The document outlines Assignment #4 for a media strategy in digital communication course at Copenhagen Business School, focusing on conducting a public relations audit. It includes guidelines for analyzing the internal, external, and public environments surrounding an organization. The assignment encourages students to share their findings on blogs and engage with commentary.

1. Assignment #4
Media Strategy in Digital Communication
Copenhagen Business School

2. Assignment #4: Organization
Media Strategy in Digital Communication
Copenhagen Business School

3. Today we’ll be making a
Public Relations audit.

4. Today we’ll be making a
Public Relations audit.
1
Internal
Environment

5. Today we’ll be making a
Public Relations audit.
1
Internal
2
External
Environment Environment

6. Today we’ll be making a
Public Relations audit.
1
Internal
2
External
3
Public
Environment Environment Environment

7. 1 Internal environment
Some guidelines for your analysis
Performance
Niche
Structure
Internal Impediments
Ethical Base

8. 2 External environment
Some guidelines for your analysis
Supporters
Competitors
Opponents
External Impediments

9. 3 Public environment
Some guidelines for your analysis
Visibility
Reputation

10. !

13. Finished?
Publish on the blogs.

14. Finished?
Comment on the blogs.

15. Finished?
That’s it.
You’ve just tricked the ninja for one more week.