This document discusses Myspace, a social media site originally focused on music. It provides definitions and details about Myspace, including that it was created in 2003 and was the most visited social network from 2005-2008 before being overtaken by Facebook. The document also discusses how Myspace can be used for social media marketing by music and entertainment organizations, allowing them to connect with fans, advertise in an engaging way, and customize their profile.

1. CHANNELS | PLATFORMS | TOOLS
ASSIGNMENT 3
COURSE
SOCIAL MEDIA IN MARKETING
STUDENT
LISA KOIVUNEN

2. From 2005 until early 2008, Myspace was the
most visited social networking site in the world.

3. #AGENDA
#1 General definition of Myspace
#2 Special elements and uses of Myspace
#3 When is a good time / good situation for using
Myspace?
#4 The average user of Myspace
#5 How to use Myspace in Social Media marketing?

4. #1
GENERAL DEFINITION OF THE
TOPIC

5. Myspace is a social media site owned by a
company called Specific Media LLC and a
singer-actor Justin Timberlake.
It is headquartered in California USA.
On MySpace everyone can create their own
account where they can connect with friends
and artists, discover music, articles and
news and share their own music, videos and
pictures.

6. As written in the web site you
can:
Discover, share and connect with culture,
creativity, sound, images and people.

7. Myspace was created in August 2003.
In the middle of 2006 Myspace had nearly 95 million
users and nearly 500 000 new users weekly.
In April 2008 Myspace was overtaken by Facebook and it
started to loose 10 000 users monthly.
In January 2013 it opened its new totally renewed more
collective website.
Today Myspace has around 36 million users.
Evolution of Myspace logo:

8. #2 SPECIAL ELEMENTS AND USES
OF MYSPACE?

9. Myspace nowadays is about connecting with people and music
as well as discovering undiscovered artists, tracks, news etc.
Connect with artists & your favorite music and the site will
recommend you for new music in your taste to discover.
Latest information about newest tracks and artists can be found
on Myspace by browsing interviews, videos and mixes in your
taste.
Browsing has made innovative and easy by just starting typing –
no matter where you are inside the website.
Myspace is also a scene for new artists and bands to show their
outputs and get more fans.
It´s a music player that consists of the largest digital music
library of the world.

10. Browsing has made innovative and easy by just starting
typing – no matter where you are inside the website.

11. #3 WHEN IS A GOOD TIME /
SITUATION FOR USING
MYSPACE?

12. Whenever
… you want to listen music
… discover new artists / news / music
… browse for new information about the
artists / music you like
… share photos, videos, music etc.
… connect with your friends and artists

13. #4
THE AVERAGE USER OF
MYSPACE

14. The average age of the Myspace user is
31,8 years old
Tech blog on February 16th, 2010 by Pingdom
People who likes listening music and wants
to have a finger on the pulse about new
artists and tracks

15. #5 HOW TO USE MYSPACE IN
SOCIAL MEDIA MARKETING?

16. Organizations who are somehow related to music are in my opinion
free to use Myspace for marketing.
Because of it´s nature of communicativeness it could be a good
channel for companies to advertise there in communicative way.
Creating a own account for company could be a place where people
are able to share their thoughts about the company and connect with it
in innovative way, in Myspace`s style.
As accounts are totally customizable from head to the toe; cover
photos, connects and basically everything are changeable, can
companies create one account in their own unique style.
Companies could also have more rights for customization of profile.

17. THANK YOU FOR YOUR
ATTENTION!