & Key Economic Concepts
 Introduction to securities and markets
 Equity, futures & options, Dividend Yield
 Portfolio Management using Excel
 Portfolio Rebalancing techniques using Excel
 Stock Market Functioning
Module 3
 Forecasting Balance Sheet, Income Statement, Cash Flow (using Excel)
 Company Valuation: DCF Modeling (using Excel)
 Relative Valuation & Peer Comparison Techniques
 Financial Statement Analysis (in Excel)
 Sector Overview & Revenue Metrics Identification
 Fixed Income Instruments
 Bond Valuation/YTM/YTC
 Introduction to ABS, MBS, RMBS, CLO, FSS, WBS
Analytics Training Institute
#406, 31st Cross, 8th B Main,
4th Block, Jayanagar, Bangalore 560011
Phone: 80-4154 0941/99451 26555
Email- info@analyticstraining.in
www.analyticstraining.in

5. Analytics Training Institute
Package Courses:
Package 1: SAS + Advanced Analytics: Rs. 16560/- (inc. of service tax of 10.3%)
Package 2: SAS + Advanced Analytics + Excel Programming: Rs. 20000/- (inc. of service tax of
10.3%)
Package 3: Excel Programming + Excel for Financial Modeling: Rs. 12000/-(inc. of service tax of
10.3%)
Package 4: Excel Programming + Advanced Analytics: Rs. 15000/- (inc. of service tax of 10.3%)
Package 5: SAS + Excel Programming: Rs. 12000/- (inc. of service tax of 10.3%)
Package 6: SAS + Advanced Analytics + Excel Programming + Excel for Financial Modeling:
Rs. 26560/- (inc. of service tax of 10.3%)
Analytics Training Institute
#406, 31st Cross, 8th B Main,
4th Block, Jayanagar, Bangalore 560011
Phone: 80-4154 0941/99451 26555
Email- info@analyticstraining.in
www.analyticstraining.in

6. Analytics Training Institute
Strategic Marketing Analytics:
Duration: 40 Hours + Practice Sessions
Fees Structure: Rs. 15,000/- (Inclusive of Service Tax of 10.3%)
Module 1: Marketing Analytics and Relationship with CRM
 Brief description about marketing and its various elements.
 Description about analytics
 Role of Analytics in Marketing
 How analytics can be beneficial for the Marketing of an organization (Business Examples
and case study)
 Market Basket Analysis
Module 2: Segmentation and Targeting
 Understanding Segmentation and its importance in creating marketing strategies
 Objectives and subjective segmentation
 Decision tress, CHAID/ CART Analysis, cluster & factor analysis (Business Examples and
Case studies)
 Cross-sell, up-sell and CHURN model
Module 3: Campaign Effectiveness
 Understanding Marketing Campaigns, and their effectiveness
 Different kind of campaign and their analysis
 Market Mix Modeling
 RoMI, Test and Learn, Creating Propensity Model to understand Campaign Effectiveness
(Business Example and Case Study)
Module 4: Branding & Customer Perception
 Introduction to Brand Management, Brand Measurement, Brand Positioning, Brand Metrics,
Brand Asset Valuation, Brand Vitality Assessment, Multi-dimensional Scaling (Business
Example and Case Study)
 Different kind of methodologies of survey in marketing, data collection, different types of
scales, data analyzing
Case Studies
Analytics Training Institute
#406, 31st Cross, 8th B Main,
4th Block, Jayanagar, Bangalore 560011
Phone: 80-4154 0941/99451 26555
Email- info@analyticstraining.in
www.analyticstraining.in

7. Analytics Training Institute
All topics/methodologies will be covered using case studies in various business scenarios. The
training will be conducted using SPSS/Statistica and R software.
Equity Research and Financial Modeling
Duration: 40 Hours
Fee Structure:
Online-INR 10,500/- (inclusive of Service Tax of 10.3%)
Classroom- INR 17,500/- (inclusive of Service Tax of 10.3%)
I) Selecting a Company
II) Fundamental Analysis
 Macroeconomic Factors
 Industry/Sector Analysis
 Company Business and Strategy Analysis – SWOT, Porters, BCG Matrix
 Market and Competitive Position Analysis Position
III) Financial Analysis
 Income Statement
 Balance Sheet
 Ratio Analysis
IV) Financial Modeling
 Getting Started- Data requirements and best practices for building a robust financial model
 Step by Step Building of a financial model for a company
 Revenue forecasting techniques
 Cost and margin analysis
 Interconnection between all three financial statements (Income Statement, Balance Sheet
and Cash Flows)
 Forecasting cash flows (depreciation, Capex and free cash flows)
V) Valuation Methodologies
 Time Value of money
 Key Valuation Metrics and Ratios
 Commonly Used Valuation Techniques
 Absolute Valuation Techniques
Analytics Training Institute
#406, 31st Cross, 8th B Main,
4th Block, Jayanagar, Bangalore 560011
Phone: 80-4154 0941/99451 26555
Email- info@analyticstraining.in
www.analyticstraining.in

8. Analytics Training Institute
 Relative Valuation Techniques
Coming Soon…
Excel Analytics:
Prerequisite: Excel Programming
Duration: 24 Hours + Practice session
Fee Structure: Rs. 10,000/‐ (inc. of service tax of 10.3%)
 Introduction to statistics/ analytics
o Need for analytics
o Analytics use in different industries
o Challenges in adoption of analytics
 Data understanding
o Data types (Nominal, Ordinal, Interval and Ratio)
 Descriptive statistics
o Tabular & Graphical Method
o Summary statistics
 Introduction to some statistical terminologies and inferences
o Population, Sample and Random variables
o Point and Interval Estimations
o Probability
o Discrete/Continuous Probability Distributions
 Hypothesis Testing
o Importance of formulating and validating the hypothesis
o Formulation of hypothesis (Null and alternate)
o Testing association and differences
o Statistical significance and test statistic
o Level of significance
 Z‐Test, T‐Test, Chi‐Square test, ANOVA
 Parametric & Non‐Parametric test
 Correlation and Regression
Post Advanced Analytics:
Prerequisite: Advanced Analytics
Duration: 24 Hours + Practice session
Fee Structure: Rs. 10,000/‐(inc. of service tax of 10.3%)
 Time Series Analysis: o ARIMA model, seasonality and trend analysis.
 Market Basket Analysis
o Association rules
 Market Mix Modeling
Analytics Training Institute
#406, 31st Cross, 8th B Main,
4th Block, Jayanagar, Bangalore 560011
Phone: 80-4154 0941/99451 26555
Email- info@analyticstraining.in
www.analyticstraining.in

9. Analytics Training Institute
 Neural Networks
 Application of Genetic algorithms in Analytics
MS Access:
Duration: 16 Hours + Practice session
Fee Structure: Rs. 5,530/‐ (inc. of service tax of 10.3%)
 Navigating Access and exploring ribbons and tool bar
 Designing a database
o Fields and primary key
 Relationships
o One to One, One to Many, Many to Many
 Building a database
o Database templates, creating and modifying table and building relational tables
 Work With Forms ‐ Creating and designing form and modifying properties
 Sort, Retrieve And Analyze Data
o Filter, queries to retrieve data, complex queries to modify data
 Work With Reports
 Creating and modifying reports
 Integrate Access With Other Applications
 Importing , creating external links and exporting data
 Manage An Access Database
 Database security and database splitter
SQL:
Duration: 16 Hours + Practice session
Fee Structure: Rs. 5,530/‐ (inc. of service tax of 10.3%)
 Introduction ‐ Database Fundamentals and Normalization
 SQL Overview and Features
 Checking Tables for Consistency
 Using SHOW and DESCRIBE
 Understanding SQL Storage
 Data Definition Language
 SQL Data Types
 The SELECT Statement
 SQL Expressions and Functions
 Updating Tables Using SQL and Joins
 Importing and Exporting Data
Analytics Training Institute
#406, 31st Cross, 8th B Main,
4th Block, Jayanagar, Bangalore 560011
Phone: 80-4154 0941/99451 26555
Email- info@analyticstraining.in
www.analyticstraining.in

10. Analytics Training Institute
R Statistical Software (R+):
Duration: 24 Hours + Practice session
Fee Structure: Rs. 10,000/‐ (inc. of service tax of 10.3%)
 Introduction to Statistics and R
o Data types (Nominal, Ordinal, Interval and Ratio)
 Descriptive statistics
o Tabular & Graphical Method
o Summary statistics
 Population models and Simulation
o Population, Sample and Random variables
o Discrete/Continuous Probability Distribution (definitions)
 Theoretical Distributions
o Binomial Distribution, Poisson Distribution, Normal Distribution
 Correlation and Regression
 Tests of Significance
o Importance of formulating and validating the hypothesis
o Formulation of hypothesis (Null and alternate)
o Binomial test
 Confidence intervals and Microarray
 Analysis of Variance
 Regression
o Multiple regressions
o Logistic Regression
 Clustering and Discrimination
 Case studies are given at the end of each class
Analytics Training Institute
#406, 31st Cross, 8th B Main,
4th Block, Jayanagar, Bangalore 560011
Phone: 80-4154 0941/99451 26555
Email- info@analyticstraining.in
www.analyticstraining.in