The Human Connection: Bringing Emotions Back to Storytelling
T H E H U M A N C O N N E C T I O N :
By Ahna Hendrix
B R I N G I N G T H E E M O T I O N B A C K T O
S T O RY T E L L I N G
“ I ’ V E L E A R N E D T H A T P E O P L E W I L L F O R G E T W H A T Y O U S A I D ,
P E O P L E W I L L F O R G E T W H A T Y O U D I D ,
B U T P E O P L E W I L L N E V E R F O R G E T
H O W Y O U M A K E T H E M F E E L . ” M A YA A N G E L O U
Storytelling is an ancient art form of human expression to explain a series
of events through narration.
Storytelling with social media utilizes different types of media to connect with
its fans and followers by telling the story of a brand.
A brand is a business that has learned how to make its customers feel something
W H Y I S S T O RY T E L L I N G
I M P O R TA N T T O S O C I A L M E D I A ?
1. Endears us to a brand
2. Helps us to remember a brand
3. Develops trust and credibility with a brand
4. Humanizes a brand
W H Y A R E E M O T I O N S I M P O R TA N T T O
S T O RY T E L L I N G ?
1. Makes a story relatable
2. Creates a connection
3. Establishes loyalty
4. Humanizes a story
H O W D O B U S I N E S S & E M O T I O N S M I X ?
1. Emotions are the primary driver of all of our online and
2. Emotional benefits make a business special.
3. Rational elements of a business do little to
differentiate it from the competition.