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Assignment Coversheet
Deakin Business School
Department of Information Systems & Business Analytics
Student ID:
TYPE YOUR Student ID HERE
Campus:
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Last Name:
TYPE YOUR LAST NAME HERE
First Name:
TYPE YOUR FIRST NAME HERE
THIS ASSIGNMENT REQUIRES YOU SUBMIT ONLINE VIA
CLOUDDEAKIN
ONLINE submission –This coversheet must be completed and
submitted with your assignment. Your assignment will only be
considered if you have completed this attachment and included
it with your assignment as instructed.
MIS171
Business Analytics Assignment 1
Lecturer:
TYPE YOUR LECTURERS NAME HERE
Tutor:
TYPE YOUR TUTORS NAME HERE
THIS ASSIGNMENT MUST BE COMPLETED
INDIVIDUALLY
PLAGIARISM AND COLLUSION
Plagiarism occurs when a student passes off as the student’s
own work, or copies without acknowledgement as to its
authorship, the work of another person. Collusion occurs when a
student obtains the agreement of another person for a fraudulent
purpose with the intent of obtaining an advantage in submitting
an assignment or other work. Work submitted may be
reproduced and/or communicated for the purpose of detecting
plagiarism and collusion.
DECLARATION
I certify that the attached work is entirely my own (or, where
submitted to meet the requirements of an approved group
assignment, is the work of the group), except where material
quoted or paraphrased is acknowledged in the text. I also certify
that it has not been submitted for assessment in any other unit
or course.
SIGNED:
TYPE YOUR FULL NAME AGAIN HERE
DATE:
TYPE THE DATE HERE
An assignment will not be accepted for assessment if the
declaration appearing above has not been signed by the author.
If the assessment task involves group work, marks will be
allocated only to students in the group who have completed and
submitted a copy of this form.
By completing and including this form with your assignment
submission, you are declaring that the submission is entirely
your own, except where material quoted or paraphrased is
referenced in the text. You are also declaring that it has not
been submitted for any other assessment in any other Unit or
Course.
You are advised to ensure a copy of your work is saved.
SS 17th March 2017
1 | P a g e
SBM4104 IT Infrastructure
Assignment 2: Proposal
Propose an IT Infrastructure Design
Solution
for iTech Company
Date due:
Type:
Week 10
Individual assignment
Weighting: 40%
Rationale
Practical exercises assess students’ ability to apply theoretical
learning to practical, real world
situations. This is Individual assignment that each student must
design and configure an IT
infrastructure solution for a small organization.
A hard copy report of approximately 2500 must be provided to
present your proposed ideas.
The report must satisfy the following specific criteria:
1. Demonstrate ability to plan, locate information using the
Internet, organisations and
publications and analyse this information.
2. Demonstrate knowledge of IT Infrastructure and design a
network using building-
block approach.
3. Simulate and configure network devices as one step towards
network implementation
and testing.
4. Demonstrate the ability to determine cloud base services that
suit enterprise
requirements.
Case Study
A software development company, iTech has a 900-computer
network. The company is
located in three adjacent five-story buildings in an office park,
with about 300 computers in
each building. The LAN in each building are similar, but one
building- data centre building
(DCB) has data centre on the second floor. The data centre
provides web and email services
to the enterprise employee. In addition, it provides dynamic IP
assign, share file and DNS
services. The domain name of the company is: www.
iTech.org.au. The current network is
poorly designed for its current needs and must be completely
replaced.
The head officer of the IT department wants to get two design
proposal of the new network.
The first design considers the dedicated server techniques by
hosting all the iTech servers
within its buildings. While the Cloud hosting to be considered
in the second design.
Develop a logical design for the DCB of this enterprise campus.
Your design must
demonstrate a detail logical design based on three-layers
hierarchal model. The design should
include the set of required servers, network devices, and
connection with justification and
2 | P a g e
supported diagrams. You have to make some assumptions with
the required justifications for
your design.
Task Specifications
Prepare a report to propose a network design for the iTech
company. Use the building-block
approach to design the network for the company. Your design
proposal should consider the
followings:
I. Using dedicated server design
1. Developing logical network design that includes the
geographical scope of the
network and a categorization of current and future network
needs of the various
network segments, users, and applications.
2. Develop a detail logical design based on three-layers
hierarchal model. The design
should include the set of required network devices and servers,
with the justification.
3. Specify the IP addresses, subnet masks to the various
networks and control the
process by which IP addresses are assigned to individual clients
and servers.
4. Use network simulator (Cisco Packet Tracer) to simulate part
of the DCB network.
The simulation scenario should include the access layer devices,
web server, DHCP,
and DNS. Your scenario should demonstrate how the client
computers dynamically
obtained IP network configuration including IP, DNS, and
default gateway addresses.
In addition, you have to demonstrate how the client accessing
the web server.
II. Using Cloud hosting design:
Propose two organizations that provides Cloud services for
hosting the DCB servers.
Justify your answer by explaining the level of services each
company provides that suit
the iTech requirements.
You have to make some assumptions with the required
justifications for your design.
Report Layout
The proposal report should be organised using the following
headings and guidelines:
1. A Cover Title Page
2. Introduction
a. Should clearly define the aims and objectives of the project
in the report
b. Explain what contents will be covered in the report
c. Organization description.
3. Discussion on IT infrastructure components required.
4. The three-layers hierarchal model
a. Introduction
b. Analyse the current and future iTech IT Infrastructure
requirements.
c. Geographical scope of the network.
d. Discussion on the possibility of scaling of the iTech network.
5. Dedicated server design proposal
a. Identify all the services and servers required.
3 | P a g e
b. Propose logical design supported with diagrams and
justification.
c. List of IP addresses and network mask for all the networks.
6. Cloud based design proposal
a. Identification of two cloud service organization with
justification
b. List of services the organization provides that suit the iTech
network design
requirements.
7. Network simulation.
a. Access layer diagram including web, DHCP, and DNS
servers.
b. DHCP configuration.
c. DNS and web servers configurations.
d. Demonstration and explanation how the clients dynamically
obtain network
configuration and accessing web server with the domain: www.
iTech.org.au.
8. Conclusions and Recommendations
9. References
SBM4104 IT Infrastructure
Semester 2, 2017
Worth 40%
Marking Guide
Student Name: ___________________ Student ID:
___________________
Assessment Criteria
HD
Excellent
D
Very
Good
C
Good
P
Satisfactory
F
Poor
Marks
Obtained
Relevance to the topic (20%)
- Business/ organization
description.
- Identify IT infrastructure
components.
Critical analysis (20%)
- Analyse the current and
future business/ organization
IT Infrastructure
requirements.
- Analyse and plan for
applications scaling.
Proposal-design (20%)
- Identify all the services and
servers required.
- Propose logical design
supported with diagrams and
justification.
- Consider Cloud.
Extent of reading and
simulation (10%)
4 | P a g e
- The proposed solution
supported with a satisfactory
coverage of simulation
relevant to the tasks
requirements.
Logical structure (20%)
- The introduction is
appropriate to the type and
format of response and
clearly outlines the focus.
- The body of the response is
well structured, with
appropriate sections/
paragraphs.
- The conclusion is
appropriate and
summarizing the key ideas.
Writing style/grammar and
Referencing (10%)
- There is no spelling or typing
errors.
- Key ideas from the literature are
effectively paraphrased and/or
quoted.
- In-text citations and direct
quotes follow referencing guide
rules (correct and complete)
- Reference list appropriately
compiled.
TOTAL MARKS: 100 Total Marks Obtained:
Comments:
Lecturer: Location: Date:
DataDescriptionBLITZ Department StoreRandom Sample of 300
(100 each from 3 different stores) actual BLITZ Customers were
interviewed.Customers were asked a range of questions about
BLITZ Products, average spend, shopping frequency and their
shopping habits in general.Variable Name and
Description:Customer:Numbered: 1-100 : Melbourne, 101-200 :
Sydney, 201-300 : PerthCity:1 = Melbourne2 = Sydney3 =
PerthAge:Age of respondent (years). Age Band:Age group of
respondent. (Less than 30 years, 30-40 years ,40-50 years, 50 or
more)Sex:Gender of respondent, Male / FemaleTime Spent Per
Visit:Average time in minutes spent by customer during a
visitVisits Per Month:Average number of days shopping at
BLITZ stores during a monthSpend Per Visit:Average amount
spent during a visit to BLITZ storesBLITZ Online:Whether the
respondent shopping at BLITZ Online store. 1-Shop at BLITZ
online store, 0 - Don't shop at BLITZ online store.Internet @
Home:Whether the respondent has access to internet at home, 0
- Customer does not have access to the internet from home, 1 -
Customer has access to the internet from homeHousehold
size:The number of people in the respondent's
householdHousehold Income:The annual net income from all
sources of the household for the last financial yearLoyalty
Program AwarenessWhether the customer aware of the BLITZ
loyalty program. YES - Customer aware of the loyalty Program
NO - Customer unaware of the loyalty programAlready A
Member?:Whether the customer is a member of BLITZ loyalty
program. YES -Customer is a member, NO - Not a
memberLoyalty Club:Loyalty program tier if a member (BLUE,
SILVER, PLATINUM, NONE - Not a member)Shopping
BehaviourMEN SHOP:1 - Shop in the Men's section 0 - Don't
shop in the Men's sectionWOMEN SHOP:1 - Shop in the
Women's section 0 - Don't shop in the Women's
sectionBEAUTY:1 - Shop in the Beauty section 0 - Don't shop
in the Beauty sectionKIDS & TOYS1 - Shop in the Kids & Toys
section 0 - Don't shop in the Kids & Toys sectionHOME1 -
Shop in the Home section 0 - Don't shop in the Home
sectionELECTRICAL1 - Shop in the Electrical section 0 - Don't
shop in the Electrical sectionGIFTS1 - Shop in the Gifts section
0 - Don't shop in the Gifts section
SurveyDataCustomer NoCityAgeGenderTime Spent Per
VisitVisits Per MonthSpend Per VisitBLITZ OnlineInternet @
HomeHousehold sizeHousehold IncomeLoyalty Program
AwarenessAlready A Member?Loyalty ClubMEN
SHOPWOMEN SHOPBEAUTYKIDS &
TOYSHOMEELECTRICALGIFTS1Melbourne24FEMALE52311
5NONO259000NONONONE01000112Melbourne29FEMALE263
113NOYES368000NONONONE01111103Melbourne31FEMALE
444127NONO345000NONONONE01111104Melbourne32FEMA
LE50563NOYES253000NONONONE01110105Melbourne29FE
MALE483130YESYES567000NONONONE01111106Melbourne
28MALE37135NOYES4110000YESYESBLUE00011107Melbou
rne35MALE374107YESYES475000NONONONE00111108Melb
ourne24MALE383119NONO586000NONONONE11010109Melb
ourne27FEMALE404119YESYES453000YESYESSILVER01110
0110Melbourne30FEMALE36590NOYES474000YESNONONE0
11110111Melbourne34FEMALE35268NOYES471000NONONO
NE011111112Melbourne35FEMALE35490NOYES440000YESY
ESBLUE011111013Melbourne31FEMALE586110NOYES45400
0YESYESBLUE011111114Melbourne26MALE52379YESYES4
51000YESYESPLATINUM110100015Melbourne35FEMALE494
119YESYES445000YESNONONE011101016Melbourne29MAL
E214130YESYES587000YESYESBLUE100111017Melbourne28
MALE44176NONO470000NONONONE111111018Melbourne36
FEMALE513101NOYES333000NONONONE011011019Melbour
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elbourne35FEMALE392135NONO472000NONONONE0111101
21Melbourne26FEMALE38395NONO485000NONONONE01101
0122Melbourne32FEMALE44498NOYES559000YESNONONE0
10111023Melbourne23FEMALE545132NOYES261000NONON
ONE011001124Melbourne28FEMALE53491NOYES4109000NO
NONONE011111025Melbourne26MALE601114NOYES4103000
YESYESSILVER100100026Melbourne33FEMALE433111NOY
ES439000NONONONE011100127Melbourne28MALE38488NO
NO289000YESNONONE110010128Melbourne31FEMALE4341
12NONO362000YESNONONE001111029Melbourne25MALE34
289YESYES5102000NONONONE110111030Melbourne36FEM
ALE543100NONO384000NONONONE010110031Melbourne27
MALE41291YESYES157000YESYESSILVER000001032Melbo
urne32FEMALE372108NOYES387000YESYESSILVER011001
033Melbourne36MALE292110YESYES439000NONONONE100
100034Melbourne31MALE42486YESYES273000YESNONONE
110011135Melbourne32MALE57483YESYES361000NONONO
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BLUE100110037Melbourne32FEMALE413113NOYES3109000
YESNONONE011111038Melbourne35MALE492120NONO4280
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455000NONONONE011111140Melbourne28FEMALE42378NO
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117NOYES378000YESNONONE010110043Melbourne26FEMA
LE34392NOYES366000NONONONE011111144Melbourne37M
ALE315102NONO544000NONONONE110101045Melbourne26
MALE40386NONO467000YESYESBLUE110010046Melbourne
33FEMALE563109YESYES372000NONONONE010110147Mel
bourne21FEMALE511109NONO344000YESYESPLATINUM01
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E010110049Melbourne28FEMALE494112YESYES5105000NO
NONONE011110050Melbourne42FEMALE454112NONO34900
0YESYESSILVER011101051Melbourne39FEMALE43377NOY
ES462000NONONONE010101152Melbourne41FEMALE61491
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3NOYES360000NONONONE110110054Melbourne41FEMALE5
83112NOYES370000NONONONE011111055Melbourne37MAL
E21471NONO453000NONONONE110111056Melbourne34FEM
ALE663128NONO355000YESYESSILVER011000157Melbourn
e30MALE33298NOYES456000YESYESBLUE100110058Melbo
urne38FEMALE48386YESYES478000YESNONONE011110159
Melbourne36FEMALE41471YESYES285000NONONONE01000
1160Melbourne38MALE574114NOYES378000NONONONE100
110061Melbourne45FEMALE53392NOYES448000YESYESBL
UE010110062Melbourne34MALE324102NOYES386000YESYE
SSILVER110011063Melbourne39FEMALE64299NONO258000
YESYESBLUE011111064Melbourne35FEMALE57568YESYES
485000YESYESPLATINUM011111165Melbourne38MALE6421
09NOYES386000NONONONE110100166Melbourne44MALE54
188NOYES265000YESNONONE100001067Melbourne38FEMA
LE21570NOYES598000NONONONE011010168Melbourne42FE
MALE715137NOYES362000NONONONE010111169Melbourne
35MALE62472NOYES457000NONONONE100100070Melbourn
e39MALE48483NOYES264000YESYESPLATINUM101111071
Melbourne32MALE61479NONO576000YESYESPLATINUM10
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VER000000073Melbourne39MALE524118NOYES562000NON
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ESYESSILVER100111175Melbourne34MALE473106NOYES48
5000NONONONE110110076Melbourne38MALE64490NONO35
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82NONO149000YESYESBLUE010000180Melbourne42FEMAL
E61494NOYES347000NONONONE111110181Melbourne49MA
LE69493NOYES461000NONONONE110011082Melbourne33M
ALE53581YESYES360000YESYESSILVER110110083Melbour
ne35FEMALE424104NONO380000NONONONE010111084Mel
bourne43FEMALE51397NONO281000YESYESBLUE01111008
5Melbourne36FEMALE37387NOYES458000NONONONE01000
0086Melbourne39FEMALE71485NOYES471000NONONONE01
0111187Melbourne40FEMALE486117YESYES355000NONON
ONE001010188Melbourne42MALE503119NOYES280000NON
ONONE100001089Melbourne34MALE204130NOYES429000N
ONONONE100100090Melbourne33FEMALE56345NONO38700
0NONONONE011011191Melbourne40MALE341111NOYES273
000NONONONE110001192Melbourne38FEMALE473110NOYE
S577000NONONONE111110093Melbourne40FEMALE56490N
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ALE553111NOYES589000YESNONONE011110195Melbourne5
0FEMALE41279NONO455000NONONONE010100096Melbour
ne35MALE533118NONO365000NONONONE110100097Melbou
rne27MALE39275NOYES322000YESYESBLUE110011198Mel
bourne39MALE41288YESYES258000YESNONONE110100099
Melbourne35MALE463118NONO267000NONONONE11000001
00Melbourne40FEMALE333112NOYES457000NONONONE011
1101101Sydney35MALE37691NONO280000NONONONE11010
00102Sydney38FEMALE303125NOYES380000NONONONE01
10101103Sydney35FEMALE525112NONO281000NONONONE
0111011104Sydney44FEMALE34599YESYES455000NONONO
NE0111111105Sydney47MALE48782NOYES562000YESYESSI
LVER1101100106Sydney32FEMALE464100YESYES283000YE
SNONONE0110111107Sydney31FEMALE364147NONO479000
YESNONONE0010101108Sydney37FEMALE404144NONO376
000NONONONE0110101109Sydney39MALE502194YESYES51
01000NONONONE1001110110Sydney40FEMALE594123NOYE
S474000YESNONONE0111111111Sydney39MALE516115NOY
ES480000NONONONE1001110112Sydney32FEMALE446112N
OYES377000YESNONONE0011001113Sydney46MALE304128
NOYES582000YESYESSILVER1101001114Sydney40MALE32
4109YESYES464000NONONONE1111111115Sydney41FEMAL
E564131NOYES561000NONONONE0111110116Sydney45FEM
ALE455131NONO168000YESNONONE0110110117Sydney41F
EMALE50652NOYES269000YESYESBLUE0110101118Sydney
34FEMALE455122YESYES391000NONONONE0111000119Sy
dney43MALE286105NONO376000YESNONONE1011110120Sy
dney37MALE553132NOYES343000YESNONONE1001110121S
ydney47FEMALE555122NONO189000NONONONE010111112
2Sydney40FEMALE314156NOYES473000YESNONONE010110
1123Sydney34FEMALE614119NOYES481000YESYESBLUE01
11101124Sydney48FEMALE52292NONO383000YESNONONE
0111110125Sydney40FEMALE393126YESYES563000YESYES
BLUE0101101126Sydney35MALE506121NOYES352000YESN
ONONE1111010127Sydney37FEMALE445162NOYES477000N
ONONONE0101111128Sydney44FEMALE373145YESYES2360
00NONONONE0111010129Sydney42MALE545135NOYES3770
00NONONONE0001000130Sydney38MALE45478NOYES28200
0NONONONE1100110131Sydney41MALE474108NONO441000
NONONONE1001110132Sydney45FEMALE326126NONO3114
000NONONONE0101111133Sydney35FEMALE464140NOYES
369000YESYESSILVER0100101134Sydney30MALE495170YE
SYES471000NONONONE1001110135Sydney47FEMALE44414
1NONO238000NONONONE0110001136Sydney46MALE563108
NOYES241000YESYESBLUE1101000137Sydney38FEMALE56
594NOYES361000YESYESSILVER0111110138Sydney37FEM
ALE423157NONO581000YESYESSILVER0111100139Sydney4
5MALE445115NOYES230000YESYESSILVER1101000140Syd
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dney42FEMALE345116NONO486000NONONONE0011111142
Sydney40FEMALE525116YESYES292000YESYESBLUE01101
01143Sydney38FEMALE515184NONO4105000YESYESSILVE
R0111101144Sydney35FEMALE433117YESYES459000NONO
NONE0101111145Sydney48FEMALE334123NONO357000NON
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ONONONE0100001147Sydney39FEMALE30579NOYES287000
NONONONE1111111148Sydney31FEMALE445155NOYES459
000NONONONE0111111149Sydney36FEMALE48395NONO47
3000NONONONE0111110150Sydney41MALE46689YESYES28
6000YESNONONE1000010151Sydney17MALE504114YESYES
371000NONONONE1001110152Sydney27MALE56374NOYES5
64000NONONONE1101010153Sydney25MALE475113NONO28
2000YESNONONE1100010154Sydney26FEMALE45693NONO
451000NONONONE0100011155Sydney27FEMALE325115YES
YES332000NONONONE0111111156Sydney25MALE414113NO
YES399000NONONONE1101000157Sydney38MALE395167NO
NO371000NONONONE1001010158Sydney26FEMALE462101Y
ESYES489000NONONONE0110101159Sydney30FEMALE3141
52YESYES470000NONONONE0111100160Sydney31MALE475
106YESYES587000YESYESBLUE1101110161Sydney26MALE
463113NOYES415000NONONONE1110110162Sydney37MALE
584139NONO386000NONONONE1101011163Sydney25FEMAL
E405152NOYES256000YESNONONE0110001164Sydney25MA
LE423142NONO362000NONONONE1101000165Sydney32FEM
ALE50492NONO352000YESYESPLATINUM0111101166Sydne
y29FEMALE395129YESYES489000NONONONE1111101167S
ydney26MALE575130NONO492000NONONONE1001100168Sy
dney28FEMALE463115NOYES257000NONONONE0111111169
Sydney27MALE613116NOYES256000YESNONONE100111017
0Sydney35MALE363126NOYES372000YESYESPLATINUM11
10100171Sydney29MALE575114NONO462000NONONONE110
1010172Sydney29FEMALE44490NONO5104000YESNONONE
0101111173Sydney36FEMALE485141NOYES566000YESNON
ONE0011101174Sydney29FEMALE525135NONO383000YESY
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0NONONONE1110110177Sydney28MALE414150YESYES2760
00YESNONONE1000110178Sydney30FEMALE474148NONO4
76000YESNONONE0100110179Sydney26FEMALE494135YES
YES351000YESYESBLUE0111010180Sydney22FEMALE50515
4YESYES271000NONONONE0101111181Sydney30FEMALE35
396YESYES382000NONONONE0101101182Sydney25MALE39
6123NOYES2112000YESNONONE1100110183Sydney28FEMA
LE345135NOYES358000NONONONE0111101184Sydney35FE
MALE455125YESYES439000NONONONE0111101185Sydney3
1MALE294143NONO438000NONONONE1001011186Sydney34
MALE48389NOYES2104000NONONONE1110010187Sydney21
MALE345137NOYES359000NONONONE1101010188Sydney31
MALE665123YESYES438000NONONONE1101100189Sydney2
8FEMALE474117NOYES486000NONONONE0111010190Sydn
ey27FEMALE191121NOYES584000YESNONONE0111100191S
ydney30FEMALE46674NOYES465000NONONONE0111011192
Sydney16FEMALE674112NOYES336000YESYESPLATINUM0
110101193Sydney29MALE66785NONO373000YESYESBLUE0
001010194Sydney31FEMALE494125NOYES439000YESNONO
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ONONONE0111100197Sydney34FEMALE46491YESYES41110
00NONONONE0111110198Sydney25MALE495103NOYES6480
00NONONONE1000110199Sydney26FEMALE40398NOYES36
3000YESNONONE0111111200Sydney32MALE374122NONO48
2000YESYESSILVER0111110201Perth31FEMALE272109NOY
ES264000NONONONE0111010202Perth42FEMALE31390NOY
ES471000NONONONE0110101203Perth28FEMALE27285NON
O546000YESNONONE1111111204Perth37FEMALE371107NO
YES373000NONONONE1101010205Perth29MALE33295NOYE
S460000NONONONE0101000206Perth36MALE32394YESYES
552000YESNONONE1001000207Perth26FEMALE21283NOYE
S375000NONONONE0011101208Perth29FEMALE28397NOYE
S382000NONONONE0111110209Perth44MALE273107YESYE
S461000NONONONE0001010210Perth34FEMALE313121NON
O361000NONONONE0111100211Perth26FEMALE30296NONO
444000YESNONONE0101111212Perth38FEMALE25296NOYE
S367000NONONONE0111001213Perth37MALE28288NONO39
1000NONONONE1001011214Perth42MALE38257NOYES5790
00YESYESSILVER1010010215Perth39FEMALE25368NOYES3
52000NONONONE0100111216Perth43MALE25279YESYES48
1000NONONONE0001011217Perth31FEMALE27290YESYES6
79000NONONONE0110111218Perth39MALE30369NOYES478
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0YESNONONE1101110220Perth31FEMALE33398NONO46600
0NONONONE0111110221Perth35FEMALE33277NONO475000
NONONONE0111110222Perth30FEMALE362102YESYES5230
00NONONONE0111100223Perth22MALE28257NOYES438000
YESNONONE1101000224Perth41FEMALE312106YESYES491
000YESYESBLUE0111111225Perth35FEMALE314105NOYES3
67000NONONONE1101111226Perth39MALE341110YESYES2
45000YESYESSILVER1011010227Perth35FEMALE30157NOY
ES439000NONONONE0111001228Perth35FEMALE28355YES
YES479000NONONONE0111111229Perth33MALE303106NOY
ES348000NONONONE1001000230Perth42FEMALE243110NO
YES562000NONONONE0011000231Perth40FEMALE35382YE
SYES475000NONONONE0111100232Perth34FEMALE31364N
OYES334000YESNONONE0101101233Perth24MALE242114N
OYES432000NONONONE1001010234Perth28MALE37165NON
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89000NONONONE1100000236Perth34FEMALE282107NONO3
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Employee
&Miscel_Area00Two sidedHa : Not equal¹Proportion00Right
openHa : Greater than>00Left openHa : Less
than<001000100000000000100000000000001000000010101010
001000000001110101111101011101111101010111
&GraphData
&WorkArea253021854.540040020050981015222542530
H Tests & C IntervalsHYPOTHESIS TESTSREAD THIS
COMMENTCONFIDENCE INTERVALSHypothesis Test for
µHypothesis Test for πConfidence Interval for the
meanConfidence Interval for the
proportionHypothesesHypothesesDataData>>≤less than or equal
togreater thanNull Hypothesis H0:µ=1000Null Hypothesis
H0:π≥50%Sample Standard Deviation5Sample
Size30<<≥greater than or equal toless thanAlternative
Hypothesis HA:µ<>1000Alternative Hypothesis
HA:π<50%Sample Mean50Count of Successes10<>≠=equal
tonot equal toTest TypeTwoTest TypeLowerSample
Size30Confidence Level95%Level of significanceLevel of
significanceConfidence Level95%alpha α set to:0.05alpha α set
to:0.05Is Pop StDev known? Y/NNCritical RegionCritical
RegionIntermediate CalculationsIntermediate
CalculationsDegrees of Freedom99Critical Value-
1.6449Standard Error of the Mean0.9129Sample
Proportion0.3333333333Lower Critical Value-
1.984200.0000Degrees of Freedom29z Value1.9600Upper
Critical Value1.9842Sample Datat Value2.0452Standard Error
of the Proportion0.0860662966Sample DataSample
Size40Margin of Error1.8670Margin of Error0.1687Sample
Standard Deviation s50Count of 'Successes'20Assumptions:
n.p=10, n.q=20METSample Mean x bar1000Confidence
IntervalSample Size n100Sample proportion, p50.00%Interval
Lower Limit48.13Confidence IntervalIs Pop StDev known?
Y/NNStandard Error7.91%Interval Upper Limit51.87Interval
Lower Limit16.46%Standard Error of the Mean5.0000z Sample
Statistic0.0000Interval Upper Limit50.20%t Sample
Statistic0.0000p-value0.5000p-value from the t
distribution1.0000Assumptions: n.π=20, n.π=20METHypothesis
test decision:Hypothesis test decision:Fail to reject the Null
HypothesisFail to reject the Null Hypothesis..
Scott Salzman:
Instructions
1. Cells with bold red text are for entering your data (DO NOT
CHANGE ANY OTHER CELLS)
2. Other cells present summary results.
3. In cells D6 and I6 the ONLY valid text inputs are '<', '>' or
'<>'. Note that '<>' represents not equal.
4. If you do alter something that causes error, close the file and
open up a new version of the spreadsheet.
Standard Normal PDFStandard Normal DistributionMean
(m)0Standard Deviation (s)1Value of Variable (x)2ProbabilityP
( x ≤ 2) =0.9772498681P ( x ≥ 2) =0.0227501319
Conrobar-Data | Multiple Box Plot | Five-Number
9095100105110
Female:Prdtvty%
Male:Prdtvty%
Female:Prdtvty%
Conrobar-Data | Multiple Box Plot | Five-Number
9095100105110
Admin:Prdtvty%
Prod'n:Prdtvty%
Dist'n:Prdtvty%
Admin:Prdtvty%
POOR NEEDS IMPROVEMENT ACCEPTABLE
VERY GOOD EXCELLENT
Data Analysis and
Visualisation
(10 Marks)
Uses irrelevant or
inappropriate techniques
to analyse the data
and/or there are several
errors in the analysis.
A very poor presentation
of the analysis.
0 – 4.95 Marks
Data analysis and
visualisation tools have
been used to analyse the
data, but
in an incomplete or
inaccurate
manner.
The analysis does not
follow principles of good
graphical display.
5 – 5.95 Marks
Uses appropriate data
analysis and visualisation
tools to analyse the data
but there are some
errors in the analysis.
The analysis follows
principles of good
graphical display.
6 – 6.95 Marks
Comprehensive analysis
of the data using
appropriate techniques,
but there are minor
errors in the analysis.
Uses data visualisations
to understand the
patterns in data.
The analysis is well
organised and follows
principles of very good
graphical display.
7 – 7.95 Marks
Skilful and
comprehensive analysis
of data using many
different techniques.
Uses data visualisations
to produce novel
insights.
An exemplary
presentation of the
analysis.
8 – 10 Marks
Interpreting Results and
Communication
(10 Marks)
Does not communicate
any or most of the main
findings of the analysis in
an accurate and/or
useful way.
The written
communication is un‐
professional, difficult to
follow and/or contains
numerous spelling or
grammatical errors.
0 – 4.95 Marks
The interpretation/
communication of
findings is at a basic level
or does not adequately
explain the main findings
of the analysis.
The written
communication is
somewhat easier to
follow and/or contains
some spelling or
grammatical errors.
5 – 5.95 Marks
Explains most of the
main findings of the
analysis accurately and
enables the reader to
draw some reasonable
conclusions.
The written
communication is clear
and easy to follow but it
contains minor spelling
or grammatical errors.
6 – 6.95 Marks
Provides detailed and
accurate descriptions of
the most important
features of the analysis
along with appropriately
qualified conclusions.
The written
communication is
professional, easy to
follow and has a good
structure.
7 – 7.95 Marks
Provides an outstanding
descriptions and
conclusions that is
carefully considered and
insightful.
The written
communication is truly
professional, logical and
easy to follow.
8 – 10 Marks
Deakin's Bachelor of Commerce and MBA are internation
ally EPAS accredited.
Deakin Business School is accredited by AACSB.
Business Analytics – MIS171
Trimester 2 2017
Assignment 1
DUE DATE AND TIME:
Due in Week 7, Thursday the 31st of August 2017 at 11:59PM
PERCENTAGE OF FINAL GRADE: 20% of final grade
Learning Outcome Details
Unit Learning Outcome (ULO)
Graduate Learning Outcome (GLO)
ULO 2: Apply quantitative reasoning skills to
analyse business performance.
This assignment assesses the ability to use the
appropriate technique to analyse the data,
correctly interpret the analysis output and
draw appropriate conclusions.
GLO 1: Discipline‐specific knowledge and
capabilities: appropriate to the level of study
related to a discipline or profession.
ULO 4: Use contemporary data analysis tools to
analyse business performance.
This assignment assesses proficiency in the use
of data analysis tools within Microsoft Excel
(one of the most widely used data analysis
tools).
GLO 4: Critical thinking: evaluating information
using critical and analytical thinking and
judgement.
Assessment Feedback:
Students who submit their work by the due date will receive thei
r marks and feedback on CloudDeakin
no later than the 21st of September 2017, 11:59PM.
Page 2 of 7
General Description / Requirements
The assignment requires that you analyse a data set, interpret an
d draw conclusions from your analysis,
and then convey your conclusions in a written email. The assign
ment must be completed individually.
The assignment, together with the appropriate Faculty assignme
nt attachment sheet, must be
submitted by the due date electronically in CloudDeakin. When
submitting electronically, you must
check that you have submitted the work correctly by following t
he instructions provided in
CloudDeakin. Please note that we will NOT accept any hard cop
ies or assignments submitted via email.
The assignment uses the file A1.xlsx which can be downloaded
from CloudDeakin. Analysis of the data
requires the use of techniques studied in Topics 1 to 5.
Scenario
You are Alex Cassidy, a business analyst who works for the BLI
TZ department store chain in their
Research and Analysis department. You have been asked by the
General Manager, Ms Jacinta Liu, to
analyse a random sample of data collected from a recent survey
of 300 randomly selected customers
shopping in our stores. Her email making this request of you is r
eproduced below.
Page 3 of 7
Email from the GM
To: Alex Cassidy
From: Jacinta Liu
Subject: Analysis of the BLITZ Department store data
Dear Alex,
Regarding the recent survey of the 300 customers in three major
cities of Australia, the marketing
department requires answers to the following questions. Your re
sponses will be used as part of a report
to senior management comparing customer habits and characteri
stics across the three cities.
1.
Regarding the age of our customers and the amount they spent i
n our stores.
a. Can you provide a profile of our customers’ age please?
b.
Is there any evidence to suggest any differences in the average a
ge of customers between
the three cities?
c.
Generally speaking, can we make the claim that the average am
ount spent per visit by all
our customers is less than $105?
d.
Is the amount of money spent per visit influenced by the age of
the customer?
2.
Regarding the shopping habits of our customers and their usage
of the beauty sections within our
department stores.
a.
There have been some excellent instore promotions recently. Ca
n you provide an estimate
of the proportion of customers who shop in the beauty section in
each of the three cities?
b.
Do we have enough evidence to claim that the proportion who d
o shop in the beauty
sections of all of our stores, could now be more than 48%?
c.
Given that some of our customers are female, please indicate th
e likelihood that they might
shop in the beauty section of our department store.
d.
Is there any evidence to suggest that a relationship exists betwe
en shopping in the beauty
sections of our department stores and whether or not a person is
male or female?
I look forward to your response.
Sincerely,
Jacinta Liu
General Manager
Page 4 of 7
Assignment instructions
The assignment consists of two parts:
Part 1: Data Analysis
In order to prepare a reply to the General Manager, you will nee
d to examine and analyse the dataset
thoroughly. The General Manager has asked a number of questio
ns.
For all relevant questions in the email, you can assume that:
a 95% confidence level is appropriate for confidence intervals a
nd
a 5% level of significance (that is, alpha (α) = 0.05) is appropri
ate for hypothesis tests.
The following guidelines for each question should be considered
carefully:
Q1. Regarding customers’ age and the amount of money spent o
n a visit.
a.
You will need to produce the relevant summary statistics and su
itable table(s) and graph(s).
b.
Firstly, you will need to produce the relevant summary statistics
. Once done, you should then
use an appropriate inferential technique to determine if there is
any difference in the average
age of customers between the three cities.
c.
Here, you will again need to generate the relevant summary stati
stics. Once done, you should
then use an appropriate inferential technique to answer the quest
ion whether or not the
average amount spent by all customers is less than $105.
d.
You will need to use relevant relationship technique(s) to see w
hether the amount of money
spent per visit is influenced by age of the customer.
Q2. Regarding the shopping habits of our customers and their us
age of the beauty sections within our
department stores.
a.
After producing the relevant summary statistics, you will need t
o use an appropriate inferential
technique to estimate the proportion of shoppers who are shoppi
ng in the beauty sections in
each of the three cities.
b.
Produce the relevant summary statistics. You will then need to u
se an appropriate inferential
technique to determine if the proportion of all shoppers shoppin
g in the beauty section could
actually be greater than 48%.
c.
This question is conditional upon the customer being a female.
To assist in solving this question
and the question below it (d.), you should create cross tabulatio
ns for the variables Beauty and
the Gender.
Page 5 of 7
General guidelines:
The analysis section you submit should be no more than 8 pages
of computer output (ie. output that
you have copied into your Word document from Microsoft Excel
). When you conduct your analysis,
you will produce much more than this initially, but you should t
rim it down to only show the most
relevant results in your maximum of 8 pages. Where possible, it
is always useful to produce both
numerical and graphical statistical summaries as sometimes, so
mething is revealed in one that is not
obvious in the other. Within the Word document, your analysis
should be presented in the same
sequence (and contain that same numbered sequence) that the qu
estions have been asked by Jacinta
Liu (the General Manager), and be clearly labelled and grouped
around each question. Poorly
presented, unorganised analysis or excessive output (more than
8 pages) will be penalised.
Save your computer analysis frequently.
Part 2: Email
You are required to reply by email, detailing essential informati
on and conclusions from your data
analysis. You are allowed no more than 2 pages to convey your
written conclusions.
Keep the English simple and the explanations succinct. Avoid th
e use of technical statistical jargon.
Your reader will not necessarily understand even simple statisti
cal terms, thus your task is to convert
your analysis into plain, simple, easy to understand language.
Further IMPORTANT instructions:
The email is to be written as a stand‐alone document (assume th
at the Jacinta Liu will only read
your email). Thus, you should not have any references in the em
ail to your analysis, nor should you
include any charts and tables within it.
Use an email format for your reply. That means the email headi
ng (eg. To:, From:, Subject:) should
be included, the recipient should be addressed at the beginning
and the signature or name of the
sender should be included at the end.
When composing your reply, make sure that you actually answer
the questions asked. Cite (state)
the summary statistics of importance without referring to your a
nalysis section.
Sequentially number your answers in both your email and your a
nalysis (1, 2 … 5) to match the
General Manager’s email.
Include a simple introduction at the start of the email and a sum
mary/conclusion at the end.
Marks will be deducted for the use of technical terms, irrelevant
material, poor
presentation/organisation/formatting and emails that are over tw
o pages long.
When you have completed the email, it is a useful exercise to le
ave it for a day, return to it and re‐read
as if you knew nothing about the analysis. Does it flow easily?
Does it make sense? Can someone
without prior knowledge follow your written conclusions? Ofte
n on re‐reading, you become aware that
you have made some points in a clumsy manner, and you find th
at you can re‐phrase them much more
clearly.
Page 6 of 7
Submission Instructions
Your submission will comprise of ONE (1) word or .pdf docume
nt only (a Microsoft WORD file or an
Adobe .pdf file). To get the Microsoft Excel output into Micros
oft Word, you need to copy your relevant
analysis output and paste it with the paste special option (paste
as a picture). You must keep a backup
copy of every assignment you submit, until the marked assignm
ent has been returned to you. In the
unlikely event that one of your assignments is misplaced, you w
ill need to submit your backup copy.
Any work you submit may be checked by electronic or other me
ans for the purposes of detecting
collusion and/or plagiarism.
When you are required to submit an assignment through your Cl
oudDeakin unit site, you will receive an
email to your Deakin email address confirming that it has been s
ubmitted. You should check that you can
see your assignment in the Submissions view of the Assignment
dropbox folder after upload, and check
for, and keep, the email receipt for the submission.
for late submission: The following marking
penalties will apply if you submit an
assessment task after the due date without an approved extensio
n: 5% will be deducted from
available marks for each day up to five days, and work that is su
bmitted more than five days after
the due date will not be marked. You will receive 0% for the tas
k. 'Day' means working day for
paper submissions and calendar day for electronic submissions.
The Unit Chair may refuse to
accept a late submission where it is unreasonable or impracticab
le to assess the task after the
due date.
more information about academic misconduct,
special consideration, extensions, and
assessment feedback, please refer to the document Your rights a
nd responsibilities as a student
in this Unit in the first folder next to the Unit Guide of the Reso
urces area in the CloudDeakin unit
site.
Building evidence of your experiences, skills and knowledge (P
ortfolio) ‐ Building a portfolio that
evidences your skills, knowledge and experience will provide y
ou with a valuable tool to help you
prepare for interviews and to showcase to potential employers.
There are a number of tools that
you can use to build a portfolio. You are provided with cloud s
pace through OneDrive, or through
the Portfolio tool in the Cloud Unit Site, but you can use any st
orage repository system that you
like. Remember that a Portfolio is YOUR tool. You should be a
ble to store your assessment work,
reflections, achievements and artefacts in YOUR Portfolio.
Once you have completed this
assessment piece, add it to your personal Portfolio to use and sh
owcase your learning later, when
applying for jobs, or further studies. Curate your work by addin
g meaningful tags to your artefacts
that describe what the artefact represents.
Feedback prior to submission
Students are able to seek assistance from the teaching staff to as
certain whether the assignment
conforms to submission guidelines. That is, editorial and format
ting feedback only will be provided.
Feedback after submission
Your assignment feedback will be returned in a rubric via Cloud
Deakin with an overall mark together
with comments. In order to understand the areas where improve
ment is required, students are
Page 7 of 7
expected to refer, and compare, their answers to the suggested s
olutions (before any requests for
remarking are made).
Your single submission document should be presented in the fol
lowing order:
(1) the written email, comprising of no more than 2 pages, then
(2) your analysis, which will be no more than 8 pages of output.
With your submission, please upload the Faculty assignment att
achment sheet as a separate
document.
Good luck everyone.
Please don’t hesitate to ask questions if you have them.
All the best,
Unit Team

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