This document discusses assessing and selling a workforce to potential employers. It provides data on workforce factors in Kentucky and the Pikeville area to help tell a compelling workforce story. Specific data points include labor force participation rates, employment and unemployment levels by sector, average wages, commuting patterns, educational attainment levels, and skilled trade employment projections. The document advises combining qualitative and quantitative workforce research to answer questions from potential employers and highlights the importance of understanding the local workforce as a competitive advantage.