The first global art platform on blobchain technology. The ARTEX Project creates a new history of pieces of art based on Blockchain Technology The project creators intend to resolve the main problem of art market – creating together with ART community leaders a unified open register of pieces of art (based on Blockchain* Technology), which will show all the information about transactions, exhibitions, publications and so on (provenance**). Anyone willing to buy a piece of art will be able to receive, with the help of a simple mobile application, a reliable information about the author, owner, and the gallery manager, to learn the price index and location of the piece of art. This will make art market transparent and clear, thus opening one of the best methods of risk diversification to the younger generation of investors. https://artex.global

1. ТЕКУЩАЯ СИТУАЦИЯ
1
THE FIRST GLOBAL PLATFORM
OF THE ART AND LUXURY OBJECTS
ON THE BLOCKCHAIN TECHNOLOGY
http://artex.global

2. A R T P R O V E N A N C E B L O C K C H A I N 2
WHO WE ARE
From the 2002
on the photo
market
More than 100 exhibitions
and festivals were organized
with the total attendance
of more than 80 000 people
Total audience of the current
projects is more than 1 mln
people monthly
(rosphoto.com, 35photo.ru,
club.foto.ru)
800K subscribers
in the database
One of the biggest photo awards
in the world, 35awards.com
(75 000 participants,
more than 200 000 uploads)

3. A R T P R O V E N A N C E B L O C K C H A I N 3
THE MARKET SIZE
Our project solves the main market problems and we are the first on the market, so our goal is to obtain
35–60% of all deals. Besides of that, after this problem will be solved, the market itself will be able to get
the huge income of the new investors.
THE ART OBJECTS THE PHOTOGRAPHY
FROM $45 BLN TO $57 BLN PER ANNUM
FROM $1.2 BLN TO $1.5 BLN PER ANNUM
$0.5 BLN PER ANNUM
5000 auction houses
4000 art dealers
7000 small players
(galleries, brokers, agents etc.)
THE CURRENT PRINTED
PHOTOS MARKET
THE LIMITED CIRCULATION
AUTHOR’S PHOTOBOOKS MARKET

4. A R T P R O V E N A N C E B L O C K C H A I N 4
THE INVESTMENT ATTRACTIVENESS
Leading analytics and market
experts as well as the results
of the different research
(i.e. Delloitte) confirm the
necessity of the implementation
of the decentralized data system
for the ART-market information
which will make it more clear for
the new investors and attract the
new cash flow.
600
$million
400
200
2004
30М 48М
125М
505М
2007 2010 2013 2016

5. A R T P R O V E N A N C E B L O C K C H A I N 5
THE CURRENT SITUATION
There are hundreds of different players in the
photography market (galleries, auctions, online-
exchanges, photo labs) which promote the limited
circulation.
Such peculiarity leads to the clients and investors
distrust, especially among those who is familiar
with the numbers and want to get the investment
guarantees.
Our task
To create the single decentralized all digital photos
and their physical copies registry.

6. A R T P R O V E N A N C E B L O C K C H A I N 6
PROBLEMS
The half of the art-
market is the “grey” zone
which is not under any
kind of control.
There is no single and
open transaction history
of the art objects’ origin.
There is no methods
of protection from the
replication of the digital
images (uniqueness).
There is no possibility of
the simple identification of
the owner of property and
copyright.

7. A R T P R O V E N A N C E B L O C K C H A I N 7
THE SOLUTION
The tracking of the history
of all the deals with the art
objects. The provenance*
is now in the convenient
and simple way excluding
any fake.
The protection of the property
rights and copyrights.
Photographers now can upload
their pictures in the Artex and
determine by their selves the
number of copies. Galleries and
investors receive the guarantee
of the limited circulation.
The simple and convenient
interface to get the
comprehensive information
about every art object.
* Provenance (FR. provenance — origin, source) — the history of ownership of artwork, an antique and its origin.
The provenance can significantly increase the price of an artwork or an antique.

8. A R T P R O V E N A N C E B L O C K C H A I N 8
THE INTERFACE
Artist:
Tretyakov Gallery
Ivan
Shishkin
Konstantin
Savitskiy
Ivan Ivanovich Shishkin (1832–1898)
the Russian landscape-painter, painter stainer,
drawer and aquafortist printmaker. The
representative of the Dusseldorf art school.
Konstantin Apollonovich Savitskiy
(May, 25, 1844 Taganrog – January, 31, 1905 Penza)
the Russian genre painter, academician, the acting
member of the Emperor Arts Academy…
$ ~250,000 +10.4 %

9. THE TECHNOLOGIES
A R T P R O V E N A N C E B L O C K C H A I N 9
With the blockchain technologies it is now possible to create the
decentralized, open and unchangeable database where all the art
objects’ provenance will be stored.
Besides of that, using our experience and with the image recognition
and machine learning technologies, the convenient and accessible
interface for the gallerists, painters, collectors and investors
will be created.

10. A R T P R O V E N A N C E B L O C K C H A I N 1 0
HOW IT WORKS
PHOTO > THE ART OBJECT
The photograph
The photo
is printed
in the lab
Buyer
buys token
Token distribution
(right to print)
Uploads
the digital
original
Copyrights
are fixed The expert
community
rates the photo
ART PICTURE.
THE ART OBJECT.

11. A R T P R O V E N A N C E B L O C K C H A I N 1 1
THE GALLERY
The picture
owner
The picture
becomes
a property
Buyer purchases
the picture
Comes to the
verified gallery
The checked
image goes
to sale
The image goes through
the attribution by
the experts
ALL ACTIONS ARE RECORDED
IN THE BLOCKCHAIN
OPEN DECENTRALIZED
PROVENANCE

12. A R T P R O V E N A N C E B L O C K C H A I N 1 2
THE READY MECHANICS
SOLVES THE MAIN PROBLEM – THE ABSENCE OF THE
TRANSPARENCY AND THE SINGLE ART OBJECTS DATABASE WITH
THE SIMPLE ACCESS FOR THE ALL MARKET PARTICIPANTS.
OUR TASK IS TO UNITE THE WHOLE MARKET AND CREATE
THE DECENTRALIZED ART OBJECTS IDENTIFICATION AND
CHECK SYSTEM BASED ON THE BLOCKCHAIN TECHNOLOGY.
On the present day there are a number of different organizations in the world which
provide the evaluation and attribution of the different art objects where stand-alone
organizations and/or closed local communities (i.e. for the geographic principle) act
as experts

13. A R T P R O V E N A N C E B L O C K C H A I N 1 3
THE CURRENT PLAYERS ON THE ART MARKET
THERE ARE SOME PROJECTS ORIENTED TO THE DIFFERENT CONTENT
CREATORS’ COPYRIGHT PROTECTION
SUCH PROJECTS SOLVES THE COPYRIGHT PROBLEMS OF THE DESIGNERS,
PHOTOGRAPHERS, JOURNALISTS AND PAINTERS WHO GENERATE
AND DISTRIBUTE THEIR OWN DIGITAL CONTENT.
www.ascribe.io www.mediachain.io
MAIN DRAWBACK –
NO SOLUTION FOR THE PROBLEM OF THE
SINGLE ATTRIBUTION AND PROVENANCE

14. A R T P R O V E N A N C E B L O C K C H A I N 1 4
THE MARKETS FOR THE IMPLEMENTATION
PHOTO MARKET
ANTIQUES
PAINTING
COINS
CARS
GEMS

15. A R T P R O V E N A N C E B L O C K C H A I N 1 5
THE TOKEN IN THE SYSTEM
IN THE ARTEX ECOSYSTEM THE ARTCOIN IS THE MAIN
CIRCULATING MEDIUM, AND WITH IT IS POSSIBLE TO:
THE ARTCOIN CIRCULATES INSIDE THE SYSTEM
RUN THE
MODERATION
OF THE PIC
PAY THE
EXPERTS’
WORK
EVALUATE THE
PHOTO PRICE
ISSUE THE
PHOTO TOKEN
VERIFY
THE LAB
VERIFY
THE
GALLERY
PAY THE
ESCROW
SERVICE
PAY THE LAB
SERVICES
ISSUE THE
PAINTING
TOKEN

16. A R T P R O V E N A N C E B L O C K C H A I N 1 6
THE CRYPTOECONOMY
ETHERIUM BASED
PRE ICO
$500.000
1$=13 ARTCOIN
BONUS 30%
ICO:
OKTOBER
2017
PRELIMINARY
The tokens are sold by the price fixed in USD
1ICO
1$=10 ARTCOIN
MIN $5.000.000
MAX $15.000.000

17. A R T P R O V E N A N C E B L O C K C H A I N 1 7
THE INVESTMENTSPriceArtCoin
Paris Photo AIPAD Show ART Basel Retro cars
and others
$ 5M $ 6M $ 12M
$ 8M $ 15M

18. A R T P R O V E N A N C E B L O C K C H A I N 1 8
THE TEAM
VALERIY
KOCHERGIN
ANNA
SHVETS
DINA
GURARIY
MARK
COBERT
VLADIMIR
PLUZHNIKOV
VLADIMIR
POVSHENKO
EVGENIY
GALIAKHMETOV
CTO, co-founder
ART-manager & PR ART-banking ART-manager Developer
CEO, co-founder CFO, co-founder

19. A R T P R O V E N A N C E B L O C K C H A I N 1 9
ARTEX
The platform that creates
the new art and luxury
objects’ history making
the market transparent
and open.
http://artex.global
info@artex.global
The Artex smart-contract