Asia Media provides transit advertising on over 1,500 buses reaching over 500,000 daily viewers. They have the largest transit TV network in Malaysia as recognized by the Malaysia Book of Records. The company provides targeted advertising and information programming to viewers in the Klang Valley and Johor Bahru regions, who are predominantly younger workers between 15-39 years old. Asia Media plans to expand its transit TV network to additional forms of transportation and broadcast nationally using digital multimedia broadcasting technology.

1. ASIA MEDIA SDN BHD 1 MALAYSIA TRANSIT-TV NETWORK

2. 2 WHO ARE WE

4. toover 500,000 viewers daily;

5. via1,500 buses using 3,175 LCD screens with audio systems;

6. within the market-centric hubs of Klang Valleyand Johor Bahruwith our strategic partners. We provide ‘one stop centre’ that caters for all advertisingand marketing needs. Services provided include consultation, conceptualization, design, pre and post- production.

8. 5 BUS ROUTE

9. 6 BUS ROUTE RapidKL bus network is divided into 6 main zones, namely: Area 1: Kuala Lumpur City Centre Area 2: Kepong, Selayang, batu Caves, Gombak, Sentul Area 3: WangsaMaju, Hulu Kelang, Keramat, Ampang, Pandan Area 4: Cheras, Hulu Langat, Kajang, Putrajaya, Serdang Area 5: Klang, Shah Alam Selatan, Subang Jaya, JalanKlang Lama, Puchong Area 6: Shah Alam Utara, Subang, Damansara, Petaling Jaya Utara, Bangsar The Causeway Link bus fleet operations in the Johor Bahru metropolitan area. In general, the network coverage is divided into 4 main areas, namely: Area 1: City Tram Area 2: Local – Bandaraya Johor Bahru Area 3: Local – Larkin Bus Terminal Area 4: JB - Singapore Nice and Plusliner Express fleets travel nationwide (intercity) within Peninsular Malaysia.

10. 7 RAPID KL ROUTE

11. 8 CAUSEWAY LINK ROUTE Singapore Route Buses: Local – Larkin Bus Terminal: Local – Bandaraya Johor Bahru:

12. 9 AUDIENCE REACH

13. 10 AUDIENCE REACH * TNS Report Dec 2006 ** Based On Ticket Sales

14. 11 AUDIENCE REACH Bus riders are spending more time out-of-home… Over 18%of the Klang Valley population are using Rapid K.L. bus service… …equivalent to 1.24 million unique riders

15. 12 AUDIENCE REACH …and the DAILY bus ridership is reaching 500,000! Monthly ridership is reaching 12 million! Source: RapidKL Sdn Bhd, bus ticket sales report, June 2009 Base: Those who recall seeing Transit TV (n=197) Base: Those who recall seeing Transit TV (n=197) Source: Nielsen, Transit TV Study, July 2009

16. 13 AUDIENCE DEMOGRHAPICS

17. 14 AUDIENCE DEMOGRAPHICS Research location: Asia Jaya Station, KL Sentral, KLCC Bus Hub, WangsaMaju Station, Subang Parade, Pasaramakota. Market center bus riders’ profile… Base: Those who recall seeing Transit TV (n=197) Source: Nielsen, Transit TV Study, July 2009

18. 15 AUDIENCE DEMOGRAPHICS 80% under age 39 Research location: Asia Jaya Station, KL Sentral, KLCC Bus Hub, WangsaMaju Station, Subang Parade, Pasaramakota. 25-39 (11%) 20% > age 40 20-24 (28%) They are skewed towards the YOUNGERage group… 40+ (20%) 15-19 (41%) Base: Those who recall seeing Transit TV (n=197) Source: Nielsen, Transit TV Study, July 2009

19. 16 AUDIENCE DEMOGRAPHICS Research location: Asia Jaya Station, KL Sentral, KLCC Bus Hub, WangsaMaju Station, Subang Parade, Pasaramakota. And they are more likely YOUNGER GENERATION & WORKING CLASS… Occupation Base: Those who recall seeing Transit TV (n=197) Source: Nielsen, Transit TV Study, July 2009

20. 17 AUDIENCE DEMOGRAPHICS Research location: Asia Jaya Station, KL Sentral, KLCC Bus Hub, WangsaMaju Station, Subang Parade, Pasaramakota. Average Monthly Individual Income Comparison Theirs earning are slightly more than national average… Base: Those who recall seeing Transit TV (n=197) Source: Nielsen, Transit TV Study, July 2009

21. 18 AUDIENCE DEMOGRAPHICS RAPID KL BUS PASSENGERS SURVEY Research location: PasarSeni Station Base: Those who recall seeing Transit TV (n=100) Source: AMTV Survey 2011

22. 19 AUDIENCE DEMOGRAPHICS RAPID KL BUS PASSENGERS SURVEY Research location: PasarSeni Station 55% 23% 5% 10% Base: Those who recall seeing Transit TV (n=100) Source: AMTV Survey 2011

23. 20 AUDIENCE DEMOGRAPHICS RAPID KL BUS PASSENGERS SURVEY Research location: PasarSeni Station Occupation Base: Those who recall seeing Transit TV (n=100) Source: AMTV Survey 2011

24. 21 TRAVELING PATTERN

25. 79% of bus riders make 2 or more trips per day… 22 Base: Those who recall seeing Transit TV (n=197) Source: Nielsen, Transit TV Study, July 2009

26. 71%ride the bus 5 or more days in a week… 23 71% Base: Those who recall seeing Transit TV (n=197) Source: Nielsen, Transit TV Study, July 2009

27. 60% spend 30 minutes or more in the bus… 24 Base: Those who recall seeing Transit TV (n=197) Source: Nielsen, Transit TV Study, July 2009

28. 25 RIDERS VIEWING HABITS

29. 26 Nielsen Transit TV Study finds that98% of bus riders are aware of Asia Media TV! Base: Those who recall seeing Transit TV (n=197) Source: Nielsen, Transit TV Study, July 2009

30. 27 76% bus riders liking Asia Media TV… “I won prizes by participating the SMS contest” “The programme is entertaining & relaxing” “I get new information” “I like to watch the funny advertisement” “Bus journey no longer boring!” Base: Those who recall seeing Transit TV (n=197) Source: Nielsen, Transit TV Study, July 2009

31. 28 87% recall seeing at least one of the ten video clips below… Base: Those who recall seeing Transit TV (n=197) Source: Nielsen, Transit TV Study, July 2009

32. 29 5%have participated in the contest shown in Asia Media TV… Base: Those who recall seeing Transit TV (n=197) Source: Nielsen, Transit TV Study, July 2009

33. 30 MEDIA PACKAGE

35. Arts & Entertainment

36. Documentary

37. Animation

39. 1 spot per hour.

40. 18 operation hours (06:00-24:00)

42. Screen resolution: 720 X 480

43. Video bit rate: minimum 2 Mbit/s

45. Schedule pattern: Sunday to Saturday.

47. Arts & Entertainment

48. Documentary

49. Animation

52. Sponsorships must be accompanied by a commercial spot.

53. Transnet® KL and JB programming is on weekly basis .

54. Schedule pattern: Sunday to Saturday.

55. Material cut-off day: Every Wednesday, before 3pm.

56. Production of introductory Tag is available upon request. (additional fees may apply)

58. Minimum rental: 3 months

59. Size: 19’ LCD screens

60. No. of buses: Min 20 buses

61. No. of screens: Min 40 screens

62. Coverage areas: Klang Valley and Johor Bahru

64. 35 MEDIA PACKAGE MOBILE PROMOTIONAL CAMPAIGN Target: Customer Feedback Product Respond Campaign Awareness Sampling / Promotion Package Specification: 2 times a week 2 locations / day (selected LRT station) Campaign duration: Min 2 weeks Interactive activity must be accompanied by a commercial spot. Vehicle wrap around fees will be charged accordingly. Fees varies depending on design and vehicle type.

65. 36 FUTURE EXPANSION

66. 37 FUTURE EXPANSION With the establishment of the live broadcast infrastructure, Asia Media is positioned to extend its Transit-TV network into Monorail, LRT, Taxis, MRT and Portable Media Player. Asia Media, will expand the Terrestrial - Digital Multimedia Broadcast network coverage nationwide to transform Malaysia into a world class city by 2020. Asia Media is adopting international broadcasting standard of Terrestrial-Digital Multimedia Broadcasting (“T-DMB”) in its infrastructure that is capable of delivering video, voice and multimedia over a high speed moving vehicles particularly in our Transit-TV network.

67. ASIA MEDIA SDN BHD(728838-H)No. 35-1, 1st Floor, Jalan Bandar 16,Pusat Bandar Puchong,47100 Puchong, Selangor DarulEhsan, Malaysia.Tel: 603-5882 7788 Fax: 603-5882 6622 Email: info@asiamedia.net.myWebsite: www.asiamedia.net.my 38 CONTACT US