The document proposes a marketplace app called ZONEZ that connects artists directly with fans and local communities. It aims to address challenges independent artists face in participating in the music, art and fashion industries. The app would use geolocation, RFID and QR scanning to help fans discover and purchase from artists at curated local events. It would also provide analytics tools to help local organizations host these events. The team believes this artist-first approach gives them a competitive advantage over existing platforms that do not prioritize the needs of independent creators.

1. ZONEZ
A Woodstock on Every Block
Coachella on Every Corner

2. PROBLEM:
• While fashion apparel industry in US is $200 billion, live music
industry $10 billion and art dealer industry $9 billion, LESS THAN
1% of independent artists are able to participate in majority of
profits
• Creative artists such as musicians, painters, & fashion designers do
not have opportunity to present their works to public in prime, high
foot traffic real estate locations (ex. Bloomingdales, SF Museum of
Modern Art, Fillmore Music Hall) and generally do not like dealing
with business/marketing as opposed to actually creating art
• City Economic Development Agencies and Business Improvement
Districts (BID) in secondary/tertiary markets face challenges in
managing data and how it relates to stimulating local retail
economic ZONES and tourism

3. SOLUTION:
• Hybrid online/offline marketplace app based on “Artwalk” model and
fashion retail "pop-up" fashion trend where THOUSANDS of people
attend local events despite having NO major marquee name performer or
brand making it easier for artists to do nationwide tours
• Back-end of app functions as user friendly, all-in-one CRM/marketing
solution for artists which will feature Blockchain, Geo Mapping/RFID and
QR code scanning capabilities making it easier to follow up with fans who
have discovered them and increase sales
• User friendly, data analytics app for local economic development
agencies and BIDS to leverage IoT demographic data in determining ideal
locations and best days/times to hold street festivals

4. MARKET VALIDATION:
30,000
Monthly Visitors Oakland
First Friday Artwalk
"What keeps me up at night is staying on top
of data, spending patterns and cultural
experiences that grows the community"
- Santa Clarita Economic
Development Business Associate
"If there was something that would help
manage data such as unemployment rate,
new businesses and labor participation
better and how it translated into real jobs
would be helpful"
– Los Angeles Economic Development
Business Team
25,000
Monthly Visitors
L.A. Artwalk
20,000
Monthly Visitors Las Vegas
First Friday Artwalk

5. MARKET SIZE (US)
288,000
.
273,000
# of Musicians &
Composers# of Painters, Sculptors &
Craft Artists
Source: Princeton Center for Arts and Cultural Policy Studies / U.S. Economic Development Administration
/ Economic Development Directory / Bureau of Labor Statistics / International Downtown Association
2,065
# of Economic Development Agencies /
Groups
19,230
# of Fashion Designers
1,500
# of Business Improvement Districts
(BID)
???
(Note: No conclusive data available but this
demographic needs to be mentioned as
recent EDM and DJ equipment sales indicate
over 1 million)
# of DJs

6. PRODUCT
Multi-platform marketplace app that utilizes IoT open data to work with Economic Development agencies/BIDs to find
ideal locations and times to hold events while simultaneously using geo-mapping RFID technology/QR scanning to make
it easy for fans to connect and purchase from artists. Back end will also serve as CRM/sales analytics tool for artists

7. BUSINESS MODEL
$2.84 billion
580,230
ETSY / APPLE AFFILIATE
COMMISSION 4-7%
PREMIUM SUBSCRIPTION
CRM/BUSINESS SERVICES
(Freemium $0 / Mid $29 /
Premium $99 monthly)
Total # of artists, musicians,
fashion designers (NOT DJ)
Assuming 5% (29,011) of total market
subscribes at $29 & 5% at $99
$34,465,068
$2,872,089 per month
Premium
+
$6,962,640
$580,220 per month
Mid
Etsy 2016 annual sales which also correlates to
about 1% of total fashion retail $200bn market
$113,600,000
Assuming lower 4%
affiliate commission
+

8. COMPETITION
• LiveNation
• Major retail stores like Bloomingdales, Forever 21, Urban Outfitters
• Local clubs, bars and general nightlife entertainment
• Pre-existing Artwalks and similar outdoor events
• Art Galleries
• Mail Chimp
• SalesForce

9. COMPETITIVE ADVANTAGES
• We are focused on the ARTIST first and foremost.
• Being musicians and artists ourselves, credibility is important so our
company DNA is to continuously support the independent artist
which will translate to more artist adoption.
• We succeed ONLY if the artist succeeds and this is evident in our
monetization model
• First to market Blue Ocean Strategy

10. TEAM
Cyrus Julian
CEO/Founder
SF native, hippie
without the hair
20 years commercial &
residential finance and sales
in CA, HI and Tokyo
Guitar player & drummer
Daniel Aguilar
Head of Artist Relations
UC Berkeley Graduate in
Anthropology
Drummer and guitar
Has opened for major
acts such as Lynryd Skynyrd,
Joe Cocker, English Beat
& Cyndi Lauper
Azsa West
Creative Director/Branding
Wieden + Kennedy in
Portland, NY, Berlin &
Tokyo
California College of the Arts
Graduate
Singer, painter, fashion
designer, keyboard
Alvin Ceballos
Chief Technology Officer
15 years Software Design
Engineer/QA
Extensive knowledge of
financial and marketplace
platforms
Bachelor of Science, CS
Magna Cum Laude