Exploration of content marketing strategies through exceptional examples in the travel industry.

1. CONTENT
MARKETING
FOR TRAVEL
COMPANIES
BY HOLLY CAMPBELL

2. Case Study 1: Mr. and Mrs. Smith
Mr. and Mrs. Smith specifically target couples
and families that are after a luxurious, romantic
getaway. They feature content about topics
such as stylish boutique hotels and high-end
travel products.
S P E C I F I C T A R G E T N I C H E
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6. Case Study 2: Four Seasons
Four Seasons is a reputable high-end hotel
chain, that has a comprehensive content
marketing strategy, producing up to 3,400
original pieces of content per week, across
393 social media and related channels
(Luxury Daily, 2013).
H U G E A M O U N T O F C O N T E N T
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12. Case Study 3: Intrepid Travel
Intrepid Travel is an Australian-based
travel company that focuses primarily on having
strong values and purpose, and uses content
marketing to build strong connections with like-
minded travellers.
A P P E A L S T O V A L U E S
A N D P U R P O S E
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15. THANK
YOU!
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