This market analysis examines the free streaming service Tubi, which is owned by Fox Corporation. Tubi has over 74 million monthly users and a large library of content. It has been very successful for Fox, achieving high viewer numbers and engagement. However, the analysis finds issues with Tubi's privacy practices, lack of offline viewing and international availability, and lower video quality compared to paid services. The report provides recommendations for Tubi to address these weaknesses and capitalize further on its low-cost model and diverse audience.
The report presents an analysis of Sling TV, an American over-the-top internet television service launched in 2015, and its market. Including how it draws attention to the fast-growing consumer base of cable-cutters and how they have affected traditional cable services for switching to streaming services. It Incorporates studies on customers' budgets and describes how it fits in line with Sling's TV business model vs. its competitors. In addition, you will find information on how Sling TV could utilize the new broadband speed of 5G to increase its monthly subscribers and including suggestions of possible partnerships to increase product awareness and its popular a-la-carte TV streaming service.
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One positive development in what was generally a challenging year for the global entertainment and media sector was the rise in popularity of movie and television material streamed over the internet (also known as "over-the-top," or OTT).
According to a recent analysis from the global consulting firm PwC, the sector, which saw a decline in revenue due to the pandemic, is predicted to return quickly and rise by more than a quarter by 2025. https://us.sganalytics.com/blog/data-analytics-in-media
Factors affecting online streaming service ResearchRockstarBoy1
In this day & age, the entertainment consumption habits of people are rapidly changing. The
introduction & quick adoption of streaming services/OTT platforms has completely changed the
way we consume our entertainment. Millennials, who are the target demographic of this study, are
the most sought-after customers for these OTT platforms as they are well versed with internet
usage and have disposable income which can be spent on these entertainment platforms. This study
focuses on the factors which affect the OTT choice of millennials which will in turn help the OTT
platforms in acquiring customers if they chose to work on the most important factors. The COVID19 pandemic has accelerated the adoption of these OTT services as people have had more free time
at their homes due to lockdowns. Pre & post COVID-19 behaviors of customers regarding usage
of OTT platforms has also changed dramatically, with most customers reporting increased usage.
The study talks about several important factors which affect the streaming service choice of
millennials & also talks about the impact of COVID-19 on these OTT platforms.
The report presents an analysis of Sling TV, an American over-the-top internet television service launched in 2015, and its market. Including how it draws attention to the fast-growing consumer base of cable-cutters and how they have affected traditional cable services for switching to streaming services. It Incorporates studies on customers' budgets and describes how it fits in line with Sling's TV business model vs. its competitors. In addition, you will find information on how Sling TV could utilize the new broadband speed of 5G to increase its monthly subscribers and including suggestions of possible partnerships to increase product awareness and its popular a-la-carte TV streaming service.
M&E Industry to Reach US$2.6 Trillion by 2025- Use Cases of Data Analytics in...SG Analytics
One positive development in what was generally a challenging year for the global entertainment and media sector was the rise in popularity of movie and television material streamed over the internet (also known as "over-the-top," or OTT).
According to a recent analysis from the global consulting firm PwC, the sector, which saw a decline in revenue due to the pandemic, is predicted to return quickly and rise by more than a quarter by 2025. https://us.sganalytics.com/blog/data-analytics-in-media
Factors affecting online streaming service ResearchRockstarBoy1
In this day & age, the entertainment consumption habits of people are rapidly changing. The
introduction & quick adoption of streaming services/OTT platforms has completely changed the
way we consume our entertainment. Millennials, who are the target demographic of this study, are
the most sought-after customers for these OTT platforms as they are well versed with internet
usage and have disposable income which can be spent on these entertainment platforms. This study
focuses on the factors which affect the OTT choice of millennials which will in turn help the OTT
platforms in acquiring customers if they chose to work on the most important factors. The COVID19 pandemic has accelerated the adoption of these OTT services as people have had more free time
at their homes due to lockdowns. Pre & post COVID-19 behaviors of customers regarding usage
of OTT platforms has also changed dramatically, with most customers reporting increased usage.
The study talks about several important factors which affect the streaming service choice of
millennials & also talks about the impact of COVID-19 on these OTT platforms.
A comprehensive report evaluating Netflix, Inc. viability, stability, and profitability for future investment. The analysis provides an assessment of the firm's strategy, accounting, financial, prospective, and comes up with a buy/sell recommendation.
OTT Platforms and Their Future - Bahaa AL Zubaidi.pdfBahaa Al Zubaidi
Through this blog, Bahaa Al Zubaidi wishes to share with his audience on the basics of OTT platforms. Video streaming services have seen excellent growth during the recent pandemic when people were forced to remain at home for a long time. With more people remaining at home, OTT (over the top) platforms have become the main way to access entertainment contents. Advertisers and app developers have been devising their strategies based on this trend. Some top players in the OTT field include Netflix, HBO, Amazon and Disney.
The policy and prospects of China’s fixed broadband Market liberalizationValue Partners
By Jane Hou , Partner, and Adam Meng, Associate of the Beijing office, and Taylor Lam, SEM of the Hong Kong office
A new perspective devoted to the “policy on the pilot of fixed broadband market liberalization” in China, that encourages civil capital to enter fixed broadband market in various models, a milestone of state monopolized industries’ opening up
For my Capstone at Flagler College, I conducted primary and secondary research to establish a marketing and public relations campaign to deter consumers from pirating Netflix Original content.
In its third year, the programme seeks to identify how innovation is driving opportunities for content owners and service providers around the world as they face a disrupted market. The findings are based on extensive regional research conducted in Europe, North America, with a special focus on the United States, Asia-Pacific and Latin America.
Creating your own Over-The-Top (OTT) platform is a comprehensive and intricate endeavor that requires careful planning, dedication, and a deep understanding of the ever-evolving landscape of digital media consumption. OTT platforms have emerged as a disruptive force in the entertainment industry, changing the way people consume video and audio content by delivering it over the Internet and circumventing traditional cable and satellite TV services. To embark on this journey successfully, you need to go beyond the basics and delve into the multifaceted aspects of building and managing your OTT platform. In this comprehensive discussion, we will explore the critical steps, offer valuable tips, and examine the latest OTT statistics and industry trends to help you navigate this dynamic landscape of online content distribution.
A comprehensive report evaluating Netflix, Inc. viability, stability, and profitability for future investment. The analysis provides an assessment of the firm's strategy, accounting, financial, prospective, and comes up with a buy/sell recommendation.
OTT Platforms and Their Future - Bahaa AL Zubaidi.pdfBahaa Al Zubaidi
Through this blog, Bahaa Al Zubaidi wishes to share with his audience on the basics of OTT platforms. Video streaming services have seen excellent growth during the recent pandemic when people were forced to remain at home for a long time. With more people remaining at home, OTT (over the top) platforms have become the main way to access entertainment contents. Advertisers and app developers have been devising their strategies based on this trend. Some top players in the OTT field include Netflix, HBO, Amazon and Disney.
The policy and prospects of China’s fixed broadband Market liberalizationValue Partners
By Jane Hou , Partner, and Adam Meng, Associate of the Beijing office, and Taylor Lam, SEM of the Hong Kong office
A new perspective devoted to the “policy on the pilot of fixed broadband market liberalization” in China, that encourages civil capital to enter fixed broadband market in various models, a milestone of state monopolized industries’ opening up
For my Capstone at Flagler College, I conducted primary and secondary research to establish a marketing and public relations campaign to deter consumers from pirating Netflix Original content.
In its third year, the programme seeks to identify how innovation is driving opportunities for content owners and service providers around the world as they face a disrupted market. The findings are based on extensive regional research conducted in Europe, North America, with a special focus on the United States, Asia-Pacific and Latin America.
Creating your own Over-The-Top (OTT) platform is a comprehensive and intricate endeavor that requires careful planning, dedication, and a deep understanding of the ever-evolving landscape of digital media consumption. OTT platforms have emerged as a disruptive force in the entertainment industry, changing the way people consume video and audio content by delivering it over the Internet and circumventing traditional cable and satellite TV services. To embark on this journey successfully, you need to go beyond the basics and delve into the multifaceted aspects of building and managing your OTT platform. In this comprehensive discussion, we will explore the critical steps, offer valuable tips, and examine the latest OTT statistics and industry trends to help you navigate this dynamic landscape of online content distribution.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
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Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
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2. Comparing various launch configs for CUDA based vector multiply.
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1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
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Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
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A Market Analysis for
Tubi TV
Tyler Madison
Full Sail University
Project & Portfolio II: Business and Marketing
10-20-2023
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EXECUTIVE SUMMARY
This report is a market analysis of the thriving free video streaming service Tubi,
examining how the company performs in its market and the potential causes of its growing
popularity. As Fox Corporation’s strongest subsidiary, Tubi’s success is gauged by
streaming data, consumer engagement findings, and market reports provided by Neilsen.
This analysis reveals the strengths and weaknesses of Tubi’s business model and service
offerings, and opportunities for growth.
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OBJECTIVE
This report seeks to analyze the recent success of the company, investigate customer
habits and interests, and address concerns. The client is currently testing new features and
looking to form business partnerships that can achieve their goal(s).
RESEARCH METHODOLOGY
The information gathered for this report will be qualitative, from online databases,
external internet articles, and Tubi’s own reports. Most of the findings will be from the
past 5 years, the newest being from 2023 and the oldest being from 2014. There is limited
information on the success of Tubi Media Group as the development of the division took
place this year in 2023.
RESEARCH AND KEY FINDINGS
Tubi is an American FAST (free ad-supported
television) service that is owned by Fox Corporation. The
streaming platform owns one of the biggest streaming
libraries, with over 200,000 titles of domestic, international,
and original content (Tubi TV, 2023c). Tubi launched in 2010
under AdRise spearheaded by former CEO Farhad Massoudi.
The first installation of Tubi’s content library featured 20,000 independent, classic, and
international films and shows that were otherwise unavailable to American users
(Spangler, 2014). In almost 15 years of operation, Tubi has since become available in
Mexico, Canada, and Australia, features more popular content, is consistently releasing
original works and as of 2023, Tubi TV has amassed over 74 million monthly users; 10
4. Page 4
million more than its earlier numbers reported in February of the same year. (Forristal,
2023).
Fox Corporation is an entertainment and news broadcasting company, formed in
2019 by the Murdoch family following 21st
Century Fox’s 11-figure acquisition and
prompt dissolvement by Disney (Petski, 2019).
One of the first business decisions of the newly
formed Fox Corp was the acquisition of Tubi in
2020 for $440 million. An expansion further into the digital market, which includes
improvements to its advertising opportunities, consumer relations, and personalization
features is the primary focus of Fox’s current motives. Tubi is among the newer FAST
services, and before its acquisition by Fox Corp, was greatly successful, with its monthly
active users reaching 25 million, and total view time being over 163 million by the end of
2019 (Tubi TV, 2020). Fox primarily uses Tubi’s ad revenue to support itself and other
subsidiary ventures. According to Lachlan Murdoch of the Murdoch family and current
CEO of Fox, “Tubi provides a substantial base from which we will drive long-term growth
in the direct-to-consumer area” (Shieber, 2020). Falling in line with several other television
companies seeking to keep up with modern media trends by offering free subscription
content, like Viacom through Pluto and Comcast through Xumo (Spangler, 2020), Fox’s
development of Tubi Media Group is proving to be a fruitful step towards their digital
expansion, citing their company’s upward growth as reason for their lead in the domestic
AVOD race (PR Newswire, 2023).
Tubi’s main draw for consumers is free content and subscription model. As of 2023,
many paid subscription streaming services have significantly raised their prices, as much
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as up to 10%, and are expected to continue to increase prices, claiming the reason behind
the spikes are slowing subscription rates following the shift from the pandemic standards
(Lee & Lauder, 2023). Despite this revelation, Tubi’s own collected data shows that 51% of
streamers are more inclined to abandon cable and paid subscription services, prefer
shortform ad breaks, and tailored content and recommendations. The data also highlights
advertiser insight, where Tubi’s partners are seeing growth in monthly active users, the
prevalence of young and multicultural demographics, and new opportunities to reach
audiences that were previously unreachable were cited as key drivers for AVOD ad spend.
4 out of 5 advertisers are putting more value on their ad placements on streaming
platforms (Tubi TV, 2023a). In
February of 2023, Tubi placed 9th on the
Nielsen streaming snapshot, moving out
of The Gauge’s “other streaming” entry,
and becoming the most watched FAST
service in the US (Tubi TV, 2023b).
Tubi’s current demographics are predominantly young and ethnically diverse.
Fox’s main demographics in 2018 (presented by Nielsen) were reported to be
predominantly white, with a median age of 66 (Schaal, 2019). In comparison to its parent
company, about half of Tubi’s user base are under 35 years of age, and 39% of the users
are of a Black, Asian, or Hispanic background (Tubi TV, 2021). As Tubi becomes available
to more countries, this will most likely drive the platform to expand their content, language
options, and give advertisers an opportunity to reach unique consumer bases.
According to consumer data and site reviews, Tubi’s current business model and
features leave much to be desired in several areas such as parental controls, content
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quality, and offline availability. Currently, Tubi doesn’t support downloads or usage
without an internet connection, and the streaming resolution peaks at 720p. The site also
has no preventative measures for parental control bypassing outside of authorized
accounts, there are no individual user profile creation options, thus leaving the parental
control settings accessible only by password (PCMag, 2023). In a Common Sense Privacy
Program evaluation for Tubi, it was noted that while users have access to their data and
authorized users can modify the available data, the data is ultimately collected and used to
the 3rd party advertisers’ discretion (Common Sense Privacy Evaluation for Tubi TV, n.d.).
Tubi, while being greatly popular, has very limited availability worldwide, despite
housing many international titles as an American platform. This leaves many streamers
who live in regions that restrict the use of Tubi to only be able to access the platform
through VPN services. The company is currently working towards adjusting itself to
comply with several countries’ General Data Protection Regulations. Tubi has previously
attempted to expand into the UK but failed to meet the European Union’s requirement of
streaming services having at least 30% of its libraries dedicated to content produced locally
to the region (Blustein, 2019).
CONCLUSIONS
Tubi is in a prime position to further catapult themselves into a more powerful
position, as they have a unique offering to the market with its free content. As a
significantly successful subsidy of Fox, Tubi proves its business model, while not without its
flaws, is very effective in achieving Fox’s goals and exceeding performance expectations
regarding consumer relations. It is also important to note the current economy is seeing
skyrocketing prices in every industry, and half of all streaming service users making the
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decision to cancel their paid subscriptions in favor of ad based free streaming services
(Moore-Colyer, 2023). Tubi can take advantage of this shift by making meaningful
partnerships that will draw in more consumers, better the quality of their content, and
bring them opportunities to expand and strengthen their company’s position in the market.
In reference to the concerns, it is commonplace for streaming services to restrict
downloads (PCMag, 2023). The potential for 3rd party advertising data misuse is among the
more pressing concerns for both the consumer and Tubi as a company. If not addressed
accurately, this could influence Tubi’s consumers to migrate to alternative services they
deem safer for their information, resulting in them losing valuable business, difficulty
maintaining the stronger partnerships with advertisers, and momentum in the streaming
race. Tubi’s content, while vast and inclusive, is mostly unavailable to many regions due to
licensing laws and regional GDPRs.
RECOMMENDATIONS
One recommendation for capitalizing on the favorable findings (high stream count,
diverse consumer base, and free service) is offering a credit system based on subscription
holders’ viewing of advertisements, that can accrue to give them 1 ad free selection. This
would encourage more subscriptions and usage from streamers through a reward system.
Tubi could also consider branching into offline features to make up for the inability for
users to stream offline content. This could come in the form of little games, like Google’s
offline T-Rex game, or finding a way to place advertising on offline content for viewers who
don’t have access to a stable internet connection.
For Tubi’s underdeveloped advertising restrictions, the company might consider
implementing more specific and discretional conditions for their advertising partners,
8. Page 8
primarily ones of operating on political grounds, so they can make themselves more
suitable for potential international partnerships, prompting a better financial performance
in the next fiscal quarter.
REFERENCES
Blustein, A. (2019, September 5). How GDPR, ad fatigue and content costs are complicating the
now-global streaming wars. The Drum.
https://www.thedrum.com/news/2019/09/04/how-gdpr-ad-fatigue-and-content-costs-are-
complicating-the-now-global-streaming-wars
Chcom. (2022). Fox Corporation. CompaniesHistory.com - the Largest Companies and Brands
in the World. https://www.companieshistory.com/fox-corporation/
Common Sense privacy Evaluation for Tubi TV. (n.d.).
https://privacy.commonsense.org/evaluation/Tubi-TV
Forristal, L. (2023, September 6). Tubi sees impressive growth, with over 74M monthly active
users. TechCrunch. https://techcrunch.com/2023/09/06/tubi-gains-over-74m-monthly-
active-users/
Lee, W., & Lauder, T. S. (2023, October 11). Why video streaming services are getting more
expensive - Los Angeles Times. Los Angeles Times.
https://www.latimes.com/entertainment-arts/business/story/2023-10-11/streaming-pricier-
consumers-netflix-spotify-sag-aftra-strike
Moore-Colyer, R. (2023, July 6). New survey says 50% of people are canceling or cutting back
on streaming services. Tom’s Guide. https://www.tomsguide.com/news/new-survey-says-
50-of-people-are-canceling-or-cutting-back-on-streaming-services
PCMag. (2023, March 7). Tubi Review. PCMAG. https://www.pcmag.com/reviews/tubi
9. Page 9
Petski, D. (2019, March 12). Deadline. Deadline. https://deadline.com/2019/03/disney-sets-
march-20-closing-date-for-21st-century-fox-acquisition-1202574146/
PR Newswire. (2023, April 26). Fox Corporation Announces Formation of Tubi Media Group.
PR Newswire US. Fox Corporation announces formation of Tubi Media Group:
EBSCOhost. (n.d.).
https://web.s.ebscohost.com/ehost/detail/detail?vid=7&sid=cc7b9762-5884-4c4c-94a7-
8c25dfb0e857%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=20230426
1303PR.NEWS.USPR.NY82424&db=bwh
Schaal, E. (2019, January 11). How old is the average Fox News viewer in America? Showbiz
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news-viewer-in-america.html/
Spangler, T. (2014, April 16). Variety. Variety. https://variety.com/2014/digital/news/tubi-tv-
free-internet-video-service-launches-with-20000-shows-and-movies-most-of-which-
youve-never-heard-of-1201158144/
Spangler, T. (2020, March 17). Variety. Variety. https://variety.com/2020/digital/news/fox-corp-
tubi-acquires-440-million-sells-roku-1203537320/
Tubi TV. (2020, March 5). TUBI ANNOUNCES RECORD GROWTH FOR 2019 - TubiTV
Corporate. TubiTV Corporate. https://corporate.tubitv.com/press/tubi-announces-record-
growth-for-2019/
Tubi TV. (2021, January 19). TUBI UNVEILS AUDIENCE REPORT, THE STREAM,
OUTLINING KEY INSIGHTS SHAPING STREAMING AND TV AD STRATEGIES -
TubiTV Corporate. TubiTV Corporate. https://corporate.tubitv.com/press/tubi-unveils-
audience-report-the-stream-outlining-key-insights-shaping-streaming-and-tv-ad-
strategies/
10. Page 10
Tubi TV. (2023a, February 14). TUBI RELEASES NEW FINDINGS ON STREAMING TV
TRENDS IN ITS ANNUAL REPORT, THE STREAM 2023: ACTIONABLE
AUDIENCE INSIGHTS FOR BRANDS - TubiTV Corporate. TubiTV Corporate.
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its-annual-report-the-stream-2023-actionable-audience-insights-for-brands/
Tubi TV. (2023b, March 16). TUBI MAKES DEBUT ON NIELSEN’S THE GAUGE AS IT
REACHES 1% TOTAL VIEWING MINUTES - TubiTV Corporate. TubiTV Corporate.
https://corporate.tubitv.com/press/tubi-makes-debut-on-nielsens-the-gauge-as-it-reaches-
1-total-viewing-minutes/
Tubi TV. (2023c, October 17). About us - TubiTV Corporate. TubiTV Corporate.
https://corporate.tubitv.com/
Watch free TV & movies online | Stream full length videos | Tubi. (n.d.). Tubi.
https://tubitv.com/