1. Kidney Zen is a dialysis center that offers added services like spa treatments, entertainment, and gourmet food alongside dialysis to attract patients who want more than just medical treatment. 2. It will target the niche market of higher income dialysis patients in San Juan, Pasig, and Quezon City who want premium services. 3. Kidney Zen's marketing strategy involves premium packages and pricing benchmarked to top hospitals while promoting through ads, events and word of mouth to position itself as the only center that offers this added level of service outside a hospital setting.