This annual report from Alternative for Rural Movement (ARM) summarizes their activities in 2011-12. Key points include: - ARM has expanded its work in empowering women and children, promoting health, and addressing issues like child labor and trafficking in Balasore district of Odisha. - They manage a model hospital that sees 30,000 patients annually, including 280 childbirths. - Their agriculture projects have increased yields and promoted organic farming, benefiting many families. - Programs promoted women's empowerment through self-help groups and legal training, and established a child helpline. - A school provides education to neglected rural children through a focus on practical skills.

1. ANNUAL REPORT 2011-12
Inclusive growth
ARM Annual Report 2011-12

2. From the Chairperson Column...
SCALING UP INCLUSIVE AND GREEN PRODUCTIVITY
Alternative for rural movement (ARM) has transformed in to a movement in Balasore district
and Odisha State in the recent years. The volume of development efforts are not the only criteria
but of mind to include the concerns that are interwoven and impede scale up.
As an organisation being dedicated to the cause of women and children welfare, it has empha-
sized on women empowerment, maternal and child health, child labour, girl trafficking and es-
tablished a child help line for arresting child abuse. Women's collectives inform of SHGs have
taken a tough local stand to prevent such negations to happen thus ensuring a safe & secured
rurality. Project support from esteemed ACA,Denmark, NABARD, Japan Consulate, MISEREOR,
NRHM, Blue Door Foundation ,Give India ,Childline India Foundation ,Department of Agriculture,
Govt. of Odisha, GlobeMed, Global Giving Foundation and Meheta Family Foundation, are praise
worthy in this regard.
Observing the precarious referral services and health drives of the State department, ARM
has accepted the challenge of managing a model hospital under NRHM in a remote rural set up
which has been a huge success in terms of users turn up cum maternity referral point. A ne-
glected campus before hand has changes to a hube of around 30000 patients per year having
280 maternity cases.
Every effort is put to address that primary sector of rural economy i.e. agriculture through
a green and productive drive under the active co-operation of NABARD, Bhubaneswar. The intro-
duction of new varieties, practices, increase in yield and organic farming are high lights of the
project benefiting the large chunk of our target groups. Details would unfold in the pages ahead.
I do thank one and all who have come forward to make this scaling up a success through
an inclusive and green approach altogether.
Thanks
Sumati Raj
ARM Annual Report 2011-12
2222

3. Coordinating Member’s
FARMERS’ FOCUS ON FARM
About 80% of our population leave in villages out of which over 50% are below poverty line. The kingpin
behind the sismal picture is nothing but our eratic farming. Lack of technology use, absence of departmen-
tal convergence, non-exiistence of farmers collective associated with not focused approach have added to
the woes.
Esteemed NABARD, the pioneer in agriculture and rural finance in India in collaboration with ARM
has come up in the last couple of years to identify the weakness and threats associated with Balasore agri-
culture so that the opportunities available could be exploited and strengthed. The pilot project on Augu-
menting farm productivity is a bold step in this regard which addreses the multiple issues of improved farm
practices, enhancing productivity, increasing marketable surplus, scalling of food security and formation of
farmers collectives in Balasore district.
ARM has taken a lead role for assessment and refinement of agriculture in Balasore district under
the guidance of NABARD RO, Bhubaneswar. The production level of paddy, greengram and groundnut
have doubled up including net income of farmers. Soil health and environmental concerns have been
taken care of through soil test based fertilizer application and organic cultivation of low input sustainable
agriculture.
Augumenting farm productivity has also been taken up through BGREI and no effort spread for its
lateral spread to the entire district through master farmers. Formation of farmers collectives have led the
productivity drive from the front. Hope to get more cooperation from our near and dear farmer in the
coming days.
Jai kIsan
Rajendra Kumar Rana
ARM Annual Report 2011-12
3333

4. ARM AT A GLANCEARM AT A GLANCEARM AT A GLANCEARM AT A GLANCE
“Man can make a nation great, Not the glittering gold,“Man can make a nation great, Not the glittering gold,“Man can make a nation great, Not the glittering gold,“Man can make a nation great, Not the glittering gold,
Man whose hearts are pure and true, And both strong and bold”Man whose hearts are pure and true, And both strong and bold”Man whose hearts are pure and true, And both strong and bold”Man whose hearts are pure and true, And both strong and bold”
VISION: To find out an alternative strategy of rural social intervention and facilitate the NGO movement in the
state of Orissa.
MISSION: Establishment of an equitable social order through motivation facilitation and self activity among
backward rural communities with emphasis on women and children in the sphere of health, education, human
rights, economy and rural leadership.
Mandates
To facilitate empowerment, solidarity and leadership capacities of backward rural women and the
under privileged social sections.
To sensitize, act and promote basic education, rural health, eco environment and quality of living in
the problem villages.
To restore and strengthen the advocacy of human and child rights activities of vulnerable social
categories concentrating on women and girls rights for preventing social discrimination and op-
pression.
To garner economic empowerment and rural self employment of socially handicapped sections
through credit and savings, eco friendly sustainable agriculture, micro enterprises and estab-
lishment of a value chain based marketing network.
To conduct information networking, need based research, documentation and create a data base on
all aspects of a prospective rural socio economy.
CORE VALUES OF ARM
People centered development vision
Social justice, sustainability and inclusiveness as the principles of authentic development.
Views development as a people’s movement.
Enable people to develop themselves
Ascendance in nurturing ,enabling and conserving dimensions of female consciousness
Mass sharing of benefits of development
Mass contribution to development
Sensitivity & responsiveness to the aspirations of common people
Creating and sustaining an atmosphere of growth and social change
Honesty and integrity in thought & action
Result oriented approach.
Accreditation
The Credibility Alliance has accredited ARM as member under desirable norm. It is a great
achievement of ARM. Desirable Norms are the next level of Norms for good governance and pub-
lic disclosure. These ‘desirable norms’ will enhance the transparency and accountability of ARM.
ARM Annual Report 2011-12
4444

5. Gender Advancement
SHG promotion Programme
The main constraints behind rural women backwardness is their lack of solidarity. Women SHGs these
which exist in small rural pockets are untrained and un organized to lead themselves. The present sup-
port for SHG promotion and their capacity building NABARD Bhubaneswar has fulfilled the need of orga-
nizing women SHGs, strengthening the existing owns and capacity building of their leads and number
for participants in the socio economic activities on contemporary village setup. A brief description of the
numbers of groups organized and activities taken as given here
under
Besides the SHG promotion programme we have conducted 2 study on women trafficking with
proper guidance of Justice & Care,Mumbai .
GEETA project for women rights against domestic violence
GEETA women sat together and brainstormed captions that they thought would make
effective campaigns focussed on 4 topics: domestic violence, dowry, marriage registration, di-
vorce/abandonment of wives. We sought the advice of NAWO and a state level women’s Self
Help Group trainer regarding the design and captions. We then worked with a local artist to
design and print the posters. We decided not to make leaflets for time constraints and instead
focus our efforts on developing high impact posters.
Programme
No. of pro-
gramme
Participants
Training on financial literacy to SHG 2 48
Training on conceptual clarification 3 72
Training on Book keeping & Finan-
cial management 2
58
Capacity building training og SHG
leader 1
28
Leadership dev training of SHG
leader 1
25
Sl.
No
.
Programme No. of
programme
Participants
1. One day Legal gender training at Balasore 1 17
2. 3 day exposure visit for GEETA committee members to or-
ganisations around Orissa who are working on gender-
related campaigns 1
15
3. On 19th
-22nd
June 2011, I organised a 3 day exposure visit to
CARD NGO (Centre for Action Research and Development),
our project advisors NAWO (National Alliance for Women)
and our project partner TCS (TATA Consultancy Services,
Maitree team, Bhubaneswar). 1
15
ARM Annual Report 2011-12
5555

6. Outcome of the programme:
GEETA wrote a GEETA song’ in advance of the visit, it has now become their anthem
GEETA women met with a vigilance group conducting similar activities to them and had the chance
to exchange ideas and gain inspiration
GEETA gained very productive advise from the founder of CARD about victim support and interven-
tion techniques
GEETA gained very practical campaign advice from NAWO. They were fortunate enough to meet with
the state convenor of NAWO who taught them campaign songs and gave them a brilliant motiva-
tional talk
GEETA were given a solid introduction to the PDWVA Act 2005 (Domestic Violence act, India) and
how it has been implemented so far in Orissa
GEETA prepared a presentation for TCS regarding the leadership training they had received- it is the
first presentation they have ever done
GEETA visited TATA company head offices and conversed with volunteers who have offered to pro-
vide leadership training to the wome.
2,000 posters on domestic violence, dowry, marriage
registration, divorce (all posters have the Indicorps
& Mehta foundation logos associated with them)
2000 posters pasted around 14 villages in the Baliapal
community. The second round of poster campaign
will begin in another 4 months
Challenges
We were unable to visit the final organisation we
had planned due to logistical problems NAWO were
unable to take GEETA on an exposure of a field
campaign they were conducting due to adverse
weather conditions finding suitable places to paste
the posters
Adverse weather conditions
Impact:
GEETA gained exposure to the corporate sector of their society- which was a fascinating experience
for all of them
After visiting organisations that are also working within the field of women’s rights, the GEETA com-
mittee gained a great deal of confidence that they are able to become change makers in their
society
The exposure visit provided them with ideas of how they will
actually start their campaign activities
GEETA women were able to make connections with various or-
ganisations and realised the fountain of support they have
available to them
Our partner organisations; NAWO and TCS were able to meet
the GEETA committee for the first time, and build upon our new
relationship
Community begin to hear positive community message about
gender equality
Mindsets of various community members will change
The quality of life for women of Baliapal is increased
The community becomes more harmonised and can work to-
wards achieving sustainable development
The GEETA committee are recognised as the face behind the
campaign, more community awareness is created for them
ARM Annual Report 2011-12
6666

7. Mindsets of various community members will change
The quality of life for women of Baliapal is increased
The community becomes more harmonised and can work towards achieving sustainable develop-
ment
The GEETA committee are recognised as the face behind the campaign, more community awareness
is created for them.
Financial Inclusion Programme
Large chunk of rural population are away from thrift and credit availability which hin-
ders their economic wellbeing and entrepreneurship traits. Keeping in this view es-
teemed BABARD supported a project on financialinclusion of rural people which aimed
at organizing of farmers, women, SHGs and women groups to promote through credit
and saving needs and by virtue of that potential to adhere loans from rural financial
institutions towards economic prosperity and future self reliance.
Under the project extensive wall painting, village level meetings and apex level work-
shop were organized throughout Baliapal block for highlighting the importance and
means of financial inclusion.Some of the programme taken up are depicted below.
Total wall painting:=36 in (8’X 4’)
Village level awareness programme:8 at Bali-
kuti,Jamkunda,Bishnupur,Bolong,Badhapal ,Chaumukh,Dagara
& Rasalpur
Total participants: 400
Awareness on Financial Inclusion and literacy of Stakeholders in
Baliapal Block at Block Conference Hall,Baliapal supported by
NABARD ON 23.01.2012: 60 participants
Workshop on Joint Liability Group Promotion in Baliapal Block at
ARM Assembly Hall supported by NABARD on 18.01.2012: 50
participants
Sl.Sl.Sl.Sl.
NNNN
oooo
VillageVillageVillageVillage No. of wallNo. of wallNo. of wallNo. of wall
paintingpaintingpaintingpainting
1. BalikutiBalikutiBalikutiBalikuti 4
2 BolongBolongBolongBolong 4
3 GobindpurGobindpurGobindpurGobindpur 4
4 BadhapalBadhapalBadhapalBadhapal 4
5 JamkundaJamkundaJamkundaJamkunda 4
6 BishnupurBishnupurBishnupurBishnupur 4
7 RasalpurRasalpurRasalpurRasalpur 4
8 ChaumukhChaumukhChaumukhChaumukh 4
9 DagaraDagaraDagaraDagara 4
classes using IEC materials. They have dis-
cussed on promotion of marketing, quality
production, minimize wastage, cost control
etc. The trainees have become oriented on
marketing promotion. Cooked food has been
given to the participants during lunch period.
For effective marketing promotion marketing
committee of tailoring and sari embroidery
has been formed incorporating trained
women representatives, Women of SHGs.
• The target women groups have deter-
ARM Annual Report 2011-12
7777

8. Social and Economic Empowerment for 100 Rural Women
through Handicrafts Micro-enterprise’
Saree Embroidery:
25 minority community women at Baliapal have been selected in the first
batch of training on saree embroidery for a period of 6 months. One expert
training Instructor has been deputed to conduct the training. In 6 months
the trainees have undergone 450 hours of training of both theoretical and
practical classes. 4 nos of frames and raw materials have been provided
to the trainees. The trained women have acquired proper skills on design-
ing and hand embroidery work on the design over sarees. They are now
producing sarees in the production centre and trying to sale their product
in local market.A fresh batch of another 25 women have been selected
and undergone training on saree embroidery .They all are very happy and
conveyed sincere thanks and gratitude to the Management Committee and Executives of Blue Door Foundation,UK.
Micro Enterprise Management Training:
25 women group leaders have been provided with Micro Enterprise Man-
agement Training for a period of 2 days from 10 AM to 4 PM. Resource
persons have discussed on how to manage and run micro enterprises.
Group leaders have also interacted with resource persons. Teaching and
learning materials have been provided to each trainee. The training has
been conducted in participatory method and so women have become vocal
during training session. Food has been given to the trainees in the lunch
period.
Cooperative Management Training:
The ultimate goal of the project is to form women’s cooperative incorporat-
ing trained women. So the 2 days Cooperative Management Training has been conducted for 25 women leaders. Experienced re-
source persons have conducted the classes on cooperative formation and
its management. IEC materials have been used in the training. Teaching
learning materials have been given to all participants. The main issue of
discussion on how to form cooperative and its management, benefits etc.
Cooked food has been given to the participants during lunch period.
Marketing Development Training:
Marketing is a vital point for sustainability of any economic venture. So,
emphasis has been given on marketing development training orientation
for 2 days for 25 group leaders. Teaching learning materials have been
given to all participants. Resource persons have conducted the training
ARM Annual Report 2011-12
8888

9. Impacts of the Project:
• A total of 50 entrepreneurs have been trained on saree embroidery &
tailoring.
• Production has been started by the entrepreneurs
• One Women Cooperative Society has been formed and registration un-
der process.
• A marketing Committee has been formed and functioning.
• Trained women on tailoring (25) and saree embroidery (25) have started
income generation by collecting orders locally.
• The target women groups have determined to be self reliant.
• Other women are interested to learn vocational skill training on tailoring
Children Empowerment
ADARSHA VIDYA MANDIR MODEL SCHOOL
Model Education Against Primary School Wastage and Stagnation:
The goal of Adarsha Vidya Mandir (AVM) model school is an education system for neglected rural children through
concentration on learning the art of living, equipping with knowledge and applying it for the improvement of future
generation and humanity in joyful environment. By allowing children in their area of interest the AVM Model School
strives to make the children self reliant in all respects in future.
Action Children Aid, Denmark has been providing support since 1997 for the AVM Model school. ARM and poor ne-
glected children and their parents at Baliapal block are grateful to Action Children Aid, Denmark for its support for the
noble causes.
Class wise students, roll strength: Achievements:
Class Roll Strength
Total Boys Girls
I 38 16 22
II 27 12 15
III 28 16 12
IV 30 14 16
V 27 13 14
Total 150 71 79
Sl.No. Activity No. of students
1 Teaching learning materials distribution 150
2 School uniform/shoe distribution 150
3 Midday nutritious tiffin to students
round the year
150
4 Health check up 150
5 Extra curricular –song, dance, art, craft
training
35
6 First –aid 85
7 Recreational and sports 150
8 Exposure trip 50
9 Social Awareness and Parent Motiva-
tion
75
10 Extension observance of national, inter-
national days of importance
150
ARM Annual Report 2011-12
9999

10. Result sheet
Class Pass out Result
80-100% 50-79% 30-49%
I 6 24 8
II 5 15 7
III 3 13 12
IV 6 20 4
V 4 14 9
Total 24 86 40
ARM Annual Report 2011-12
10101010

11. Construction of school Building
The Japan Consulate, Kolkata has sponsored for construction of school building measuring 7000 sq.ft.
including all other facilities like kitchen, dining hall, toilets etc. construction work has been completed
(15 room). The school building will be inaugurated in the next financial year. As a result of such great
support of the people of Japan & Japan Consulate, Kolkata, children of poor and vulnerable communi-
ties will get proper environment for education and childhood promotion.
Childline project(District Sub centre)
Child India Foundation has sponsored the project child line under minority of
women and child development Govt. of India . The main objectives of the project is to
help the children of 5-16 year age group avoiding them from child labour, torture and
social disparity through awareness generation among parents and community, protec-
tion of children from unhealthy situation and rehabilitated with provision of education,
health care, fooding etc.
Within a short span of time of 2 numbers 6 days after sanctioning of the project
ARM childline has successfully conducted the following activities.
9 nos. of village level outreach programme
7 nos. of village level awareness programme
One GP Level awareness programme
Identified a case of child abuse and stood beside
the victim for justice.
ARM Annual Report 2011-12
11111111

12. Mainstreaming of Girls at Risk
The condition of Girls in the rural area are a neglected and uncared story due to social
negligence.Many of the girl children live a life of malnutrition,family negli-
gence,drudgery as well as prone to trafficking.On the above risk being thrown upon the
risk girls esteemed ACA,Denmark has supported some critical funds to organize the
risk girls,socio economically support their cause of self reliance and mainstream them
through legal & technical assistance from the existing social inflictions .Aglimps of pro-
grammes taken around 2 GPs of Baliapal & Jaleswar Block .
. The legal awareness camps have been directed towards child rights and especially on
rights of girl. Following topics have been discussed.
Women rights in the Indian constitution
Gender equality
Dowry and divorce act
Rape, murder, trafficking issues and support-
ing laws
Marriage registration act
Reservation for tribal and backward castes
Land ownership and property rights
Role of women’s commission to protect rights
of women
Legal aid cell and its formation
Target risk girls and their parents, SHG leader
and members, and women in general of the
concerned villages have attended these camps
and interacted with the resource persons and
empowered with information and knowledge.
The vocational training programmes like poultry rearing,mushroom cultiva-
tion,tailoring,nursery raising and goat rearing have been conducted for 120 girls to pro-
mote economic empowerment of risk girls through skill development and enhancement of
income earning opportunities and to ensure their future socio economic security. Maxi-
mum emphasis has been given to conduct the voca-
tional trainings and therefore the girls have attained
skills on quality production and this has ensured their
sustainable livelihood.
After the fruitful training the trained girls have been
provided with starter fund and they have started their
income generation activities. By earning money the
girls have achieved self reliance and freedom to
share their views in family affairs. In fact their status
in the family and community has been upgraded.
ARM Annual Report 2011-12
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13. School Child Resource Development Centre
Orissa has a rich cultural heritage. It is famous for its traditional Odisi dance and Sam-
balpuri folk songs and dance. Through the training orientation on art, craft and culture
of students it is enhanced the opportunity to learn about the rich art craft and cultural
tradition and to imbibe the children for developing their inherit skills of art and culture.
During the reporting year students of 40 schools have been covered. The training ori-
entation classes have been conducted twice a week in each school on Saturday and
Sunday, especially for students of class I to Class VII. Following cultural topics have
been practiced in the training orientation classes.
The trained students on Song, Dance and Music have undergone the examination at
Sain Jagannatha Nritya Sangeet Mahavidyalaya, affiliated by Chandigarh University and
all students have passed the examination with good results.
The following activities were conducted
during the year.
Advocacy seminar
Guide teachers meeting
Students Networking meetings
Games & Sports competition
Scholarship awards to students
Students leadership training
Impact of SCRDC Project
The message of SCRDC has reached among 10000
students of 40 schools at Baliapal Block at the
same time the project has transformed its mission
to the parents, teachers and villagers surrounding
40 schools. Who can imagine that students of Balia-
pal Block will take part in the Block level, district
level, regional and national contest in art, craft cul-
ture, games & sports.
Items No. of stu-
dents un-
dergo
training
Song-Patriotic, Sambalpuri folk song,
light song, classical song
25
Dance- Odissi, Sambalpuri 41
Music- Tabla, Dhol etc. 10
Art- Painting, sketch, colouring 37
Craft- Sabai,Babui, Rope, Wool 18
Total 131
ARM Annual Report 2011-12
13131313

14. • 131 students take part in art, craft and cultural
programme.
• 195 students took part in games & sports
• Student’s clubs are formed and functioning in 40
schools to plan and continue the initiatives.
• 80 Guide Teachers of 40 schools become active
guide for the students
• Enhanced values and disci-
plines,togetherness,collective decision making
among students.
• Cultural, art craft and sports talents are identified among students and improved their
quality of performances.
• Improved culture of science among students.
• Encouraged non-school going & dropouts to enroll in schools and to enjoy SCRDC project
activities.
Students are encouraged to take better position in school through scholarship support .
During the reporting year we have supported teaching materials to 2 primary school students
with the financial support of Global Giving Foundation.
Community Health
PHC Management
In spite of gradual improvement in health status over many years, preventable mortal-
ity and morbidity in Orissa are high. The root cause of poor health continue to be poverty, so-
cial deprivation, lower levels of literacy, inefficient health systems and lack of infrastructure
for health care and disease control. Socio cultural inequalities and barriers, insufficient as-
sertion and demand for health care, inadequate geography spread of service outlets and poor
quality health care reduce access to effectiveness of public services where in women, children
and tribal cum backward communities are the most affected.
ARM is managing a Primary Health Centre at Paschimbad for last 4 years with ac-
tive support of local public as well as financial support from NRHM,Govt. of Odisha.The goal of
NRHM is thus to improve the availability of and access to quality health care by people espe-
cially for those residing in rural area, the poor women and children.
During the year we have achieved the target as follows:
Health service Provided Total
Total outdoor patients treated 22571
Total indoor patients 617
Total Referral to nearest hospital 311
Total Ambulance service 467
Total Institutional delivery 145
Total Pathological test conducted 3158
ANC 285
ARM Annual Report 2011-12
14141414

15. Outreach activities of PHC
Focus discussions:6
RCH Mela: 2 ,Total participants:886
Other programme :3
Press & Media meet-1
Facilitation to VHND & Immunization camp
Facilitation of 85 Women Self Help Groups
(WSGS) in the feeder villages.
Regular monthly PHC staff meetings.
Motivation, guidance and facilitation of
ASHAs, AWWs and health staff and PRI
members.
Strict staff discipline and campus cleanli-
ness
Organisation of diabetes awareness camps
24 hour emergency services
Liaisoning & facilitation of health and immunization camps in the villages
(Fix day service)
On the spot payment of JSY Fund to motivated institutional delivery mothers
Monthly review meetings of ASHA Workers & PHC staff.
Regular monitoring of PHC activities and feedback from the opinion leaders, patients,
PRIS & other stakeholders.
Management of 2 Sub Centres at Paschimbad,Baiganbadia
Reproductive Child Health Programme for Vulnerable Community in Jaleswar
block:
MISEREOR, Germany has been providing support for the project to achieve the goal to improve
the reproductive and child health status of the people, especially women and children of 12 vil-
lages in Jaleswar block, Balasore district and
development of mechanism through capacity
building, network and coordination with exist-
ing health system and structure.
During the reporting year services have been
provided for the improvement of following
health issues:
Adolescent health care, menstrual cycle,
pregnancy in under age, early registration,
proper care during pregnancy, risk sign during
pregnancy, institutional delivery, physical and
mental growth of new born child, breast feed-
ing practice, child immunization, RTI and preventive measures, sexually transmitted diseases,
family planning devices and their use, liaisioning with local health clusters etc.
ARM Annual Report 2011-12
15151515

16. Activity wise beneficiaries is given below in tabular
form:
100% women registered during pregnancy
98% women received 3 antenatal check up
98% women received 2 TT injections
98% women intake 100 IFA tablets
Institutional deliveries has been increased and reduced MMR/IMR
ASHA Thematic training
ARM has been organised one residential
ASHA Thematic training programme for 27
ASHA Workers for 16 days in 4 round.The
ASHA Workers from Basta & Jaleswar Block
were participated and the Resource Persons
from Govt. Health department & NGO.The
participants were very pleased over the train-
ing process and learned a lot from the train-
ing.This was also a learning experience for
our staff .
Sl.No. Activity No. of
pro-
grammes
No. of
partici-
pants
ANC/PNC Campas 24 661
Sensitization to SHG/Mahila Mandals 6 348
BCC Workshop for community leaders 1 30
Training to married adolescents on birth
preparedness
2 75
Facilitation of Inter sectoral meetings to
enhance ANC/PNC
2 40
Social mobilization and community meeting
IEC campaign
1 100
Orientation of Health Workers and ASHA
on safe delivery
1 40
Conduct Immunization cum child health
check up camp
6 332
Community mobilization and mass IEC
CAMPAIGN
8 400
Gender sensitization and reproductive right
workshop
1 43
Sensitization meeting for SHG/Mahila Man-
dal on Family Planning
30 470
Training of Adolescent girls 1 100
Training of adolescent boys 1 100
Training of SHG leaders 1 50
GP Health Monitoring Committee Meetings 6 42
ARM Annual Report 2011-12
16161616

17. Health & sanitation programme:
A new developmental initiative has ushered in through a academic students with ARM’s
rural development programmes.Social workers cum enthusiastic academic students
from Florida State University have identified and appreciated ARM’s health and eco-
nomic intervention and recognized it as their sole partner towards rural health exten-
sion and research activities in Balasore dis-
trict.They have come far away to our grassroot
organization through GROW Trip visit and as-
sisted sanitational latrines in the tribal vil-
lages,medical assistance to ourPHC and other
health extension programmes.ARM is personally
obliged to the enthusiastic GROW Team students
for their fund support as well as developmental
leadership for ARM in the far of American conti-
nent .An outline of assistance and extension
work taken up last year by the mercurial GROW
Team students is enumerated below.
Activities conducted
Awareness programme on Malaria-10
Health Awareness programme-26
Sanitary Latrine-9
ARM Annual Report 2011-12
17171717

18. Activities In The Field Of Diabetes Prevention, Care & Treatment During The
Year 2011-2012
A. Awareness Generation and Screening camp on Diabetes at the village level.
It is a matter of great concern that the prevalence of diabetes among the rural men, women and adolescent population and children is
increasing very fast. To face this challenge ARM has been relentlessly striving for the last 5 years. ARM has given thrust on preven-
tion of diabetes through awareness generation and screening camps. During this reporting period ARM has conducted 8 Awareness
Generation & Screening Camps at Badhapal & Parulia,Asti, ,Kantapal,Chhotkhanpur,Kalikapur,Devkumar,Khalpakh Villages in
Jaleswar & Baliapal Block in Balsore District of Orissa. The duration of each camp was for one day. 64-66 rural men, women &
adolescent boys & girls attended each camp on the average. Four resource persons including doctors, paramedical staff & health
workers attended each camp. Eight awareness generation camps have created awareness among 528 rural men, women and adoles-
cent population about diabetes, its causes and outcomes, complications of diabetes and also lifestyle modification. Out of 528 per-
sons 262 at risk persons were screened for diagnosis of diabetes. Out of 262 people screened 137 persons have been detected with
diabetes. They have been counseled on diabetes management and referred to the Hospital run by ARM and also to other Govt. Hos-
pitals for further care & treatment. The following picture shows the Awareness Generation & Screening Camps conducted by ARM
at the Village Level.
ARM Annual Report 2011-12
B. Awareness Generation Camp among the Children in the
School Level on Diabetes and on healthy life style modifica-
tion.
Without getting any funds from any sources ARM has come for-
ward to prevent diabetes among the school children through
school-based intervention. The main objective of this programme
is to prevent diabetes among the school children through Aware-
ness Generation on Diabetes and induction of lifestyle modifica-
tion among the school children. During the reporting period
ARM has conducted 6 awareness generation and screening camps
at 4 High Schools in Jaleswar & Baliapal Block in Balasore Dis-
trict in Orissa. The following picture shows the Awareness Gen-
eration Camp conducted by ARM at the school level during the
financial year 2011-2012.
C. Health
Check-up Camp for the diabetes patients.
The people with diabetes in the rural area in Balasore District in Orissa
have hardly any access to regular health checkup and care. ARM has
come forward to take care of the people with diabetes by organizing
health checkup for them in technical help and collaboration of the doc-
tors and health staff of the Hospital run by the organisation under Na-
tional Rural Health Mission. During the year under report ARM has
conducted 2 health checkup camps for the people with diabe-
tes at Jharpimpal & Baiganbadia villages in Jaleswar Block
D. Primary Health Care Programme on Diabetic
Foot Care.
Due to lack of awareness and lack of access to care and
treatment the people with diabetes develop foot ulcers
in the rural areas in Balasore District in Orissa. When
the people with foot ulcers go to the hospital it is too
late. In most cases the limbs are amputed to save the
lives. ARM has come forward to take care of the diabe-
tes people with foot ulcers in technical help and col-
laboration of the Doctors and Paramedical Staff of the
Hospital run by the Organisation. During the year un-
der report ARM has identified 8 diabetic persons with
foot ulcers and has arranged their treatment in different
hospitals, 8 limbs have been saved.
E. Awareness Generation Programme among the SHG women
members on gestational diabetes
As usual as the earlier year ARM has conducted Awareness Gen-
eration Camp on GDM among the members of self-help groups.
This programme created awareness among the women about dia-
betes in general and gestational diabetes among the pregnant
women in particular. During the reporting period ARM has con-
ducted 4 Awareness Generation Camps at Paschimbad,Asti,Parulia
& Devkumars in Jaleswar & Baliapal Block in Balasore District
in Orissa. ARM has conducted this programme from its own finan-
cial sources in active help and collaboration of the doctors and
paramedical staff of the hospital runs by the organisation under
National Rural Health Mission. 206 disadvantaged women includ-
ing 42 pregnant women attended the awareness generation camp.
The pregnant women have been mobilized to conduct sugar toler-
ance test during the 18-24 weeks of pregnancy.
18181818

19. Livelihood Support
NABARD Project on Augmenting Farm Productivity
The project has been financed by the NABARD-R.O, Bhubaneswar.The overall goal of the pro-
ject is to maximize the income of the poor farmers in a sustainable way by to optimize their
production level. ARM has implemented this project with technical collaboration of KVK,
Balasore, Baliapal in 6 backward villages of 2 GPs in Baliapal Block of Balasore district in Od-
isha. The total estimated cost of the project is Rs.48, 66,200 and the duration is 3 years.
Activities conducted–
Soil testing training for lead farmers held at Jamkunda G.P. of Baliapal Block of Balasore
Dist. On 12th
Jan 2011.
Pre-seasonal training to the lead farmers held at KVK , Balasore, Baliapal Campus of
Baliapal Block of Balasore Dist. On 15th
Jan 2011.
Seed Village programme conducted in village Kalarui under green gram covering 20
Ac.during Rabi (2010-11).Also,the seed village programme was conducted during
Kharif-2011 in village Jamakunda and Nayabali.Formation.
Formation of Farmers Club
Group Meetings with Farmers in different villages.
After Soil Testing Training, Soil Sample collection has been made.
Preparatory meetings with the farmers have been made to make them aware about the
project activities and to motivate them for soil amendment, compost preparation,
green manuring production and Azolla multiplication.
On Field Demonstration Training by KVK Scientist to Lead Farmers on Green Gram in 2
phases held at Kalruhi on 11. 03. 2011 and Jamkunda on 25. 03. 2011.
On Field Demonstration Training by Lead Farmers to Associate Farmers on Green Gram
has been completed in 2 phases. Demo-cum-training on NADEP Composting and
Demo-cum-training on Bio-fertilizer (Azolla) has been completd.
Training / Demonstrations conducted Impact of training / demonstration
Train-
ing
Sl
.
N
o.
Training Title No. of
Courses
No. of
Train-
ees
1 Pre- Season training 2 72
2 On field demonstration
training on Green
Gram
2 72
3 On field demonstration
training on Paddy
3 108
4 On field demonstration
training on NADEP
2 72
5 On field demonstration
training on Azolla
2 72
6 On field demonstration
training (lead farmers
to Associate farmers)
260 12800
7 Special training on 1 36
8 Soil Testing Training 1 36
Total 273 13268
Sl.
No.
Impact Point Farm-
ers
adopted
1 Skills of NADEP Composting 60
2 Skills of Azolla Cultivation 60
3 Skills of Soil Collection 1200
4 Skills of Green Manuring cultivation 50
5 Techniques of Green Gram cultivation 400
6 Techiniques of Paddy cultivation 1500
Total - 3270
ARM Annual Report 2011-12
19191919

20. Major achievements of the project–
• 1500 farmers have been motivated for improved farm
practices for optimizing their production level in a sus-
tainable manner.
• 30 lead farmers have been trained on soil testing.
• 1500 soil samples have been collected and been
tested.
• 2 villages have been developed as seed villages and 20
acres of land have been covered under scientific culti-
vation of green grams for quality seed production.
• 120 Lead farmers have received pre-seasonal training
on soil treatment, improved farm practices, water
management, pest management, bio-farming etc.
• 30 lead farmers have received on field demonstration
training on Green Grams by KVK scientists.
• 400 farmers have received on field demonstration
training on Green Grams by lead farmers.
• 6 farmers groups for green gram have been formed.
• 6 farmers clubs have been formed.
ARM Annual Report 2011-12
20202020

21. Case Studies
Susanta Pila, an inhabitant of Ikadpal village, is a marginal farmer having only 4 decimals of lands, which are mainly mono-cropped. Susanta is a
primary school drop out who had to discontinue his studies after Class-II due to poverty. Susanta, aged 50 years, lives in a small hut in an uncouth
atmosphere with his wife Rabati Pila, and 1 son [16 years] and 1 daughter [19 years]. He somehow ekes out a living by growing local paddy in his 4
decimals lands and other 1.16 acre land hired on lease for Kharif season. He lives below the poverty line without having food security for his family
for the entire year. He cultivates in 1 acre and 16 decimals of land every year [4 decimals own land and 1.16 acre land taken on lease]. All through-
out the year he gets only 1 crop i.e. local Indica variety of paddy. Besides, due to adherence to traditional system of farming, land production is very
low - only 11 quintals from 1 acre and 20 decimals of land. Rice is their staple food and the family needs 3.5 kg. of rice daily, i.e. 1277.50 kg. of
rice for the whole year for family consumption. But unfortunately he gets only 11 quintals of paddy, i.e. 660kg. of rice from 1 acre and 20 decimals
of land for the whole year, if there is a good monsoon. If there is a natural disaster, the cultivation gets badly damaged filling to the cup of misery of
the family to its brim. Thus the family lives in perpetual poverty and privation.
However, Susanta Pila was motivated to cultivate RGL 25-37 in the Kharif season of 2011. He was given 1 day’s pre-season training
from the Pilot project of NABARD implemented by ARM, a NGO in Balasore district in Odisha. He was trained up in the seed treatment, land
preparation, fertilizers application, pest management and above all in the scientific system of cultivation of RGL 25-37, a HYV paddy recom-
mended by ICAR. He was also given support for inputs like seeds, fertilizers, insecticides etc. on 50% subsidy basis from the Pilot programme of
NABARAD.
Thanks to the authorities of NABARD and in particular to Mr. Laxindhar Dash, DDM, NABARD for his bold initiative, kind help and
collaboration, the implementation of Pilot Programme of NABARD through ARM, Odisha has changed the life of Susanta Pila.
Now to assess the impact of the application of the technology in the life and livelihood of Susanta Pila, the beneficiary farmer, let us have
a comparative study of agricultural yield and net income before and after the implementation of the programme.
Agricultural yield and resultant income from 1 acre and 20 decimals of land before the implementation of pilot programme of NABARD, Imple-
mented by ARM, Odisha
Agricultural yield and resultant income from 1 acre and 20 decimals of land after the implementation of pilot programme of NABARD,
Implemented by ARM, Odisha
Impacts of the project:
Introduction of scientific system of farming –
Before the implementation of the pilot project of NABARD, the beneficiary farmer used to grow only Local Indica variety of Paddy in
the traditional method. But after the implementation of the project Susanta no longer adheres to traditional system of farming. He has
started cultivating HYV paddy in a scientific manner.
Successful dissemination of appropriate technologies –
The technologies of improved farm practices and cultivation of disease-resistant and high yielding variety of RGL 25-37 have been suc-
cessfully transferred among the beneficiary farmer.
Phenomenal Increase in agricultural productivity -
After the implementation of the pilot programme with the introduction of scientific system of farming, agricultural productivity per acre
has increased phenomenally. For example, before the implementation of the project, Susanta only used to get Local variety of 1100 kg. of
Season Name of the crop Total yield at 1 acre
and 20 decimals of
land
Value of total
produce
Cost of cultivation Net income
Kharif Local Indica variety
of paddy
By product
Straw
1100 kg.
4 Kahans
[1100 x Rs.10/-
per kg] = 11,000
[4 Kahans x
Rs.200/- per
Kahans] = 800
Rs.11,800
i] Cost for inputs like seeds, fertil-
izers, insecticides = Rs.1,500
ii] Cost for ploughing Rs.500
iii] Cost for labour = Rs.3,000
iv] Cost for lease for 1 acre land
for 1 season = Rs.3,500
Total = 8,500
Rs.11,800 – Rs.
8,500 =
Rs.3,300
Season Name of the
crop
Total yield at 1
acre and 20 deci-
mals of land
Value of total
produce
Cost of cultivation Net income
Kharif HYV paddy –
RGL 25-37
By product
Straw
2250 kg.
4 Kahans
[2250 x Rs.14/-
per kg] = 31,500
[4 Kahans x
Rs.150/- per
Kahans] = 600
Rs.32,100
i] Cost for inputs like seeds, fertilizers,
insecticides = Rs.4,800
ii] Cost for ploughing Rs.1,000
iii] Cost for labour = Rs.4,000
iv] Cost for lease for 1 acre land for 1
season = Rs.3,500
Total = 13,300
Rs.32,100 –
Rs.13,300 =
Rs.18,800
ARM Annual Report 2011-12
21212121

22. Rise in Income –
The Pilot programme of NABARD has raised the meager income of the poor farmer Susanta spectacularly. Before the implementation of
the programme from 1.5 acre of land Susanta had only net income of Rs.3,300, which has been increased to Rs.18,800 after the pro-
gramme. His income has been increased roughly six times of his previous income. The comparison of return from 1.5 acre land area be-
fore and after the pilot programme of NABARD has been represented below by Bar-diagram.
1 denotes the Net Income of Susanta Pila from 1.5 acre of land before the implementation of the
Pilot programme of NABARD.
2 denotes the Net Income of Susanta Pila from 1.5 acre of land after the implementation of the Pilot
programme of NABARD.
Up-gradation of standard of living –
With a perceptible rise in income level the standard of living of Susanta Pila has been improved
noticeably. His purchasing capacity has been increased leading to increase in the per capita con-
sumption level.
Food Security –
Before the implementation of the pilot programme they had to starve or remain under-fed day after
day. The family had only food security for hardly 200 days in a year. Now they will have food secu-
rity for the entire year.
Case Study - 2
Rasalpur is a picturesque village where lives our poor friend Paresh Chandra Pal in a tiny cottage, on sordid condition. Black-complexioned, small,
Paresh is a youth of 38 years. At first meet, he wins the heart of a stranger with his ever-smiling face. Thanks to the Lord, crushing poverty has
failed to snatch the smile from his lip. He belongs to Other Backward Caste. He lives with his family, which includes 6 members in total – Paresh
himself, his mother, one sister, his wife, 1 daughter and 1 son. With outstanding zeal and stamina Paresh could continue his studies upto Class - VI.
Paresh’s life is a tearful tale of continuous struggle for existence. Agriculture is their prime source of livelihood. They own only 1 acre of land
where he gets only local Indica variety of paddy in the Kharif season and Green Gram in the Rabi season. Due to traditional system of farming he
gets only 705 kg. of paddy from 1 acre of land in the Kharif season. In the Rabi season he cultivates Green Gram in his own land. He gets only 1.1
Qtl. Of Green Grams from his 1 acre of land. He sells his green grams @Rs.35/- per kg and gets only 110 Kg x Rs.35= Rs.3850/
-. The cost of cultivation is Rs.1400/- and his net income is [Rs.3850 – Rs.1400] = Rs.2450/-.
The pilot programme of NABARD implemented by ARM made a sea-change in the life of Paresh. Thanks to
the Almighty, Paresh was enthused to hear about the scientific cultivation of Green Grams under the Pilot pro-
gramme of NABARD from the project team of ARM. He was given 2 day’s training in the scientific cultiva-
tion of Green Grams on 15.01.2011. After the training was over he was given inputs like seeds, bio-fertilizers,
pesticides etc. on a 50% subsidy basis. Under the seed village programme of Green Grams 0.25 acre of his
land was covered under cultivation of Green Grams. However, after the successful dissemination of technol-
ogy Paresh cultivated green grams in 1 acre of land. He got the production of 225 kg. of green grams from 1
acre of land. He got a price of Rs.74/- per kg. of Green Grams as seed and as such he got Rs.74 x 225 =
Rs.16650/- from his produce. The cost of cultivation was Rs.3400/-. Therefore, he got a net income of
Rs.16650 – Rs.3400 = Rs.13250/- by selling 225 kg of seeds of green grams in the new situation. His bet in-
come from the cultivation of Green Grams has been increased from Rs.2450/- to Rs.13250/- and finally his
income has been increased by 5.4 times. With the perceptible increase in income purchasing capacity of Paresh
has undoubtedly been increased. However, our dear friend Paresh now feels happy and thinks very positively
for his future.
Now to assess the impact of the project in the life of Paresh, the beneficiary farmer, let us have a comparative study of agricultural yield
and net income before and after the implementation of the programme.
Agricultural yield and resultant income from 1 acre of land before the implementation of pilot programme of NABARD, Implemented by
ARM, Odisha
3300
18800
0
5000
10000
15000
20000
1 2
Income Level
Income Level
ARM Annual Report 2011-12
22222222

23. Agricultural yield and resultant income from 1 acre of land after the implementation of pilot programme of NABARD, Implemented by
ARM, Odisha
Impacts of the project in the life of Paresh Chandra Pal, the beneficiary farmer of Green
Gram cultivation:
Cultivation of Green Gram in a scientific way –
Before the implementation of the pilot project of NABARD, the beneficiary farmer used to grow only Green Grams in the Rabi season in
the traditional method. But after the implementation of the project Paresh has started cultivating green grams in a scientific way.
Spectacular Increase in productivity of Green Grams -
After the successful dissemination of technology Paresh has started cultivating green grams in a scientific manner resulting in spectacular
increase in agricultural yield per acre. Before the implementation of the project, Paresh only used to get Local variety of Green Grams of
110 kg. in 1 acre of land in the Rabi season. But after the implementation of the project Paresh has got 225 kg. of Green Grams in 1 acre
of land. As such, the agricultural yield of Green Grams has been increased two times with the successful transfer of technology.
Multiplication of Income –
The successful transfer of technology in cultivation of Green Grams has multiplied the income level of Paresh Chandal Pal. Before the
implementation of the programme from 1 acre of land Paresh had only net income of Rs.2450, which has been increased to Rs.13250
after the programme. His income has been increased roughly 5.4 times of his previous income. The comparison of return from 1 acre land
area from Green Gram cultivation before and after the pilot programme of NABARD has been represented below by Bar-diagram.
1 denotes the Net Income of Paresh Chandra Pal from 1 acre of land before the imple-
mentation of the Pilot programme of NABARD.
2 denotes the Net Income of Paresh Chandra Pal from 1 acre of land after the implemen-
tation of the Pilot programme of NABARD.
What they Say- 3
Comments of Beneficiary Farmers:
Susanta Pila, Ikadpal village.Susanta Pila, Ikadpal village.Susanta Pila, Ikadpal village.Susanta Pila, Ikadpal village.
My Income has increased six times by cultivating RGL 25-37 as
per the guidelines of the Workers of ARM. I am very happy. I
want my experience should be repeated else where in the
district
b. Dhirendra Mandal, Village Kalrui.b. Dhirendra Mandal, Village Kalrui.b. Dhirendra Mandal, Village Kalrui.b. Dhirendra Mandal, Village Kalrui.
I have got 11.25 Quintals of Paddy by cultivating RGL 25-37 in 0.50 of land. It’s a major change in the production and
my income. Thanks to NABARD and ARM, the project has changed my life.
c. Gopinath Pattayat, Nayabalic. Gopinath Pattayat, Nayabalic. Gopinath Pattayat, Nayabalic. Gopinath Pattayat, Nayabali
I have got a production of 09.40 Quintals of Paddy by cultivating RGL 25-37 in 0.50 acre land. No doubt, my family
will be better off. I am very pleased.
d. Paresh Chandra Pal, Rasalpurd. Paresh Chandra Pal, Rasalpurd. Paresh Chandra Pal, Rasalpurd. Paresh Chandra Pal, Rasalpur
I have got 225 Kg. of Green Grams from 1 acre land. My income has been increased by five times. Now I can think of
purchasing a T.V. for my family. We are very happy and thankful to NABARD and ARM.
Sea-
son
Name of the
crop
Total yield
from 2.8 acres
of land
Value of total
produce
Cost of cultivation Net income
Rabi Green Grams 110 kg. [110 x Rs.35/-
per kg] =
Rs.3850/-
i] Cost for ploughing, labour and
inputs like seeds, fertilizers, insecti-
cides = Rs.1400
Rs.3850 –
Rs.1400 = Rs.2450
Season Name of the
crop
Total yield from
2.8 acres of land
Value of total
produce
Cost of cultivation Net income
Rabi Green Grams 225 kg. [225 x Rs.74/- per
kg] = Rs.16650/-
i] Cost for ploughing, labour
and inputs like seeds, fertiliz-
ers, insecticides = Rs.3400
Rs.16650 –
Rs.3400 = Rs.13250
2450
13250
0
2000
4000
6000
8000
10000
12000
14000
1 2
Changes in the Net Income of farmers from Green
Gram cultivation in acre land area
Series1
ARM Annual Report 2011-12
23232323

24. Sustainable Agriculture
BGREI under RKVY
The natural disaster prone coastal Baliapal block is predominantly an agrarian block .Most of
the farmers are small and marginal farmer centre. Paddy is the principal crop. The project
block demonstration of paddy under BEGREI has aimed at improving production and productiv-
ity of rice by reducing 50% gap between the actual and potential productivity of rice and in-
creasing of crop yield of rice through scientific crop man-
agement, promoting of line sowing/line transplanting and
input use efficiency. Under the project 500 ha. of land has
been covered under demonstration of paddy under BGREI
and it has created a larger impact in improving production
and productivity of rice. Farmers at Baliapal block have ac-
cepted the method introduced. They have gained capacity
to adopt skills on deep ploughing, line sowing and line
transplanting, seedling treatment with suitable insecticide,
weed management, plant protection, using drum seeder
and mandwa weeder. Farmers have become excited with
delight for increasing quality production.
Year: Rabi 2011-12, Block Demonstration of Paddy
Total land covered: 1250 Acre
Total village:39
Support service: Deep ploughing,line sowing,input support, technology
support
Production details of paddy under BGREI:
Area covered: 500 Ha.
Seed variety used: 60 kg per hact(Khandagiri ,Lalata & MTU
1010)
Average Production per Hact.:80qtls.
Average Production through traditional method per Ha.:30 qtls.
Production through scientific demo per Ha.:51 qtls.
Increase of additional income of farmers per ha.:Rs.20000/-
ARM Annual Report 2011-12
24242424

25. A3P Programme under NFSM
Farmers of Baliapal block prefer to cultivate green gram basing on soil structure & tex-
ture. However the yield of production is low due to traditional cultivation practice. By
introducing inputs through A3P under block demonstration project, the production of
green gram has been increased. The crop
quality is also good standard. In this connec-
tion farmers get benefit also from demonstra-
tion by adopting skills in land preparation,soil
amendment,soil treatment, sowing, soil appli-
cation on the micro nutrients and controlling
fungal diseases etc. 500 hact. Of land was
covered under A3P green gram demonstration
project at Baliapal block during Rabi 2011-12.
The increased yield in production of green
gram has motivated rural farmers to adopt
new methodology in green gram production
through this block demonstration project.
Production details of Green gram A3P in Rabi:
Area covered: 500 Ha.
Seed variety used: SML 668
Production per Hact.:12 qtls.
Production through traditional method per Ha.:1.92
Qtls.
Production through scientific demo per Ha.:3.90
Qtls.
Increase of additional income of farmers per ha:
Rs.7000/-
A3P Programme
Total land covered: 1250 Acre
Total villages covered:46
Support service: input sup-
port,technology support
Yield: 4.8 Qtl / Acre
Crop – Greengram, Season:
Rabi 2011-12
Block Demonstration pro-
gramme under NFSM
ARM Annual Report 2011-12
25252525

26. SOCIO ECONOMIC SUPPORT TO POOR
Helping the distressed is always an excellent idea.Esteemed Give India has come for-
ward and arranged donors around the country and abroad who have helping small
funds to the belonged man and children divorcees and destitute. Over the year ARM
has been able to mobilize small grant througe india and assisted the cause of deprived
children and backward people of balasore district. Thanks to the efforts of give india
and the valued donors. An account of assistance extended last year through give india
is presented below.
Sl.No. Particular of Sup-
port
No. of
people
benefit-
ted
1 Livelihood Restora-
tion
33
2 Education support
to SC/ST primary
students
38
3 Tailoring Training 40
4 Support to meritori-
ous High school
students
15
5 Goat support to
helpless widow
8
6 Support to ne-
glected elderly per-
sons
66
7 Fishing net support
to poor fisherman
7
8 Provide mosquito
net to poor family
88
9 Backyard poultry
support to land less
labour family
10
10 Sponsor for free
medicine at PHC
1800
ARM Annual Report 2011-12
26262626

27. SEED TREATMENT CAMPAIGN
Seed Treatment Campaign on Groundnut (Rabi 2011-12) in Baliapal Block organized by
ARM
Objectives:
To increase production, some parameters have been selected by the scientists. Out of which seed treat-
ment is one parameter. Till date farmers are not fully aware about seed treatment for which Govt. of
Orissa has taken a massive drive on kios issue. Seed treatment campaigns have been organized in re-
mote villages of different blocks. Provision of seed treating chemical (vita vax-power) method of treat-
ment to reduce the seed borne diseases of different crops is to be achieved. When seed treatment will
be achieved 100% diseases in main crop field will be reduced and crop loss up to 20% will also be re-
duced.
Target Village: 4, Namely-Ikarpal, Nikhira, Chaumukhand Ganja
Financial assistance: District Agriculture Officer, Balasore,
Orissa
Programme details:
On dated 30.11.2011 a Seed Treatment Campaigns are organized
with the support of Agriculture Department, Govt. Of Orissa in vil-
lage of Ikarpal, Nikhira, Chaumukhand Ganja in Baliapal Block of
Balasore District in collaboration with volunter organization named
as Alternative for Rural Movement. Mr.Rajendra Kumar Rana, Co-
ordinating Member welcome the resource persons gathered the
participants participants and Mr.Bijay Kumar Mishra,DAO,Jaleswar
presided over the campaign.
Following enlisted resource persons participated in the campaign
and imparted the technical know how about idea seed treatment
to Lead farmers and Associate Farmers.
Farmers have been mobilized in the campaign and they showed interest to adapt the ground nut seed
treatment method. The campaign has been organized by conducting theoretical and practical classes.
Experienced resource persons shared their valuable suggestion through lectures for orientation of the
target people. Thus the interest of learning among target farmers has been imbibed. Experienced re-
source persons have conducted the activity of
“How to do Seed Treatment before starting of
any cultivation” during practical session of
campaign. This has encouraged farmers and
motivated them for seed treatment in scientific
method.
In one cleaned and dry big earthen pot (Kalasi)
drop 1 kg seed and mix up with it 2 gm Vi-
tavex powder. In this process if farmer use the
treated seeds in cultivation the production will
be increased and profitable and chances of in-
sect in crops will be less. This process can be
applicable for all types of seeds. With the in-
volvement of all Govt. officials seed treatment
training has been organised in such process for
all farmers of concerned village. For more culti-
vation need more modern technique. At the
time cultivation all the farmers have been advised to give effort for better cultivation along with the
counseling from Govt. officials also required for better crop cultivation and financial betterment of farm-
ers. The Soil testing, production, medicines for production, pest control etc have also been discussed in
the campaign.
ARM Annual Report 2011-12
27272727

28. For practical testing of process demonstrated by Govt. Officials and then done by farmers presented
there what they have learnt from this process and how they can be able to apply in their cultivation.
These kinds of steps have been taken for farmers’ betterment for their cultivation, the farmers remained
thankful to Govt. official and ARM.
Process adopted for people’s participation: To make the environment successful and greater partici-
pation of farmers in the programme, various methodologies have
been adopted like group discussion, interaction; experience shar-
ing, problem sharing, energizers and games. The facilitators from
Alternative for Rural Movement have given their efforts best
through facilitation of the discussion of resource persons to make
the participants activate and involved in the session successfully.
Reaction of the people:
Mr.Banshidhar Pal,Mr.Madan Mohan Bhuyan,Gadadhar Mandal &
Bhagban Barik etc.from village Nikhira have expressed their inter-
est to know about process of seed treatment in their local level
and keep their opinion to adopt this process as far as possible by
them.
From village Ikarpal Gaurahari Badhei,Mr.Panchan Pila,Mr.Ramesh
Chandra Patra & Ramhari Pradhanetc. have shared the problems
their experience they are doing, the storage of seeds though not in
technical way but are doing in their manner. Even how they are
facing problem in storage of seeds, also they urge to know thor-
oughly about the Seed Treatment.
Mr.Bhagabat Sahu,Mr.Yudhistir Patra,Mr.Ananda Pramanik &
Mr.Sudhanshu Manna etc. from village Chaumukh & Mr.Pitabas
Patra,Ranjan kumar Panda,Mr.Pradeep Behera & Mr. Ratnakar
barik etc.from village Ganja
have showed their interest to receive the help of Agriculture de-
partment official at the time of requirement of processing the seed treatment if necessary.
POSTER S OFPOSTER S OFPOSTER S OFPOSTER S OF GEETA project for women rights against domestic violence
ARM Annual Report 2011-12
28282828

29. PARTNER IN PROGRESSPARTNER IN PROGRESSPARTNER IN PROGRESSPARTNER IN PROGRESS
1 ACA,Denmar
k
Child Education & Empowerment
2 NABARD,
Bhubaneswar
Women
Empowerment & Sustainable
Agriculture
3 NRHM,Govt.
of
Odisha
Primary Health Care
4 MISEREOR,G
ermany
Reproductive Child Health
5 Give In-
dia,Munbai
Socio Economic
support to poor
6 Consulate of
J a -
pan,Kolkata
Construction of School Building
7 Blue door
Foundation
Socio economic
development of Women
8 G l o b e M e d ,
USA
Health equity &
rural prosperity
9 Childli India
F o u n d a t i o n ,
Mumbai
Child Protection & Rights
10 Global Giving
F o u n d a t i o n ,
USA
Support to poor
11 Indicorps,
Ahmedabad
Volunteer support
12 Meheta
Family
Foundation,
USA
Gender advancement
ARM Annual Report 2011-12
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30. CREDIBILITY ALLIANCE NORM COMPLIANCE REPORT 2011-2012
Identity
• Alternative for Rural Movement (ARM) is a Non Government Development Organization registered under the Society
Registration Act 1860 (Registration. No. BLS-2723-681 dated 16.12.1989) www.armngo.com
• ARM is Registered under the Foreign Contribution Regulation Act 1976 for any foreign donations and grants (Registration
No. 104820036 dated 17.06.1992)
• ARM is registered u/s 12 A of the Income Tax Act, 1961 (Registration No. Judl/37/12A/96-97/17041 dated 04.10.1996)
• ARM’s Registration Certificates/Memorandum & Byelaws are available to any body on request
• ARM has been functioning its activities since 1989.
• MoA & Byelaw of the organization are available on request
Name and address of the bankers
UCO BANK, AT/PO: Baliapal, Dist:Balasore, State: Orissa, INDIA, Pin Code 756026 (FCRA account as well as Indian transac-
tion)
ICICI Bank,Balasore FM Golei Branch,Balasore
State Bank of India,Jaleswar Branch
Name and address of Auditors
Sanjeeb Kumar & Associates, Chartered Accountants, 475, ESEN DEN, Aiginia, Asiana Plaza entry, Khandagiri, Bhubaneswar,
Orissa
, India, Ph.06742472770/771/772 (Fax)
Email: sanjeeb@sancharnet.in
VisionVisionVisionVision
To find out an alternative strategy of rural social intervention and facilitate the NGO movement in the state of Orissa.
MissionMissionMissionMission
Establishment of an equitable social order through motivation facilitation and self activity among backward rural communities
with emphasis on women and children in the sphere of health, education, human rights, economy and rural leadership
ARM Annual Report 2011-12
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31. GOVERNANCEGOVERNANCEGOVERNANCEGOVERNANCE----DETAILS OF EXECUTIVE COMMITTEE MEMBERS (as on 31.03.2012)DETAILS OF EXECUTIVE COMMITTEE MEMBERS (as on 31.03.2012)DETAILS OF EXECUTIVE COMMITTEE MEMBERS (as on 31.03.2012)DETAILS OF EXECUTIVE COMMITTEE MEMBERS (as on 31.03.2012)
ARM’s Executive Committee met 4 times in the fiscal year 2011-2012 (Dated 22.07.2011, 20.10.2011, 05.01.2012,
04.03.2012)
Minutes of the Executive Committee are documented and circulated to all members.
Accountability & transparency
No remuneration, sitting fees has been paid to Executive Committee members only Rajendra Kumar Rana,Coordinaating
Member received Rs.40,000/- and Ms. Jayanti Giri, member of the Committee received an amount of Rs.21,000/- for coordi-
nating the project activities.
No traveling allowance to any Executive members
Remuneration of highest full time paid three staff members (Per month)
Rs.24000/-(MO) 2. Rs.8500 /- (Pharmacist ) 3. Rs.8500/- (LT.)
Remuneration of lowest full time paid staff member (Per month) Rs.2000/-(Teacher)
Staff details (as on 3st March 2012)Staff details (as on 3st March 2012)Staff details (as on 3st March 2012)Staff details (as on 3st March 2012)
Distribution of Staff according to salary level (as on 31.03.2012)Distribution of Staff according to salary level (as on 31.03.2012)Distribution of Staff according to salary level (as on 31.03.2012)Distribution of Staff according to salary level (as on 31.03.2012)
ARM Executive Committee & staff members are not availed any air travel facilities to any places in India & abroad.
Name Age Gender Position on Executive
Committee
Occupation Area of Competency Meetings
attended
Ms. Sumati Raj 44 F Chairperson Social Work Group Management 4/4
Mr. Rajendra Pradhan 70 M Vice Chairperson Former High
School Headmas-
ter
Academics 4/4
Mr. Rajendra Kumar
Rana
55 M Co-ordinatinag Member Social Work Organisation Management 4/4
Miss Binata Rana 45 F Treasurer Teacher Teachership 4/4
Ms. Jayanti Giri 41 F Tribal Development Sec-
retary
Social Work Accounts/Project Manage-
ment
4/4
Mrs. Jayanti Soren 38 F Member Housewife Tribal welfare 4/4
Mrs. Sumati Ranga 45 F Member Housewife SHG organisation 4/4
Gender Full time paid Part time paid Contractual
paid
Total
Female 13 4 1 18
Male 16 1 5 22
Total 29 5 6 40
Gross Salary Female male Total
<5000 17 15 32
5000-10000 1 6 7
10000-25000 1 1
25000-50000
50000-100000
100000>
Total 18 22 40
Indian Donor / Govt. AgenciesIndian Donor / Govt. AgenciesIndian Donor / Govt. AgenciesIndian Donor / Govt. Agencies
NABARD
National Rural Health Mission, Govt. of Odisha
Give India,Mumbai
Childline India Foundation,Mumbai
Department of Agriculture,Govt. of odisha
Donor Agencies of ARMDonor Agencies of ARMDonor Agencies of ARMDonor Agencies of ARM
International agencies:International agencies:International agencies:International agencies:
Action Children Aid, Denmark
Japan Consulate,Kolkata
MISEREOR,Germany
Blue door Foundation,UK
GlobeMed,USA
Global Giving Foundation,USA
Meheta Family Foundation,USA
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32. ALTERNATIVE FOR RURAL MOVEMENT (ARM)
BALIAPAL, BALASORE,
ODISHA, INDIA.
BALANCE SHEET AS ON 31ST MARCH 2012
LIABILITIES AMOUNT Rs. ASSETS AMOUNT Rs.
CAPITAL FUND FIXED ASSETS
As per last Balance Sheet 1,613,857.76 (As per Schedule -IV) 6,026,054.60
Less: Excess of Expenditure
over Income 904,815.00 709,042.76
BUILDING FUND 4,672,744.00
(As per Schedule -I) CURRENT ASETS
LOANS & ADVANCES
Grant-in-aid receivale(CIF) 44,119.00
TEMPORARY RESTRICTED FUND Advance 28,000.00
Unspent Grant(As per Sched-
ule - II) 102,174.29 Loan to PHC RKS Fund 6,000.00
Closing Cash and Bank Balance
CORPUS FUND 141,433.00 (As per Schedule - V) 215,584.45 293,703.45
(As per Schedule -III)
INTEREST FREE HAND
LOAN
As per last Balance Sheet 110,402.00
Add: Received dr. the year 550,763.00 661,165.00
CURRENT LIABILITIES
AND PROVISION
Audit Fees & Service tax 33,199.00
6,319,758.05 - 6,319,758.05
The above Balance Sheet, to the best of my/our belief contains a true account of the fund and liabilities and properties and
assets of the Organisation as on 31.03.2012.
As per our separate report of even date.
CA. Sanjeeb.K. Mohanty
Partner
Sd/-
Coordinating Member
ARM Annual Report 2011-12
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33. ALTERNATIVE FOR RURAL MOVEMENTALTERNATIVE FOR RURAL MOVEMENTALTERNATIVE FOR RURAL MOVEMENTALTERNATIVE FOR RURAL MOVEMENT
BALIAPAL,BALASORE,ODISHA,INDIABALIAPAL,BALASORE,ODISHA,INDIABALIAPAL,BALASORE,ODISHA,INDIABALIAPAL,BALASORE,ODISHA,INDIA
The above income and Expenditure account to the best of my/our belief contains a true account of all the income and expenditure of the
organization for the period from 01.04.2011 to 31.03.2012.
Sd/-
As per our separate report of even date. Coordinating Member
Sd/-
CA.Sanjeeb K. Mohanty
Partner
Sd/- SD/-
INCOME AND EXPENDITURE ACCOUNT FOR THE PERIOD FROM 01.04.2011 TO 31.03.2012INCOME AND EXPENDITURE ACCOUNT FOR THE PERIOD FROM 01.04.2011 TO 31.03.2012INCOME AND EXPENDITURE ACCOUNT FOR THE PERIOD FROM 01.04.2011 TO 31.03.2012INCOME AND EXPENDITURE ACCOUNT FOR THE PERIOD FROM 01.04.2011 TO 31.03.2012
EXPENDITURE Amount(Rs.) INCOME Amount(Rs.)
School Child Resource Development Centre (SCRDC) / ACA 280,825.78 Grant in aid
(As per Schedule-1)
4,680,931.00
Model education against Primary School Wastage & Stagnation
(AVM) / ACA
913907.98 Bank interest 42,310.00
Mainstreaming of Girls at Risk (MGR) /ACA 479,825.00 Donation 68,891.00
Social & economic empowerment / Blue door Foundation 548,276.50 Ambulance services 147,850.00
Primary school child, Tailoring Training etc. /Give India 51,565.86 Local Contribution 88,252.00
Women Empowerment and rights/MFF 95,158.00 Excess of Expenditure
over Income
904,815.00
Sending tribal children to school / Global Giving 778.00
Primary Health Care / Globe Med 28,877.20
Reproductive Child Health/ Misereor 490,796.00
Social welfare programe/ Give India 303,434.74
Primary Health Centre 634,896.00
NABARD SHG Promotion 25,242.00
WATSON/Bank charges 100.00
ASHA/Jaleswar 87,448.00
NABARD/Pilot 907,771.00
NABARD/Financial Inclusion 67,219.00
Childline Project/Childline India Foundation 44,119.00
Women’s Health sanitation/GlobeMed 192,322.00
INICEF/Bank charges 100.00
Bank charges 952.50
Diabetic Prevention 54,500
General Fund 260,911.50
Depreciation 433,686.00
Audit fees and service tax 30,337.00
5,933,049.065,933,049.065,933,049.065,933,049.06 5,933,049.065,933,049.065,933,049.065,933,049.06
ARM Annual Report 2011-12
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34. ALTERNATIVE FOR RURAL MOVEMENTALTERNATIVE FOR RURAL MOVEMENTALTERNATIVE FOR RURAL MOVEMENTALTERNATIVE FOR RURAL MOVEMENT
BALIAPAL,BALASORE,ODISHA,INDIABALIAPAL,BALASORE,ODISHA,INDIABALIAPAL,BALASORE,ODISHA,INDIABALIAPAL,BALASORE,ODISHA,INDIA
The above Receipt and Payment Account to the best of my/our belief contains a true account of the movement of cash of the organization for the
period from 01.04.2011 to 31.03.2012.
As per our separate report of even date. Sd/-
Sd/- Coordinating Member
CA.Sanjeeb K. Mohanty
Partner
RECEIPTS AMOUNT(Rs.) PAYMENT AMOUNT(Rs.)
To Opening Balance By School Child Resource Development Centre (SCRDC) / ACA 284,325.78
Cash in hand 81,665.27 By Model education against Primary School Wastage & Stagnation
(AVM) / ACA
944,017.98
Cash at Bank 5,314,233.08 5,395,598.35 By Mainstreaming of Girls at Risk (MGR) /ACA 483,325.00
To Grant in aid By Social & economic empowerment / Bluedoor Foundation 554,226.50
Foreign 2,354,096.16 By Primary school child, Tailoring Trainin etc. /Give India 48,544.86
Indigenous 643,941.00 2,998,037.16 By Women Empowerment and rights/MFF 95,158.00
To Bank interest By Sending tribal children to school / Global Giving 778.00
Foreign 87,575.00 By Primary Health Care / Globe Med 28,877.20
Indigenous 14,851.00 102,426.00 By Reproductive Child Health/ Misereor 495,689.00
To Local Contribution 88,252.00 By Social welfare programe/ Give India 303,434.74
To Interest free hand loan 550,763.00 By Women's Healthsanitation / Globe Med 192,322.00
To Ambulance services 147,850.00 By Construction of Primery School for underprivileged village
Children/JAPAN CONSULATE
4,672,744.00
To Donation By Primary Health Centre 639,896.00
For Building 1,060,744.00 By NABARD SHG Promotion 25,242.00
For others 68,891.00 1,129,635.00 By Watson / Bank charges 100.00
To Programme advance
refund
56,000.00 By ASHA / JALESWAR 87,448.00
By NABARD / PILOT 937,371.00
By Childline projects / Childline India foundation 44,119.00
By Unicef / Bank charges 100.00
By NABARD/Financial Inclusion 67,219.00
By Diabetic Prevention 54,500.00
By General Fund
Programme expenses 30,760.00
Administrative 262,126.50 292,886.50
Bank charges 952.50
Closing Balance
Cash in hand 54,066.45
Cash at Bank 161,518.00 215,584.45
CONSOLIDATED RECEIPTS AND PAYMENTS ACCOUNT FOR THE PERIOD FROM 01.04.2011 TO 31.03.2012CONSOLIDATED RECEIPTS AND PAYMENTS ACCOUNT FOR THE PERIOD FROM 01.04.2011 TO 31.03.2012CONSOLIDATED RECEIPTS AND PAYMENTS ACCOUNT FOR THE PERIOD FROM 01.04.2011 TO 31.03.2012CONSOLIDATED RECEIPTS AND PAYMENTS ACCOUNT FOR THE PERIOD FROM 01.04.2011 TO 31.03.2012.
10,468,861.5110,468,861.5110,468,861.5110,468,861.51 10,468,861.5110,468,861.5110,468,861.5110,468,861.51
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35. ARM Annual Report 2011-12
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36. ARM Annual Report 2011-12