The document outlines a marketing campaign called "FRESH ME UP!" for the Spring/Summer 2016 season. The campaign targets females ages 18-35 who are internet active, interested in fitness, and significantly wealthy. It details planned website updates including a new index page, photos, menu tab, and category. Promotion tactics include a new Facebook marketing campaign with promoted posts, a Facebook contest, weekly newsletters for the first month, and increased Instagram promotion and updates.

1. FRESH ME UP!
Spring/Summer 2016

2. SevenSins
s/s 2016
■ Campaign Title: FRESH ME UP!

3. FRESH ME
UP!
 Target Audience: Age 18-
35 / Kids (?)
 Gender: Female
 Main Qualitative
Characteristics: Internet
active users, fitness
lifestyle
 Financial Status:
Significantly Wealthy

4. FRESH ME UP!
Website Update
 New Index Page Design
 New Photos Upload
 New Menu Tab “LOOKBOOK”
 New Category “Accessories”

5. PROMOTION TACTICS
 Facebook Marketing (new
campaign design /
profile & cover photo /
3-4 promoted posts per
week)
 Like, Share & Win FB
Contest
 Newsletters (1/week for
the first month)
 Instagram Update and
promotion
Fresh me up!

6. Spring/Summer 2016