This document outlines the submission requirements for an individual assignment in the form of an e-report, including the need for a signed authenticity declaration and adherence to a maximum similarity threshold of 25% on Turnitin. Students must analyze a chosen organization's macro and internal environments, apply strategic management tools, and develop a strategic management plan while following Harvard referencing style and strict formatting guidelines. Submissions are due by 10:00 AM on May 13, 2024, with late submissions not accepted under any circumstances.

1. Assignment Briefing

5. Submission format
• This is an individual assignment and the submission format is in the form of an E-report.
• The file on Turnitin must be in Word format and include the first page of this cover sheet. The first page of the
cover sheet should be in the picture format in order to ensure the accepted similarity of Turnitin.
• Name of the file includes Student ID_Unit name_Assessment no. (E.g. “1010001_BS_A1.1”)
• Ensure that authenticity declaration has been signed electronically.
• The similarity allowed is up to 25% after excluding references. Plagiarism is unacceptable. Students must cite all
sources and input the information by paraphrasing, summarising or using direct quotes. A Referral Grade is given when
Plagiarism is identified in your work. There are no exceptions
• Your evidence/findings must be cited using Harvard Referencing Style. Please refer to Reference guiding posted on
Moodle. The Reference page is compulsory to upload on Turnitin.
• This assignment should be written in a concise, formal business style using Arial 11 or Times New Roman 13 font
size and 1.5 spacing.
• The word limit is 3,500 words (+/- 10%).
• You MUST complete and submit softcopy of your work on the due dates stated on Assignment brief. All late work is not
allowed to submit. This rule is not waived under any circumstances.
• Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria carefully.

6. LO1 Analyse the impact and influence that the macro environment has on an
organisation and its business strategies
LO2 Assess an organisation’s internal environment and capabilities
LO3 Apply the outcomes of an analysis, using an appropriate strategic
management tool, in a given market sector
LO4 Develop a strategic management plan in an organisation, informed by
models, theories and concepts, to achieve competitive advantage in a given
market sector.
Unit Learning Outcomes

7. The industry/sector for analysis
In this individual assignment, you can choose one company as your
case example from any sector/industry(could be operating in Vietnam
or internationally). You may have more to analyse if you choose a
company that is large and competes on an international basis. You
have learnt various concepts and frameworks during this course, it is
time to harness them to write up an analytical report about the
company using the perspective of business strategy management,
apply a range of appropriate models, concepts, and analytical
tools/frameworks in business strategy.

8. Format for the submitted work
The assignment will be submitted as an analytical report and be presented
in polished and professional manner complete with a contents page, with
each section clearly identified and a final references section. The standard
conventions of report writing will be followed, including the overall
presentation of the work and the use and inclusion of supporting references
and quotations within the text when appropriate. University policy
regarding the use and format of supporting references within the text and
the presentation of the final references section must be followed. The
maximum word count is 3,500 words (+/- 10%).

9. Learning outcome What could you be doing in this learning outcome?
1 Analyze the
impact and
influence that the
macro environment
has on an
organization and its
business strategies
PART A. (≤300 words)
Describe organization: Briefly describe the current status and historical background,
vision, mission, strategic goals/objectives/values of the chosen company. (300 words)
PART B (≤1200 words) (P1, M1)
• Research the Macro Environment: Begin by conducting thorough research on the
macro environment factors that can affect organizations. These factors often include
political, economic, social, technological, environmental, and legal (PESTEL)
influences.
• Evaluate Impact: Apply appropriate analytical framework (e.g., Porter’s Five Forces) to
evaluate the competitive forces of a given market sector for the company. Assess recent
and expected future changes for each force
• Evaluate Strategic Responses: Evaluate how the organization has responded or
could respond strategically to the identified macro environmental influences. This could
involve discussing existing strategies, such as market expansion, product
diversification, cost-cutting measures, or technological innovation, as well as proposing
new strategies.
• Draw Conclusions: Draw conclusions based on the analysis, highlighting key insights
and implications for the organization's future strategic decision-making processes.
• Recommendations: Provide recommendations for how the organization can
proactively manage or capitalize on macro environmental influences to achieve its
objectives and enhance its competitive position.
EVALUATION

10. Learning outcome What could you be doing in this learning outcome?
2. Assess an
organization's internal
environment and
capabilities
• Conduct thorough research on the organization's internal factors such as
organizational structure, culture, resources, capabilities, strengths, weaknesses, and
performance indicators.
• Identify and analyze key internal factors and capabilities that influence the
organization's ability to achieve its goals and objectives.
• Evaluate the organization's strengths and weaknesses in relation to its competitive
position, market opportunities, and industry dynamics.
• Apply relevant frameworks and tools (such as SWOT analysis, VRIO framework, or
value chain analysis, stakeholder analysis) to assess the strengths, weakness of the
organisation) to assess the organization's internal environment comprehensively.
• Draw conclusions based on the assessment and recommend strategies for leveraging
strengths and addressing weaknesses to enhance organizational performance.
(<1000 words) (P2, M2)
EVALUATION

11. Learning outcome What could you be doing in this learning outcome?
3. Apply the outcomes
of an analysis, using an
appropriate strategic
management tool, in a
given market sector
• Conduct a comprehensive analysis of the given market sector, including factors such as
industry structure, competitive landscape, market trends, and opportunities and threats.
• Select an appropriate strategic management tool relevant to the analysis, such as
Porter's Five Forces, SWOT analysis, PESTEL analysis, or , BCG, Ansoff).
• Apply the selected tool to analyze the market sector thoroughly, identifying key insights,
patterns, and strategic implications.
• Interpret the findings of the analysis and draw meaningful conclusions about the market
sector's attractiveness, competitive dynamics, and strategic challenges and
opportunities.
• Develop strategic recommendations based on the analysis, outlining actionable
strategies for organizations operating within the given market sector to capitalize on
strengths, mitigate weaknesses, and respond to external threats and opportunities.
• Present findings and recommendations in a clear, concise, and well-structured manner,
supported by evidence and data.
(<500 words) (P3, P4, M3)
EVALUATION

12. Learning outcome What could you be doing in this learning outcome?
4. Develop a strategic
management plan in an
organization, informed
by models, theories
and concepts, to
achieve competitive
advantage in a given
market sector.
• Identify the key factors that are crucial for the successful implementation of the
strategic management plan. These may include leadership commitment,
organizational culture, resource allocation, communication strategies, stakeholder
engagement, and performance measurement systems.
• For each identified factor, discuss its significance in the context of the chosen
company and its strategic objectives. Explain how each factor contributes to the
successful implementation of the strategic management plan. Highlight the
potential benefits and outcomes associated with addressing each factor effectively.
• Acknowledge potential challenges and barriers that may hinder the implementation
of the strategic management plan. Discuss strategies or mitigation measures to
overcome these challenges and ensure successful execution.
• Integrate the identified key success factors into the strategic management plan.
Ensure that each factor is addressed adequately in the plan, with clear action steps
and responsibilities assigned for implementation.
• Based on the analysis of key success factors and the strategic management plan,
develop actionable recommendations for the chosen company to enhance its
implementation effectiveness and achieve its strategic objectives.
• Present findings and recommendations in a clear, structured, and well-supported
manner. Use visual aids such as charts, graphs, or tables to enhance
understanding and communication of key points.
(<500 words) (P5, P6, M4)
EVALUATION

13. Pass Merit Distinction
LO1 Analyse the impact and influence that the macro environment has on an organisation and its business strategies
LO1, LO2, LO3 and LO4
D1 Create a set of valid
strategic directions,
objectives and tactical
actions for successfully
achieving strategic
alignment, based on critical
interpretation of internal
and external data, and
information.
P1 Applying appropriate frameworks, analyse the impact
and influence of the macro environment on a given
organisation and its strategies.
M1 Critically analyse the macro environment to determine
and inform strategic management decisions.
LO2 Assess an organisation’s internal environment and capabilities
P2 Conduct an internal environment and capabilities
assessment of a given organisation using appropriate
frameworks.
M2 Interpret information and data to assess strengths and
weaknesses of an organisation’s internal capabilities,
structure and skill set.
LO3 Apply the outcomes of an analysis, using an appropriate strategic management tool, in a given market sector
P3 Determine appropriate management tools to analyse a
given market sector for an organisation and inform
strategy.
P4 Devise appropriate strategic objectives, based on the
outcomes of analysis for an organisation to inform
strategy.
M3 Justify use of an appropriate strategic
management tool for a given market sector, to
inform strategy and strategic objectives for an
organisation.
LO4 Develop a strategic management plan in an organisation, informed by models, theories and concepts, to achieve
competitive advantage in a given market sector.
P5 Apply a range of models, concepts or theories to
interpret and devise strategic planning for a given
organisation.
P6 Design a strategic management plan, applying
appropriate strategies to improve competitive edge and
market position based on the outcomes.
M4 Produce a strategic management plan that has
tangible and tactical strategic priorities and
objectives.

14. How to submit your assessment
The assessment must be submitted by 10.00 AM, Monday 13th May, 2024. Softcopy submissions
are required. You can access the submission link through the Moodle.
• Your coursework will be given a zero mark if you do not submit a copy through Turnitin on
Moodle. Please take care to ensure that you have fully submitted your work.
Please ensure that you have submitted your work using the correct file format, unreadable
files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless
otherwise advised by the module leader.
All work submitted after the submission deadline without a valid and approved reason (see
below) will be given a mark of zero.
The University wants you to do your best. However, we know that sometimes events happen
which mean that you can’t submit your coursework by the deadline – these events should be
beyond your control and not easy to predict. If this happens, you can apply for an extension to
your deadline for up to two weeks, or if you need longer, you can apply for a deferral,
which takes you to the next assessment period (for example, to the resit period following the
main Assessment Boards). You must apply before the deadline.
Students MUST keep a copy and/or an electronic file of their assignment.
Checks will be made on your work using anti-plagiarism software and approved plagiarism
checking websites.