The document provides recommendations to improve various aspects of Cooke Art Gallery's business. It suggests implementing an online store on a new website to increase the international customer base. It also recommends conducting more in-depth market research to better understand customer demand and cater to non-buyers. Further, it advises expanding programming during slow seasons through community workshops and discussions. Finally, the document stresses the need for accurate financial records, graphs, and accounting assistance to improve financial decision making.

1. Cooke Art Gallery
Business Plan 2
Recommendations for Improvement
Group 22Group 22
Sean Goodall, Adrien Grelon, Elisabeth Piccolo, Antoine Masse, Dimitri BonnisSean Goodall, Adrien Grelon, Elisabeth Piccolo, Antoine Masse, Dimitri Bonnis

2. Overview
SpecialSpecial
CommissionCommission
Limited MarketLimited Market
New WebsiteNew Website
and “e-Store”and “e-Store”
ImprovedImproved
MarketMarket
ResearchResearch
Dealing withDealing with
the Off-Seasonthe Off-Season
IntroductionIntroduction
ofof
Art WorkshopsArt Workshops
and Discussionsand Discussions
AnalysisAnalysis AnalysisAnalysisAnalysisAnalysis
SuggestionSuggestion SuggestionSuggestionSuggestionSuggestion
FinancialFinancial
ClarityClarity
ImprovedImproved
FinanceFinance
SystemsSystems
AnalysisAnalysis
SuggestionSuggestion

3. Analysis
Website
Website
• Limited international customer base
• Currently, deliveries are only made on
“special request,” imposing heavy fees on
clients

4. Website and “e-store”
• implement the e-store on the website
• have an employee to manage the website and shipping
• hire a third party shipping company such a Fedex
• 1 takeaway: By selling online, Cooke Galley would be increasing their
potential customer base enormously, for not much effort

5. Analysis
Market Research
Market Research
• Previously based on broad statistics
• No focus on consumer demand
• No research into other galleries/new
products

6. Market Analysis
• Determine who is NOT buying their products, explore how the gallery
can cater to them
• Customer survey - demographics, age, gender, overall impression of
gallery and it’s products
• Market Research:
• Market Growth Rate
• Market Profitability
• Market Trends
• Key takeaway: An increase in market research will reduce the risk of
introducing a new line up that proved to be a flop

7. Analysis
Off-Season
Off-Season
• Weaknesses - slow season
• Two primary client bases
• Solution = expand client base

8. Dealing with the
Off-Season
Off-Season
• Community workshops for all ages.
• Art discussion groups
• Key Takeaway: The gallery should be less
dependent on tourists and strengthen
community relations.

9. Analysis -
Lack of Financial Data
Lack of Financial Data
• Lack of accurate financial data
• No detail as to what “purchase” is
• No interest rate
• Almost half of the costs are variable

10. Financial Records
• Recommendations:
• Hire an accountant
• Accurate graphs
• Accurate data (interest rates, explanations etc.
• Key Takeaway: Understanding the flow of the money will help the
Gallery focus in on where costs can be cut to maximize profits.

11. How you can implement this
tomorrow...
• Hire a website designer
• Begin surveying customers
• Look for a caterer for the
discussions/workshops
• Find an experienced accounting