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≠Asiakas-
rajapinta Eturintama
EI
tykkimies
Paavilainen
~SA-INT
“Tee työtä,
jolla on tarkoitus.”
~VARUSMIES PAAVILAINEN, II/2002
“Kertoisiko joku sen
tarkoituksen?”
Sodan ajan johtamismalli
TIETO VALTA
TOTEUTUS
Tieto ja valta
samassa paikassa
Teollisen ajan johtamismalli
TIETO VALTA
TOTEUTUS
Tieto ja valta
samassa paikassa
Ehkä näistä
historiallisista syistä
liiketoimintaa verrataan
usein sotaan.
Liiketoiminta ei ole sotaa.
SOTAA
EI SOTAA
SOTAA
EI SOTAA
Mitä haittaa
sota-analogiasta on?
Sota on erittäin stressaavaa.
Jenkkisotilaista
kaksi kertaa
useampi kuoli
2009 siviilissä
oman käden
kautta kuin

sai surmansa
rintamalla.
Liike-elämässä ei taistella
itsenäisyyden tai

vapauden puolesta.
~SIMON SINEK
“When we work hard on
something we believe in,
it's called passion.
When we work hard on
something we don't
believe in, it's called
stress.”
Sota-analogia aktivoi
ihmisen “taistele tai pakene”
-refleksin.
Taistele tai pakene -refleksi
lisää stressiä.
Stressi lisää
kortisolin eritystä.
~WIKIPEDIA (KÄÄNNÖS OMA)
“Pitkäaikainen altistuminen kortisolille
vahingoittaa hippokampuksen soluja;
tämä johtaa heikentyneeseen
oppimiskykyyn. Lisäksi kortisoli
heikentää kykyä palauttaa mieleen jo
tallennettua tietoa.”
Nykyaikainen työ on
luovaa työtä.
Luovassa työssä on vaikea
menestyä, jos ei opi tai
hyödynnä jo opittua.
Luovan ajan (rikkinäinen) johtamismalli
TIETO
VALTA
Tieto ja valta
eri paikoissa
= ongelma
Luovan ajan oikea johtamismalli
TIETO
VISIO
VALTA
Tieto ja valta
samassa paikassa
Johdolla visio
siitä, mihin ollaan
menossa
~SIMON SINEK
“When we work hard on
something we believe in,
it's called passion.
When we work hard on
something we don't
believe in, it's called
stress.”
Miten voimme uskoa
työhömme, jos emme tiedä
miksi sitä tehdään?
1) laadi visio ja viesti se
2) luo toteutuksen edellytykset
3) pysy pois tieltä
Johtajan 3 tärkeintä tehtävää
Meidän pitää antaa

ihmisille mahdollisuus

tehdä työnsä hyvin.
Valta ei kuulu eturintamalle.
Mutta asiakasrajapinta
ei ole eturintama.
Mitä enemmän valtaa
asiakasrajapinnassa on,
sitä paremmin yritys
menestyy.
Jyri Paavilainen
Parempi tarina
parempitarina.com
@jpaavilainen
jyri@parempitarina.com

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Asiakasrajapinta ei ole eturintama