This document discusses opportunities for OfficeMax to improve customer experience through better signage and product placement. It notes existing signs at entrances and checkouts could be opportunities, clearance items may not be clearly marked, advertised specials are hidden, bundles expired earlier than indicated, and price check machines around the store could help customers find deals.

1. Are You Paying
Attention?
Crash Course on Creativity
Assignment 2
Michelle Breaux

2. Know Your Target Audience

3. Shopping Cart Pole
Security Measure…
Or Customer Locator?

4. Clearance!
Priced to Move?
Or Not…

5. OfficeMax Opportunity
Existing Signs
At Front Entrance
Opportunity?
Upon Exit
At Checkout

6. OfficeMax Opportunity
Similar Products…
Name Brand OfficeMax Brand
On Different Aisles?

7. Advertised Specials!
Good Idea…
Bad Execution
Hidden in Corner Where Hard to See

8. Build Your Own Bundle
Great Deal!
Too Bad It Expired A Week Earlier…
(As indicated in the small print)

9. Price Check!
Another Great Deal…
If it was the right product
Idea: Install price check machines around store