2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. Përmbajtja:
1.Hyrje
2.Kënaqshmeria e Konsumatorit.
3.Plani I Marketingut te Range Rover Evoque(rast studimi).
4.Zgjidhja e Strategjisë së Marketingu.
5.Pozicionimi I Ndërrmarrjes.
6.Marketingu Mix.
7.Zbatimi dhe Kontrolli.
8.Përfundimi.
9.Literatura.
3. 1.Hyrje
Ne këtë punim do te shtjellohet tema rreth kënqashmëris së
konsumatorëve dhe gjithashtu si rast studimi do te analizojmë Range
Rover Evoque ,Matja e kënaqësisë është një process paksa I komplikuar
që realizohet përmes anketave dhe pyetësorve,gjithashtu do të bëhet
një pasqyrë mbi plotsimin e kërkesave nga kjo kompani e veturave
(Land Rover).
1.1 Qëllimi dhe rezultatet e pritura-(elementet :shija e
konsumatorit,mjedisi konsumator,konkurrentet aktual,analiza e gjendjes
se kompanis,mjedisi I tregut).
4. 2.Kënaqshmëria e Konsumatorit
Sipas koncepteve moderne të marketingut Kënaqësia e
konsumatorit është thelbi në të cilën ndërtohet politika e
marketingut të ndërrmarrjes. Kënaqësia e klientit ka një rrol
jetik në mbajtjen dhe përmisimin e pozicionit të firmës në
treg.Konsumatorët janë të kënaqur kur shpresat e tyre janë
plotësuar dhe pritjet e tyre janë tejkaluar.
Objektivat që duhet arritur për të kënaqur konsumatorët
Anketat rreth kënaqshmëris së konsumatorit.
Prioritetet për përmisim (format e hulumtimit dhe anketat).
5. Range Rover Evoque është një kompakt luks SUV dhe u lansua në treg në vitin
2011.Kjo makinë është një produkt tjetër në protofolin e Land Rover , ajo është
një makinë lëndë djegëse me efikasitet të madhë.
Land Rover ka prodhuar për herë të parë Range Rover në vitet 1960,me idenë
për të krijuar një makinë e cila do ti ketë të kombinuara pikat më të forta të
Rover-s.Range Rover Evoque u zbulua në vitin 2010 dhe u lansua në vitin
2011,ky është modeli I tretë më I suksesshëm I kësaj marke të veturave.
Misioni
“Misioni I Range Rover është për të ofruar cilësi më të lartë të makinave në
mbarë botën me një ambicie për të kënaqur një gamë të ndryshme të
konsumatorëve.Land Rover përpiqet që të bëhet prodhuesi kryesor për makina
me një përkushtim drejt qëndrueshmëris mjedisore”.
6.
7. Përparsitë-Motor ed4 2WD Diesel,për të ndihmuar edhe më tej në
ekonomin e karburantit.me ekonomike sa I përket karburantit dhe
në njejtën kohe ajo ju ndihmon te kursejn mjedisin dhe paratë.
Dobësitë-qmimi rreth 30000£,pasi që Evoque është I bazuar në stil dhe në
dizajn me shum karakteristika ,pra ajo duhet të jetë më e
shtrejtë.Madhësia jo shum e madhe në krahasim me makinat tjera Range
Rover.
Kërcënimet-Range Rover Evoque përballet me një konkurrenc të ashpër
qëkur ajo u paraqit përkrah markave të tjera të famshme motorike të tilla
si AUDI dhe BMW.
Mundësitë-sjellja e yjeve botërore që kanë një stil të veqantë,të tilla si
Victoria Beckham për të folur në lidhje me Evoque do të përmirsojë
imazhin e automjetit dhe do të ndezë një interes më të madhë të
konsumatorëve të cilët janë vlerësues të ndërgjëgjshëm të modës.
8. Objektivat e Biznesit
Rritjen e një pjese të tregut duke u bërë një prodhues pioner I
makinave në Mbretërinë e Bashkuar.
Krijimi I një marke unike dhe një SUV luksoze,
Ndërtimin e imazhit te ri te firmës
Përgaditjet rreth rinisjes së makinës në vende të tjera.
Përmirsimin dhe zhvillim e imazhit të Land Rover nëpërmjet një
bashkpunimin të ngushtë me industrin e muzikës
Promovimin e Range Rover Evoque si makinë që me efikasitet
plotëson nevojat e konsumatorëve.
Të tërhiqet një gamë e gjerë e konsumatorëve.
Pozicionimi I Ndermarrjes-Fleksibiliteti I qmimit nepermjet
produktit mund te beje qe te arrij me shum
konsumatore,shumellojshmeri a qmimeve eshte nje nga
perparesit e me te medha te Range Rover qe e ben ate te
qendroi me larg konkurenteve.
9.
10. Range Rover Evoque
munde te kenaq nevojat e
konsumatoreve sepse ai
perdor materialet dhe
teknologjin e fundit per te
bere ate automejetin me
efikas Land Rover
ndonjere,Pjesa e
brendshme e kesaj vetyre
edhe e dizajnuar ne
menyr elegante dhe me
stil. Gjithashtu pjesa e
brendshme permban nje
suite te teknologjive
tefundit per te siguruar
shoferin dhe pasagjeret
qe te ndihen sa me
rehatshem duhe u
siguruar nje pervoje te
kendshme .Qdo version I
Range Rover Evoque
perfshin kontrrollin e
klimes automatike me
AirFiltration,ndriqimin e
brendshem,timon
3 forma te dizajneve si
(Pure,Prestige.Dynamic)
me qmime prej
29.195,30.995 dhe
32.695.Versioni Range
Rover Evoque edshte
nje makine mjafte e
shtrejt e cila eshte shitur
me qmime 36.495,38.295
dhe 39.995,Plani I ri I
marketingut do te
ndryshoj kete politik te
qmimeve per te arritur
me shume konsumatore.
Ku ne baze te ketyre
politikave t e qmimeve
versionii me I lire do te
kushtoje 25.000 kurse ai
me I shtrejt do te
kushtoje 45.000. ,pra
20.000 do te jete
diferenca e qmimite te
produkteve qe eshte
diqka e pazakanont
Konsumatoret do te jene
ne gjendje qe te bjen
kete produkt ne faqen e
intertettit te kompans
,ata kane mundesi te
zgjedhin
modelin,ngjyren dhe
specifikimiet e motorit te
makines qe ata
deshirojn te blejn, ne
raportin vjetor te
kompanis produkteet e
kesaj firme jane te
pranishme ne 174 tregje
, nepermjet rrjetit global
te 18 kompanive
kombetare te shitjes,83
importues,61 parrtner te
shitjes dhe 2.241 shhites
pasi kane blere
franshizen nga
kompania )”Jaguar Land
Rover PLC”)
12. 7.Zbatimi dhe Kontrolli
Marketing Mix zbatohet nga grupet e eksperteve te marketingut pergjegjes
nepermjet bashkpunimit me industrin e muzikes,TV dhe gazetat , po ashtu
promovimin ne internet dhe marredheniet e drejtperdrejta me publikun dhe
bashkpunimin me qendrat e ndermjetesuesve/shitesve(ekipit te
shperndrajes).Gjithashtu do jete ekipi shtes per kontrollin e performances se
produktit ne treg(kenaqesine e konsumatirit,politiken e qmimeve,trendet ,
shitjet).ky ekipi do te monitoroje shitjet qdo jave ,nese keto shifra do te fillojn te
tregojn renie , atehere kompania mund te ndryshoj politiken e qmimeve,( si p.sh.
Uljen e qmimeve sezonale).
13. Perfundimi
Ne kete punim shtjelluam mbi temen kenaqshmeria e konsumatorit,dhe per rastin e
studimin mbi kompanin Land Rover me makinen e saj Range Rover Evoque ,duke
shtjelluar keshtu analizen SWOT dhe 4P e marketing mix-ut , duke analizuar planet
dhe objektivat e kesaj firme ,si dhe synimet e saj per tregjet boterore te
veturave.Land Rover perballet me nje treg te ashper ,pasi ka konkurrence te gjere
SUV nga prodhuesit e makinave,per shkak se tregu eshte I madh dhe makine
luksoze te tilla si Escalade Cadillac qe jane konsideruar si te shumta ne
treg.Prandaj,rinisja e Range Rover Evoque eshte nje element kyq per te ndertuar
imazhin e ri te firmes qe duhet te dal nje hap me perpara se konkurrentet per te
rritur fitimet e saj.Ne saje te besimit te bazuar ne marketingun e firmes ,Land Rover
do te perceptohet si nje kompani qe jo vetem krijon makina me cilesi te mire,por
mbeshtetet edhe ne iniciativa fisnike. Land Rover do te ndertoje besimin e forte te
konsumatorit duke krijuar nje baze me besnike te konsumatoreve,duke ju ofruar
atyre komoditet,kenaqesi ,rehati me teknologjin dhe modelet e fundit dhe me
moderne te veturave,duke bere jeten me te leht .
14. Literatura
RANGE ROVER 40th ANNIVERSARY | Land Rover UK. 2012. RANGE ROVER 40th ANNIVERSARY | Land
Rover UK. [ONLINE] Available at: http://www.landrover.com/gb/en/lr/about-land-rover/heritage/range-rover-40anniversary/. [Accessed 04 November 2012].
RANGE ROVER 40th ANNIVERSARY | Land Rover UK. 2012. RANGE ROVER 40th ANNIVERSARY | Land
Rover UK. [ONLINE] Available at: http://www.landrover.com/gb/en/lr/about-land-rover/heritage/range-rover-40anniversary/. [Accessed 04 November 2012].
JaguarLandRover, J, 2011. 3rd addition to Range Rover product range - Range Rover Evoque. 2010/11 Annual
Report, [Online]. 1, 4. Available at: http://www.jaguarlandrover.com/pdf/2010-2011_annual_report.pdf [Accessed
03 November 2012].
http://www.thehindu.com/
http://www.nytimes.com/
http://economictimes.indiatimes.com/configspace/ads/defaultinterstitial.html
Sharpe, L.S., 2012. Range Rover Wins Top Engineering Prize. Engineering and Technology Magazine, [Online].
1, 10,11. Available at: http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=6329110[Accessed 02 November
2012].
WHATCAR, 2010. Car of the Year Awards 2010. [online]. London: Haymarket Consumer Media. Available from:
http://www.whatcar.com/car-news/what-car-car-of-the-year-awards-2010/crossover-contenders/246329
TOP GEAR, 2012. Car Reviews. [online]. London: BBC. Available from: http://www.topgear.com/uk/car-reviews
RUDDICK, G,. Jaguar Land Rover Sales Slow as Tata in Reverse. [online]. London: The Telegraph Media Group
Ltd. Available from: http://www.telegraph.co.uk/finance/newsbysector/constructionandproperty/8639669/JaguarLand-Rover-sales-slow-as-Tata-in-reverse.html
Amir Iliafar, 2012. 2012 Range Rover Evoque review. [online] Available at:
http://www.digitaltrends.com/cars/2012-range-rover-evoque-review/ [Accessed 03 November 2012].
Land Rover, n.d. Range Rover Evoque. BUILD AND PRICE. [online] Available at:
http://www.landrover.com/gb/en/lr/range-rover-evoque/build/ [Accessed 30 October 2012].
Land Rover, n.d. Range Rover Evoque. EXPLORE. [online] Available at:
http://www.landrover.com/gb/en/lr/range-rover-evoque/explore/range-rover-evoque/ [Accessed 30 October 2012].