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A CRASH COURSE ON CREATIVITY
   BY TINA SEELIG, STANFORD
          UNIVERSITY
        ASSIGNMENT # 3
    FRAMING & REFRAMING




           Team – 26352
      Creating Value for BREAD
WHAT BREAD ETHNIC GROUP ARE YOU??




    While Bread is the staple food of some nations others have been consuming bread
                                   in multitude of forms.
    Matzah, Naans, Mantou, Pan Dulce, Pan De Piso, Rye, Injira, Mantou, Pinoy Tasty
                           Loaf, Pan, Plain, Flat, Bowl, Bun, Roll
              What ever you call, how ever you call – you are how you use it.

‘
Naan/ Flat     Sourdough    Corn Bread   Bread Roll    Pot Brood/     Matzah
Bread          Bread                                   Injira

South East     Europe       Latin-       North-        North Africa   Worldwide
Asia:                       America      America       Ethiopia       Jews
                                                       Morocco
India,                      Ecuador,     America
Pakistan,                   Colombia,    Canada
Afghanistan,                Venezuela,
Middle East                 Panama
                 I am Naan / Flat Bread Group - SAILAJA KONDURU
The Value of a Loaf of Bread



                            The history of bread goes back at least 30,000 years. The first bread
                            produced was probably a cooked version of a grain-paste, made from
                            roasted and ground cereal grains and water, and may have been developed
                            by accidental cooking or deliberate experiments with water and flour grain.

                            Descendants of this early bread are still commonly made including lavash,
                            taboons, sangaks, Mexican tortilla, Indian chapatis, rotis andnaans, Scottish
                            oatcake, North American johnnycake, Middle Eastern pita, and Etheiopia
                            injera.



                                                           1
Wednesday, November 7, 12
Flat bread of these types also formed a staple in the diet of many early
                            civilizations with the Sumerians eating a type of barley flat cake, and the 12th
                            century BC Egyptians being able to purchase a flat bread called ta from
                            stalls in the village streets.

                            The importance of bread in the formation of early human societies cannot be
                            overstated. From Western half of Asia cultivation spread north and east, in
                            Europe and North Africa, and enabled humans to become farmers rather
                            than hunters and forgers.

                            This gave way to more sophisticated forms of societal organization.



                                                               2
Wednesday, November 7, 12
In Zimbabwe bread is a
                                                    bargain at just $10
                                                    million ~ collapsing
                                                    economy. (2008)




                            Hyperinflation = When a loaf of Bread is $3 Billion. Historically, governments
                            that have suffered bouts of hyperinflation: Weimar Germany from 1922 -1923
                            have set the table by printing too much money during a time of economic
                            contraction.

                            In 1914, before world War I, a loaf of bread in Germany cost the equivalent of
                            13 cents. T years later is was 19 cents, and by 1919, after the war, that same
                                       wo
                            loaf was 26 cents - doubling the prewar price in five years.

                            One year later a German loaf of bread cost $1.20. By mid-1922, it was 3.50.
                            Just six months later, a loaf cost $700, and by the spring of 1923 it was
                            $1200. As of September, it cost $2 million for a loaf of bread. One month
                            later, it cost $670 million, and the month after that $3 billion, within weeks it
                            was $100 billion, at which point the German mark completely collapsed.

                                                                3
Wednesday, November 7, 12
We assign value to things. When you are out of bread and in a hurry, $2.49
                       doesn’t seem so bad. However, when you funds are short that same $2.49
                       seems like being robbed. In either case the bread is the same weight, tastes
                       the same, smells the same and only “our” perception of the bread’s value is
                       different.

                       Changes in circumstances cause a shift like the recent “Hurricane/Storm”
                       Sandy. Going to the grocery store to purchase bread and observe people
                       fighting over the last loaf. When people would never pay for high-priced
                       premium brands they would pay whatever the price is. People become almost
                       violent and grab whatever is on the shelves.

                       The Value of a Loaf of Bread is in the shifting of perception.
                       (Credits: google images, wiki, google news) Crash Course On Creativity: Assignment #3 Team 26352 Bette M-T




                                                                                      4
Wednesday, November 7, 12

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Assignment # 3 team 26352

  • 1. A CRASH COURSE ON CREATIVITY BY TINA SEELIG, STANFORD UNIVERSITY ASSIGNMENT # 3 FRAMING & REFRAMING Team – 26352 Creating Value for BREAD
  • 2. WHAT BREAD ETHNIC GROUP ARE YOU?? While Bread is the staple food of some nations others have been consuming bread in multitude of forms. Matzah, Naans, Mantou, Pan Dulce, Pan De Piso, Rye, Injira, Mantou, Pinoy Tasty Loaf, Pan, Plain, Flat, Bowl, Bun, Roll What ever you call, how ever you call – you are how you use it. ‘
  • 3. Naan/ Flat Sourdough Corn Bread Bread Roll Pot Brood/ Matzah Bread Bread Injira South East Europe Latin- North- North Africa Worldwide Asia: America America Ethiopia Jews Morocco India, Ecuador, America Pakistan, Colombia, Canada Afghanistan, Venezuela, Middle East Panama I am Naan / Flat Bread Group - SAILAJA KONDURU
  • 4. The Value of a Loaf of Bread The history of bread goes back at least 30,000 years. The first bread produced was probably a cooked version of a grain-paste, made from roasted and ground cereal grains and water, and may have been developed by accidental cooking or deliberate experiments with water and flour grain. Descendants of this early bread are still commonly made including lavash, taboons, sangaks, Mexican tortilla, Indian chapatis, rotis andnaans, Scottish oatcake, North American johnnycake, Middle Eastern pita, and Etheiopia injera. 1 Wednesday, November 7, 12
  • 5. Flat bread of these types also formed a staple in the diet of many early civilizations with the Sumerians eating a type of barley flat cake, and the 12th century BC Egyptians being able to purchase a flat bread called ta from stalls in the village streets. The importance of bread in the formation of early human societies cannot be overstated. From Western half of Asia cultivation spread north and east, in Europe and North Africa, and enabled humans to become farmers rather than hunters and forgers. This gave way to more sophisticated forms of societal organization. 2 Wednesday, November 7, 12
  • 6. In Zimbabwe bread is a bargain at just $10 million ~ collapsing economy. (2008) Hyperinflation = When a loaf of Bread is $3 Billion. Historically, governments that have suffered bouts of hyperinflation: Weimar Germany from 1922 -1923 have set the table by printing too much money during a time of economic contraction. In 1914, before world War I, a loaf of bread in Germany cost the equivalent of 13 cents. T years later is was 19 cents, and by 1919, after the war, that same wo loaf was 26 cents - doubling the prewar price in five years. One year later a German loaf of bread cost $1.20. By mid-1922, it was 3.50. Just six months later, a loaf cost $700, and by the spring of 1923 it was $1200. As of September, it cost $2 million for a loaf of bread. One month later, it cost $670 million, and the month after that $3 billion, within weeks it was $100 billion, at which point the German mark completely collapsed. 3 Wednesday, November 7, 12
  • 7. We assign value to things. When you are out of bread and in a hurry, $2.49 doesn’t seem so bad. However, when you funds are short that same $2.49 seems like being robbed. In either case the bread is the same weight, tastes the same, smells the same and only “our” perception of the bread’s value is different. Changes in circumstances cause a shift like the recent “Hurricane/Storm” Sandy. Going to the grocery store to purchase bread and observe people fighting over the last loaf. When people would never pay for high-priced premium brands they would pay whatever the price is. People become almost violent and grab whatever is on the shelves. The Value of a Loaf of Bread is in the shifting of perception. (Credits: google images, wiki, google news) Crash Course On Creativity: Assignment #3 Team 26352 Bette M-T 4 Wednesday, November 7, 12