Email automation is pretty awesome. How awesome? Well, setting up the right workflows can help increase the efficiency of your marketing and create a more impactful inbox experience for your subscribers. And a better experience builds trust with your brand that can lead to some seriously impressive conversions, sales, customer engagement and more!

3. (The Annuitus Group)

4. (McKinsey & Co.)

5. (Pepper Global)

7. SUBSCRIBERS TAKE AN ACTION

8. THAT ACTION TRIGGERS AN
EMAIL
(OR A SERIES OF EMAILS)

9. THAT EMAIL PROMPTS THEM TO
TAKE ANOTHER ACTION

11. PROSPECTS BECOME
CUSTOMERS.
VOLUNTEERS BECOME DONORS.
CUSTOMERS BECOME MORE AND
LESS ENGAGED.
Audiences change
over time.

12. Triggers allow you
to reach these ever-
changing audiences
at the right time.
WHEN A PERSON SIGNS UP
ON A SPECIFIC DATE
WHEN A PERSON CLICKS A LINK
WHEN A DATA FIELD CHANGES

13. Sign Up or Form Fill Examples

19. Date-based Email Examples

21. Birthday emails can lift conversion rates by
60% over non-birthday email messages with the same offer.
(clickz)

27. Click-based examples

31. Data change examples

35. Source: Really Good Emails