SlideShare a Scribd company logo
proud to be an
is happy to be supporting clients like
The Co-op with sustainable alternatives
for brand graphics and store signage.
TheCo-opwantedtolookatmoreeco-
friendly methods of store branding, and
included astley as one of their trusted
partners for the fulfilment of their first
concept store.
This involved extensive prototyping
with sustainably sourced stock...
Once the eco-friendly substrates
had been tested and approved, our
in-house design studio then designed
the specific brand packs for each of
the concept store sites...
The majority of the graphics used brown and white Universal Ultra Board (made
from recycled paper and materials) sourced from FSC-certified forests, digitally printed
with white or grey messaging.
Layering of the Ultra Board for certain sections of the store added visual impact.
We particularly love these cork-finish and chalkboard solutions for the store’s community
notice boards, complete with all the super Co-op CSR activity information!
Non-PVC vinyl solutions
were used for messaging on
chiller cabinet doors, and for
partner branding in the
Click & Collect kiosk.
want to congratulate The Co-op on their
forward thinking approach to creating more
eco-friendly stores. We look forward to
seeing the concept grow across their estate.
www.astley-uk.com

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Astley - eco partners to The Co-op

  • 2. is happy to be supporting clients like The Co-op with sustainable alternatives for brand graphics and store signage.
  • 3. TheCo-opwantedtolookatmoreeco- friendly methods of store branding, and included astley as one of their trusted partners for the fulfilment of their first concept store. This involved extensive prototyping with sustainably sourced stock...
  • 4. Once the eco-friendly substrates had been tested and approved, our in-house design studio then designed the specific brand packs for each of the concept store sites...
  • 5. The majority of the graphics used brown and white Universal Ultra Board (made from recycled paper and materials) sourced from FSC-certified forests, digitally printed with white or grey messaging.
  • 6. Layering of the Ultra Board for certain sections of the store added visual impact.
  • 7.
  • 8. We particularly love these cork-finish and chalkboard solutions for the store’s community notice boards, complete with all the super Co-op CSR activity information!
  • 9. Non-PVC vinyl solutions were used for messaging on chiller cabinet doors, and for partner branding in the Click & Collect kiosk.
  • 10.
  • 11. want to congratulate The Co-op on their forward thinking approach to creating more eco-friendly stores. We look forward to seeing the concept grow across their estate.