This document provides an assignment for a student who has just earned their MA in Media and Strategic Communication. The student must write a 700-1200 word memo for their boss summarizing what they have learned and how they will apply that knowledge to a hypothetical communication campaign. The memo should address how the student will navigate newsroom pressures, journalist values, message framing, sourcing, and fact-checking based on theories covered in their coursework. The boss is particularly interested in learning about the news process and any insights the student can share.
How to Create more Effective Emails and NewslettersInformz
In this webinar, we share 14 tips and tricks for creating more effective email messages and enewsletters. This webinar is perfect for anyone just starting out, or the experienced email marketer looking for some tips and ideas. Attendees can expect to learn how to create relevancy and value in your emails, how reports and analytics can help and what to look at, tips for crafting compelling subject lines and messages, and more!
Trust is a crucial part of attracting, converting, and retaining customers, and email newsletters are a great way to build that trust. A successful newsletter that is regular, reliable, and consistently delivers useful, interesting information can help you effectively nurture existing and future customers.
How to Create more Effective Emails and NewslettersInformz
In this webinar, we share 14 tips and tricks for creating more effective email messages and enewsletters. This webinar is perfect for anyone just starting out, or the experienced email marketer looking for some tips and ideas. Attendees can expect to learn how to create relevancy and value in your emails, how reports and analytics can help and what to look at, tips for crafting compelling subject lines and messages, and more!
Trust is a crucial part of attracting, converting, and retaining customers, and email newsletters are a great way to build that trust. A successful newsletter that is regular, reliable, and consistently delivers useful, interesting information can help you effectively nurture existing and future customers.
Venta de Anturios en Colombia envíos a todo el país
Informes
Correo: agrocolombiano@gmail.com
Facebook: agro colombiano
Móvil: 3128814212-3168256312
Son plantas perennes, herbáceas o leñosas, erectas, rastreras o trepadoras, de hojas muy decorativas. Las hojas son de consistencia y grosor notables, ovales, en forma de corazón o punta de flecha, bastante grande, a veces divididas en lóbulos o incluso en forma de mano.
Principios elementales para ejercer correctamente la función de gerente de un equipo de ventas. Normas de planificación de trabajo. Metodología de control y gestión de los resultados y las personas.
Media Relations 101: Three Fundamental Steps for Media OutreachClearEdge Marketing
While there are many facets to public relations strategies, media relations and media place-ments remain a staple of virtually all communication goals. As staff sizes in newsrooms con-tinue to get smaller, so does the bandwidth of reporters. Landing a well-timed pitch with the right reporter at one of your most coveted outlets can feel exhilarating, but without the right planning and understanding of how to work with the media, chances of media coverage drop significantly.
7 Writing Routine and Positive MessagesLEARNING OBJECTIVESAfte.docxblondellchancy
7 Writing Routine and Positive Messages
LEARNING OBJECTIVES
After studying this chapter, you will be able to
1. Outline an effective strategy for writing routine business requests
2. Describe three common types of routine requests
3. Outline an effective strategy for writing routine replies and positive messages
4. Describe six common types of routine replies and positive messages
MyBCommLab® Improve Your Grade!
Over 10 million students improved their results using Pearson MyLabs. Visit mybcommlab.comfor simulations, tutorials, and end-of-chapter problems.
Communication Matters . . .
“To succeed, I don’t need to be Shakespeare; I must, though, have a sincere desire to inform.”
—Warren Buffett, legendary investor and chairman of Berkshire Hathaway
Warren Buffett’s financial acumen has made him and many of his shareholders wealthy, but he is recognized almost as widely for his communication skills. His letters, essays, and annual reports communicate complex financial topics in simple language his readers can easily understand. His approach is simple: Even for a document that will be read by thousands of people, he visualizes a single person (often one of his sisters) as his audience. He treats this audience member as an intelligent human being, but as someone who doesn’t have the same level of experience with the subject matter he has. From there, he proceeds to organize and write his messages in a way that clarifies all the essential information and doesn’t try to impress or obscure with complicated language.1 Whether you’re posting a status update on a team blog or producing a report for an audience of thousands, Buffett’s approach is a great example to follow.
Warren Buffett often deals with complex financial issues in his line of business, but he has cultivated the ability to express even complicated subjects in clear, simple language that seeks to inform rather than to impress.
Louis Lanzano/Associated PressStrategy for Routine Requests
Much of your daily business communication will involve routine and positive messages, including routine requests for information or action, replies on routine business matters, and positive messages such as good-news announcements and goodwill messages, from product operation hints and technical support to refunds and ordering glitches. These messages are the focus of this chapter. Chapter 8 covers messages in which you convey negative information, and Chapter 9 addresses persuasive messages.
Making requests is a routine part of business. In most cases, your audience will be prepared to comply, as long as you’re not being unreasonable or asking people to do something they would expect you to do yourself. By applying a clear strategy and tailoring your approach to each situation, you’ll be able to generate effective requests quickly.
For routine requests and positive messages,
· State the request or main idea
· Give necessary details
· Close with a cordial request for specific action
Like all other business ...
Venta de Anturios en Colombia envíos a todo el país
Informes
Correo: agrocolombiano@gmail.com
Facebook: agro colombiano
Móvil: 3128814212-3168256312
Son plantas perennes, herbáceas o leñosas, erectas, rastreras o trepadoras, de hojas muy decorativas. Las hojas son de consistencia y grosor notables, ovales, en forma de corazón o punta de flecha, bastante grande, a veces divididas en lóbulos o incluso en forma de mano.
Principios elementales para ejercer correctamente la función de gerente de un equipo de ventas. Normas de planificación de trabajo. Metodología de control y gestión de los resultados y las personas.
Media Relations 101: Three Fundamental Steps for Media OutreachClearEdge Marketing
While there are many facets to public relations strategies, media relations and media place-ments remain a staple of virtually all communication goals. As staff sizes in newsrooms con-tinue to get smaller, so does the bandwidth of reporters. Landing a well-timed pitch with the right reporter at one of your most coveted outlets can feel exhilarating, but without the right planning and understanding of how to work with the media, chances of media coverage drop significantly.
7 Writing Routine and Positive MessagesLEARNING OBJECTIVESAfte.docxblondellchancy
7 Writing Routine and Positive Messages
LEARNING OBJECTIVES
After studying this chapter, you will be able to
1. Outline an effective strategy for writing routine business requests
2. Describe three common types of routine requests
3. Outline an effective strategy for writing routine replies and positive messages
4. Describe six common types of routine replies and positive messages
MyBCommLab® Improve Your Grade!
Over 10 million students improved their results using Pearson MyLabs. Visit mybcommlab.comfor simulations, tutorials, and end-of-chapter problems.
Communication Matters . . .
“To succeed, I don’t need to be Shakespeare; I must, though, have a sincere desire to inform.”
—Warren Buffett, legendary investor and chairman of Berkshire Hathaway
Warren Buffett’s financial acumen has made him and many of his shareholders wealthy, but he is recognized almost as widely for his communication skills. His letters, essays, and annual reports communicate complex financial topics in simple language his readers can easily understand. His approach is simple: Even for a document that will be read by thousands of people, he visualizes a single person (often one of his sisters) as his audience. He treats this audience member as an intelligent human being, but as someone who doesn’t have the same level of experience with the subject matter he has. From there, he proceeds to organize and write his messages in a way that clarifies all the essential information and doesn’t try to impress or obscure with complicated language.1 Whether you’re posting a status update on a team blog or producing a report for an audience of thousands, Buffett’s approach is a great example to follow.
Warren Buffett often deals with complex financial issues in his line of business, but he has cultivated the ability to express even complicated subjects in clear, simple language that seeks to inform rather than to impress.
Louis Lanzano/Associated PressStrategy for Routine Requests
Much of your daily business communication will involve routine and positive messages, including routine requests for information or action, replies on routine business matters, and positive messages such as good-news announcements and goodwill messages, from product operation hints and technical support to refunds and ordering glitches. These messages are the focus of this chapter. Chapter 8 covers messages in which you convey negative information, and Chapter 9 addresses persuasive messages.
Making requests is a routine part of business. In most cases, your audience will be prepared to comply, as long as you’re not being unreasonable or asking people to do something they would expect you to do yourself. By applying a clear strategy and tailoring your approach to each situation, you’ll be able to generate effective requests quickly.
For routine requests and positive messages,
· State the request or main idea
· Give necessary details
· Close with a cordial request for specific action
Like all other business ...
Peer response The purpose of dissemination strategies are to.docxLacieKlineeb
Peer response
The purpose of dissemination strategies are to spread knowledge of evidence-based interventions so that it can become more widespread in practice. To me, the most favorable dissemination strategy that I would choose to use is social media. I am 27 years old and was born in an era of seeing how influential social media can be. On average, 4.48 billion people are on social media and check it regularly (Undiscovered Maine, n.d., para. 8). I have seen firsthand how when a friend or someone I know starts doing a new trend their response is typically that they saw it on Instagram, TikTok, etc. We could use social media and its impact for good by spreading evidence-based practice findings in healthcare to a large audience of variety.
The second dissemination strategy that I would be inclined to use is press releases. Press releases are a great way to communicated evidence-based findings to a large group of people. Additionally, having a press release on topics enhances reliability to most viewers if you are on a trusted and professional news outlet. Going along with a benefit of social media, in today’s climate, impactful press release videos will generally now find themselves viral on social media, so even people who do not watch the news will eventually view the press conference.
Dissemination Strategies I Would Be Least Inclined to Use
The dissemination strategy that I would be the least inclined to use is e-mail. While e-mails are a quick way to get information across, they do not have as big as an impact as many other strategies do. Most of the time, people generally just scroll through e-mails and delete things that do not require immediate action because their inboxes are probably filled with things that do. Additionally, it is incredibly difficult to convey emotion over e-mail, so some information and passion behind the message being conveyed are susceptible to being lost in translation. Lastly, e-mail is not as accessible to a larger group of people because only people who receive the e-mail would be able to see the information provided.
Another dissemination strategy that I would not be inclined to use is the use of poster presentations. While poster presentations may provide a bit of hard work and personalization, they are not as effective as other strategies. Poster presentations may come across as informal and may not convey the urgency of the message being conveyed. Additionally, the poster will just stay a poster that will probably stay in one area or may even be thrown away. In this day and age, if you want a large people to view something, it will need to be digital so that it stays in a place forever and is able to be spread to other people and saved to their personal devices for reference and storage.
Barriers and
Solution
s to Desired Dissemination Strategies
One of the biggest risks to using social media to communicate evidence-based findings is that there is a lack of privacy. A.
Business Writing Mastery - 13th September 2017 KPI Consultancy
In this full day session, we will learn :
MOM & Memos :
- Communicate in ways that help improve the accuracy and effectiveness of your minutes.
- Know how to select the right content for different types of minutes.
- Be able to report discussions and actions using correct grammar and tone.
Reports That Work :
- Project a more professional image through your report writing.
- Write reports which are clear, logical and convincing.
- Produce accurate sections of a report.
Discussion What Is NewsAs you watch a local news program or re.docxelinoraudley582231
Discussion: What Is News?
As you watch a local news program or read a newspaper, you consume the report of recent events created by professional—and sometimes amateur—writers, editors, and reporters. Regardless of their status, these journalists take time to consider the details of a story and how to present it to you, the news consumer. These details can have a powerful effect on how you perceive local, national, and world events. In this Discussion, you will have an opportunity to become a more savvy news consumer by choosing a news story, determining how it was created, and tracking its “newsworthiness” from the day the story “breaks” through several days afterward.
To prepare for this Discussion:
· Choose a discussion thread based on the topics available this week.
· Each thread will present a different topic for a news story. For the topic stated in your chosen thread, you will find a news story that has the necessary elements for it to be considered news and determine whether the news story will persist or fade away.
· Review Chapter 13 in the Course Text, The Dynamics of Mass Communication: Media in Transition.
· Based on the five elements in the reading, reflect upon what is considered to be “news” and what is not. How does the definition of news change?
· Consider the multiple modes of mass communication used to deliver news stories. How do you consume news? How does your choice of mode impact how you view local and world events?
For this Discussion, choose one thread from the choices listed this week. Each thread is limited to a maximum number of students based on class size. A thread will close if the limit is reached. If a thread is closed to new posters, select from the open threads. You will post both your initial post and your response post in the same thread.
By Day 3
Thread 1: International Relations
· Post a 1- to 2-paragraph explanation of why you believe that your chosen international relations news story is or is not considered “news.” Could this news story be the headline or lead story for today’s evening news? What aspects of the story’s message make you believe it would be or wouldn’t be the lead story for the evening news, and why?
Refer to 2 specific examples from your course reading or your chosen news story and record in your assignment information about each source, including author, year, page number, and publication title.
Thread 2: Economics
· Post a 1- to 2-paragraph explanation of why you believe that your chosen economics news story is or is not considered “news.” Could this news story be the headline or lead story for today’s evening news? What aspects of the story’s message make you believe it would be or wouldn’t be the lead story for the evening news, and why?
Refer to 2 specific examples from your course reading or your chosen news story and record in your assignment information about each source, including author, year, page number, and publication title.
Thread 3: Entertainment
· Post a 1- to 2-para.
The accompanying table shows how total donations, average donati.docxrandymartin91030
The accompanying table shows how total donations, average donations, total labor costs and average labor costs vary depending on the number of employees State U hires for its fundraising activities.
Complete the following:
· Calculate the total value of donations raised by three employees, and explain the method you used to make this calculation.
· Calculate the total labor cost with four employees, and explain the method you used to make this calculation.
· Analyze the relationship between average benefits and average costs by filling in the blanks in the following statement:
· If the President of State U decides to hire fundraising employees as long as their average benefit exceeds their average cost, then this results in ________ employees being hired and a net benefit (total donations minus total labor costs) of ________.
· Evaluate the marginal benefit (in terms of extra donations) of the 2nd employee.
· Explain how the marginal cost of the 4th employee will increase the total labor cost.
· Determine when the net benefit of hiring fundraisers is the largest.
MGT 550 Milestone Three Rubric feedback: Good job, Manuel!
External Communication: Medium(s): While you share a lot of great information on communication and ways to disseminate information through different channels, it is not clear to me what medium RIM is actually using. You discuss a media statement, what is that exactly? Is that similar to a press release? More detail on the actual medium being used would be good.
External Communication: Audience: This is written well and captures your external audience well.
External Communication: Conflict: These are thoughtful examples of conflicts. Good job!
MGT 550 Milestone Two Rubric feedback: Overall, good job, Manuel!
Internal Communication: Message: While your internal message looks good, I do not see where you have explained the change management principles that were considered in its development, supported by text and other scholarly sources. I am also not clear on how the memo will be disseminated to employees? Your description states that the Sr. Leadership will receive an email. Since they are cc'd on this memo, are we also emailing the memo to employees as well?
Articulation of Response: Always double check your work for grammatical errors. There are a few misspelled words and an incorrect citation.
MGT 550 Milestone One Rubric feedback: Overall, this is a great start, Manuel. Flesh out a bit more of the details regarding the communication goals.
Introduction: Context: Your introduction context shares a lot of good information both in relation to the RIM situation and in clearly indicating which issues will be addressed.
Introduction: Communication Goals: While you discuss the goals of the communication and the share the audiences, I do not see much detail on the actual message or channels to be used.
Articulation of Response: Double check your word usage. Did you mean to use synonymous rather than anonymous?
MGT 55.
This is a presentation I gave in back to back workshops for department heads and public service personnel of a local municipality. The intent was to help them better understand the role of the media and how they can do a better job of communicating on behalf of the city to build citizen trust.
Popular Press Assignment
Claims about the mind everywhere
Tension
Imagine you are a research scientist
You’ve spent years on a project
You carefully selected every word
Your claims are qualified and nuanced
Then some journalist writes an article that focuses on one small part of your work and gives it a misleading, sensationalized title.
Tension
Imagine you are a journalist
You’ve only got 1,000 words
You need to make the article catchy
You’ve got competition
Example:
Prize fight
Video
Thoughts
Was it engaging?
Did you learn something new?
What did you like about it?
What could have been improved?
Was it engaging?
Did you learn something new?
What did you like about it?
What could have been improved?
6
Inoue & Matsuzawa, 2007
Assignment
Part I – 10% of grade – Due on March 2nd at 11 AM
Read the Time magazine article entitled, “Watching TV Steers Children Toward Eating Junk”
Answer corresponding questions on Worksheet 1
Read the research study entitled, “Associations of Television Viewing With Eating Behaviors in the 2009 Health Behaviour in School-aged Children Study”
Answer remaining questions of Worksheet 1
Part II – 10% of grade – Due on April 11th at 11 AM
Read “Priming Effects of Television Food Advertising on Eating Behavior”
Write 750-1000 word popular press article about the study
Make it engaging, not a dry summary
Have fun and be creative
Pt 2 Expectations
Absolutely no plagiarism.
Two-quotation maximum.
Keep it clear and concise.
Important content. You will, of course, want to describe the (a) motivation for the research study, (b) aspects of the method used, and the (c) results. But it may also be important to discuss (d) the broader implications of the research and (e) possible limitations or criticisms of the research.
Be engaging.
Don’t forget a title!
More details
Things to keep in mind:
What are the 2 or 3 main points that you want your readers to take away from your article?
Make sure those points are very clear
What is the research question? What is the motivation for this question?
How did the researchers answer the question?
What did the researchers find? Broadly speaking, what were the results?
What are the implications? Why should people care? What questions remain?
If you thought the research wasn’t solid, why? What alternative explanation do you think should be considered?
General Rubric
50 Points
Writing: 20 points
clear and easy to read, logical organization
follows guidelines (e.g., only two quotes)
no spelling or grammatical errors
Engaging (but not overly sensationalized)
Don’t give a dry description of what the research was – help your reader understand the motivation and logic behind the work
Academic citations not needed (e.g., APA style), but quotes should have citations (e.g., Smith and colleagues state, “……….”)
General Rubric
50 Points
Content: 30 points
Required content (e.g., title, description of research)
The author clear.
Brief Introduction about 7C’S:
Effective Communication is very important skill for us to achieve success in both personal and professional life. Effective communication skill helps us to bridge with others.
1. Correctness
2. Conciseness
3. Clarity
4. Completeness
5. Concreteness
6. Consideration
7. Courtesy
Press release template word - guidelines on putting together a press release including a press release template in word. http://www.prcoach.co.uk/pr-tips-and-resources/press-release-template/
Failure Is An Option (Success Is Too!) PUB 5924 Entrepre.docxlmelaine
Failure Is An Option
(Success Is Too!)
PUB 5924 Entrepreneurial Public Management
Week 8: Failure Is An Option
(Success is Too!)
Return to the Framework
Failure Is An Option
A Framework: Failure Is An Option (Success Is Too!)
Entrepreneurial Governance
Knowledge
(learning)
Innovation
(new ideas)
Opportunity
(timing & luck/
discover &
exploit)
Implementation
(action)
Addressing Risk Culture & Risk Reduction
PUB 5924 Entrepreneurial Public Management
Unit V
Lesson 1: Writing Professional Messages
Introduction
We all communicate through formal and informal channels in various situations, and each mode
of communication can be more or less rich in its ability to send information effectively. For
example, consider the best channel to send messages such as a company announcement or a
letter of resignation. Messages such as these should be written and sent through a formal channel
so that the sender receives the notification, and a record of the notification can be retained.
Writing Professional Messages
Writing professional messages involves four steps:
a. planning the message,
b. organizing the message,
c. writing the message, and
d. proofreading the message.
Before writing a message, careful planning is a necessity. In advance, it must be determined who
the audience is, what feedback is expected, and what outcomes are expected.
Planning Your Message
What is the purpose of the message? Is the message designed to persuade others to take action or
simply share information? Additionally, will the message achieve its purpose if part of the
process is to explain a difficult concept? In every case, part of the planning is to consider if
writing a message is the best way to communicate or whether it would be better to deliver the
message through another medium, perhaps orally.
Once the reason for writing the message is clear, the next step is to determine the support needed
to make and refine each point until it is very specific. Part of this process is to consider the best
methods that will ensure the message will be successful. For example, if the message is asking
for changes to be made, ensure that the timing is right for such a move. Is it practical to ask for
the company to spend money at this time? For example, if the message asks for the purchase of
more equipment, part of the planning must be an analysis of whether or not the timing is right
and if the company can afford to make such a purchase. If the company is experiencing a
financial downturn, then the message will be a waste of time and might even be viewed as
presumptuous or the presenter as out of touch with current trends in the company’s financial
status.
The planning for any message must always consider the people who will read the message. If the
message is going to only a select few people in the local community, it will be worded
differen ...
Deliverable 6 - Making Contacts for the FutureTop of FormBotto.docxalisondakintxt
Deliverable 6 - Making Contacts for the Future
Top of Form
Bottom of Form
Assignment Content Nursing Home Admin future job
1.
Top of Form
Competency
Design a personal plan to use social media to benefit the student both personally and professionally as well as minimize online mistakes and their impact.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the
Details & Information pane.
Instructions
Regardless of the career that you pursue or are currently pursuing, it is likely that the action of securing the resource of friends and professional acquaintances will be as valuable as any other action you could take.
Part 1:
First, take some time to reflect on your career and/or future career. If this includes more than one career path, then focus on the one that you are most concerned with in the long term. This might include working in a specific field, starting a business, or any other pursuit you are currently working on or plan to work on in the future. The choice behind the pursuit you will focus on is a personal choice.
Write two pages on why this particular career and/or pursuit is your choice. Reflecting on the why behind your wish to achieve a goal will help to make it feel more tangible to you. This exercise of reflection should serve to remind you of your motivation and will be a good thing to refer back to if your motivation ever gets low. The "why" behind a pursuit is oftentimes more important than the "how" of a pursuit. If you have a strong enough "why," you will find the "how."
Part 2:
For the second part of this assignment, make a list of the types of people that could help you in your career and why those people would be good contacts to have. This list should be general in nature, meaning you should list professions or names of positions within companies rather than specific names.
You should list general fields or positions like accountants, attorneys, marketing managers, CEOs, etc., rather than any specific names. Be sure to list at least five professions or types of people.
Part 3:
Next, consider which social media platforms you could use to make personal contacts that could help you in your pursuit along with why and how you could use each. Ensure that the platform and your use of it line up with the specifics behind your chosen future goal.
Describe at least three different platforms you could use, along with why you would use it, and how you would use it for each of the three.
· Platform #
· Why?
· How?
· Platform #
· Why?
· How?
· Platform #
· Why?
· How?
Part 4:
Finally, put all of this together and take action. The next part of this assignment is where you can make a big difference in your grade as well as in your real life pursuit of a goal!
Reach out through the avenue of social media and make contact with three people that you do not currently know. Describe who you contacted and why .
This is my sense of what news organizations (legacy, mostly) are talking about vs. what academics are studying, and what's missing from each. How can journalism studies be better? How can journalists use academics? This comes on the heels of #isoj where it is clear that we need to talk with each other more.
Journalism Theory and Practice Syllabus Fall 2014 - Nikki UsherNikki Usher
Here's a syllabus for my Journalism Theory and Practice Class at George Washington University. It combines old and new journalism studies with a focus on news ethnography.
Syllabus for Image of the Journalist in Popular Culture: GWU Class - Crowdsou...Nikki Usher
I'm sharing a file that I'm proud of - my GWU syllabus for the Image of the Journalist in Popular Culture. A similar class is taught by Joe Saltzman at USC - he is the don of this type of study - and he provided much help. I'm hoping to share this with others and improve it!
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
1. Assignment #1 – Due March 28 by email @ class time, to me
You have now learned about some of the most essential ways of thinking about the
news process, from the pressures of work in a newsroom (Usher & Sesno) to the
values shaping news decisions and how journalists think about their profession
(Tuchman, Gans, Schudson) to spin and framing (Entman and Kurtz) to the process
of fact-checking and misinformation (Elizabeth & Fact-Checking readings) to the
mechanics of sourcing (Patterson & Source readings).
Here’s your assignment.
You’ve just gotten your MA in Media and Strategic Communication. Your boss has
been so kind to let you do your work in off hours, take some time off to write papers,
etc. Now she wants to know what you’ve learned.
Your job is to prepare a brief memo for her outlining what you have learned & how
you plan to respond with your new knowledge. She wants you to put this in the
context of a very simple communication campaign, the first you will run completely
on your own. You should assume for the purposes of this assignment that your
target is the widest possible audience, “journalists.”
This memo should be no more than 1200 words but no less than 700, and while
complete sentences are recommended, bullet points, numbering, sections, bolding,
outlines etc. typical to a memo are welcome and encouraged.
Here are some guidelines to prompt your writing.
More details.
Part a) Select a client, select a strategic message/event/etc.,
This is very simple & should be very brief – addressed in the title or topline of your
memo: Girl Scouts of America, launching a new cookie; Presidential candidate
announcing a tax plan, etc.
Part b) Apply your message in the context of the theories you have learned about.
Lay out a memo addressing the following points in the context of your campaign
1. Briefly explain what you now know about work pressures of the newsroom to
your boss
a. What’s your plan for getting through to journalists given what you
now know about the pressures of the newsroom?
2. Briefly explain what you now know about journalist’s professional values to
your boss
a. What’s your plan for working with journalists’ professional values?
b. Think about how objectivity presents both an opportunity and a
challenge for your message
2. c. Think about what enduring value journalists might be present as
journalists articulate your message. Will journalists possibly find fault
with your message because of them, or will it be ok?
3. Briefly explain what you now see as the spin cycle-- Diagram, either as a
diagram or just clearly in words, the process of spin or “Cascade” network
that your message will travel.
a. Can you anticipate how your message might be framed and reframed
or spun and respun by specific parties
4. Briefly explain what you have learned about sourcing, and what might apply to
your specific situation.
a. How do you plan to cultivate your sources? You’ve read about the
pitfalls and problems with sourcing, so how might you avoid them and
be a good, ethical source?
5. Briefly explain the fact-checking movement and how misinformation in news
works
a. What facts do you anticipate being checked? Is there any possible
misinformation that could happen, either on the side of the press or
when the public receives these messages?
6. Be sure to list three of the most important takeaways for your boss –what she
should have learned if she had gotten her MA but she can now learn from you
Grading Criteria
1. Is it clear that you have a good understanding of the theories that you have
learned thus far? Are you able to articulate them clearly and consciesly, so
that you could explain them to someone with no familiarity?
2. Is it clear that you are able to take away key insights from these theories and
apply them to real life situations?
3. How clear is your writing?
4. Is the memo readable and understandable, with clear formatting and easy to
follow organization?
5. Do you address all of the questions/guidelines posed by the assignment as
illustrated in Part b of the assignment?