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The Human Connection: Bringing Emotions Back to Storytelling

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Presentation created for #SMSSummit 2015 in NYC. This presentation was created in Keynote and was unable to export correctly to PPT form, so the videos are not viewable.

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The Human Connection: Bringing Emotions Back to Storytelling

  1. 1. T H E H U M A N C O N N E C T I O N : By Ahna Hendrix B R I N G I N G T H E E M O T I O N B A C K T O S T O RY T E L L I N G
  2. 2. “ I ’ V E L E A R N E D T H A T P E O P L E W I L L F O R G E T W H A T Y O U S A I D , P E O P L E W I L L F O R G E T W H A T Y O U D I D , B U T P E O P L E W I L L N E V E R F O R G E T H O W Y O U M A K E T H E M F E E L . ” M A YA A N G E L O U @ahnahendrix
  3. 3. N O T A S C H O O L G I R L . @ahnahendrix
  4. 4. T R A V E L I N G I S A PA S S I O N . @ahnahendrix
  5. 5. P R O U D TA R H E E L . @ahnahendrix
  6. 6. W W W. A H N A H E N D R I X . C O M L A U N C H E D M Y B U S I N E S S @ahnahendrix
  7. 7. @ahnahendrix
  8. 8. O C T O B E R 2 0 1 4 @ahnahendrix
  9. 9. T H E A R C H T E A M , I . E . “ T H E A V E N G E R S ” @ahnahendrix
  10. 10. W H AT I S S T O RY T E L L I N G ?
  11. 11. Storytelling is an ancient art form of human expression to explain a series of events through narration. Storytelling with social media utilizes different types of media to connect with its fans and followers by telling the story of a brand. A brand is a business that has learned how to make its customers feel something for it. @ahnahendrix
  12. 12. W H Y I S S T O RY T E L L I N G I M P O R TA N T T O S O C I A L M E D I A ? 1. Endears us to a brand 2. Helps us to remember a brand 3. Develops trust and credibility with a brand 4. Humanizes a brand @ahnahendrix
  13. 13. W H Y A R E E M O T I O N S I M P O R TA N T T O S T O RY T E L L I N G ? 1. Makes a story relatable 2. Creates a connection 3. Establishes loyalty @ahnahendrix 4. Humanizes a story
  14. 14. H O W D O B U S I N E S S & E M O T I O N S M I X ? 1. Emotions are the primary driver of all of our online and offline actions. 2. Emotional benefits make a business special. 3. Rational elements of a business do little to differentiate it from the competition. @ahnahendrix
  15. 15. @ahnahendrix
  16. 16. H O W D O W E E N S U R E T H AT E M O T I O N S P L AY A V I TA L R O L E I N O U R S T O RY T E L L I N G ?
  17. 17. H O W 1. Discover what our audience wants from us, beyond the features 2. Develop and maintain a consistent brand voice 3. Personalize 4. Ask questions 5. Hone in on extreme emotions @ahnahendrix
  18. 18. M A K E I T A C T I O N A B L E
  19. 19. V I D E O : JoeySalads (Vine) @ahnahendrix
  20. 20. V I D E O : #WednesdayWisdom @ahnahendrix
  21. 21. B L O G G I N G : Chris Brogan @ahnahendrix
  22. 22. C U R AT I N G C O N T E N T: Beyond Bending Yoga @ahnahendrix
  23. 23. P I C T U R E S : Massy Arias @ahnahendrix
  24. 24. P I C T U R E S :Dphotography Derrah @ahnahendrix
  25. 25. P I C T U R E S :Humans of New York @ahnahendrix
  26. 26. P O D C A S T S : Pat Flynn - Smart Passive Income Podcast @ahnahendrix
  27. 27. P O D C A S T S : Joyce Meyer @ahnahendrix
  28. 28. W R A P - U P
  29. 29. We can’t get so wrapped up in the art of storytelling that we forget who we are telling stories to.

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