2. Our mission is to spread Ask-Carol!® franchises across the country within
the next five years, helping tens of thousands of families make the best
housing and care decisions for their aging parents, and earning substantial
revenue for the company, our franchisees, and investors.
(c) 2014 Ask-Carol Franchising LLC 2
3. Just five years ago Ask-Carol!®1 was a part-time
business founded by Carol Shockley to
help families locate appropriate housing and
proper care for their elderly parents
(c) 2014 Ask-Carol Franchising LLC 3
4. Based on Carol’s experiences caring for
her own Mom (right), and volunteer
work at an Assisted Living facility, Ask-
Carol! quickly became the most
respected Assisted Living placement
agency in the areas it serves.
(c) 2014 Ask-Carol Franchising LLC 4
5. The rapidly growing 85+ population, our
target group, will double by 20302 and
many of them will need care that they
cannot receive at home
(c) 2014 Ask-Carol Franchising LLC 5
6. One million seniors reside in 30,000
Assisted Living facilities3 generating
$37 billion of annual revenue for the
facilities – and a half million more
move in every year4
(c) 2014 Ask-Carol Franchising LLC 6
7. A healthier aging population creates a
greater need for Assisted Living rather
than vastly more expensive nursing
home care
(c) 2014 Ask-Carol Franchising LLC 7
8. We are contacted by adult children
under stress who for economic, social,
and/or family reasons cannot care for
their parents
(c) 2014 Ask-Carol Franchising LLC 8
9. Placing parents in Assisted Living is
usually a once in a lifetime experience
for which families are seldom prepared
(c) 2014 Ask-Carol Franchising LLC 9
10. Ask-Carol! guides families through
a highly emotional and confusing
process at no cost to the families
(c) 2014 Ask-Carol Franchising LLC 10
11. Our franchisees become Certified
Senior Advisors™, able to discuss a
wide range of senior issues with
our clients, assuring them of our
competence
(c) 2014 Ask-Carol Franchising LLC 11
12. We have great industry connections, totaling over a thousand facilities
(c) 2014 Ask-Carol Franchising LLC 12
13. We continue to add national and regional
referral agreements with major groups
and independent facilities to provide
families top-notch care and opportunities
for our franchisees
(c) 2014 Ask-Carol Franchising LLC 13
14. Most facilities have apartments to fill
well beyond the capability or budgets
of their marketing/sales programs
(c) 2014 Ask-Carol Franchising LLC 14
15. We are paid a substantial
fee by Assisted Living
facilities for each referral
that results in a placement
(c) 2014 Ask-Carol Franchising LLC 15
16. An Ask-Carol! franchise is a work-at-home
business with no formal education
requirements, inventory, technology to
learn, or paperwork load
(c) 2014 Ask-Carol Franchising LLC 16
17. Assisted Living placements
drive our business, rather than
low-value and time-consuming
home care and other services
(c) 2014 Ask-Carol Franchising LLC 17
18. We utilize web-based search initiatives
including Google, Facebook, Twitter,
YouTube, and LinkedIn to reach, educate,
and enroll clients, potential clients, and
to train our franchisees
(c) 2014 Ask-Carol Franchising LLC 18
19. We are developing a marketing
referral program with local rehab
facilities, hospitals, and social
workers, creating a speaker’s
bureau, and offering our service to
businesses as an employee benefit
(2014)
(c) 2014 Ask-Carol Franchising LLC 19
20. We are creating a nationwide group of
highly trained and motivated franchisees
who will match families with the
appropriate Assisted Living facilities
(c) 2014 Ask-Carol Franchising LLC 20
21. Individuals and couples who
want their own business with
an opportunity for significant
earnings, yet a low, quickly
recoverable investment…
(c) 2014 Ask-Carol Franchising LLC 21
22. Marketing directors of assisted
living facilities and nursing
homes who want to increase
their earnings capability and
leverage their contacts with
no more tours, home visits or
paperwork…
(c) 2014 Ask-Carol Franchising LLC 22
23. Working parents who want to
spend more time at home with
their children…
(c) 2014 Ask-Carol Franchising LLC 23
24. Those who have been
downsized or forced to take
early retirement, reducing
their income…
(c) 2014 Ask-Carol Franchising LLC 24
25. Social workers who want to
continue helping families, yet
increase their income potential
(c) 2014 Ask-Carol Franchising LLC 25
26. Our success starting and operating
an Assisted Living referral business
gives us the experience to teach our
franchisees the business and help
them succeed
(c) 2014 Ask-Carol Franchising LLC 26
27. Our outstanding reputation in the
assisted living industry helps open
doors for our franchisees
(c) 2014 Ask-Carol Franchising LLC 27
28. Our cross-territorial sales
program substantially increases
revenue opportunities and
encourages franchisees to work
together
(c) 2014 Ask-Carol Franchising LLC 28
29. The franchise entry cost is low
(under $85,000 working capital,
including franchise fee)
(c) 2014 Ask-Carol Franchising LLC 29
30. Single unit franchise fee: $49,500
Royalty: 10%
Territory: Typically 500,000 population, but may vary depending on
senior population of territory and number of assisted living facilities
Other types of franchises to be offered
◦ Multiple Unit Franchise (additional franchises $29,500 each)
◦ Area Manager Franchise (fee and territory not yet determined)
(c) 2014 Ask-Carol Franchising LLC 30
31. Our ground floor opportunity means
that top territories are available in
most states to those who join us soon
(c) 2014 Ask-Carol Franchising LLC 31
32. Carol Shockley, Founder and CEO
◦ Carol started Ask-Carol! in October, 2009, as a part-time business following the
placement of her own Mom in assisted living, and learning the complexities of
choosing and affording the right facility
◦ Much greater than expected success in the first year encouraged Carol to
expand to full-time in 2011 and consider significant expansion
(c) 2014 Ask-Carol Franchising LLC 32
33. Bill Shockley, CSA, COO
◦ Bill is an experienced former Fortune 500 senior marketing and sales executive
and successful start-up entrepreneur
◦ As an innovation consultant, Bill earned a strong reputation with many Fortune
100 companies
◦ In 2013 he became a Certified Senior Advisor (CSA) and joined Ask-Carol! to
create a franchising program scheduled for launch in early 2014
(c) 2014 Ask-Carol Franchising LLC 33
34. For more information or a brochure visit our website or contact us
www.ask-carol.com/franchises
Bill Shockley, CSA, Franchise Development Director
Ask-Carol Franchising LLC
788 Shrewsbury Avenue, Suite 2154
Tinton Falls, NJ 07724
732-200-1311
bshockley@ask-carol.biz
(c) 2014 Ask-Carol Franchising LLC 34
35. 1Ask-Carol!® is a registered trademark of Shockley Consulting LLC
d/b/a Ask-Carol, an affiliate of Ask-Carol Franchising LLC. Refer to
the Franchise Disclosure Document for full details
2U.S. Bureau of the Census. “Projections of the Population by Age
and Sex for the United States: 2010 to 2050 (NP2008-T12)”
3Small Business Development Clearing House, 2010, “Assisted Living
Facilities” by Jesse Ortiz
4Based on average length of stay in Assisted Living Facilities of 25
months cited by MetLife press release, “Long Term Care Costs Rise
Again”, 2011
(c) 2014 Ask-Carol Franchising LLC 35
