Assignment #4 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

1. Assignment #4
Media Strategy in Digital Communication
Copenhagen Business School

2. Assignment #4: Organization
Media Strategy in Digital Communication
Copenhagen Business School

3. Today we’ll be making a
Public Relations audit.

4. Today we’ll be making a
Public Relations audit.
1
Internal
Environment

5. Today we’ll be making a
Public Relations audit.
1
Internal
2
External
Environment Environment

6. Today we’ll be making a
Public Relations audit.
1
Internal
2
External
3
Public
Environment Environment Environment

7. 1 Internal environment
Some guidelines for your analysis
Performance
Niche
Structure
Internal Impediments
Ethical Base

8. 2 External environment
Some guidelines for your analysis
Supporters
Competitors
Opponents
External Impediments

9. 3 Public environment
Some guidelines for your analysis
Visibility
Reputation

10. !

13. Finished?
Publish on the blogs.

14. Finished?
Comment on the blogs.

15. Finished?
That’s it.
You’ve just tricked the ninja for one more week.