- Words in Color was created by Caleb Gattegno in 1957 to address illiteracy problems in Ethiopia using an approach based on human learning abilities and the nature of reading.
- It recognizes the inherent powers learners possess, like perception, intuition and creativity, and aims exercises at reactivating these powers rather than relying on memorization.
- Reading is presented as a challenge through games to motivate intrinsic motivation rather than external incentives. Comprehension and the spoken language provide the basis for reading.