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“Campbell’s Brews Up A Simple
Solution”
http://eatocracy.cnn.com/2013/09/05/campbells-keurig-
soup/?iref=allsearch
Asia Baez Professor Klinkowstein
• Consumers pressed for
time
• Campbells
collaborates with
Keurig
• No cross-
contamination of
flavors
Asia Baez Professor Klinkowstein
Students making food in
residence halls.
Asia Baez Professor Klinkowstein
Asia Baez Professor Klinkowstein
Asia Baez Professor Klinkowstein

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