2. Executive OverviewExecutive Overview
Incorporated in 2008 ScaleInch (formally known as Laa Interiors).
Core product Areas.
• Shop online
• Customized your Product
• Custom Furnish(End To End solutions)
ScaleInch Delivery Point
• Ahmadabad | Bangalore | Bhopal | Chandigarh | Chennai | Coimbatore | Faridabad |
Gandhinagar| Ghaziabad | Goa | Greater Noida | Gurgaon | Hyderabad | Jaipur | Kochi |
Kolkata | Mangalore | Mohali | Mumbai | Navi Mumbai | New Delhi | Noida | Panchkula |
Pune | Secunderabad | Surat | Thane | Thiruvananthapuram | Udupi | Vadodara | Vijayawada
| Visakhapatnam |
Team Strength.
• 35 Employees.
3. We Are ScaleInch
ScaleInch vision is to create outstanding consumer experiences
Vision
To Become Biggest Online Furniture store of India
Mission
Providing a delightful and memorable customer experience
Objective
"completely hassle free shopping experience with best prices in India"
Target
1 sales in every Minute.
5. Founder
Naushad Shaffi( Founder and CEO)
14 years experience in the claims industry
Director of Operations – Laa Builders l Laa Interiors l Scale inch l service joy l
6. SI SEGMENT
NEW LIVING DINING BEDROOM STUDY DECOR KITCHEN OUTDOOR CUSTOM
NEW
LIVING ROOM FURNITURE
DINING ROOM FURNITURE
BEDROOM FURNITURE
WARDROBES
CHEST OF DRAWERS
TV UNITS
DRESSING TABLE
BAR UNITS & STOOLS
CROCERY UNITS
COFFEE TABLES
BEST SELLERS
LIVING ROOM
BEDROOM
DECOR
DINING ROOM
STUDY
7. SI SEGMENT
NEW LIVING DINING BEDROOM STUDY DECOR KITCHEN OUTDOOR CUSTOM
LIVING
SOFAS
ONE SEATER
TWO SEATER
THREE SEATER
L SHAPED SOFA SETS
WOODEN SOFAS
RECLINERS
ACCENT CHAIRS
SOFA CUM BEDS
FABRIC SOFA SETS
TABLES
NESTED TABLES
COFFEE TABLES
SIDE TABLES
CENTER TABLES
STORAGE & ACCESSORIES
CORNER STORAGE
ENTRYWAY SETS
BOOK SHELVES
WALL SHELVES
SHOE RACKS
CHEST OF DRAWERS
TV UNITS
8. SI SEGMENT
NEW LIVING DINING BEDROOM STUDY DECOR KITCHEN OUTDOOR CUSTOM
DINING
DINING
DINING TABLE & SETS
2 & 3 SEATER
4 SEATER DINING
6 SEATER DINING
8 SEATER DINING
DINING TABLES
CHAIRS
DINING CHAIRS
BAR STOOLS
KIDS CHAIRS &
STOOLS
STORAGE & ACCESSORIES
CROCERY UNITS
BAR CABINESTS & TABLES
CABINESTS & SIDEBAORD
9. SI SEGMENT
NEW LIVING DINING BEDROOM STUDY DECOR KITCHEN OUTDOOR CUSTOM
BEDROOM
BEDS
BEDROOM SETS
BEDS WITH STORAGE
BEDS WITH WITHOUT
STORAGE
SINGLE BED
DOUBLE BED
QUEEN SIZE BEDS
KING SIZE BEDS
KIDS BEDS
STORAGE & ACCESSORIES
BLANKET BOX
BEDSIDE TABLES
WARDROBES
DRESSERS & MIRRORS
KIDS STORAGE
10. SI SEGMENT
NEW LIVING DINING BEDROOM STUDY DECOR KITCHEN OUTDOOR CUSTOM
STUDY
TABLES
STUDY TABLES
COMPUTER/LAPTOP TABLES
KIDS STUDY TABLES
STUDY SETS
OFFICE TABLES
CHAIRS
OFFICE CHAIRS
STUDY CHAIRS
11. SI SEGMENT
NEW LIVING DINING BEDROOM STUDY DECOR KITCHEN OUTDOOR CUSTOM
DECOR
BED & BATH LINEN
BED COVERS
BED SHEETS
QUILTS DOHARS
PILLOWS
DUVETS
MATTRESS PROTECTORS
BATH LINEN
HOME LINEN
CUSHION COVERS & CUSHIONS
TABLE RUNNERS
CHAIR PADS
TABLE MATS
12. SI SEGMENT
NEW LIVING DINING BEDROOM STUDY DECOR KITCHEN OUTDOOR CUSTOM
DECOR
CARPETS & RUGS
ALL CARPET
STANDARD
TRANDITIONAL PATTERN
CONTEMPORARY CARPETS
SUPER SHAGGY
DOOR MATS
LIGHTING
TABLE LAMPS
FLOOR LAMPS
WALL & CEILING LAMPS
BEDSIDE
13. SI SEGMENT
NEW LIVING DINING BEDROOM STUDY DECOR KITCHEN OUTDOOR CUSTOM
KITCHEN
ALL KITCHEN
L-SHAPED KITCHEN
U-SHAPED KITCHEN
PARALLEL KITCHEN
ISLAND KITCHEN
PENINSULAR KITCHEN
STRAIGHT KITCHEN
ALL KITCHEN SETS
14. SI SEGMENT
NEW LIVING DINING BEDROOM STUDY DECOR KITCHEN OUTDOOR CUSTOM
OUTDOOR
OUTDOOR
BALCONY CHAIRS
CHAIRS
15. SI SEGMENT
NEW LIVING DINING BEDROOM STUDY DECOR KITCHEN OUTDOOR CUSTOM
CUSTOM
CUSTOM
CUSTOMIZED YOUR KITCHEN
CUSTOMIZED YOUR WARDROBES
FURNISH YOUR HOME ( END TO END SOLUTIONS)
RESTARURANT
HOSPITAL
OFFICE
RETAILER
EDUCATION
16. SI KEY.
Home Page Product Catalog Product With Information
Account Control Panel For
User.
Admin dashboard Search
Advance Search Add To Compare Wish list
Customize Now Emi calculator Buy Now
Add to cart Check out Reviews
Shipping Order on a call Custom
Social Media Integration Newsletters All Static Pages
17. Why Scaleinch?
Free Design consultation.
30 Days Hassle Free
Return Policy.
Custom Made Furniture.
Furnish Your Home
Interest Free EMI
Low Rates Original
Product
Compare Options
Up to 7 Years of
Warranty
Self owned Delivery
Cash On Delivery
Available
Free Home Delivery
User Friendly shop
Secured Payment
Order placement on call
Faster Delivery Process
19. USER MODULES.
User
Guest Registered User
ManuallyUsing social media
This Is A Section Where Customer Will Be Able To Register To The Site As Member, Once Customer
Shows Interest And Want To Get An Account Then He Will Be Taken To A Page Where He Will Be
Asked To Submit A Form That Would Have Various Fields For The Customer To Enter Their Personal
Details Creating A Profile Of Their Own. They Will Be Able To Submit Cache At The Time Of
Registration. This Customer Will Be Automatically Be Assigned The Account Manager Role For This
Particular Account.
20. USER MODULES.
Existing customer
• After the account is activated the customer will be able to perform the following
basic tasks in account setting.
• Customers would be able to login.
• Customers would be able to view their account after successful login.
• Customer would be able to add/edit/delete all their details
• Customers would be able to request for their user name incase they forgets their
user login details or password(details will be mailed to the customer)
• Customers would be able to change the password(login details will be mailed to
the customer)
21. USER MODULES.
Function of customers
• Customers will have the ability to customized their products by submitting the information
on the website.
• Customers can view the product posted by the admin on the website.
• Customers will be able to submit their reviews on the products listed on the website
• Customers will be able to place orders on the website
• Customer will able to compare their shortlisted product.
• Customer will able to save their shortlisted product in their wish list account.
• Customers will be able to use the facility of shopping cart on the website.
• Customers will be able to make payments for their orders by using integrated payment
gateway.
22. USER MODULES.
• Customers will be able to go for the EMI option offered by all major banks and Bajaj.
• Customers will be able to view the shipping details on the website
• Customers will be able to provide delivery location for each order made on the site.
• Customers will be able to receive an Email/Sms for confirmation after order placed on the
site.
• Customers will be able to receive an Email for confirmation after an order placed on the
website
• Customers will be able to receive newsletter after submitting their name and email id on the
site and this section will be managed by admin.
• Customers will be able to see their order history
•Customers will be able to share the product link of the website on the social networking
website like faceook l twitter l etc
23. USER MODULES.
My Details
• Customers can change any information anytime
My orders
• Customers can check status of their instant orders
• Customers can review active orders
Payments
• Customers can view all their old payment transactions
• Customers can make payment for the new orders
Search
• Customers will also be able to easily search for products by using different keywords like
listing name, category, product name etc and will be able to refine their results by using
such as price etc. On the website. They will be able to view list of content that match to
their searched criteria
24. USER MODULES.
•
Advance Search
In this section customers will be able to customize the search based on their choice.
Customers will be able to select preference and will be able to view the list that matches
with their searched criteria
Products
• Products will also be sorted according to the categories and sub categories. Once a
category is selected all the products will come out listed along with the images and other
necessary details. If a customer clicks on the products he/she will be taken to a page
where the complete details about the product is listed. They can view different images of
the particular product, read specifications about it and can add that product to the shopping
cart. Admin will be able to manage this section from the backend
Product Catalog.
• The site will have the following categories and sub categories listed which will be
modifiable from the backend.
25. USER MODULES.
• Product image
• Price
• Add to cart
• Customize it
• Add to wish list
product information
Products page will carry information about the product being displayed. The page will carry:
• Product information
• Product images product price
• View full size
• Zoom
• Add to cart
• Add to wish list
• Add to compare
• EMI
• Estimated delivery date
• Specification like overview l properties l warranty l care instruction l review l returns policy
• Ratings
26. USER MODULES.
Customize
In this section customers will be able to make their customization on the listed products by
submitting their information on the website
Events.
In this section customers will be able to view the various events details posted by the admin
on the website. Admin can manage this section from the backend.
Review
In this section customers can submit their reviews on the website. Admin can manage this
section from the backend
Shopping cart
The shopping cart will allow the customers to manage their shopping in an easy and
convenient way. The shopping cart will carry the following features:
27. USER MODULES.
• Customers can view their order history and order Statuses
• All orders will be stored in the database for fast and efficient Retrieval
• Temporary shopping cart for guest and permanent shopping cart for customers
• Foreseen Checkout Procedure
• Add/Update carts in real Time
• Shipping options
• Full product stock control
• Bulk Product Addition/Modifying
• Enabling/disabling products and categories with one click
• Mini Cart presence on all pages
28. USER MODULES.
• Payment options
• Shipping and billing address
• Recalculate the total value
Checkout
Checkout will allow the customers to carry the following features
• Login/register
• Choose delivery options
• Order summary
• Enter billing and payment details
• Select shipping options
• Complete order
29. USER MODULES.
Shipping
• Customers will be able to view shipping prices for their purchased products on the website.
shipping will be according to zip code address of the customers. after payment paid by the
customers, admin will be able to ship the products to the customers. website will be integrated to
the shipping gateway provided by the EBS. Admin will be able to manage this section from the
backend
Payment Gateway
• Customers will be able to make payments for the purchased on the website by using integrated
payment gateway given by the EBS. admin will be able to manage the section from the Backend
Social Media Integration
• The website is integrated with various social networking like Face Book, twitter etc. customers
can only share the link of the website on there social networking walls
30. USER MODULES.
Newsletter
•Customers will be able to subscribe for the newsletter on the website by submitting email id and
name on the website. this section will be managed by admin from the Backend
Email Notifications
•Customers will receive a notification after registration
•customers will receive notification after newsletter subscription
•customers will receive a notification after confirmation of order
•customers will receive a notification after payment
31. ADMINISTRATIVE MODULES.
Administrative Panel
The back of the website be power packed with an administrative panel to manage the updation of
data at the front as well as back end. Following are the key functionalities
• Customer management
• Product management
• General management
• Order management
• Content management
• Reports management
32. ADMINISTRATIVE MODULES.
Customers Management
• Admin will be able to manage the customers of the site.
• Admin will be able to add/delete customers of the site
• Admin will be able to approve/reject the registration of the customers
• Admin will be able to view the list of customers of the site.
• Admin will be able to search the list of all customers of the site
• Admin will be able to activate or deactivate the customers of the site
Product Management
•Admin will be able to manage the categories and sub categories of the product on the site
•Admin will be able to add/edit/delete the categories and the sub categories of products of the site.
•Admin will be able to activate/deactivate the categories and sub categories of product of the site
33. ADMINISTRATIVE MODULES.
Product Management
•Admin will be able to manage the categories and sub categories of the product on the site
•Admin will be able to add/edit/delete the categories and the sub categories of products of the
site.
•Admin will be able to activate/deactivate the categories and sub categories of product of the site
Manage Inventory
Order Management
•Admin can manage the orders received by the site
•Admin can add/Delete the orders received by the site
•Admin can view the list of all orders received by the site
•Admin can search the orders received by the site
the customers will get notified VIA email/sms once order is confirmed with all the relevant details
of the products purchased in that order.
General Management
•Manage shipping
•Manage reviews
34. ADMINISTRATIVE MODULES.
Content management.
Admin will be able to add/delete text/images/videos of the items on the site. The admin will be
provided a rich interface editor which will enable him to create as many pages as required. Admin
will be able to add text, images, links etc to the pages and those pages can be linked to any pages
on the same site
•Reports management.
•Admin will be able to generate reports in a printable format for the following.
•List of customers
•Payment reports
•Sales report
•Inventory report.
•Requested form report
•The admin will be able to apply filter data wise, name wise etc
•The admin will be able to exports the reports in other formats like excel,csv etc
35. KEY SUCCESS FACTOR
KEY SUCCESS FACTORS:-
•Own manufacturing units in jodhpur and Bangalore
•Vendor Platform in a larger scale.
•All furniture product made of plywood with the best price
• End to End solutions for complete interiors.
•Customize your any order in a Min.
•Cash on delivery option on all product
•Customer orientation
•Experience of e-commerce industry
36. KEY SUCCESS FACTOR
KEY SUCCESS FACTORS:-
•Own manufacturing units in jodhpur and Bangalore
•Vendor Platform in a larger scale.
•All furniture product made of plywood with the best price
• End to End solutions for complete interiors.
•Customize your any order in a Min.
•Cash on delivery option on all product
•Customer orientation
•Experience of e-commerce industry
38. PRICE AND PROMOTION
PRICE
Offers and Discount
E-wallet
E-gift Vouchers
Part Payment
PROMOTION:- ADVERTISING
Online Marketing
Media
Word of Mouth
SUGGESTED:-
Sponsorship
E-wallet promotion
Themes of advertisements
Concentrating on different services
39. Strategic Objective:- "Scale Inch" aim to become the largest online furniture retailer of India.
Scale inch wants to be present across all categories. Our target is not just those who shop
online. who want to highlight the convince of e-commerce to traditional offline shoppers and,
thus, help grow the Market."
Financial Objective:Financial Objective:
ScaleInch:- Long Term Objectives
1 Billion revenue
Diversify product
portfolio into furniture,
End to end solutions,
etc
5 Billion revenues
Aggressive
Acquisitions
strong supply chain
Largest Online
furniture Retailer In
India
Enter global markets
50 Billion Revenues
2016
2020
2017
