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Assignment Steps
Resources
:
Marketing Plan and Outline
Construct
a 5 to 7-minute presentation regarding a plan for setting price
and a distribution model (place/distribution) for your chosen
product/service/company from Week 2. This plan should
address at least three elements (from the Price and
Place/Distribution list below) of the Price and
Place/Distribution section of the marketing plan.
Price and Place/Distribution:
Distribution Strategies
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing
Note
: Charts/graphs/tables are recommended.
Format
your references according to APA guidelines.

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  • 1. Assignment Steps Resources : Marketing Plan and Outline Construct a 5 to 7-minute presentation regarding a plan for setting price and a distribution model (place/distribution) for your chosen product/service/company from Week 2. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan. Price and Place/Distribution: Distribution Strategies Channels, Mass, Selective, Exclusive Positioning within channels Dynamic/Static Pricing Strategies Channel tactics (Pricing) Daily pricing, promotion pricing, List pricing Note : Charts/graphs/tables are recommended.
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