This document provides a public relations and new media strategy for SynAthina, an online platform in Athens that allows NGOs to upload information about their actions. The strategy aims to shift SynAthina from a platform to a network that facilitates more two-way communication and engagement. Research was conducted on SynAthina's current tools and audiences. The strategy seeks to broaden SynAthina's reach, promote storytelling, enhance connectivity among groups, and underline Athens' spirit of openness and civic participation. Objectives are outlined to increase awareness, acceptance, and actions over timeframes of 3-8 months among key audiences like NGOs and Athens citizens. Metrics and tools are proposed to evaluate success in online engagement and media
This document summarizes the findings of a three-year research project on the role of civil society in peacebuilding. The project analyzed 13 case studies using a framework that identified 7 potential functions of civil society: protection, monitoring, advocacy, socialization, social cohesion, facilitation, and service delivery.
The research found that civil society plays an important supportive role in peacebuilding, though political actors and conflict parties are more decisive. The relevance of civil society's functions varies significantly depending on the phase of conflict. While protection is highly relevant during wars, it is not always well implemented by civil society. Conversely, less relevant functions like socialization receive more attention and funding.
The document outlines three main policy implications:
This document provides a summary of a report on nonpartisan political websites in the 2000 US election. It finds that while these sites were initially hyped as engaging citizens in new ways, they ultimately failed to meet expectations due to low traffic. The report examines factors behind the sites' emergence and demise, including the tech boom and bust. It recommends a focus on local information, public-private partnerships, and a coherent plan for online political information to help define the role of nonpartisan sites going forward.
United States Army Social media handbook_version 2013Twittercrisis
This document is the United States Army's social media handbook. It provides guidance on establishing and maintaining official Army social media presences, including registration, branding, and operations security. It summarizes the Department of Defense's policies on social media use, explaining that while the 2010 Directive-Type Memorandum provided initial guidelines, the 2012 DoD Instruction 8550.01 now serves as the primary governing document. The handbook aims to help Army organizations and personnel use social media effectively and responsibly.
The document provides guidance on using social media to promote community discussions and activities around flu preparedness and response. It recommends a four-step process: 1) learn and plan by building a strategy and team, 2) set up tools like Ning, Facebook, and Twitter, 3) listen and comment through social media monitoring, and 4) conduct outreach and promotion through blogging, Twitter, and sharing content. The document provides detailed instructions for setting up profiles and pages on various social media platforms to engage the community in preparedness activities and information sharing.
e-Skills Match - D6.1c Final report of communication and dissemination activi...Pantelis Kanellopoulos
Project's Website: www.eskillsmatch.eu
e-Skills Match project is co-funded by European Commission Directorate General for Communications Networks, Content & Technology (DG CONNECT), Unit for Inclusion, Skills and Youth, under the grant agreement no. ECOKT2014-7 (30-CE-0726730/00-60).
This document contains the results of a survey of 300 registered Latino voters conducted in September 2018. It finds that 26% approve of the job Donald Trump is doing as president, while 65% disapprove, including 50% who strongly disapprove. Respondents viewed Barack Obama very or somewhat positively (67%), while viewing Donald Trump very or somewhat negatively (62%). It also shows levels of interest in the November 2018 elections, with 41% saying they are very interested at a level 10.
Evaluation Report - Active Civil Society: Slovak – Balkan Public Policy Fund ...Pontis Foundation
This evaluation report summarizes the "Active Civil Society: Slovak – Balkan Public Policy Fund in Northern Kosovo" project. The project aimed to build the capacity of civil society in Northern Kosovo to engage in public policymaking. It found that the project had high relevance, as it addressed an important need. It was also found to be efficient and effective in strengthening civil society capacity and dialogue. The project engaged local communities and built skills that are likely to be sustained beyond the project's completion. Overall, the evaluation concluded the project had a rather high level of effectiveness, sustainability, and impact.
This document provides a diagnostic assessment of decentralization in Lesotho from April 2014. It examines the institutional and organizational framework of local governments as well as fiscal decentralization. Key findings include that local governments have limited administrative and financial autonomy due to a weak legal framework. Functions assigned to local governments also overlap with those of central government agencies. It provides several recommendations to address these challenges, such as establishing a clear legal basis for local governments and reviewing the division of functions between central and local governments. The assessment aims to strengthen local authorities to better support sustainable local development.
This document summarizes the findings of a three-year research project on the role of civil society in peacebuilding. The project analyzed 13 case studies using a framework that identified 7 potential functions of civil society: protection, monitoring, advocacy, socialization, social cohesion, facilitation, and service delivery.
The research found that civil society plays an important supportive role in peacebuilding, though political actors and conflict parties are more decisive. The relevance of civil society's functions varies significantly depending on the phase of conflict. While protection is highly relevant during wars, it is not always well implemented by civil society. Conversely, less relevant functions like socialization receive more attention and funding.
The document outlines three main policy implications:
This document provides a summary of a report on nonpartisan political websites in the 2000 US election. It finds that while these sites were initially hyped as engaging citizens in new ways, they ultimately failed to meet expectations due to low traffic. The report examines factors behind the sites' emergence and demise, including the tech boom and bust. It recommends a focus on local information, public-private partnerships, and a coherent plan for online political information to help define the role of nonpartisan sites going forward.
United States Army Social media handbook_version 2013Twittercrisis
This document is the United States Army's social media handbook. It provides guidance on establishing and maintaining official Army social media presences, including registration, branding, and operations security. It summarizes the Department of Defense's policies on social media use, explaining that while the 2010 Directive-Type Memorandum provided initial guidelines, the 2012 DoD Instruction 8550.01 now serves as the primary governing document. The handbook aims to help Army organizations and personnel use social media effectively and responsibly.
The document provides guidance on using social media to promote community discussions and activities around flu preparedness and response. It recommends a four-step process: 1) learn and plan by building a strategy and team, 2) set up tools like Ning, Facebook, and Twitter, 3) listen and comment through social media monitoring, and 4) conduct outreach and promotion through blogging, Twitter, and sharing content. The document provides detailed instructions for setting up profiles and pages on various social media platforms to engage the community in preparedness activities and information sharing.
e-Skills Match - D6.1c Final report of communication and dissemination activi...Pantelis Kanellopoulos
Project's Website: www.eskillsmatch.eu
e-Skills Match project is co-funded by European Commission Directorate General for Communications Networks, Content & Technology (DG CONNECT), Unit for Inclusion, Skills and Youth, under the grant agreement no. ECOKT2014-7 (30-CE-0726730/00-60).
This document contains the results of a survey of 300 registered Latino voters conducted in September 2018. It finds that 26% approve of the job Donald Trump is doing as president, while 65% disapprove, including 50% who strongly disapprove. Respondents viewed Barack Obama very or somewhat positively (67%), while viewing Donald Trump very or somewhat negatively (62%). It also shows levels of interest in the November 2018 elections, with 41% saying they are very interested at a level 10.
Evaluation Report - Active Civil Society: Slovak – Balkan Public Policy Fund ...Pontis Foundation
This evaluation report summarizes the "Active Civil Society: Slovak – Balkan Public Policy Fund in Northern Kosovo" project. The project aimed to build the capacity of civil society in Northern Kosovo to engage in public policymaking. It found that the project had high relevance, as it addressed an important need. It was also found to be efficient and effective in strengthening civil society capacity and dialogue. The project engaged local communities and built skills that are likely to be sustained beyond the project's completion. Overall, the evaluation concluded the project had a rather high level of effectiveness, sustainability, and impact.
This document provides a diagnostic assessment of decentralization in Lesotho from April 2014. It examines the institutional and organizational framework of local governments as well as fiscal decentralization. Key findings include that local governments have limited administrative and financial autonomy due to a weak legal framework. Functions assigned to local governments also overlap with those of central government agencies. It provides several recommendations to address these challenges, such as establishing a clear legal basis for local governments and reviewing the division of functions between central and local governments. The assessment aims to strengthen local authorities to better support sustainable local development.
The document describes and provides details about several handmade bags and accessories from India. It includes the Tara pouch which is embroidered with mirrors and has a wrist strap, the Citra clutch which is hand-painted with a traditional lady face, the Kora market bag made of cotton canvas for shopping or travel, and several types of keychains including ones with pompoms, rainbow colors, ethnic designs, and the deity Ganesh. Dimensions and materials are provided for each item.
Ashraf Mohamed Yassin has over 20 years of experience as a painting and coating engineer and inspector for oil, gas, and petrochemical projects in Egypt and the United Arab Emirates. He has worked on numerous projects involving tank painting, pipeline coating and wrapping, offshore platform painting, and has extensive experience inspecting surface preparation and coating application to ensure compliance with project specifications and international codes and standards. He is fluent in English and Arabic and holds a B.Sc. in Mechanical Engineering as well as certification as a BGAS-CSWIP Painting Inspector Grade 2.
This document lists the presenters of the BBC children's news program Newsround from 1972 to 2014. It shows the years each presenter was on the show, with John Craven presenting the longest from 1972 to 1989. A total of 23 presenters are listed, demonstrating that while the format of Newsround has remained the same, there have been many changes to its presenting lineup over the past 42 years.
Securis Sales Presentation-Policy Items for AlAllan Jenik
Securis is an IT asset disposal and data destruction company that provides services such as onsite shredding and degaussing of hard drives, phones, and other storage devices. They also offer responsible e-waste recycling and have a zero-export, zero-landfill policy. Their clients include large organizations such as US Airways, Boeing, and the Navy Federal Credit Union. Securis ensures all data destruction follows a chain of custody process to guarantee no data loss or exposure, and that all services comply with regulations from the DOD, NSA, NIST and others.
This short document promotes creating presentations using Haiku Deck on SlideShare. It encourages the reader to get started making their own Haiku Deck presentation by providing a button to click to begin the process. The document is advertising the ability to easily create presentations on SlideShare using Haiku Deck.
Edita Stojic-Karanovic_Regional and CBC Cooperation_Balkan fuzetek 2009Edita Stojic Karanovic
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document summarizes a report on a research project called Links-up that investigates whether and how Web 2.0 technologies can support lifelong learning for socially excluded groups. The report analyzes 24 case studies of initiatives using Web 2.0 for inclusive learning. It finds that while Web 2.0 shows potential for inclusion, significant digital divides remain. The report provides recommendations to make future inclusion projects more effective by overcoming organizational resistance, meeting user needs, promoting open practices, using appropriate methods, driving participation, and ensuring sustainability.
This document discusses conceptualizing digital competence. It reviews literature on related concepts like computer literacy, information literacy, and digital literacy. These concepts cover a range of knowledge, skills, and attitudes from basic to higher levels of competence. The document also examines European policy approaches to digital competence and proposes additional elements needed for 21st century digital competence, including digital media production, intercultural communication, learning, and safe online participation. It aims to develop a conceptual framework and descriptors of digital competence to understand this key competence for lifelong learning in Europe.
ARIADNE: Final innovation agenda and action planariadnenetwork
D2.4 - The introduction to the Final Innovation Agenda and Action Plan briefly addresses the goals of ARIADNE, the objectives of the agenda and action plan, and the stakeholders and beneficiaries of the proposed activities. Also ARIADNE’s roles in the activities are addressed. These can be summarised as helping others to make a difference with regard to progress and innovation in archaeological research based on better access to and (re-)usability of research data. Furthermore, the focus areas in the 5-year innovation horizon and 10-year perspective are introduced.
Authors;
Guntram Geser (SRFG)
Franco Niccolucci (PIN)
Social Media Marketing Strategy: Lessons from the Hospitality IndustryAni Nacheva
This document provides a literature review on social media marketing strategies in the hospitality industry. It begins by defining social media and discussing its increasing integration into business strategies. It then explores how social media can benefit businesses by allowing two-way communication and user-generated content. Specifically for hospitality, social media reduces information advantages for intermediaries. The document also examines how social media influences consumer behavior, particularly travel behavior, and identifies factors that affect consumers' social media usage and perceptions. Finally, comparative case studies of three hospitality organizations are analyzed to identify their social media strategies.
This document discusses the concept of a "transdiscipline" in the context of research on information and communication technologies (ICTs) and society. It argues that ICTs and society research is best framed as a transdiscipline rather than a single discipline or interdiscipline. A transdiscipline is defined as going beyond existing disciplines by developing its own terminology and identity. Key aspects of framing ICTs and society research as a transdiscipline discussed in the document include: bridging the gap between science/humanities and specialists/generalists, as well as between basic and applied research. The document also provides historical context on efforts to develop theoretical frameworks for understanding the relationship between technology and society.
The document summarizes findings from a study conducted with 45 small and medium enterprise (SME) representatives in Khayelitsha, Cape Town. The study explored how SMEs currently use mobile technologies to support their business activities, the challenges they face, and opportunities for using technology. Key findings include: SMEs spend most time on customer service, administration, and marketing activities and currently use basic applications like SMS, calls and social media. Challenges centered around affordability, skills, and network issues while opportunities exist to use technology for improved communication, sales, and operations. The report concludes with participant feedback on the value of the experiential learning process.
WINNER OF PRECIS (the Association of Public Relations Consultancies in Sweden) 2010 THESIS CONTEST.
Recent development of the internet encompasses elements such as social networks, blogs and wikis. With the help of these elements, popularly gathered under the umbrella term web 2.0, the pirates supporting file sharing have made the file sharing debate a national concern in Sweden.
This thesis studies the pirates’ and anti-pirates’ use of PR by qualitative case studies of organizations representing the two different sides in the debate. The use of PR by the different organizations is compared, the differences and similarities are considered and characteristics of the new PR are brought to attention.
The study finds that PR is taking a new direction and that these new ways to use PR are important to achieve success in influencing opinion. The two sides use PR in very different ways where the anti-pirates use more traditional ways of PR while the pirates make use of new PR methods virtually exclusively.
Proceedings from International Conference on Data Innovation For Policy MakersUN Global Pulse
The conference discussed the need to make data more accessible through open data initiatives. Indonesia has launched an open data portal with 700 datasets from 24 agencies. Open data is valuable for both outsiders and policymakers within government. It was noted that while official statistics are important, they have limitations and new data sources can supplement them. A success story on forest monitoring called Global Forest Watch was highlighted, which provides open access to satellite data on deforestation to help manage forests. Collaboration between stakeholders to share data through initiatives like Indonesia's One Map portal were discussed as ways to create "data ecosystems" where evidence is more accessible for policymaking.
This document discusses the opportunities presented by big data for international development. It notes that innovations in technology have led to an explosion in the quantity and diversity of digital data being generated in real-time. This data holds potential to track development progress and understand how policies impact vulnerable populations. However, turning large and complex digital datasets into actionable information requires using computational techniques to identify trends and patterns. While big data presents opportunities, questions also remain regarding its analytical value, policy relevance, and privacy implications when used in development contexts. Overall, big data could complement traditional data sources and help narrow information gaps, but human expertise is still needed to properly analyze and interpret digital data.
Cesar working document 3 urban strategy experiment 2Marco
This document reports on a randomized controlled trial experiment testing the added value of an urban planning support system called Urban Strategy. The experiment involved master's students in urban planning completing a strategic planning task. Students were either given access to Urban Strategy or not. Evaluation results found that those using Urban Strategy perceived the planning process and outcomes as being higher quality. They also rated the usability characteristics of Urban Strategy positively. The document concludes that Urban Strategy shows potential for improving strategic planning processes and outcomes through its interactive interface and fast modeling capabilities.
Critical Features of a Digital Service Innovation Team at the Swedish Migrati...Adrian Solitander
This document presents research on establishing an innovation team at the Swedish Migration Agency (SMA) to help build digital communication services. It begins with an introduction to SMA's challenges handling increased applicants and stakeholders due to refugee crises. It discusses using organizational ambidexterity and innovation teams to address this. The research aims to identify critical features of an innovation team through workshops and literature. It applies an action design research framework to problem formulation, building/evaluation, reflection/learning, and formalizing learning. The document then outlines the research methodology and presents preliminary findings on definitions and why innovation teams are used in the public sector.
This document provides an introduction to digital business ecosystems, including:
- It discusses the roots and development of digital business ecosystems as a concept originating from efforts to promote an information society and knowledge-based economy in Europe.
- It recognizes that businesses require new technologies, applications, and services to enable networked and collaborative operations in the knowledge-based economy.
- The document presents research on digital business ecosystems funded through European Commission projects, exploring technologies, economic and social aspects, case studies, and more.
This document provides an initial dissemination plan for the ARIADNE project, which aims to bring together and integrate existing archaeological research data infrastructures. The plan defines the project's stakeholder community, identifies available resources for dissemination, and outlines strategies for informing stakeholders, developing dissemination materials, participating in events, and monitoring dissemination activities. The overarching goals are to raise awareness of the project and research infrastructure among relevant groups including researchers, institutions, networks, funders, and the public in order to promote archaeological data sharing and reuse. The plan will be updated at months 18 and 36 to guide ongoing dissemination.
The document describes and provides details about several handmade bags and accessories from India. It includes the Tara pouch which is embroidered with mirrors and has a wrist strap, the Citra clutch which is hand-painted with a traditional lady face, the Kora market bag made of cotton canvas for shopping or travel, and several types of keychains including ones with pompoms, rainbow colors, ethnic designs, and the deity Ganesh. Dimensions and materials are provided for each item.
Ashraf Mohamed Yassin has over 20 years of experience as a painting and coating engineer and inspector for oil, gas, and petrochemical projects in Egypt and the United Arab Emirates. He has worked on numerous projects involving tank painting, pipeline coating and wrapping, offshore platform painting, and has extensive experience inspecting surface preparation and coating application to ensure compliance with project specifications and international codes and standards. He is fluent in English and Arabic and holds a B.Sc. in Mechanical Engineering as well as certification as a BGAS-CSWIP Painting Inspector Grade 2.
This document lists the presenters of the BBC children's news program Newsround from 1972 to 2014. It shows the years each presenter was on the show, with John Craven presenting the longest from 1972 to 1989. A total of 23 presenters are listed, demonstrating that while the format of Newsround has remained the same, there have been many changes to its presenting lineup over the past 42 years.
Securis Sales Presentation-Policy Items for AlAllan Jenik
Securis is an IT asset disposal and data destruction company that provides services such as onsite shredding and degaussing of hard drives, phones, and other storage devices. They also offer responsible e-waste recycling and have a zero-export, zero-landfill policy. Their clients include large organizations such as US Airways, Boeing, and the Navy Federal Credit Union. Securis ensures all data destruction follows a chain of custody process to guarantee no data loss or exposure, and that all services comply with regulations from the DOD, NSA, NIST and others.
This short document promotes creating presentations using Haiku Deck on SlideShare. It encourages the reader to get started making their own Haiku Deck presentation by providing a button to click to begin the process. The document is advertising the ability to easily create presentations on SlideShare using Haiku Deck.
Edita Stojic-Karanovic_Regional and CBC Cooperation_Balkan fuzetek 2009Edita Stojic Karanovic
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document summarizes a report on a research project called Links-up that investigates whether and how Web 2.0 technologies can support lifelong learning for socially excluded groups. The report analyzes 24 case studies of initiatives using Web 2.0 for inclusive learning. It finds that while Web 2.0 shows potential for inclusion, significant digital divides remain. The report provides recommendations to make future inclusion projects more effective by overcoming organizational resistance, meeting user needs, promoting open practices, using appropriate methods, driving participation, and ensuring sustainability.
This document discusses conceptualizing digital competence. It reviews literature on related concepts like computer literacy, information literacy, and digital literacy. These concepts cover a range of knowledge, skills, and attitudes from basic to higher levels of competence. The document also examines European policy approaches to digital competence and proposes additional elements needed for 21st century digital competence, including digital media production, intercultural communication, learning, and safe online participation. It aims to develop a conceptual framework and descriptors of digital competence to understand this key competence for lifelong learning in Europe.
ARIADNE: Final innovation agenda and action planariadnenetwork
D2.4 - The introduction to the Final Innovation Agenda and Action Plan briefly addresses the goals of ARIADNE, the objectives of the agenda and action plan, and the stakeholders and beneficiaries of the proposed activities. Also ARIADNE’s roles in the activities are addressed. These can be summarised as helping others to make a difference with regard to progress and innovation in archaeological research based on better access to and (re-)usability of research data. Furthermore, the focus areas in the 5-year innovation horizon and 10-year perspective are introduced.
Authors;
Guntram Geser (SRFG)
Franco Niccolucci (PIN)
Social Media Marketing Strategy: Lessons from the Hospitality IndustryAni Nacheva
This document provides a literature review on social media marketing strategies in the hospitality industry. It begins by defining social media and discussing its increasing integration into business strategies. It then explores how social media can benefit businesses by allowing two-way communication and user-generated content. Specifically for hospitality, social media reduces information advantages for intermediaries. The document also examines how social media influences consumer behavior, particularly travel behavior, and identifies factors that affect consumers' social media usage and perceptions. Finally, comparative case studies of three hospitality organizations are analyzed to identify their social media strategies.
This document discusses the concept of a "transdiscipline" in the context of research on information and communication technologies (ICTs) and society. It argues that ICTs and society research is best framed as a transdiscipline rather than a single discipline or interdiscipline. A transdiscipline is defined as going beyond existing disciplines by developing its own terminology and identity. Key aspects of framing ICTs and society research as a transdiscipline discussed in the document include: bridging the gap between science/humanities and specialists/generalists, as well as between basic and applied research. The document also provides historical context on efforts to develop theoretical frameworks for understanding the relationship between technology and society.
The document summarizes findings from a study conducted with 45 small and medium enterprise (SME) representatives in Khayelitsha, Cape Town. The study explored how SMEs currently use mobile technologies to support their business activities, the challenges they face, and opportunities for using technology. Key findings include: SMEs spend most time on customer service, administration, and marketing activities and currently use basic applications like SMS, calls and social media. Challenges centered around affordability, skills, and network issues while opportunities exist to use technology for improved communication, sales, and operations. The report concludes with participant feedback on the value of the experiential learning process.
WINNER OF PRECIS (the Association of Public Relations Consultancies in Sweden) 2010 THESIS CONTEST.
Recent development of the internet encompasses elements such as social networks, blogs and wikis. With the help of these elements, popularly gathered under the umbrella term web 2.0, the pirates supporting file sharing have made the file sharing debate a national concern in Sweden.
This thesis studies the pirates’ and anti-pirates’ use of PR by qualitative case studies of organizations representing the two different sides in the debate. The use of PR by the different organizations is compared, the differences and similarities are considered and characteristics of the new PR are brought to attention.
The study finds that PR is taking a new direction and that these new ways to use PR are important to achieve success in influencing opinion. The two sides use PR in very different ways where the anti-pirates use more traditional ways of PR while the pirates make use of new PR methods virtually exclusively.
Proceedings from International Conference on Data Innovation For Policy MakersUN Global Pulse
The conference discussed the need to make data more accessible through open data initiatives. Indonesia has launched an open data portal with 700 datasets from 24 agencies. Open data is valuable for both outsiders and policymakers within government. It was noted that while official statistics are important, they have limitations and new data sources can supplement them. A success story on forest monitoring called Global Forest Watch was highlighted, which provides open access to satellite data on deforestation to help manage forests. Collaboration between stakeholders to share data through initiatives like Indonesia's One Map portal were discussed as ways to create "data ecosystems" where evidence is more accessible for policymaking.
This document discusses the opportunities presented by big data for international development. It notes that innovations in technology have led to an explosion in the quantity and diversity of digital data being generated in real-time. This data holds potential to track development progress and understand how policies impact vulnerable populations. However, turning large and complex digital datasets into actionable information requires using computational techniques to identify trends and patterns. While big data presents opportunities, questions also remain regarding its analytical value, policy relevance, and privacy implications when used in development contexts. Overall, big data could complement traditional data sources and help narrow information gaps, but human expertise is still needed to properly analyze and interpret digital data.
Cesar working document 3 urban strategy experiment 2Marco
This document reports on a randomized controlled trial experiment testing the added value of an urban planning support system called Urban Strategy. The experiment involved master's students in urban planning completing a strategic planning task. Students were either given access to Urban Strategy or not. Evaluation results found that those using Urban Strategy perceived the planning process and outcomes as being higher quality. They also rated the usability characteristics of Urban Strategy positively. The document concludes that Urban Strategy shows potential for improving strategic planning processes and outcomes through its interactive interface and fast modeling capabilities.
Critical Features of a Digital Service Innovation Team at the Swedish Migrati...Adrian Solitander
This document presents research on establishing an innovation team at the Swedish Migration Agency (SMA) to help build digital communication services. It begins with an introduction to SMA's challenges handling increased applicants and stakeholders due to refugee crises. It discusses using organizational ambidexterity and innovation teams to address this. The research aims to identify critical features of an innovation team through workshops and literature. It applies an action design research framework to problem formulation, building/evaluation, reflection/learning, and formalizing learning. The document then outlines the research methodology and presents preliminary findings on definitions and why innovation teams are used in the public sector.
This document provides an introduction to digital business ecosystems, including:
- It discusses the roots and development of digital business ecosystems as a concept originating from efforts to promote an information society and knowledge-based economy in Europe.
- It recognizes that businesses require new technologies, applications, and services to enable networked and collaborative operations in the knowledge-based economy.
- The document presents research on digital business ecosystems funded through European Commission projects, exploring technologies, economic and social aspects, case studies, and more.
This document provides an initial dissemination plan for the ARIADNE project, which aims to bring together and integrate existing archaeological research data infrastructures. The plan defines the project's stakeholder community, identifies available resources for dissemination, and outlines strategies for informing stakeholders, developing dissemination materials, participating in events, and monitoring dissemination activities. The overarching goals are to raise awareness of the project and research infrastructure among relevant groups including researchers, institutions, networks, funders, and the public in order to promote archaeological data sharing and reuse. The plan will be updated at months 18 and 36 to guide ongoing dissemination.
The document outlines a planning process called Bamboo to develop shared technology services for enhancing arts and humanities research. It will involve a series of workshops over 18 months bringing together researchers from arts/humanities, computer science, information science, libraries, and campus IT. The goal is to understand scholarly needs and practices, identify common challenges, and discover opportunities for coordinated development efforts. Input will be sought from a diverse range of institutions. The workshops will evaluate findings through software demonstrations and pilot applications to refine discussions. The process aims to lay a roadmap for services and create a community where resources can be shared across organizations. The final outcome will be a detailed proposal and blueprint for implementing the technology program. The University of California, Berkeley and
This document provides an overview report of the ITSAFE project, which aimed to integrate technological and social aspects of foresight in Europe. It discusses the evolution of foresight, including an increasing focus on social and economic factors, stakeholders, and evaluation of foresight processes. The report summarizes findings from studies on foresight related to information and communication technologies, life sciences, the environment, and regional development. It concludes with guidelines for evaluating foresight processes and better integrating technological and social aspects.
Project's wesbite: www.comrades-project.eu
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 687847. Content reflects only the author's view and the European Commission is not responsible for any use that may be made of the information it contains
Author: Panteleimon Kanellopoulos
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 693319
Disclaimer: This document reflects only the author's view and the Research Executive Agency (REA) is not responsible for any use that may be made of the information it contains.
This document provides an overview of the book "Strategic Planning for Social Media in Libraries" which is part of the ALA TechSource series called "THE TECH SET". The book discusses how libraries can develop strategic plans for using social media to remain relevant and provide new services to patrons. It emphasizes the importance of communication and gaining buy-in when developing social media plans. Strategic planning can help libraries shift from a reactive to proactive culture and make the most of their social media efforts. The book also covers topics like different social media platforms, implementation, best practices, assessment and emerging trends.
Building Strong Brand Communities on Social Media_Sofia Tsempera.pdfSofia Tsempera
This presentation will explore the importance of building strong brand communities on social media and how it can be leveraged to increase brand loyalty, customer engagement, and ultimately, drive sales. We will discuss key strategies for building brand communities, including creating engaging content, using social listening to understand your audience, and developing a community management plan. Additionally, we will examine the future of social media and community marketing, including emerging trends such as virtual communities, chatbots, and AI-powered customer service. By the end of this presentation, attendees will gain a better understanding of how to create and manage successful brand communities on social media and be prepared to navigate the evolving landscape of community marketing.
The document outlines a marketing campaign called "FRESH ME UP!" for the Spring/Summer 2016 season. The campaign targets females ages 18-35 who are internet active, interested in fitness, and significantly wealthy. It details planned website updates including a new index page, photos, menu tab, and category. Promotion tactics include a new Facebook marketing campaign with promoted posts, a Facebook contest, weekly newsletters for the first month, and increased Instagram promotion and updates.
Promoting Olive Oil in Chinan presentation2Sofia Tsempera
This document provides information about promoting olive oil in China. It begins with an overview of China's geography, culture, economy, GDP growth, and consumer habits. Nearly half of China's population lives in urban areas, and coastal cities have higher incomes than inland cities. The middle class is growing rapidly in China and prioritizes health and quality products. The document then discusses the opportunities for Greek olive oil producers in China, as Chinese consumers prefer imported olive oil and are attracted to Greek olive oil's quality. It introduces the company "MADis Olio" which aims to enter the Chinese olive oil market and compete with other Greek and foreign brands already in China. It performs a S.W.T.O analysis of the company
The document outlines a marketing campaign called "FRESH ME UP!" for the Spring/Summer 2016 season. The campaign targets females ages 18-35 who are internet active, interested in fitness, and significantly wealthy. It details planned website updates including a new index page, photos, menu tab, and category. Promotion tactics include a new Facebook marketing campaign with promoted posts, a Facebook contest, weekly newsletters for the first month, and increased Instagram promotion and updates.
This document provides a situation analysis and strategic plan for Green Cola, a Greek beverage company. It summarizes Green Cola's history and products, which are positioned as healthier alternatives to major brands like Coca-Cola. A SWOT analysis identifies Green Cola's strengths in being a Greek company with a unique product and its weaknesses in limited distribution. The strategic plan outlines communication objectives to increase awareness, understanding, and purchase of Green Cola through targeted media like social media, billboards, and radio. The key audiences are identified as consumers aged 25-44 who value sustainability.
The document provides background information on promoting olive oil in China. It summarizes China's geography, culture, economy, GDP growth, and consumer habits. It then discusses the company "MADis Olio", a Greek olive oil exporter. MADis Olio aims to enter the Chinese market with its premium extra virgin olive oil products. It performs a S.W.O.T. analysis and benchmarks against other Greek and foreign olive oil brands in China. The goal is to gain market share in China and establish brand awareness through online and tourism marketing. Stakeholders include wholesalers, retailers, consumers, suppliers, and influencers who can enable the brand's success.
The document proposes restoring an abandoned Olympic stadium in Athens through an interactive art installation called OAKArt. It presents a communication plan to promote the project to Greek ministries and other stakeholders. Key elements of the plan include participating in a tourism expo to generate awareness, conducting interviews with experts to publish online, and targeting websites and magazines related to Greek tourism. The overall goal is to revive the stadium and utilize abandoned Olympic venues while promoting Greek culture and history.
1. 1
MASTER OF ARTS (MA) IN
STRATEGIC COMMUNICATION & PUBLIC RELATIONS
CN 6017 GROUP PROJECT
PUBLIC RELATIONS AND THE NEW MEDIA SPRING 2014
ATHENS IN A BLINK! SYNATHINA
Group Project’s due date: 03.06.2014
Project by: Leda-Panagiota Alepi (DEREE ID number: 177738)
Sofia Tsempera (DEREE ID number: 171415)
Professor: Dr. Stavros Papakonstantinidis
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TABLE OF CONTENTS
INTRODUCTION - ABSTRACT .................................................................................................................... 2
RESEARCH AND MIND-MAP ..................................................................................................................... 5
RESEARCH RESULTS AND OBSERVATIONS.................................................................................................. 5
Number of NGOs and teams registered ................................................................................................ 5
System of uploading actions – SynAthina Platform............................................................................... 5
SynAthina Online Media ........................................................................................................................ 5
Online Media accounts of NGOs............................................................................................................ 6
External environment ............................................................................................................................ 6
General observations............................................................................................................................. 6
Key Publics for the specific campaign.................................................................................................... 7
MIND MAP.................................................................................................................................................. 7
KEYWORD RESEARCH ................................................................................................................................. 8
PR AND NEW MEDIA STRATEGY FOR SYNATHINA .................................................................................... 8
STRATEGY AND ACTION.............................................................................................................................. 8
OBJECTIVES ................................................................................................................................................ 9
Awareness Objectives.......................................................................................................................... 10
Acceptance Objectives......................................................................................................................... 10
Action Objectives................................................................................................................................. 10
BENCHMARKING ...................................................................................................................................... 11
TOOLS....................................................................................................................................................... 12
EVALUATION.......................................................................................................................................... 14
METHODS AND METRICS.......................................................................................................................... 14
EVALUATION METRICS ............................................................................................................................. 15
Awareness Objectives.......................................................................................................................... 15
Acceptance objectives ......................................................................................................................... 15
Action objectives ................................................................................................................................. 15
Organization’s Public Relations ........................................................................................................... 15
APPENDICES........................................................................................................................................... 16
APPENDIX 1 – REGISTERED NGOS AND INITIATIVES .......................................................................................... 16
APPENDIX 2 – INDICATIVE REGISTERED ACTION ................................................................................................ 17
APPENDIX 3 - MIND MAP............................................................................................................................ 18
APPENDIX 4 – KEYWORD RESEARCH .............................................................................................................. 18
Name of Organization.......................................................................................................................... 19
Objective of Organization.................................................................................................................... 19
Area of Organization............................................................................................................................ 20
APPENDIX 5 – BENCHMARKING STATISTICS ..................................................................................................... 21
Analytical Presentation........................................................................................................................ 21
Total Audience Participation ............................................................................................................... 24
APPENDIX 6 – SUBSCRIBE FOR NEWS BUTTON.................................................................................................. 25
Current view ........................................................................................................................................ 25
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Idea for Amendment ........................................................................................................................... 25
APPENDIX 7 – INDICATIVE EMAIL................................................................................................................... 26
APPENDIX 8 – INDICATIVE E-NEWSLETTER ...................................................................................................... 27
APPENDIX 10 – INDICATIVE BLOG.................................................................................................................. 29
APPENDIX 11 – INDICATIVE MOBILE APPLICATION ............................................................................................ 30
iPhone.................................................................................................................................................. 30
Android ................................................................................................................................................ 30
APPENDIX 12 – INDICATIVE EVALUATION FOR FACEBOOK AND TWITTER ............................................................... 31
APPENDIX 13 – INDICATIVE EVALUATION FOR E-NEWSLETTERS........................................................................... 31
LIST OF REFERENCES .............................................................................................................................. 33
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INTRODUCTION - ABSTRACT
The current project is a group project on Public Relations and the New Media. The team chose
to design a PR and the New Media Campaign for SynAthina. SynAthina is an innovative project
under the auspices of the Municipality of Athens. SynAthina is an online platform where NGOs,
the civil society and teams upload their actions, so that people at large can learn about them
and participate in them. This initiative aims at getting people together, but also at promoting
the vivid spirit of Athens among its citizens. The initiative has another underlining factor, as it
opens up for a true and transparent coexistence among the citizens and the city at large.
As a team of two persons who has been following the social changes in Greece during the last
years, we identify the contemporary need for organizations and institutions to be transparent,
open to conversation, in a position to engage with its publics and able to respond to the modern
needs of communication.
We designed a campaign which aims to broaden the scope of SynAthina’s engagement with the
civil society and further enhance a two way communication with its publics. The idea is to shift
from an online Platform to an online Network, which interacts both during the various
initiatives, but has also a common online space to meet and provide ideas. The campaign
promotes the ideas of open and transparent policies by using the proven dynamic offered by
digital social media in an open and participatory society. Instead of a one way communication,
this specific digital media-oriented campaign aims to be an engaging and challenging
opportunity for open dialogue between people who design actions, those who participate in
them, those who host them and the city at large. This online digital campaign aims at
strengthening the so called “bottom-up approach” in building policies and strategies at large.
The campaign starts with the presentation of SynAthina and its publics and moves on with the
design of a specific strategy and the presentation of the tools needed for its implementation.
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RESEARCH AND MIND-MAP
During the research phase of the project and in view of formulating a specific proposal for a
communication strategy, the team used the following tools in order to gather information for
the organization and focus on a proposal:
a. online research of SynAthina’s online communication tools, namely website, blog,
facebook and twitter account, youtube channel and mobile applications;
b. online research of articles, comments, blogs about SynAthina by sources other than the
the platform, namely online magazines, references in Greek media, comments on public
facebook accounts, comments on online accounts or websites of NGOs which have
uploaded their actions in the platform;
c. direct contacts with SynAthina’s staff and members of NGOs, which have already
uploaded their actions in the platform.
RESEARCH RESULTS AND OBSERVATIONS
Number of NGOs and teams registered
The team found out that SynAthina is active the last 10 months. During this time a lot of
organizations and civil society initiatives – currently 68 different ones - have uploaded actions in
the platform. The number of the registered NGOs and civil society initiatives, however, does not
reflect the actual number of active organizations in Athens. (Appendix 1)
System of uploading actions – SynAthina Platform
Actions are uploaded on the online SynAthina Platform. The process is quite easy and fast. Once
an action is uploaded, it appears on the SynAthina map of actions and the platform’s visitor can
find more information about its nature and the place it occurs. The platform’s visitor can also
see the contact details for the organizations and visit the latter one’s online media. (Appendix 2)
SynAthina Online Media
The platform has links to SynAthina’s Facebook and Twitter account (3.985 likes and 555
followers), Youtube Channel, Blog, Radio and mobile applications. The platform provides also a
link to “Stegi SynAthina”, a building located at the center of Athens. The specific building is
owned by the Municipality of Athens and is being offered for free use to NGOs, upon request.
The platform gives also the ability to subscribe to SynAthina’s newsletter. There are currently
almost 90 email addressed on the list, probably due to the fact that the design of the webpage
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does not provide an easily visible link. The project team observed, however, that the public does
not seem to actively engage on the online accounts, apart from a number of likes and retweets.
Moreover, SynAthina seems not to have a variation of the way it spreads the information
through the various online Media. The action uploaded in the platform is also uploaded on the
Facebook and Twitter accounts, as well as on the blog. The same information features on the
mobile applications. The Facebook account does provide more live photographs and some
videos. Videos can also be found on the YouTube Channel.
Online Media accounts of NGOs
Every NGO or civil society initiative which wishes to upload its action, it does so on SynAthina
Platform. The NGOs and other teams provide, then, the link to their website and facebook
account or facebook event page. The project team noticed that although SynAthina links on its
Facebook account with that of the NGOs, this does not happen most of the times in the
opposite direction. In that way, SynAthina is used as an additional channel of communication for
the NGO’s action, but it does not serve fully its goal in creating a community where people can
learn more about what is going on in the city. Visitors of the NGOs’ and civil society’s initiatives
Facebook accounts, will most of the times not see a link “calling” them to visit SynAthina or even
allowing them to simply click on it.
External environment
SynAthina seems to have a growing number of supporters, ranging from individuals to
enterprises and the civil society at large. As an innovative initiative in the City of Athens
(currently among the 21 Finalists in the Bloomberg Philanthropies “Mayors Challenge”
Competition), there seems to be a growing number of publics who wish to actively participate in
it and assist in achieve its objectives.
General observations
SynAthina wishes to address all its publics, not only the civil society organizations and NGOs
which upload their actions in its platform. It wishes to serve as a point where people and
organizations can meet and interact. It aims at strengthening the active role of citizens in a vivid
society. SynAthina is a very strong tool in order to underline a transparent and open-to-all policy
in a participatory democratic city.
The team identified that the current situation provides an excellent opportunity to open up to a
large number of citizens and give them an open space to participate in and experience
themselves the city’s general open policy. The team chose to focus from within on the real
views, experiences and everyday stories of the people who upload their actions on SynAthina
Platform and open a dialogue, a two way communication with other audiences in the city.
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Key Publics for the specific campaign
Based on the analysis of the situation and the identification of an opportunity for the
organization to share its open policy, the team focused on SynAthina’s key publics for the
specific communication campaign. At this point, the team decided to weed out the less
important publics, concentrating instead on those fewer that have particular relevance and the
most potential for the issue at hand. The main focus will be on the majority of the so called
“customers” and on part of its “enablers”, namely the NGOs, the organized in civil society, the
existent team, but also the population at large. The campaign will address latent or even
apathetic publics, in order to raise awareness among them around SynAthina’s existence and
make them active; it will also have as a purpose to make publics actively engage online with
SynAthina and its initiatives.
MIND MAP
Taking into account the research results and observations, as well as the goals and tools that can
be used when drawing a PR campaign with the traditional and new media, the team draw a
Mind Map (Appendix 3). The mind map focuses more on the online tools, as SynAthina is an
online Platform which aims to develop to an online and offline Human Network – Human Grid.
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KEYWORD RESEARCH
As this campaign focuses more on the online PR tools, our research included Keyword Research,
as this can be found in Google Trends and Analytics. The goal was to identify what people look
for more, in order to increase visibility of SynAthina and the actions uploaded in its platform.
The Keyword Research aims at improving the appearance of SynAthina in Google search; the
goal of the strategy campaign is to provide the Organization with input on how to write their
articles in order to increase their online hits and work by taking into account the Search Engine
Optimization (SEO) mechanisms.
The analysis was based on three main thematic zones: a. the name of the organization, b. the
objectives the organization covers and c. the area where SynAthina works and is situated. The
research was made for the last 12 months, since SynAthina exists during the last 10 months
(Appendix 4).
The results showed that the name of the organization does not have enough hits and for this
reason it is not rated in Google trends. Although the name consists of a very famous say in
Greek - «Συν Αθηνά και χείρα κίνει», meaning that starting with the assistance of Gods, the
human being should also make efforts to ameliorate his / her life – none of the version for the
SynAthina appear to interest the online audiences. When it comes to the objectives of
SynAthina, which are the actions of NGOs and the civil society at large in the city of Athens, the
results showed that throughout time people search on how to participate in actions on a
voluntary basis in their city. Last but not least, people are more interested in looking up for the
word Athens, than the city of Athens / Municipality of Athens, under the auspices of which
SynAthina functions.
PR AND NEW MEDIA STRATEGY FOR SYNATHINA
STRATEGY AND ACTION
In order for SynAthina to deal with the situation it faces, it needs to take an innovative initiative
which will engage its publics. The strategy drawn can be, thus, characterized as one which
involves both action and communication strategies. The plan for audience engagement, by using
strong two-way communication tactics, responds to audiences’ relevant interests and requests,
brings the key publics in direct contact with SynAthina and the city of Athens, generates
feedback for the organization and stimulates actions among focus groups. It furthers seeks not
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only to generate publicity, but also to bring out newsworthy stories and information, underlining
a transparent communication, which reflects an open and transparent policy.
The campaign is based on the information model of communication and the New Media, which
focuses more on the content (personal thoughts, point of view, concerns etc.) and channels of
communication (social media, internet). It involves messages (facebook comments, tweets,
stories on blogs) sent by various sources to a number of receivers through a technical
connection (digitally). The campaign, however, includes also elements from the traditional
dialogue model, as it attempts to create mutual experiences among publics involving share of
thoughts and eventually increase of trust. It plans to build a strong cooperation between NGOs
which upload their actions in the platform and use the SynAthina Stegi as a meeting point and
seminar place. Although this project focuses mainly on the digital tools, the strategy includes the
incorporation of SynAthina in NGOs’ events which are hosted by the former one and the
promotion of its visibility in the traditional media and written press.
The main purpose of the strategy is to make SynAthina something more than an online
Platform; the goal is to raise it up to the level of a Network, where people and innovative ideas
coexist in a vivid and alive city. The strategy focuses on the following main points:
- broaden scope of people / publics the Network addresses;
- broaden number of NGOs and civil society initiatives that are registered in the Network;
- promote individuals online engagement;
- advance story telling;
- promote open spirit to “city journalism”;
- enhance connectivity and engagement among different NGOs;
- enhance interactivity between various online media;
- enhance the role of civil society in the Municipal area of Athens;
- underline the importance of active collaboration between State owned institutions and
the civil society at large;
- promote active participation in an open and transparent city.
OBJECTIVES
The strategy sets objectives to be reached with the use both of online and traditional media. It
follows the model taught in Public Relations, where publics first become aware, then accept a
goal and finally are driven to an action.
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Awareness Objectives
To raise awareness among the publics in Greece about SynAthina’s goals and actions by
10% more within 5 months.
To raise awareness among aware, but also hesitant publics of NGOs’ regarding their
actions by 10% more within 5 months.
To raise awareness of the citizens of Athens regarding the city’s bottom up approach
and open and transparent policy by 15% within 8 months.
To further increase comprehension about the organization by 5% more in the audience
of target group 25-44, who are social media users within 4 months.
Acceptance Objectives
To have an effect on the acceptance of SynAthina among its audiences, as a modern,
dashing and transparent organization, willing and able to engage. Specifically:
Ages 15-24: by 40% within 6 months;
Ages 25-44: by 50% within 6 months;
Ages 45-60: by 35% within 6 months.
To create interest and increase positive attitude towards actions taking place in
SynAthina Stegi, by 15% within 3 months.
To have an effect on the acceptance of SynAthina among journalists; specifically to
generate interest on the exceptional concept of the initiative among 75% of Greek
Media within 3 months.
Action Objectives
To increase publics’ active participation in SynAthina’s social digital media by an average
of 20% within 4 months. More specifically:
Facebook by 30% within 4 months (likes and shares by 40%, comments by 20%);
Twitter by 10% within 4 months (retweets by 12%, comments by 8%);
Blog by 15% within 4 months (including uploads of videos and photographs with
comments on articles).
To upload further actions by already registered NGOs and civil society initiatives, by 5%
within 4 months.
To register new actions and organizations in SynAthina online media, by 15% within 4
months.
To increase mobile applications downloads by 10% within the next 3 months.
To increase visibility in Foursquare by 5% within the next 3 months.
To increase publicity and visibility of the organization, by generating the production of
comments and storytelling in blogs among individuals by 20% within 4 months.
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To generate action among journalists; specifically to have media coverage by:
2-4 new stories published every month on the internet within 6 months;
2 articles per month on newspapers, magazines and online editions within 6
months;
10 appearances in T.V “Ef Zin” show / proposals within 3 months;
2 videos (24”) about SynAthina on morning daily TV shows within 4 months.
BENCHMARKING
SynAthina is an innovative initiative which brings together civil society organizations, a State
authority (the City of Athens) and people at large. As such, there are no similar initiatives
currently in the Greece. Even though there are online platforms looking for volunteering
positions (Volunteer4Greece.gr) or listing NGOs (HumanGrid.gr), none of them has the unique
feature of SynAthina. In order to identify best practices and have a clear benchmarking around
the use of digital social media and online tools, the project team looked thoroughly in other
fields. The team analyzed online magazines and editions which inform people on what is
happening in the city, provide information on how to participate in events, write articles about
social news and trends and offer a free space, so that audiences can express their views and
comments. The following online editions were analyzed:
City of Athens.gr
Athens Voice.gr
AthensMagazine.gr
Athinorama.gr
ΕλCulture.gr
Art & Life.gr
Click at Life.gr
All these providers have interactive templates for their audience using social media (Facebook,
Twitter and Instagram). All seven of them have Facebook and Twitter accounts, except from
Athinorama.gr and Art&Life.gr that do not have Twitter. AthensVoice.gr and ΕλCulture.gr have
also Instagram accounts. It is important to state that none of them apart from Art&Life.gr has a
search engine (like SynAthina) which allows filtering and specifies findings. The benchmarking
looked at each of the above mentioned providers’ social media presence separately and it was
completed with a grouped graph showing in a comparative way audiences’ participation in
social media (Appendix 5).
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TOOLS
Although the campaign is digital (desktop, mobile, tablet), it also includes conventional and
strategic public relations and communication tactics. Personal involvement is highly promoted,
as a powerful element of communication for engagement and dialogue. The tools to be used in
the integrated PR strategy can be seen on the mind map. This part of the project focuses on the
tools and the “how to” ideas to be used in the online environment.
- Installation of publicly accessible PC at Stegi SynAthina
NGOs and civil society organizations can rent for free the space owned by SynAthina and the
Municipality of Athens, in order to organize meetings, gatherings and run their actions. Although
there seems to be a growing number of organizations using the space, there are hardly any
stories or photographs placed in the online media about this. The existence of a publicly
accessible PC in a stand, where people are called to upload their comment via their account at
SynAthina’s Facebook page will produce direct comments by the ones experiencing the actions
they participate in. The PC’s interface will be designed in such a way, where it will allow people
to be accustomed with other SynAthina’s online tools and enter SynAthina’s blog directly and
place their comments there, too.
- Installation of live-streaming equipment at Stegi SynAthina
Live-streaming can increase the visibility of events taking place at Stegi SynAthina, but it can also
raise awareness among unaware publics around the existence of the place and SynAthina. Live-
streaming can be linked both to the online tools of SynAthina, as well as to those of the NGOs
organizing actions. In case of big events which draw publics’ wide attention, such as WWF’s
seminars and ActionAid’s open walks, videos taken by live-streaming equipment can be
provided to TV channels for live or recorded broadcasting in shows.
- Amend and Upgrade existing online tools - Enhance connectivity and interactivity of
SynAthina’s various online tools
The organization seems to have a number of set online tools, which, however, do not seem to
“communicate” or cooperate among them; it is suggested that the website incorporates ideas of
interconnectivity, as these appear on the website of Art&Life.gr. Moreover, the existent tools
need a number of amendments and upgrades, in order to promote a two-way communication
and attract people’s engagement. The emailing list of SynAthina can attract more subscribers by
– initially – making the “subscribe for our news” button more visible (Appendix 6). When
someone subscribes in the mailing list there should be a technical feature where the person
indicates how often he / she wishes to receive emails. Emails will include information on past
and future actions, contact details of NGOs and a story / comment by a participant. By including
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individuals’ comments, stories and photographs in its emails, SynAthina promotes storytelling
and engagement as it invites everyone to write his / her comments directly below / after any
action (Appendix 7). Newsletters should be sent one a week announcing the actions that are
programmed to take place during a 7 days period (Appendix 8). In cases where SynAthina needs
to communicate a very important action or incident, which seeks further digital and traditional
media attention, the organization will send Press Releases (Appendix 9).
- Invite people to write in SynAthina’s Blog
The design of the new blog not only allows for people to see the actions which take place, but
gives them the possibility to directly comment, write their story and upload their photos and
videos. It is not a blog where only SynAthina’s administrators have access to. Its technical
features will allow interested publics to engage in a community and upload articles with a.
comments on actions, b. ideas about new actions, c. comments on people’s participation in the
city and d. links to live-streaming events and videos on YouTube. The blog will also have a
banner on its side, where future actions will run. The goal is to have people taking part in what is
going on in Athens in a blink (Appendix 10). The launching of the new blog, together with the
call for active participation in it, will be announced in SynAthina’s online media accounts, in its
e-newsletter, as well as in emails sent to its subscribers. It will further be announced in Athens
984, the radio which covers SynAthina’s events and talks with the various civil society teams.
The call for active participation in the blog will be reminded in SynAthina’s newsletters and
emails, underlining the importance of an open and transparent dialogue between the city and
its citizens.
- Add functions to mobile application
In the world of social media users notify their friends and followers where they are and what
they do. The existent mobile applications offer a unique feature in comparison to other mobile
applications indicated under the current project’s benchmarking: SynAthina’s applications offer
to the user the ability to search for the actions he / she is interested in. The applications shall be
upgraded so as to provide technically the possibility to upload what the person is doing and
which action the person participates in (Appendix 11). Moreover, a Foursquare link to SynAthina
should be promoted and added as an icon in its mobile application. Via specialized algorithms
the application shall also provide a series of similar actions to the one the user visits or
participates in.
- Promote active online cooperation among NGOs and SynAthina
As actions are uploaded in SynAthina’s Platform, Facebook and Twitter account, blog and mobile
application, the organization can monitor an active two-way cooperation with the various NGOs
which promote their actions via the platform. NGOs and civil society organizations shall be
encouraged to link SynAthina to their websites and Facebook accounts, whenever the actions is
directly linked with the Platform or Stegi SynAthina.
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- Include SynAthina actions at TV spots and Magazines for culture and happenings in the
city
Promote an active cooperation between a. Ef Zin TV Spots in Mega Channel and b. Magazines
and online editions for Athens (Athinorama, Athens Voice, Lifo), by underlining the importance
of people’s participation in their cities.
EVALUATION
During the planning phase of the strategy, there was also a design for an evaluation of the
tactics, tools and results over the time. Any strategy should go in hand with a proper evaluation:
ex-ante, during and ex-post. The team has set various criteria and metrics both for the
campaign’s objectives, as well as for the organization’s Public Relations profile.
METHODS AND METRICS
The evaluative research was based on both quantitative and qualitative methods. The former
ones included surveys, tracking of numbers related to comments and opinions, and monitoring
of results in view of the set goals. The latter one monitored the content of comments and online
Facebook and Twitter discussions, as well as posts in SynAthina’s blog, the new emerging publics
and focus groups, and the content of articles published in newspapers and magazines. The
evaluation was planned to take part constantly during the implementation of the strategy,
based on certain evaluation metrics for the set objectives and changes are made in case these
are needed. Digital media offer easily accessible statistics regarding the likeability, talkability and
visibility of an organization.
Changes in Facebook and Twitter accounts, with reference to likes in general, likes per post,
shares, followers, comments, retweets are easily measured (Appendix 12). Visitors and posts on
the blog can be also easily measured, while e-newsletters provide a wide range of metrics with
regards to the number of people reached, the number of the ones who click, open and read it
etc (Appendix 13).
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EVALUATION METRICS
Awareness Objectives
Message exposure
Followers, subscribers, visitors of digital media (website, Facebook, twitter, blog,
newsletter)
Media attendance (T.V., Radio) and impressions
Judgmental assessment (informal)
Acceptance objectives
Media coverage (TV, radio, social media, newspapers and magazines)
Media impressions
Audience feedback via Social Media posts, comments expressing interest and / or
support
New subscribers for newsletter and emails
Public impression of the organization
Action objectives
Measurement of results on
- Media Coverage and Publications
- Public participation in social digital media (posts, comments, tweets) before, during,
and after campaign
- Percentages of improvement and changed attitudes in social media participation
Organization’s Public Relations
Visibility in Media
Reputation
Build-up new and maintain old allies
Monitoring of reactions from influential personalities and celebrities
33. 33
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Viren, T., Herrick J., Pal L. (2014), How to Write a Press Release, Retrieved from
WikiHow: www.wikihow.com/Write-a-Press-Release.
SynAthina website and Online Social Media Tools, Retrieved from:
http://www.synathina.gr
City of Athens, Discover Athens, and Social Media Tools, Retrieved from:
https://www.cityofathens.gr/eksereyniste-tin-athina
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Athens Voice Magazine and Online Edition and Social Media Tools, Retrieved from:
http://www.athensvoice.gr/the-paper/article
AthensMagazine Online Edition and Social Media Tools, Retrieved from:
http://www.athensmagazine.gr/portal/events
Athinorama Magazine and Online Edition and Social Media Tools, Retrieved from:
http://www.athinorama.gr/daylife/guide.aspx?vid=10000248
ΕλCulture Online Edition and Social Media Tools, Retrieved from:
http://www.elculture.gr/
Art & Life Online Edition and Social Media Tools, Retrieved from:
http://www.artandlife.gr/event_list.php
Click at Life Online Edition and Social Media Tools, Retrieved from:
http://www.clickatlife.gr/atzenta
Volunteer4Greece Online Platform and Social Media Tools, Retrieved from:
http://www.volunteer4greece.gr
Human Grid Online Platform and Social Media Tools, Retrieved from:
http://humangrid.gr/